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Cisco Confidential © 2014 Cisco and/or its affiliates. All rights reserved. 1 Cisco Business Edition 6000 Bringing Collaboration to Midsize Businesses *** FOR PARTNERS ONLY ***

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Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 1

Cisco Business Edition 6000 Bringing Collaboration to Midsize Businesses

FOR PARTNERS ONLY

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 2

Selling Cisco Business Edition 6000

Opportunity 2

Simplified Solution 4

Programs Promotions and Campaigns 5

Services and Support 7

Partner Sales Tools 8

Portfolio Positioning 3

Product Overview 1

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 3

Product Overview

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 4

All-in-One Collaboration Solution

Complete Service Offering

bull End-to-end collaboration for

every user device location

Differentiated Communications

bull Cost-effective high-quality

packaged designs

Simple Deployment Management

bull Ready-to-activate easy to

deploy manage and use

Open Interoperable

bull 3rd-Party applications and

devices supported

Scalable Highly Available

bull Built-in ability to grow and

change with the business

Flexible Cost Model

bull Collaboration platforms scale

to support business needs

Better Together | Communications and Collaboration

Collaboration Your Way

Cisco Business Edition 6000

Up to 1000 Users

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 5

Better Together Communications

Any-Device Connectivity Unified Communications

All-in-One Collaboration

Telepresence and Video Conferencing

Customer Collaboration

Mobility

Messaging and Paging

Web Conferencing

Wired Wireless

3rd-Party and Ciscoreg Unified Communications and Collaboration Application Integration

Complete Service Offering

Differentiated Communications

Simple Deployment Management

Open Interoperable

Scalable Highly Available

Flexible Cost Model

Cisco Business Edition 6000 Purpose-built Midsize Business Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 6

Start Right-Sized Scale with Growth

Start

bull 300 users

bull 500 endpoints

bull Unified CM

bull Unity Connection

bull IM amp Presence

bull Expressway-C

bull Unified CCX for 20 Agents

Growth + Add TelePresence

and High Availability

bull Expand to 500 users

bull 1250 endpoints

bull 50 Agents

bull Add TelePresence

bull Add redundancy

More Growth +

Expand up to 1000 users

bull Up to 2400 endpoints

bull Up to 100 Agents

bull For more scale seamlessly

migrate to Business Edition 7000

hellip

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 7

Business Edition 6000 Purpose-built for Midsize Businesses

Customizable turnkey platform with many application choices

UCS C220 M3

Rack Mount Server

1000 Users 1000 VMUM

Users

Advanced

Standard 100

Agents

200 Audio

100 Video

Sessions

50 Users

Group

1000 IMampP

Users

1000

Users 1000

Phones

Scale-up single-server solution bull lt1000 users 2500 devices 100 cc agents

bull Add second server for redundancy

bull Preloaded with virtualization and apps sw

minus 1 RU MD model 4 apps+1 mgmt $94K

minus 1 RU HD model 8 apps+1 mgmt $208K

bull Bundled 25-user license options included

bull Purchase add-on userapps licenses

bull Single-ordering SKU

UC Virtualization

Hypervisor

Price-optimized max limits

30

MCUs

8-10 HD

Ports per

Instance

VM

Call Control

CUCM Voicemail

Unity

Connection

IM ampP

Jabber

Collaboration

Edge

Expressway

VCS

Attendant

Console

CUAC

Contact

Center

UCCX

Provisioning

Management

Prime Collab

Response

CER

Paging

Paging

Server

4 MCUs

1vCPU

Video Conferencing

Control

TP

Conductor

Video

TP

Server

Management

TP

Mgmt Suite

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 2

Selling Cisco Business Edition 6000

Opportunity 2

Simplified Solution 4

Programs Promotions and Campaigns 5

Services and Support 7

Partner Sales Tools 8

Portfolio Positioning 3

Product Overview 1

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 3

Product Overview

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 4

All-in-One Collaboration Solution

Complete Service Offering

bull End-to-end collaboration for

every user device location

Differentiated Communications

bull Cost-effective high-quality

packaged designs

Simple Deployment Management

bull Ready-to-activate easy to

deploy manage and use

Open Interoperable

bull 3rd-Party applications and

devices supported

Scalable Highly Available

bull Built-in ability to grow and

change with the business

Flexible Cost Model

bull Collaboration platforms scale

to support business needs

Better Together | Communications and Collaboration

Collaboration Your Way

Cisco Business Edition 6000

Up to 1000 Users

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 5

Better Together Communications

Any-Device Connectivity Unified Communications

All-in-One Collaboration

Telepresence and Video Conferencing

Customer Collaboration

Mobility

Messaging and Paging

Web Conferencing

Wired Wireless

3rd-Party and Ciscoreg Unified Communications and Collaboration Application Integration

Complete Service Offering

Differentiated Communications

Simple Deployment Management

Open Interoperable

Scalable Highly Available

Flexible Cost Model

Cisco Business Edition 6000 Purpose-built Midsize Business Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 6

