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CISCO CONNECT 2018 . IT’S ALL YOU
CISCO CONNECT 2018 . IT’S ALL YOU
Cisco CMXLeverage Your Wireless Network to Improve Customer Experience and Business OperationsMark Krischer, CTO, Wireless - Asia Pacific and Japan
15 March 2018
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Digital Transformation
IoTMobility Analytics Cloud
Technology Transitions
The Network Connects Everything
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Digital Network Architecture
Intent-Based Network Infrastructure
DNA Center
AnalyticsPolicy Automation
I N T E N T C O N T E X T
S E C U R I T Y
L E A R N I N G
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
z
I N T E N T C O N T E X T
Business Goals
Digital Insights
Intent Based Networking
S E C U R I T Y
L E A R N I N G
SecurityMobile
IoT Cloud
Digital Business
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Driving Outcomes and Experiences
Operational Analytics
• Asset Visibility & Traceability
• Asset & Tag Management
• Operational Insights
Customer Experience
• Guest Experience
• Omni-Channel Experience
• Context Profiling
• CMX Engage
Location Analytics
• Presence Analytics
• Location Analytics
• Workplace Analytics
• Social Analytics
Mobile Experience
• Navigation & Wayfinding
• Mobile SDK & App
• Digital Marketing Automation
CISCO CONNECT 2018 . IT’S ALL YOU
Operational Insights
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Business Rules
Operational Insights
Digitising Physical Assets
Asset Tags Sensors Wi-Fi Devices
Operations
Detect Categorize Monitor
CMX Alerts
Reports
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Asset Location
Click on AssetFor location and details
CustomisableQuick Filters
ZonesEdit zones on map to create effective alerts
ToolsExport, filter and customise view
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Healthcare Industry
Equipment Inventory Tracking• Avoid loss of lost medical equipment and save
money by reordering stock only as it runs low.
Safety and Compliance• Save costs by making sure your devices are in
compliance with CDC.• Prevent inventory damage from environmental
conditions.
Workflow Optimisation• Improve efficiency and save costs by
understanding your staff flow and dwell times in your facility.
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Manufacturing Industry
Asset and Inventory Tracking• Avoid loss of costly inventory and save money by
reordering stock only as it runs low.
Device Level Telemetry• Save money on maintenance and inspections
by automating data collection and monitoring of your equipment.
• Prevent damage of your inventory from environmental conditions inside your facility.
Machine Utilisation• Improve efficiency and save costs by enhancing
your equipment paths of operation and making better workflows.
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Retail Industry
Cart and basket tracking• Save staff time dedicated to locate carts and
baskets.
Fridge temperature monitoring• Avoid waste in your inventory by monitoring
products sensitive to temperature (vegetables, dairy, frozen food, etc.).
Improve Store Operations• Increase customer satisfaction by always having
their online pickup order ready and fresh.
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Business Rules
Set ConditionsLocation, AttributeBattery Level, Button Press,Telemetry
InformationName, DescriptionPriority
Select AssetsFilter by Department, Category
Take ActionE-Mail, SMSHTTP POSTAttribute Update
Select TriggersWhen rule fires
CISCO CONNECT 2018 . IT’S ALL YOU
Workplace Analytics
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Workspace Evolution
HYBRIDFixed & Agile
Utilization
Increased Mobility
TRADITIONALNames to Seats
Allocation/Chargeback
Adjacency
MODERNActivity Based Working
Real Time Utilization
Collaboration/Productivity
Portfolio Cost Savings: 5-10% Portfolio Cost Savings: 10-20% Portfolio Cost Savings: 20-30%
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Serraview
Measure Model Monitor Enable
Occupancy Portal
Actual UtilizationNeighborhoods/Ratio Seating
Portfolio Modeling Utilization Analytics
Performance Monitoring
Space Availability
Employee Locator
Portfolio Right-Sizing Workforce Enablement
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Digitising the Workplace Experience
Space Utilisation Productivity
Portfolio utilisationover 3 years
Involuntary turnover
In job applications
Measured by throughput targets & employee survey
42% Increase
400% Increase
12% Increase
11% Reduction
Talent
CISCO CONNECT 2018 . IT’S ALL YOU
Social Analytics
CISCO CONNECT 2018 . IT’S ALL YOU
Geofencing
Without location-based monitoring, you are missing at least 80% of the content posted on social media about your business.
Local Measure’s technology captures content within a geographic location, regardless of hashtags or keywords, ensuring that you always see the full picture.
