cisco expo sarajevociscoexpo.fotoart.ba/presentation/134 bernd eule - cisco... · 2012-07-06 ·...

Cisco Expo Sarajevo

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Expo SarajevoBernd Eule, Director SP

May 9th, 2012

• Convergence

• Packet Optical

• IPv6

• Datacenter /Cloud

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

• SDN = Software Defined Networking

• Video + CDN

0%

10%

20%

30%

40%

50%

60%

70%

Pe

rce

nt

of

Re

ve

nu

eChanging Revenue Mix from SP Network Services

2008

2015


Network Service Type Approx. 2008% of revenue

Est. 2015% of revenue

Traditional Voice (fixed & mobile) 64% 45%

Layer 3+ (Internet, VPN, wireless data, IP value-added svcs.) 25% 47%

Legacy Layer 2 (ATM, FR) 2% 1%

Total Layer 1 & Layer 2 Transport 10% 8%

Layer 2 Ethernet Multipoint VPN (E-LAN, E-TREE) 0.5% 1%

Layer 2 Ethernet Point-to-point VPN (E-LINE) 2.5% 3.5%

Layer 1/2 Ethernet Private Line (High-bandwidth, point-to-point) 1% 1.5%

Layer 1 Private Line (SONET/SDH, OTN, etc.) 6% 2%

0%

Voice Layer 3+ IP

Services

Layer 2 Services

(Ethernet VPN)

Layer 1 Private

Line Services

Sources: based on public financial data from large integrated SP, Infonetics, Cisco estimates

IP CommunicationsServices

On-Demand, Cloud Services

Application Services

2007~

Strategic Business Value

Compute

Hosted UC

CloudServices

Network Based


NetworkServices

Services

2002~

1997~

Time

Strategic Business Value

Connectivity

Managed Router SIP Trunking Managed Firewall

Managed VPN

WAN Optimization

WAAS

ApplicationFluentServices

Compute

Collaborate

Unified Communications

Managed WebEx

B2BTelePresence

Services

Mobile CollaborationServices

XaaS

Based Security


Top Service Providers in Developed Countries

Source: Cisco Internal Survey


Top Service Providers in Developed Countries

Source: Cisco Internal Survey / IBSG


Source: Heavy Reading Sep 2010

Core RouterCore Router Core Router

internetinternetinternetContent NetworkContent NetworkContent Network

DWDM Enables Reliability and Simplicity

Core Router Core RouterCore Router Core RouterCore Router


Aggregation Router

Aggregation Router

Aggregation Router

Aggregation Router

Internet

CacheTV

CacheError Repair /

Fast Channel

Change

Error Repair /

Fast Channel

Change

Internet

CacheTV

Cache

Error Repair /

Fast Channel

Change

Error Repair /

Fast Channel

Change

DistributionRouter

DistributionRouter

Aggregation Router

Aggregation Router

Aggregation Router

Aggregation Router

Video

ProbeInternet

CacheTV

Cache

Error Repair /

Fast Channel

Change

Error Repair /

Fast Channel

Change

Internet

CacheTV

CacheError Repair /

Fast Channel

Change

Error Repair /

Fast Channel

Change

DistributionRouter

DistributionRouter

Lambda multiplexing converges DWDM and L3

infrastructure

Lambda multiplexing converges DWDM and L3

infrastructure

Video

Probe

Core Router

internetinternetinternetContent NetworkContent NetworkContent Network

Core Consolidation

Core RouterCore RouterCore Router

OTN or Optical Bypass ?


Aggregation Router

Aggregation Router

Aggregation Router

Aggregation Router

DistributionRouter

DistributionRouter

Aggregation Router

Aggregation Router

Aggregation Router

Aggregation Router

DistributionRouter

DistributionRouter

Massive scale and

resiliency enables core

consolidation

Massive scale and

resiliency enables core

consolidation

MPLS-TP

CES, VoIP

Sigtran

Sigtran/Native

2G CDMA/GSM Voice

Fixed Voice

SS7 Signaling

VAS (SMS, MMS etc)

TDM

TDM

TDM(SS7)/IP


MPLS-TP

CES

Native

Native

IP/MPLS3G R’99, R4, HSPA, LTE

Frame Relay/X.25/Leased Lines

IT-LAN

ATM/IP

TDM

Fixed Data (ADSL, VDSL,

FTTH, …)