Start Right-Sized Scale with Growth

Start

bull 300 users

bull 500 endpoints

bull Unified CM

bull Unity Connection

bull IM amp Presence

bull Expressway-C

bull Unified CCX for 20 Agents

Growth + Add TelePresence

and High Availability

bull Expand to 500 users

bull 1250 endpoints

bull 50 Agents

bull Add TelePresence

bull Add redundancy

More Growth +

Expand up to 1000 users

bull Up to 2400 endpoints

bull Up to 100 Agents

bull For more scale seamlessly

migrate to Business Edition 7000

hellip

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 7

Business Edition 6000 Purpose-built for Midsize Businesses

Customizable turnkey platform with many application choices

UCS C220 M3

Rack Mount Server

1000 Users 1000 VMUM

Users

Advanced

Standard 100

Agents

200 Audio

100 Video

Sessions

50 Users

Group

1000 IMampP

Users

1000

Users 1000

Phones

Scale-up single-server solution bull lt1000 users 2500 devices 100 cc agents

bull Add second server for redundancy

bull Preloaded with virtualization and apps sw

minus 1 RU MD model 4 apps+1 mgmt $94K

minus 1 RU HD model 8 apps+1 mgmt $208K

bull Bundled 25-user license options included

bull Purchase add-on userapps licenses

bull Single-ordering SKU

UC Virtualization

Hypervisor

Price-optimized max limits

30

MCUs

8-10 HD

Ports per

Instance

VM

Call Control

CUCM Voicemail

Unity

Connection

IM ampP

Jabber

Collaboration

Edge

Expressway

VCS

Attendant

Console

CUAC

Contact

Center

UCCX

Provisioning

Management

Prime Collab

Response

CER

Paging

Paging

Server

4 MCUs

1vCPU

Video Conferencing

Control

TP

Conductor

Video

TP

Server

Management

TP

Mgmt Suite

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 3

Product Overview

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 4

All-in-One Collaboration Solution

Complete Service Offering

bull End-to-end collaboration for

every user device location

Differentiated Communications

bull Cost-effective high-quality

packaged designs

Simple Deployment Management

bull Ready-to-activate easy to

deploy manage and use

Open Interoperable

bull 3rd-Party applications and

devices supported

Scalable Highly Available

bull Built-in ability to grow and

change with the business

Flexible Cost Model

bull Collaboration platforms scale

to support business needs

Better Together | Communications and Collaboration

Collaboration Your Way

Cisco Business Edition 6000

Up to 1000 Users

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 5

Better Together Communications

Any-Device Connectivity Unified Communications

All-in-One Collaboration

Telepresence and Video Conferencing

Customer Collaboration

Mobility

Messaging and Paging

Web Conferencing

Wired Wireless

3rd-Party and Ciscoreg Unified Communications and Collaboration Application Integration

Complete Service Offering

Differentiated Communications

Simple Deployment Management

Open Interoperable

Scalable Highly Available

Flexible Cost Model

Cisco Business Edition 6000 Purpose-built Midsize Business Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 6

Start Right-Sized Scale with Growth

Start

bull 300 users

bull 500 endpoints

bull Unified CM

bull Unity Connection

bull IM amp Presence

bull Expressway-C

bull Unified CCX for 20 Agents

Growth + Add TelePresence

and High Availability

bull Expand to 500 users

bull 1250 endpoints

bull 50 Agents

bull Add TelePresence

bull Add redundancy

More Growth +

Expand up to 1000 users

bull Up to 2400 endpoints

bull Up to 100 Agents

bull For more scale seamlessly

migrate to Business Edition 7000

hellip

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 7

Business Edition 6000 Purpose-built for Midsize Businesses

Customizable turnkey platform with many application choices

UCS C220 M3

Rack Mount Server

1000 Users 1000 VMUM

Users

Advanced

Standard 100

Agents

200 Audio

100 Video

Sessions

50 Users

Group

1000 IMampP

Users

1000

Users 1000

Phones

Scale-up single-server solution bull lt1000 users 2500 devices 100 cc agents

bull Add second server for redundancy

bull Preloaded with virtualization and apps sw

minus 1 RU MD model 4 apps+1 mgmt $94K

minus 1 RU HD model 8 apps+1 mgmt $208K

bull Bundled 25-user license options included

bull Purchase add-on userapps licenses

bull Single-ordering SKU

UC Virtualization

Hypervisor

Price-optimized max limits

30

MCUs

8-10 HD

Ports per

Instance

VM

Call Control

CUCM Voicemail

Unity

Connection

IM ampP

Jabber

Collaboration

Edge

Expressway

VCS

Attendant

Console

CUAC

Contact

Center

UCCX

Provisioning

Management

Prime Collab

Response

CER

Paging

Paging

Server

4 MCUs

1vCPU

Video Conferencing

Control

TP

Conductor

Video

TP

Server

Management

TP

Mgmt Suite

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 4

All-in-One Collaboration Solution

Complete Service Offering

bull End-to-end collaboration for

every user device location

Differentiated Communications

bull Cost-effective high-quality

packaged designs

Simple Deployment Management

bull Ready-to-activate easy to

deploy manage and use

Open Interoperable

bull 3rd-Party applications and

devices supported

Scalable Highly Available

bull Built-in ability to grow and

change with the business

Flexible Cost Model

bull Collaboration platforms scale

to support business needs

Better Together | Communications and Collaboration

Collaboration Your Way

Cisco Business Edition 6000

Up to 1000 Users

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 5

Better Together Communications

Any-Device Connectivity Unified Communications

All-in-One Collaboration

Telepresence and Video Conferencing

Customer Collaboration

Mobility

Messaging and Paging

Web Conferencing

Wired Wireless

3rd-Party and Ciscoreg Unified Communications and Collaboration Application Integration

Complete Service Offering

Differentiated Communications

Simple Deployment Management

Open Interoperable

Scalable Highly Available

Flexible Cost Model

Cisco Business Edition 6000 Purpose-built Midsize Business Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 6

