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Marc Samsom

Cisco Data Center and Virtualisation Strategy

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 2

“I'm not after servers. I'm after virtualization, where you don't know where your processors are, your information's stored, the application resides….. We focused on market transition, not competitors”

John Chambers – CEO Cisco

Networkworld.com – 12 March 2010


New server spending

Server mgmt. and admin. costs

Power and cooling costs

$0

$50

$100

$150

$200

$250

$300

Spending(US$B)

0

5

10

15

20

25

30

35

40

45

50

55

60

60

Virtualization will only make things worse

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Physical server installed base

(millions)

Logical server installed base

(millions)

Fastest Growing

Costs

Data Center InfrastructureOperations & Maintenance Now ~80% of IT Budgets and Growing

Source: IDC 2009

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 44© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Data Center 3.0 - Customer Journey

Silos

Applications deployed in silos. Very bespoke environment.

Standardize

Homogenizing the infrastructure to simplify the operational model. Virtualization usually deployed in lab and test/development environments.

Production Virtualization

Scale-out of Virtualization to production systems

Dynamic Virtualization

Virtual Machines move- for workload balancing, change-control, and application migration

Defi

nit

ion

Ph

ase Private Cloud,

Resource Pools

Complete and transparent integration of virtualized resources


Cisco’s Data Center en Virtualisatie roadmap

Infrastructure Consolidation

Unified Fabric

Unified Computing

Cloud to Cloud Federation

Infrastructure Virtualization

Virtualization Automation Utility MarketConsolidation

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 6© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Data Center Virtualization Solution

Cisco Data Center 3.0 Ecosystem

Network Services

ASA

VPN

E-mail Security

Security

ACE

WAAS

Application Delivery

Storage Network

MDS 9000

Storage

SAN

Server Access Network

N5000

N7000

Servers

N5000CBS3100 C49xx

Unified Fabric

DC LAN GbE/10GbE

C6500

N7000

N7000

V V VVV V VV

N1000

Data Center Management Data Center Network Manager–Topology Visualization and Provisioning

ANM– Advanced L4-7 Services Module Management

Data Center Best Practices and Services Cisco Services and Support Cisco Data Center Assurance

Program

Application PartnersStorage Partners

Virtualization and Unified Fabric Partners


New Paradigm

Virtual Machine is New “Atomic Unit”

Dynamic Movement of VMs / Applications

Enables VDI, Cloud, Workload Portability

Organization

Breaks Current Operational Model

Reduces Visibility into ‘Hidden’Resources

Requires Continuous Availability / Provisioning

VIRTUALIZATIONbut also New Challenges

Infrastructure

Per-Virtual Machine services required

Multi-Core CPU’s, More Networked Storage

New emphasis on Security, Trust, QoS

Great Benefits…


An Unmatched Rate of InnovationAccelerating Virtualization

Platform

Technology

Cisco Nexus® 7000

Raised the bar for availability and performance

Cisco Nexus 5000Delivered Data Center Ethernet (DCE) and Fiber

Channel over Ethernet (FCoE)

Cisco Nexus 1000VRevolutionized

virtualmachine

networking

Cisco Nexus 2000

Fabric ExtenderFEXLink

Cisco® Unified Computing System

Unites compute, network, storage

access, and virtualization

NX-OSUnified OS for the data center

Lossless 10Gb transport

FCoEUnified transport for LAN and FC

VN-LinkVirtual machine aware network ,

Storage and unified fabric

Rack Fabric Extender

Scalable from 100M to 1GE to 10GbE

Zero Touch Installation

Embedded systems mgmt

Dynamic provisioning

Extended memory

UCS RM:

Rack-mount form factor

Standalone computing device

Jan Apr Sep 2009 Jan Mar2008 Sept


UnifiedFabric

UnifiedFabric

Primary Network

Secondary Network

Unified Fabric: Snelle ROI door kostenbesparing in de infrastructuur

Unified Fabric:10GEEenvoudConsistent

Current State of Connectivity…

multiple interfaces per Server


Voordelen Nexus 1000V

Boundary of network visibility

Nexus 1000V Distributed Virtual Switch

Nexus1000V:

•Verlengt het netwerk tot de Virtuele server/desktop

•Consistente services: QoS/security

•Gecoordineerd, consistent management

Hogere virtualisatiegraad

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 11Access Aggregation/CoreServer

Cisco Nexus Data Center Product Portfolio

7.5Tb/s

15Tb/s

520G

Nexus 5010

Nexus 7010

1Tb/s

Nexus 5020

Nexus 2148/2248

Nexus 7018

VM

Nexus 1000VFabric Extenders

Nexus 4KBlade for IBM 100M,

1GE

10GE, FCoE

Nexus 2232Fabric

Extender

VN-Link

NX-OS


Unified Computing System (UCS-B)