IP

IP

MPLS-TP

CES

nVnVSimplify the network

nVnVEdge

Services

Core

EdgeEdge

ASR 9000 System

ASR 9922 /

9010 / 9006

Virtualized Control PlaneVirtualized Management Entity

Scalability & ResiliencySimplicity


Up to 1920 ASR 9000v

nVnV nVnV nVnVnVnV

Aggregation

Agg

Access

Agg

Expand any Cisco ASR 9000 to a System with a Simple Upgrade

Virtualized Switching FabricVirtualized Common FeaturesVirtualized Management Entity

ScalabilityService VelocitySimplicity

Qualify ASR 9000 System

only once

Train your staff

only once

ASR 9000 System

SimpleAuto ASR 9000 v

Install

Commission

Acquisition

Engineering

Integration

Reduce the lifecycle OPEX up to 70% by nV technology

70%Up to

rep

ort

, In

clu

de

s p

ow

er,

co

olin

g &

sp

ace

sa

vin

gs a

lso


For current & future needs

Simplecookie-cutterASR 9000v

install & connect

Auto ASR 9000 v feature update

Protocol Simplicity

Unified EMSSoftware

Maintenance

Trouble-

shooting

70%OPEX Savings

over nearest

competitor *

* R

efe

ren

ce

AC

Gre

po

rt, In

clu

de

s p

ow

er,

co

olin

g &

sp

ace

sa

vin

gs a

lso

System pays for itself within a year

HW, Optics, de-layer, intelligence

ƒRevenue

Making profit beyond basic subscriptions

Increase service velocity

Service quality and security

= Monetization


Profitability = ƒCapEx + OpEx

Revenue

Manage the bandwidth explosion from video

Reduce operational complexity

Simplify network architecture

Increase traffic efficiency

Maximize return from infrastructure

= Monetization

= Optimization

7,757,49 7,65

7,00

8,00

9,00

10000

12000

14000

Power @ 40G/slot

Reduced Power per Bit

PacketTransport

Reduced Price per Bit


2,77

2,69

2,74

0,00

1,00

2,00

3,00

4,00

5,00

6,00

0

2000

4000

6000

8000

10000

4/S 8/S 16/S

Watts

CRS Form Factor

Power @ 140G/slot

Total Power

W/Gbps @ 40G/slot

W/Gbps @ 140G/slot

$perGig

1997 2000 2002 2004 2006 2010

93%

E.g. CoreRouting

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15Cisco Confidential 15© 2010 Cisco and/or its affiliates. All rights reserved.


100G PLIM – CRS-3

7 Custom ASICS

100G PLIM – CRS-3

7 Custom ASICS

100G PLIM – CRS-3

7 Custom ASICS

100G PLIM – CRS-3

7 Custom ASICSSingle DeviceSingle Device

100G adoption will depend on cost competitiveness

Creating false


Creating false perceptions about cost-optimized network architectures

� Continuing combinations of architectural optimizations and leveraging intense integration opportunities due to Moore’s law results in significant alterations in network

economics

PoPspace & power comparison

12 racksDWDMmodel


3 racksIPoDWDMmodel

PoP1Max. Power

(W)

Average

Power (W)

DWDM 18,084.1 11,913.73

IPoDWDM 4,250.2 2,813.86

Power Savings (W) 13,833.9 9,099.87

Power consumption traditional vs IPoDWDM

Only Transmission equipment (DWDM+Transponders) shown. Router HW not shown. Except using IPoDWDM router line cards instead oftraditional ones, there’s no difference on the routers.

4) Common construct for CONVERGED transport: MPLS-TPCisco Packet Transport Architecture

Core

2G/3G/4G Node

RBS

GE Satellite

Aggregation Node

CPTCPT

AccessMetro Core

End to End CTC Management

Aggregation Node

7600, ASR 9K


Aggregation MPLS-TP Network

MPLS-TP Aggregation

MPLSCore

Business

Corporate

Residential

STB

GE Satellite

GE Satellite

GE Satellite CPT

Any Access Technology Mapped into MPLS-TP

MSTP

Legacy

Utility

MPLS

CPTAccess Node

Pseudowire over MPLS-TP L2/L3VPN (MPLS)

CRS

Single

Aggregation L3 Service Edge L3 Core

Business

Residential

AG

CPE

DSL/

Access

P2P P2P and NGN

Cost ($/Gbps)