Start Right-Sized Scale with Growth

Start

bull 300 users

bull 500 endpoints

bull Unified CM

bull Unity Connection

bull IM amp Presence

bull Expressway-C

bull Unified CCX for 20 Agents

Growth + Add TelePresence

and High Availability

bull Expand to 500 users

bull 1250 endpoints

bull 50 Agents

bull Add TelePresence

bull Add redundancy

More Growth +

Expand up to 1000 users

bull Up to 2400 endpoints

bull Up to 100 Agents

bull For more scale seamlessly

migrate to Business Edition 7000

hellip

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 7

Business Edition 6000 Purpose-built for Midsize Businesses

Customizable turnkey platform with many application choices

UCS C220 M3

Rack Mount Server

1000 Users 1000 VMUM

Users

Advanced

Standard 100

Agents

200 Audio

100 Video

Sessions

50 Users

Group

1000 IMampP

Users

1000

Users 1000

Phones

Scale-up single-server solution bull lt1000 users 2500 devices 100 cc agents

bull Add second server for redundancy

bull Preloaded with virtualization and apps sw

minus 1 RU MD model 4 apps+1 mgmt $94K

minus 1 RU HD model 8 apps+1 mgmt $208K

bull Bundled 25-user license options included

bull Purchase add-on userapps licenses

bull Single-ordering SKU

UC Virtualization

Hypervisor

Price-optimized max limits

30

MCUs

8-10 HD

Ports per

Instance

VM

Call Control

CUCM Voicemail

Unity

Connection

IM ampP

Jabber

Collaboration

Edge

Expressway

VCS

Attendant

Console

CUAC

Contact

Center

UCCX

Provisioning

Management

Prime Collab

Response

CER

Paging

Paging

Server

4 MCUs

1vCPU

Video Conferencing

Control

TP

Conductor

Video

TP

Server

Management

TP

Mgmt Suite

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 5

Better Together Communications

Any-Device Connectivity Unified Communications

All-in-One Collaboration

Telepresence and Video Conferencing

Customer Collaboration

Mobility

Messaging and Paging

Web Conferencing

Wired Wireless

3rd-Party and Ciscoreg Unified Communications and Collaboration Application Integration

Complete Service Offering

Differentiated Communications

Simple Deployment Management

Open Interoperable

Scalable Highly Available

Flexible Cost Model

Cisco Business Edition 6000 Purpose-built Midsize Business Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 6