12

Één systeem� Compute: Industry standard x86

� Network: Unified fabric

� Virtualization: Control, scale, performance

� Storage Access: Wire once for SAN, NAS, iSCSI

Beheer geintegreerd� Increase scalability without added complexity

� Dynamic resource provisioning

� Ability to integrate with broad partner ecosystem

Efficient met energie� Fewer servers, switches, adapters, cables

� Lower power and cooling requirements

� Increase compute efficiency by removing I/O and memory bottlenecks


Cisco Innovatie – de keus is aan u

ComputeUCS C-Series

Innovations•Extended Memory•Virtualized Adapter•VNLink•Hypervisor Bypass

FabricNexus 5000

Innovations•Unified Fabric •Fabric Extender•VN-Link

Innovations•Unified Management•Unified Fabric •Extended Memory•Fabric Extender•Virtualized Adapter•Hypervisor Bypass •VN-Link

UnifiedUCS B-Series

Work in any data center environment


De keus is aan u– hoe en wanneer instappen?

Existing Environment

Unified Fabric

Unified FabricUCS C-Series

Unified Computing

Tot

al C

ost o

f Ow

ners

hip Environment

Workloads

Investment Cycles


Een compleet UCS Portfolio

Form-factor

Notes: “Socket” = # of processors supportedNehalem = 4 Cores/ProcessorWestmere = 6 and 4 Cores/ProcessorNehalem EX = 8 and 6 Cores/Processor

UCS B200-M2 Blade

UCS B250-M2 Blade

UCS C200 M2

UCS C210 M2

UCS C250 M2

Memory Intensive

Computing

General Purpose

Computing

Processor & Memory Intensive

Computing;

Mission Critical RAS

2-Socket Servers

Extended Memory 2S

Servers

Intel Westmere EP Processor Family

C460 M1B440 M1

4-Socket Servers

Intel Nehalem EX Processor Family

Blade Form Factor Rack Mount Form Factor


Nexus & UCS Customers

Nexus 5000 & Unified Fabric / FCoE UCS

Many others….

KPMG Denmark


Full Reviews and Comparisons

� ComputerWorld: How Cisco UCS reinvents the datacenterCisco UCS is quite unlike any other computing platform on the market today, and while there

are certainly parallels to existing models, UCS carves a new path through the woods of IT

www.computerworld.com/s/article/9140598/How_Cisco_UCS_reinvents_the_datacenter

� InfoWorld: How Cisco UCS reinvents the datacenterIf you could design a blade server system entirely from scratch, it might look a whole lot like

Cisco's Unified Computing System

www.infoworld.com/d/hardware/how-cisco-ucs-reinvents-datacenter-409

� Test Center review: Cisco UCS wowsCisco's Unified Computing System is a more manageable, more scalable, and essentially superior blade server system, despite 1.0 warts

www.infoworld.com/d/hardware/test-center-review-cisco-ucs-wows-603

� Exclusive review: HP BladeSystem MatrixHP's state-of-the-art blade server system and array of automation tools haven't squeezed all manual labor out of service provisioning, but they show the automated and adaptive datacenter is within reach

www.infoworld.com/d/virtualization/exclusive-review-hp-bladesystem-matrix-809


UCS: een platform voor alle mogelijke applicaties

� Operate a common platform for SAP, Microsoft Apps (virtualized), and vmware view

SAPConsolidate your HP UX, AIX to x86 for SAP

16000-18000 SAPS per blade (dual Intel 5570), 160GB memory per blade using extended memory

Vmware viewSave up to 460 euro per desktop per year

332 virtual desktops per blade (dual Intel 5570/192 GB) – ESX 4.0/View 4.0

Secure controlled network access using Nexus1000v

Microsoft Exchange 2003/2007/2010, Sharepoint, SQL server 2008Oracle Release 10G/11G, Oracle Virtual Machine

UCS at Work: http://www.cisco.com/en/US/prod/ps10265/at_work_promo.html


Nexus/UCS: een nieuw virtualisatie partner programma

Compute&

Virtualization

Compute&

Virtualization

Cisco Data Center Unified Computing Systems ATP(DCUC ATP)

StorageNetworking

StorageNetworking

Adv. Data Center Storage Networking Specialization V3.0(DCSN)

Data CenterNetwork

Infrastructure

Data CenterNetwork

Infrastructure

Adv. Data Center Network Infrastructure Specialization V2.0(DCNI)


Dank u voor uw aandacht

� www.cisco.com/go/datacenter

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