Carrier Ethernet IP/MPLS

P2P Carr Eth


Single Tier

Hub and Spokeor Ring

Mobile

DSL/PON Cable

Ethernet

E1/ATM

FR/ATM

Corporate

Ethernet

Point-to-PointPoint-to-MPMultipoint

Legacy Services

ATMFrame Relay

TDM

NGN Application

Efficient IP MulticastEfficient VoD Delivery

Policy Control

Others

QoS, OAM, clockingTE and RecoveryFast/Zero-Touch

Provisioning

P2PEthernet

P2P and MultipointEthernet

P2P Transport Only

+P2MP, MP2MP Biz Services

NGNTransport

+ Broadcast TV, VoD, IP VPN,

ATM/FR/TDM

5) Where do you want to put “Intelligence” into the network ?

$ / bit

i

i

i

i


TCO of traffic

TCO of Intelligence

DistributedCentralized L4-L7 intelligence

CoreAggregation

Residential

Business

Corporate

Access

WDM

SONET/SDH

T1/E1, Eth, STM1

T1/E1, Eth, Ocn/STMn

GE

More Ethernet Growth

but TDM access stays

SONET/SDH

IP/MPLSOC-192/STM-64

9 x GigE


but TDM access stays

Residential

Business

Corporate

WDM

N x 10/40/100 Gig Packet Transport

T1/E1, Eth, STM1

T1/E1, Eth, OC3/STM1

GE

Packet Optimized

Transport

IP/MPLS

Access Diversity

Agnostic Transport

Service Differentiation

Scalable, Granular

Large TDM

Grooming

TDM

WDM

Packet

Eth, IP/MPLSPacket Optical

Transport System

(P-OTS)

Packet-Centric

Transport


P-OTS Keys

• Predictable, Deterministic

• Resiliency – 50-msec

• Bandwidth Efficiency

• Service Scalability

• Granular Service Differentiation

• Network Management

• Higher BW (Tbps), Lower Cost/bit

P-OTS - Which

Combination ?

MPLS-TP

SONET/SDH

WDM

IP/ MPLS

OTN

PBB-

TE

Characteristic SONET

SDH

Optical OTN

(ROADM)

Electrical OTN

PBB-TE MPLS-TP IP/MPLS

Ethernet

Eline (10GE)

Eline (GE)

Eline (any gran. Sub GE/10GE)

E-Tree Complex

E-LAN Complex

F/R

MPLS-TP TransportP-OTS Transition

Metro EoS to MPLS-TP


Legacy

F/R

ATM

TDM

IP

L3VPN

L3 Unicast

L3 Multicast

Content

General

Traffic Engineering

50ms restoration

Multiplexing Technology Time Division

Wave Division Time Division Statistical Statistical Statistical

UNI processing Limited None None Typically rich Typically rich Typically rich

Granularity VC-4 Lambda ODU Variable Variable Variable

Technology Maturity MPLS w/ OAM & 50ms Protection

Bringing proven technology to Transport

MPLS-TP leverages flexibility of scale of MPLS and adapts it to transport space:

• Transport operational model !!

• Addresses growth in packet traffic and services

• Service flexibility - P2P private lines, Video transport, Multipoint, best effort traffic as wells as legacy services


best effort traffic as wells as legacy services

• SONET/SDH like SLA and OAM with granular BW provisioning

• High network utilization of transport network

• Capex/Opex Savings as Bandwidth increases

• Improved utilization of PE routers

• Virtualization of routing functions – distributed small routers in transport versus Big-Iron PE routers

• http://www.worldipv6day.org/ June 6th 2012, launch of IPv6

• Delaying the IPv4 address exhaustion

-assigning private IPv4 addressing for end-users

-extending an IPv4 address (with the use of extended port ranges) : NAT44, A+P…

-Introduction non meaningful IPv4 addresses, i.e. sharing same IP address


-Introduction non meaningful IPv4 addresses, i.e. sharing same IP addressamongst multiple users

• Introducing IPv6 in operational networks

-Native Dual Stack

-IPv6-only deployment

-Crossing islands;

-Unilateral deployment;