Start Right-Sized Scale with Growth

Start

bull 300 users

bull 500 endpoints

bull Unified CM

bull Unity Connection

bull IM amp Presence

bull Expressway-C

bull Unified CCX for 20 Agents

Growth + Add TelePresence

and High Availability

bull Expand to 500 users

bull 1250 endpoints

bull 50 Agents

bull Add TelePresence

bull Add redundancy

More Growth +

Expand up to 1000 users

bull Up to 2400 endpoints

bull Up to 100 Agents

bull For more scale seamlessly

migrate to Business Edition 7000

hellip

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 7

Business Edition 6000 Purpose-built for Midsize Businesses

Customizable turnkey platform with many application choices

UCS C220 M3

Rack Mount Server

1000 Users 1000 VMUM

Users

Advanced

Standard 100

Agents

200 Audio

100 Video

Sessions

50 Users

Group

1000 IMampP

Users

1000

Users 1000

Phones

Scale-up single-server solution bull lt1000 users 2500 devices 100 cc agents

bull Add second server for redundancy

bull Preloaded with virtualization and apps sw

minus 1 RU MD model 4 apps+1 mgmt $94K

minus 1 RU HD model 8 apps+1 mgmt $208K

bull Bundled 25-user license options included

bull Purchase add-on userapps licenses

bull Single-ordering SKU

UC Virtualization

Hypervisor

Price-optimized max limits

30

MCUs

8-10 HD

Ports per

Instance

VM

Call Control

CUCM Voicemail

Unity

Connection

IM ampP

Jabber

Collaboration

Edge

Expressway

VCS

Attendant

Console

CUAC

Contact

Center

UCCX

Provisioning

Management

Prime Collab

Response

CER

Paging

Paging

Server

4 MCUs

1vCPU

Video Conferencing

Control

TP

Conductor

Video

TP

Server

Management

TP

Mgmt Suite

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 6

Start Right-Sized Scale with Growth

Start

bull 300 users

bull 500 endpoints

bull Unified CM

bull Unity Connection

bull IM amp Presence

bull Expressway-C

bull Unified CCX for 20 Agents

Growth + Add TelePresence

and High Availability

bull Expand to 500 users

bull 1250 endpoints

bull 50 Agents

bull Add TelePresence

bull Add redundancy

More Growth +

Expand up to 1000 users

bull Up to 2400 endpoints

bull Up to 100 Agents

bull For more scale seamlessly

migrate to Business Edition 7000

hellip

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 7

Business Edition 6000 Purpose-built for Midsize Businesses

Customizable turnkey platform with many application choices

UCS C220 M3

Rack Mount Server

1000 Users 1000 VMUM

Users

Advanced

Standard 100

Agents

200 Audio

100 Video

Sessions

50 Users

Group

1000 IMampP

Users

1000

Users 1000

Phones

Scale-up single-server solution bull lt1000 users 2500 devices 100 cc agents

bull Add second server for redundancy

bull Preloaded with virtualization and apps sw

minus 1 RU MD model 4 apps+1 mgmt $94K

minus 1 RU HD model 8 apps+1 mgmt $208K

bull Bundled 25-user license options included

bull Purchase add-on userapps licenses

bull Single-ordering SKU

UC Virtualization

Hypervisor

Price-optimized max limits

30

MCUs

8-10 HD

Ports per

Instance

VM

Call Control

CUCM Voicemail

Unity

Connection

IM ampP

Jabber

Collaboration

Edge

Expressway

VCS

Attendant

Console

CUAC

Contact

Center

UCCX

Provisioning

Management

Prime Collab

Response

CER

Paging

Paging

Server

4 MCUs

1vCPU

Video Conferencing

Control

TP

Conductor

Video

TP

Server

Management

TP

Mgmt Suite

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 7

Business Edition 6000 Purpose-built for Midsize Businesses

Customizable turnkey platform with many application choices

UCS C220 M3

Rack Mount Server

1000 Users 1000 VMUM

Users

Advanced

Standard 100

Agents

200 Audio

100 Video

Sessions

50 Users

Group

1000 IMampP

Users

1000

Users 1000

Phones

Scale-up single-server solution bull lt1000 users 2500 devices 100 cc agents

bull Add second server for redundancy

bull Preloaded with virtualization and apps sw

minus 1 RU MD model 4 apps+1 mgmt $94K

minus 1 RU HD model 8 apps+1 mgmt $208K

bull Bundled 25-user license options included

bull Purchase add-on userapps licenses

bull Single-ordering SKU

UC Virtualization

Hypervisor

Price-optimized max limits

30

MCUs

8-10 HD

Ports per

Instance

VM

Call Control

CUCM Voicemail

Unity

Connection

IM ampP

Jabber

Collaboration

Edge

Expressway

VCS

Attendant

Console

CUAC

Contact

Center

UCCX

Provisioning

Management

Prime Collab

Response

CER

Paging

Paging

Server

4 MCUs

1vCPU

Video Conferencing

Control

TP

Conductor

Video

TP

Server

Management

TP

Mgmt Suite

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 8

Cisco Unified Communication Manager Call control native call queuing

Cisco Prime Collaboration Provisioning management

Cisco Jabber Instant messaging presence

Cisco Unity Connection Voicemail automated attendant

Cisco Unified Attendant Console Call routing distribution

Cisco Emergency Responder 247 access to emergency services

Cisco Paging Server Point-to-point group paging

Cisco Expressway Series Remotemobile worker collaboration

Cisco TelePresence Server Multi-party video conferencing

Cisco TelePresence Conductor Conferencing control

Cisco TelePresence Management Suite Conferencing Management

Cisco WebEx

Web conferencing Cloud-hosted service

Cisco Unified Contact Center Express Customer care call center reporting

Cisco Developer Network (CDN) 3rd-Party other Cisco UC co-resident applications

Identify Priorities | Select Applications |

Choose Devices | Activate | Easy

Ready-to-Activate Applications

Cisco

Collaboration

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

Cisco Confidential copy 2014 Cisco andor its affiliates All rights reserved 9

Collaboration System Release 100 Whatrsquos New and Enhanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 10

Migration

bull Prime Collaboration Deployment

bull Unified Attendant Console Standard

Enhanced Applications

bull Collaboration Edge with Expressway Series integrated firewall traversal and interworking

bull User-centric licensing

Simplification

bull Prime Collaboration Provisioning

bull User self provisioning and self-care

bull Unified Configurator for Collaboration

Collaboration System Release 100

Provisioning

Deployment

configuration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 11

Simple-to-Deploy Manage and Use

bull Solution arrives ready to activate - preloaded with core applications intuitive set-up tools and installation

bull Set-up wizard for initial greenfield

bull Zero-touch provisioning allows automatic provisioning of services for new users without prompting

bull User self-management using Role Based Access Control (RBAC)

bull Video endpoint provisioning for UCM 10x endpoints

bull Enhanced provisioning workflows loaded with features better user experience

Cisco Prime Collaboration Primary services configuration tool for core

applications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 12

Day 0 bull Install UC Applications

Day 1

bull Setup ldquostandard base-configurationrdquo using CUCC

bull Use Self-provisioning to setup phones

bull Reverse sync and customize using Prime Collaboration

Day 2

bull Hand-off Prime Collaboration to customer IT admin for MACs

bull Self-Care for end users

Simplicity DeploymentManagement Workflow

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 13

Unified Configurator for Collaboration (CUCC)

Overview

bull Establishes a base-configuration and reduces deployment time by up to 30

bull For greenfield deployments in the midmarket

bull PC-based configuration tool that you can learn in less than an hour

bull Deploys CVD based ldquovalidated configurationrdquo on UCM and Unity Connection

bull Complimentary to Prime Collaboration (PCP) for day 2

Benefits

bull Fastest way to dialndashtone and voicemail

bull Consistent configuration across customer base

bull Increases focus customer satisfaction and cutting edge

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 14

Prime Collaboration Standard - Now Included

Provisioning

Assurance

Analytics

Advanced -

Optional

Standard -

Included

Single cluster

Provisions collaboration services

Three levels of RBAC for delegation

Audit log across multiple services

Single cluster batch

Single cluster

Voice and video fault

Performance metrics

Email notifications

Simple RBAC

Not available ndash advanced offer

only

Includes all Standard features plus

Multi-cluster in a single instance

APIs for integration

Process workflow

Advanced RBAC

Infrastructure templates

Includes all Standard features plus bull Multi-cluster in a single instance

bull Detailed endpoint monitoring

bull Deep video session monitoring

bull Multi-level RBAC and grouping

bull Diagnostic tests and more

Long-term reporting and analysis

bull Technology usage

bull Traffic analytics

bull Capacity planning

bull Asset usage

bull Quality of service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 15

Prime Collaboration 100

New Provisioning Features

bull Single management UI that supports configuration of CUCM Unity Unity Connection

