cisco enterprise mobility services platform · multi-channel notifications emsp sdks for mobile...
TRANSCRIPT
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TransformingCustomerExperience
CiscoEnterpriseMobilityServicesPlatform
ZuzanaHumajovaMobilityRoadshow
November2016
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CustomerExperience IsEverything
In2016 89%66%In
2013Ofcompanieswillcompetebasedoncustomerexperience(upfrom36%in2012)**
*Accenture2013GlobalConsumerPulseSurvey(13,168consumersin33countries)**GartnerSurveyFindsImportanceofCustomerExperienceisontheRise;MarketingisontheHook,JakeSorofman,LauraMcLellan,Sep2014
CompaniesConsumers
Switchedbrandsduetopoorcustomerexperience*
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PullingTogetherthePiecesofYourMobileStrategy
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Wi-Fi Networks
Mobile Apps
Mobile Ads
Mobile Coupons
Location Information and Analytics
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EMSPisa CloudHostedMobileApplicationPlatformthat helpsorganizationsdelivercontext–awaremobileexperiencesandengagement withactionableinsights
WhatisCiscoEnterpriseMobilityServicesPlatform?
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WhatCanYouDoWithEMSP?
NewBusinessModelsTargetedOffersandPromotions
SimplifyGuestLogin PersonalizeEngagement
Adrevenue,newservicesLoginwithoptions likesocialloginandSMS
Contentbasedonuserandlocation
Monetizecontentandupsell withspecialdeals
andpromotions
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SMS
WebMobile
ContactCenter
In-VenuePrint
SocialMedia
In-venueguestidentificationandacquisition
Context-awareengagement
Opportunity:MakingIn-VenueMobileExperience aReality
CustomerExperienceMoments
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RealizingtheValueofLocationBasedServices
“Opensupunlimitedopportunitiesforyou totargetconsumerswithdealsandadsbasedontheirpreferencesandlocationandtobuildcustomerloyaltybyprovidingpersonal
engagementsinyourvenue.”
“YourNexus5mayuseabeacontodeterminewhatsectionofagrocerystoreyou'reinandseeifanythingonyourshopping listisinthatarea,soyoudon'tforgetit.”
LocationBasedServicesareonlyatriggerunlessyouhavean
intelligentwaytodeliverguestengagement!
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DeliveredonCiscoMobileNetwork
EnterpriseMobilityServicesPlatform
(EMSP)
NETWORKINFRASTRUCTURE
Cisco Meraki® APs MSE/CMX BLE
API
ENTERPRISESYSTEMSCRM|DataBases
APPDEVELOPMENTECOSYSTEM
API
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9©2016Ciscoand/oritsaffiliates.Allrightsreserved.CiscoConfidential
FeaturesandPackages
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Compellingcaptiveportal
OptimizedWi-Fionboarding
Quicklocationset-up
Ciscomobilenetwork integration
Engagementrulesengine
Proactiveeventtrigger
Multi-channelnotifications
EMSPSDKsformobileapps
Analyticsonwho,what,when,where
Insightsaugmentedwithenterpriseuseridentity
APIsforenterprisesystems(Loyalty/CRM)
EnterpriseeventtriggeredthroughAPIs
CustomerAcquisition
ActionableInsight
Context-AwareEngagement
EnterpriseConnectivity
CiscoEnterpriseMobilityServicesPlatformCloudSoftwarethatCreatesExceptionalIn-VenueMobileExperiences
TransformCustomerExperience
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Achievingcontext-awaremobileexperience&engagement
ACQUIRE INSIGHTS
Acquirecustomer onFreeWiFifromwelldesigned portals,
optimized flowsandpixelperfectpopupcaptive portalexperience
Actionable insights intocustomer behaviorat
locationEngage customers withaseamlessLBS(WIFI,BLE, GPS)multi-channelengagement (SMS,EMAIL, APP
NOTIFY, CAPTIVE PORTAL)platform
Deepermulti-channel memberengagement andinsights- nurtureongoingmember relationshipstoenhance loyalty, increase sales andbuildgreatercustomer retention..
MULTICHANNEL,INSIGHTSDRIVENENGAGEMENT
LOCATE
IDENTIFY
Analyze
ACT
SENSE
DEEPENTERPISEENGAGEMENT
GAINACTIONABLEAnalytics
ACQUIRECUSTOMERSONWiFi
EMSPEnterprise
NewFeatures
EMSPBASE EMSPAdvanced
NewFeatures
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StartwithBusinessObjectivesBusinessObjectives Package
Identify andacquirecustomers EMSPBase
Analyzeknownguests EMSPBase
Offer locationbasedservices EMSPAdvanced
Improvemobileapp customerjourney EMSPAdvanced
Engagebasedonguestbehaviorandpreferences
EMSP Advanced
Associatein-venueguesttoenterpriseidentity EMSP Enterprise
Completeomni-channel strategy EMSPEnterprise
Monetizecustomer loyaltyprogram EMSPEnterprise
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CommonIndustryUseCases
ConnectedStadiumsandEvents(CS+E) HospitalitySmart
ConnectedCities Retail Healthcare
Providedifferentiatedlevelsofservicetoincreasecustomerloyalty
andincreaserevenue
Send targetedofferstocustomersbasedon theirlocationtoenhancecustomerexperience,increaserevenuesandbuildbrandloyalty.
Deliverpersonalizedpatientcareonsitewitheasymobilecheck-in,targetededucationalcontent,real-
timeinformation
Createmobileexperiencesthatdriverevenueandhigh
levelsoffanandattendeeengagement
Deliverreal-timecityinformationandservices.Partner
withlocalbusinessestodelivercontext-awareads.
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Monetize
• PersonalizeonProfile/Location• LocationorProfileBasedOffers• HybridMobileDelivery• OmniChannelEnabled
Providepersonalizedoffersandservicesbasedonuserprofileorbehavior
Connect
Rapidlyon-boardcustomersandprovideaccesstokeyservices
Engage
Engagepeopleincontexttoenableinformedandtimelyaction
• Providelocationspecificcontent• Captureexperience feedback• Trackonlocationmovement• EnableEmployeeAssistance
Summary - EMSP and Your Mobile StrategyTransformingMobileExperiences
• EnableWiFiServices- Free,Paid• DriveMobileAppAdoption• LoyaltyProgramAdoption
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ReadytoGetStarted?
So,areyoureadytoexplorehowCiscoEMSPcanhelpyourcompanyattract,engage,andretaincustomers?
Tolearnmore,visitusathttp://www.cisco.com/go/emsp