Geofencing
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Local Measure
DiscoveryComprehensive local content and audience dashboard with a simple and easy to use interface.
EngagementReal time engagement allows cross-platform and multi-brand engagement with your audience.
AutomationSmart, rules-based alerts and tagging automatically route data to the right place. Image Recognition Tagging
PublishingCompelling user-generated content galleries that are embeddable on your digital properties.
AnalyticsLocation-based analytics to help drive better business decisions and real time response.
IntegrationSimple integrations to
Cisco Spark, Meraki,
Cisco CMX.
Customer Profile data
feed into Salesforce,
IBM, Wordpress,
Marketing Automation
MobileLocal Measure
Mobile App plus
push notifications to
Cisco Spark with AI
BOT and full
Collaboration
capabilities.
Wi-FiCustomer Wi-Fi
Splash Page with
Social Sign on.
Customer Profile
dashboard and
Analytics
CISCO CONNECT 2018 . IT’S ALL YOU
Mobile Experience
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Navigation and Wayfinding
• Wi-Fi• Hyperlocation
• BLE
• Device Sensors• Accelerometer
• Gyroscope
• Magnetometer
• Barometer
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
MazeMap
• From CAD to mobile optimised maps
• Single source of truth
• Automated pathfinding
• Web access
• Mobile app integration
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Cisco Live Mobile App
CISCO CONNECT 2018 . IT’S ALL YOU
CMX Engage
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Digitising Physical SpacesInsights Acquisition Engagement
Acquire Visitors, Identify Location Personas & Understand Behaviour
New vs Returning Visitor
Weekend Visitor Evening High Dweller
Employee Loyal MemberMulti-location Visitor
SMS Email
Smart Captive Portal
API Trigger
App
Deliver Contextual Omni-Channel Engagements
Gain Insights on Visitor Behaviour, Benchmark Locations & Measure
Return On Space™
Seamlessly Integrate with Enterprise Workflows TicketingMarketing/CMSPoSLoyalty/CRM
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Location Personas Enable Actionable InsightsPersonas Rules
Business Lunch Visitor
IF user enters Food Court Zone between 11am and 1pm on Mondays to Fridays, TAG as “Corporate Lunch Visitor”
Gym User IF user enters Gym Zone, TAG as Gym User
Weekend Visitor IF user enters Site on Saturday or Sunday, TAG as “Weekend Visitor”
Food Court Dweller IF user dwell time in Food Court Zone >45 minutes, TAG as “Food Court Dweller”
Lounge Visitor IF user enters Lounge Zone from 4pm to 6pm on Mondays to Fridays, TAG as “Lounge Visitor”
Frequent Movie Goer IF user enters Movie Zone more than 2x in 30 day period, TAG as “Frequent Movie Goer”
Frequent Shopper IF user enters Retail Zone more than 4x in 30 day period, TAG as “Frequent Shopper”
Create personas meaningful to locations to understand user behaviour
Food Court Dweller
Weekend Visitor
Lounge Visitor
Frequent Movie Goer
Frequent Shopper
Gym User
Business Lunch Visitor
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Smart Captive Portals
Business Lunch Visitor
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Omni-Channel Engagement
• IF guest tagged as “loyalty member”
• AND “lounge visitor”
• AND is in the hotel between 4pm and 6pm
• THEN send Happy Hour Promotion notification • Push Notification for App Users
• SMS for Non-App Users
Lounge Visitor
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
10.9MEngaged Devices
1,400+ Hotels 57,000+ APs 725+ VPNs 235 with PMS to date
Global Scale & Reliability
7 CountriesUnited States, Canada, Germany, Japan, Mexico,
Dominican Republic and El Salvador
Centralized Management Across
11 BrandsCP, CW, EV, EX, HE, HI, HN, HR, IC, IN and SB
Rapid Deployment at Scale
1 DayTo deploy across 31 Hotels
Properties provisioned in 30 minutes
9.7MAuthenticated Devices
The Largest LBS Cloud Deployment in the World
Proven Results
CISCO CONNECT 2018 . IT’S ALL YOU CISCO CONNECT 2018 . IT’S ALL YOU
Driving Outcomes and Experiences
Operational Analytics
• Asset Visibility & Traceability
• Asset & Tag Management
• Operational Insights
Customer Experience
• Guest Experience
• Omni-Channel Experience
• Context Profiling
• CMX Engage
Location Analytics
• Presence Analytics
• Location Analytics
• Workplace Analytics
• Social Analytics
Mobile Experience
• Navigation & Wayfinding
• Mobile SDK & App
• Digital Marketing Automation