IM amp Presence TMS LDAP ACS CME CUE Expressway Prime License Manager

Prime Collaboration Deployment Generic IOS Routers

bull Video endpoint provisioning (for CUCM-registered endpoints)

bull Provisioning lines without phones

bull Change notification and dynamic loading of settings for CUCM

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 16

Day 1 Provisioning Roadmap

bull CUCC 90 has been shipping for sometime supports day 1 configuration for UCM

bull CUCC 100 will launch mid-March supports day 1 configuration for UCM and Unity Connection

bull CUCC will be built into Prime 105 in mid-2014 and will then support day 1 configuration for UCM Unity Connection and IMampP

Day 1 UCM UCxN IMampP

CUCC 90 (2013) X

CUCC 100 (March

2014) X X

Prime 105

(Mid 2014) X X X

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 17

Auto-provision users

and lines synched from

corporate directory

User grabs a phone

and plugs it in

or downloads client

User logs in

and begins to use

their new phone

Users lines and phones provisioned hellip

Self Provisioning As Easy as Empower Users to Provision their Own Phone

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 18

Self-Provisioning Day 1 ldquoEnable and Setuprdquo Feature

Day 1

Provisions

AdminPartner

Templates Rules amp

Limits

LDAP Sync

Zero Touch Configuration

Self Provisioning Configuration

IVR Auto Register Feature Templates

LDAP integration and rules

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 19

Login

or IVR BYOD

Self Provisioning Day 2 Add New User

Sync

Active directory Updated by

Business processes

UCM

User amp Line created No Admin

Needed

New User

Automated

User Experience

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 20

Self Provisioning Endpoint Coverage

Traditional Cisco IP Phones

(no keyboard support)

8900 9900 7900 39006900

Keyboard-enabled Endpoints

DX650

Cisco Jabber Clients

(available Jabber 10)

Personal Video

Endpoints Jabber

Desktop iPad Mobile

Use Voice Portal for Self Provisioning Use keyboard for Self Provisioning Use keyboard for Self Provisioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 21

Self-Care UC Settings Easy Intuitive and Everywhere

21

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 22

UC Endpoint - Settings Easy Intuitive and Everywhere

22

bull End Userrsquos Single Pane of Glass

Access to the UC suite for managing

Phones call settings voice mail settings

conference scheduling and more

bull User-based Settings

Collectively manage ldquoMy Phonesrdquo

bull Consistent User Experience

Access the same Self-Care from the browser in

Jabber or directly from supported phones

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 23

Unified Attendant Console Solutions

bull Server-less Attendant Console

bull Ideal for small or branch offices

bull Essential features for call handling

bull Up to 5000 directory entries with line state and presence

bull Reduced cost of ownership (no server resources to provide or maintain)

bull L-CUAC10X top level L-CUAC10X-STND - $995

CUAC Standard

bull Server-based Attendant Console

bull For larger businesses with more complex requirements

bull Dedicated operator pool

bull Active Directory and Lync integration

bull Server high-availability option

bull L-CUAC10X top level L-CUAC10X-ADV - $2495

CUAC Advanced

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 24

Remote and Mobile Access with Expressway Series

Inside Firewall (Intranet)

Collaboration

Services

CUCM

DMZ Outside Firewall

Jabber at the

Airport

Jabber at

Home

Jabber at the

Cafeacute

Jabberreg at

work

Internet

bull Use Jabber as you move

between networks

bull Security choice with no VPN

required

Secure only Jabber

application

Personal data is not

connected to the network

bull Support on-premises and

cloud offerings

simultaneously

Rapid Secure Deployment with No User Intervention

Expressway

E

Expressway

C

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 25

Making Collaboration as Easy and Effective Inside and Outside the Network with Jabber

Make video calls

Make voice calls

Use Cisco WebExreg

Access visual voicemail

Share content

Use IM and presence

Search corporate directory

Full-Featured Desktop or Mobile

Client Outside the Network with No VPN

Required

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 26

Easily Broaden Collaboration Reach With Little to No Added Costs

Fixed and Mobile Users at No Additional Cost

bull Mobile and fixed endpoint registration

bull Instant messaging and presence

bull Video and audio media sessions

bull Includes virtual edition of cisco

Expressway server software

bull No cost with UCM 912 or later

Business to Business and Third-Party Interworking

Concurrent Sessions

bull Business-to-business video and audio

media sessions

bull Includes virtual edition of Expressway

server software

bull Expressway multimedia session

licenses available individually

CUCM 91 or

Later

Expressway

C

Expressway

E

Internet

Requires CUCM and Business Edition 912 or later and UCL Enhanced UCL Enhanced Plus UWL Standard or UWL Professional

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 27

BE6000 HD

UC App

Optional

UC App Prime Unified CM

Internet

Use Case bull Single call control architecture - CUCM for endpoint registrations IMampP and

call control

bull Expressway Core for NAT traversal client Expressway Edge for NAT traversal server B2B calls and remote mobile pass-through support

bull Seamless firewall traversal for consistent user experience for remote and mobile workers using Jabber and mobile endpoints both inside and outside the firewall

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Mobile Collaboration Made Easy

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

B2B

Remote User

Mobile User

Expressway Firewall Traversal

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 28

UC App UC App Prime Unified CM

Internet

Expwy C Expwy E

BE Platforms Collaboration Edge Expressway ndash Lync and Legacy Video Interop

B2B Connectivity

3rd-Party

PSTN gateway

VPN concentrator

PVDM resources PSTN

CUC IMampP

VPN

connection

H323 Endpoints

GK

B2B

Remote User

Mobile User Cisco

Expressway

for Interop

Use Case bull Single call control architecture - CUCM for endpoint

registrations IMampP and call control

bull Legacy video endpoints (H323 or SIP) Lync interop and investment protection with trunking through Expressway Core

BE6000 HD

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 29

Cisco-approved 3rd-Party applications are supported on both BE6000 server models

bull Three 3rd-party applications VMs per host

bull Six 3rd-party applications per deployment

VMware licenses included

bull CDN Collaboration

bull SolutionsPLUS Collaboration

Choice of

UCCollaboration Applications Prime

Collaboration

Provisioning CUCM CUC UC Apps 3rd-Party 3rd-Party 3rd-Party

Allow maximum of three 3rd-Party applications per server Catalogue of Vendor Applications

httpsmarketplaceciscocomcatalog

Interoperable and Open Architecture

Add More Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 30

Any-to-Any Collaboration

Mobile

Workers Teleworkers

Cloud

Services

WebEx-

Enabled TP

Analog

Devices

PSTN

or

IP PSTN

Consumers

B2B TDM or

IP PBX

3d

Parties

Branch

office

Simplified mobile teleworker and B2C collaboration

bull Security choice ndash no VPN client required

bull Browser-based collaboration

bull TDM and analog gateways

bull Session border control

bull Firewall traversal

bull ISDN Video Gateways

bull Highly secure and standards-based

Cisco Collaboration Edge Anyone Anywhere Any Device Any Workload

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 31

Cisco Jabber Delivering a Collaboration Experience on Any Device

All-in-one UC Application

Presence and IM

Voice Video voice messaging

Desktop sharing conferencing

Collaborate from Any Workspace

PC Mac tablet smart phone

On-premises and Cloud

Integration with Microsoft Office

The Power to Collaborate

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 32

Support People-Centric Web Collaboration Throughout Your Organization

Meetings instant messaging TelePresence and more

Interoperable with Ciscoreg Unified Communications

Delivered securely through the cloud and on premises

Consistent cross-platform experience

bull Windows Mac Linux UNIX and Solaris

bull Support on mobile devices

bull Available in 13 languages

Cisco WebEx Conferencing Industry-Leading Secure Web Collaboration Services

Provide Consistent User Experiences

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 33

Increase Your Customersrsquo Satisfaction with Exceptional Customer Care

Connect customers to company experts correctly the

first time

Accelerate call center productivity and interaction

capabilities

Increase employee satisfaction and retention

Improve customer satisfaction and loyalty

Choose a deployment option right for your customer

care strategy

Cisco Customer Collaboration Highly Available Virtual and Sophisticated

Customer Interaction

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 34

From the Browser to the Boardroom

Any Media Anywhere Any Device

Cisco Video Collaboration One Experience Connecting People

Browser Mobile

Home Office

Work Office

Small Group Space

Larger Space Boardroom

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 35

Collaboration Room Portfolio

MX200 G2

42-inch

TX9000

65-inch

MX800

70-inch

MX700

55-inch

MX300 G2

55-inch

Quiet Room Immersive Room Training or Board

Room or Auditorium Large Room Medium Room Small Room

SX10 Quick Set SX80 Quick Set SX20 Quick Set

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 36

Simple plug and play with installation in 10 minutes or less

Ideal for small huddle or team spaces

Business quality experience at the cost of a PC for scale

Supports any industry standard screen

Powered over Ethernet

All-in-One TelePresence Solution

Cisco SX10 QuickSet Cost-effective Scalable Video

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 37

Choices for How to Collaborate

Cisco IP Phone Portfolio Smart-Desk Endpoints

All users and environments

Basic voice to the most advanced integrated collaboration

Focus on ease of use and superior experience

IP Phone 3900

Series

Basic Voice

Communications

DX Series

Desktop

Collaboration

Experience

IP Phone 9900

Series

IP Phone 8900

Series

IP Phone 8800

Series

IP Phone 7900

Series

IP Phone 7800

Series

Advanced

Collaboration

Professional

Collaboration

Business

Collaboration

General and Specialty

Collaboration

Professional Voice

Communications

General Business

Voice

Communications

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 38

Always-On Collaboration at Your Desk

HD Voice and Video Communications

Comprehensive UC Suite

Integrated Conferencing IM and Presence

On-Demand Cloud Applications and Services

Personalize with Android

IT Deployed and Managed

Cisco Desktop Collaboration Experience DX650

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 39

General Business Communications

Ideal for Light to Highly Active Voice Users

High-Quality Audio

Easy-to-Use

Comprehensive Telephony

Energy Efficient

Reliable and Secure

Customizable

Cisco IP Phone

7821 (2-line)

Cisco IP Phone

7841 (4-line)

Cisco IP Phone

7861 (16-line)

Cisco IP Phone 7800 Series Voice-Focused Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 40

Enhancing People-Centric Communications

Expanded Room Coverage

bull Up to 1500 square feet457 meters

bull Daisy-chaining (max of two)

Superior Wideband Audio

bull First two-element conference phone

Wired Control Panel

bull Ideal for multi-chairperson conferences

Accessory Options

bull DECT Wireless Extension Microphones

Device Security and Encryption

Cisco Unified IP Conference Phone 8831 High Quality Conference Room and Executive Office Solution

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 41

Opportunity

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 42

Identifying Customer Opportunities

Look for customers with

bull Phone system maintenance contract expiring

bull Current phone system reaching end of support

bull Aging phone system (7+ years)

bull Aging phone system with hard to source parts

bull Opening of new remote office(s)

bull Moving to a new HQ office

bull Recent merger or acquisition

bull Business growth trajectory will soon exceed existing system that is not easily or cost-effectively expandable

bull Migration opportunities in older Unified Communications Manager releases Business Edition 5000 Business Edition 3000 UC500 and UC300 customer accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 43

Cisco Business Edition 6000 Message For Partners

Business Value

Cisco Business Edition 6000 is a purpose-built Collaboration solution that is simple to sell quote order install deploy and manage providing natural upsell of more applications and endpoints in new and existing accounts

Business Benefits

bull More Revenue - easier to sell solution enables sales people to more successfully deliver the full value of Collaboration to midsize companies while boosting profitability through recurring service revenues

bull Faster Sales - easy to quote and order uses one convenient SKU for the whole solution

bull Simple Deployments - easy to install virtualized server comes preloaded and ready-to-activate

bull Scales Seamlessly ndash has the built-in ability to grow and change with customer need

bull Valuable Upsell - easy to scale platform is ideal for seeding more applications and endpoints in new and existing accounts

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 44

Portfolio Positioning

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 45

Cisco Business Edition Portfolio at a Glance Attribute Business Edition 6000 Business Edition 7000

Opportunities Midsize companies

(25 to 1000 users)

Fast-growing Enterprises (1000+)

Design Scale-up Single-server solution

Typically 1-2 servers in deployment and 5-8 apps per server

Scale-out stackable modular building block

Typically 2-4 servers in deployment and 4-6 apps per server

Capacity 1000 users

1200-2500 devices (dependent on server)

100 contact center agents

1000+ users

15000+ devices

100+ contact center agents (stack servers to add more users devices apps)

Pricing

$9400 for MD Server (4 apps + Management)

$20800 for HD Server (8 apps + Management)

Bundled 25-user license options included

Special add-on userapp license options available

$23468 (4-6 apps typical) + appuser licensing

Standard appuser licensing sold separately

SKU BE6K-ST-BDL-K9= BE6K-ST-BDL-XU=

BE6K-STBDL-PLS-K9= BE6K-STBDL-PLS-XU= BE7K-K9 BE7K-K9-XU

+Standard appuser licensing sold separately

Minimum Partner

Requirements ECS (wo UCCX)

ACASAUC (w UCCX)

ACASAUC (w UCCX)

ATP UCCECVP (w UCCE)

Launches amp

Marketing Targeted + Standard Standard

Promotions Midmarket Collaboration Collaboration Breakaway

Plus Drive to Collaboration

Collaboration Breakaway Plus Drive to

Collaboration

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 46

CUWL PRO bundle

When purchased with the BE6000 initial UWL-Pro orders are subject to a minimum order of 25 licenses Professional Edition (UWL-Pro) includes

bull Personal Multiparty four way video HD 720p calling licenses

bull WebEx Meeting Center either as a 1-year Named Host subscription or as a perpetual on-premises Cisco WebEx Meetings Server (CWMS) license

Virtualized TelePresence Server and TelePresence Conductor software is included with each BE6000 server TelePresence Conductor may be used without a license to control conferences on a single TelePresence Server

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 47

Cisco Business Edition Portfolio Positioning Guidance

Focus on

bull How UC and VoIP opens new opportunities

bull Show how HQ Branch Remote Workers can

work better in true IP world

Focus on

bull How upgrades are simple and moving to newer

releases of software applications is good for

business

Have legacyold PBX

and have not truly

realized IP benefits

Have older

CUCMs

Focus on

bull Ciscorsquos collaboration leadership

bull Drive Video Contact Center WebEx

bull Leverage promotions special offers

bull Get competitive Intelligence

New Business

Competitive takeout

bull Propose BE6000 for midsize customers

with moderate growthscale requirements

(unlikely to go beyond 1000 users in 1-2 yr)

bull Propose BE7000 for large customers with

rapid growthscale requirements

(1000+ or likely to 1000+ users in 1-2 yr)

Customer Profile Discussion Guidance

bull Propose BE6000 for midsize customers with

limited IT resources price-sensitivity

requirements

(up to 1000 users 2500 devices 50 Sites

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 48

Programs Promotions and Campaigns

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 49

Getting Customers Current

bull Step-by-step migration guidance upgrade recommendations

bull Moving customers to Cisco Business Edition 6000 minus Early Releases of UCMCM (up to 1000 users)

minus Business Edition 5000

minus Business Edition 3000

minus UC300

minus UC500

bull Migration SKUs for easy smooth license transitions

bull Promotional offer provides significant discounts on new system

Migrate Installed-base Accounts

Cisco Midmarket Collaboration Migration Program

Cisco Midmarket Collaboration Migration Program

For Partners Migration Resources

httpscommunitiesciscocommessage130477130477

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 50

Eligible Promotions - Three Primary Offers

bull Competitive PBX Displacements

bull Installed-base Upgrades (Drive to Collaboration)

bull Accelerate Midmarket Growth

bull Leading with the Business Edition 6000

bull Accelerate Video Adoption

bull Sell from the full Telepresence Portfolio

bull COMPETITIVE amp PREDICTABLE discounts to help you close business

bull SIMPLE AND EASY allowing you to focus on selling not pricing

bull PROMOTES PARTNER LED less reliance on Cisco

More information - click titles for Partner links

Collaboration Breakaway PLUS Promotion

Midmarket Collaboration Promotion

Video Collaboration and Reach Promotion

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 51

Additional Partner Incentives

bull Increase adoption of TP

bull Limited-time discount on

TelePresence TX9000

Series TelePresence

Server

TX9000 Series Immersive Promotion

bull Migrate customers using a licensed Unified ICM Enterprise with a third-party ACD

bull Discounted Unified CCE Agent and Server licenses

Accelerate Customer Collaboration Promotion

bull Increase call center attach

with Unified CCX

bull Low-cost 5 -or- 25 Agent

EnhancedPremium license

bundle options

bull Migrate customers without UCSS to Unified CCE and Unified CVP

bull 33 off list price with a three year UCSS purchase

Unified Contact Center Express Starter Bundles

Customer Collaboration Upgrade Offer

bull Close deals faster with USCN customers

bull No payments no interest during UC deployments offer

bull No payments for 3 months during UC deployment offer

Cisco Capital Financing Offers

bull Rewards developing new

business

bull Upfront discounts for creating

demand-generation

bull Value engagement for first

partner to develop an oppty

Opportunity Incentive Program

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 52

Best User Experience bull Embedded Finesse (new Agent Desktop)

bull Live Data with CUIC

bull Workforce Optimization

Cisco Unified Contact Center Express Bundles

New Unified CCX Bundles

5 Agent Seats

ENHANCED

$995 List

PREMIUM

$2995 List

25 Agent Seats

ENHANCED

$22395 List

PREMIUM

$34495 List

An excellent contact center is key to customer satisfaction and business growth

bull All businesses have a help desk HR department inside sales desk

bull Contact Center + Business Edition together form a true collaboration platform for customers

increased profitability for partners

bull Customers can start small and grow with promotional offers

Note UCCX preloaded with100 Agent OVA on BE6000 100 400 Agent OVAs on BE7000

Simplification bull REST API step in editor

bull Enhanced Outbound API

bull Home Agent with Extend and Connect

New Cisco Unified CCX CSR 100

All in One Easy to Deploy Manage Use Contact Center

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 53

Services and Support

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 54

bull Network is critical to mission critical

bull Skilled IT staff require direct access to Cisco engineers

bull Require flexible device-level coverage

Cisco SMARTnet Service

Rapid issue resolution with anytime access to Cisco engineers and

extensive technical resources

bull Advance hardware replacement options including 2- hour

bull 24 x 7 global access to Cisco TAC and onsite resources

bull OS software updates

bull Device diagnostics and alerts on select devices

Customer ProfileRequirements

Capabilities and Features

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 55 copy 2010 Cisco andor its affiliates All rights reserved

bull Provides maintenance and minor software updates plus access to online resources and Technical Assistance Center (TAC) support

bull Offers application support service including 24 x 7 support dedicated to Cisco Unified Communications

bull Access to Ciscocom technical knowledge base including access to

minus Software advisor

minus Technical Assistance Center (TAC) Case collection

minus My Tech support

minus Output interpreter

minus Peer-to-peer online forums

minus TAC newsletter

minus And much more

Cisco Unified Communications Essential Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 56

Cisco Unified Communications Software Subscription

bull Guarantees access to major software version upgrades for

duration of the activated subscription term

bull Most cost-effective method to acquire upgrades

bull Priced on a per user basis

bull Complement to Cisco Unified Communications Essential

Operate Service

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 57

Partner Sales Tools

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 58

Marketing Materials Supporting the Sales Engagement Cycle

Partner Resources

bull Promotions

bull Community

bull Sales Resources

bull Marketing and Demand Generation Tools

bull And more

Sales Enablement Resources httpscommunitiesciscocomdocsloginjspareferer=httpscommunitiesciscocomdocsDOC-51414

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 59

For Account Managers

bull Perform quote at customer site

bull Connect with Distributors

bull Saves time and cost

bull Recommends the top 2 platforms that fit customer requirements

bull Covers all core-components ndash BE6000 Contact Center Video endpoints gateways services

Learn More wwwciscocomgoqpt

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Easy PricingQuoting with Cisco Quick Pricing Tool

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 60

Financing ndash Leading with Cisco Capital Leasing

bull Conserves cash flow and takes system price out of the

equation

bull Equipment remains off customerrsquos balance sheet

bull One low monthly payment

bull Lower costs

bull Equipment Lifecycle Management with ability to up-sell

when lease is up for renewal

bull Maximum flexibility ndash eliminates risk of customer getting

stranded with technology

Cisco Capital Terms and Conditions apply subject to credit approval not available in all countries

Learn More wwwciscocomgociscocapital

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 61

Summary

Top reasons to lead with Business Edition 6000

bull Complete Solution ndash purpose-built right-sized and priced for midsize businesses

bull Application Rich ndash supports industry-leading Cisco UCCollaboration and 3rd-Party partner applications

bull Simple Management ndash turnkey platform quick and easy deployments and ongoing management with intuitive integrated tools

bull Increased Profitability ndash cost-effective simple scalable and margin rich

bull Natural Upsell - more Collaboration with the same hardware

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

copy 2010 Cisco andor its affiliates All rights reserved Cisco Confidential 62

Additional Resources

Community bull Support forum - httpssupportforumsciscocomcommunitynetprocollaboration-voice-video bull Partner Communities - httpscommunitiesciscocomcommunitypartner bull TWTV ldquoFundamentals of BE 6000rdquo httpscommunitiesciscocomvideos9540comment-9205

Ciscocom bull Midmarket main ndash wwwciscocomgomidmarket bull Product main ndash wwwciscocomgobe6000 bull Case Studies ndash wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000case-study-

listinghtml bull Partner Resources - wwwciscocomcenusproductsunified-communicationsbusiness-edition-6000partner-

resources-listinghtml

Partner Central bull Cisco Promotions and Incentives ndash wwwciscocomgoptomotions bull Cisco Collaboration Midmarket Promotion - wwwciscocomgommcollabpromotion

Thank you

Thank you