- 6RD (rapid deployment) a bit late to do it now

Optimized resource management

Design

Intelligent fulfillment

Fulfill


Domain Managers

Provide core information for devices and technologies

Automated discovery and configuration management

Network visibility

Automated diagnostic workflows

Analyze Automated service assurance

Assure

Time saved provisioning a new Metro Ethernet network 90%

Cost reduction when diagnosing & repairing 40%


Cost reduction when diagnosing & repairing

Packet networks 40%

Reduction in time to configure a new optical network node95%

� Common help desk + NOC

� Standardized ticketing and Network Monitoring systems

� Review sparing and vendor H/W replacement strategy

ORMA (Operational Process) Track


� Use SP’s field service for all H/W replacement

� Create combined change and release management processes

� Implement consistent tool support for the adapted change management + configuration processes

� Build Current + Future Roles and Responsibilities Document

DatacenterUCS Architecture = TCO Game Changer

UCS is Revolutionary

• Clean slate design with virtual machines as the atomic element of the data center

• Eliminates legacy of rack and blade server chassis as the building blocks of management and fabrics

Cisco UCS’s Simplified Design Means:

WW Spending on Servers, Power and Cooling, and Management/Administration

150,000

175,000

200,000

25,000,000

30,000,000

35,000,000

Spending ($M) Installed Base

Cisco UCS Uniquely Addresses the Fastest Growing IT Cost: Management


Cisco UCS’s Simplified Design Means:

• Fewer overall components, less ‘sprawl’

• More reliable, flexible, available, and scalable

• Easier to manage and troubleshoot

Customer Benefits:

• Lower CapEx: up to 30%

• Lower OpEx: up to 30%

• Increased business agility

0

25,000

50,000

75,000

100,000

125,000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

5,000,000

10,000,000

15,000,000

20,000,000

Power and Cooling Mgmt & Administration New Server Spending

GrowingManagement

Costs

“…the datacenter paradigm shift represented by UCS

is beyond anything I could have imagined…I went into

my testing and review of Cisco UCS fully expecting to be

underwhelmed and wound up coming away extremely

impressed with what Cisco has accomplished” – Paul VeneziaNetwork World, 11/10/09

Collaboration (HCS) Collaboration (HCS) Video ServicesVideo Services Security as a ServiceSecurity as a Service

Business Video:

Digital Signage, Video

Security, Enterprise TV,

DMS

Consumer Video:

VideoScape, CDN

IPT, Messaging (Jabber)

Single Number Reach,

Desktop Video, Soft Phone,

Presence & IM, ESS (Quad),

Web Collaboration, Mobile

UC, Contact Centre, TPaaS

ConsumerConsumer

VideoScape

Digital Locker

Connected

Home

Web Security (Cisco

ScanSafe)

Email/Message Security

(Cisco IronPort)

Virtual Security Gateway

(Cisco VSG)

SME / EnterpriseSME / Enterprise

“Office in the Cloud”

(NIL Flip IT +

Cordys) /

Tier 1 Bus Apps

Platform as a Service (PaaS)

Platform as a Service (PaaS)

SpringSource (VMware)

Process Factory (Cordys)

Test & Development

Cisco Lighthouse /

Innovation/Incubation Centre

Manufacturing

Manufacturing

Healthcare Healthcare

Cisco

Healthcare

Solutions

& Channel

Partners

Education Education

Cisco Education

Solutions &

Channel

Partners

ITKIB Digital

B2B

Marketplace

FinanceFinance

Cisco FSI

Solutions &

Channel

Partners

O

t

h

e

r

s

O

t

h

e

r

s

S+CCS+CC

CRE

Sports Stadia

Local Gov

Smart Cities


SP Data CenterCommunication

IP NGN

Unified Service Delivery

Unified ComputingUnified Network Services

Unified Fabric

Video Optimized NWCustomer PremisePeering & Interconnect

Infrastructure as a Service (IaaS)Infrastructure as a Service (IaaS) Network as a Service (NaaS)Network as a Service (NaaS) Managed ServicesManaged Services

WAN Optimisation (Cisco vWaaS)

Load Balancing (Cisco ACE)

Virtual Security Gateway (Cisco VSG)

Network Analysis (Cisco vNAM)

Application QoS

Presence, Location, Subscriber Context

Compute as a Service (Cisco UCS)

Storage as a Service (Cisco UCS)

Network as a Service (Cisco UCS)

Desktop Virtualisation (Cisco VDI)

Backup / DR as a Service

VideoScape, CDNUC, Contact Centre, TPaaS

Managed Connectivity Services

Managed Voice / Unified Comms

Managed Security services

Managed CPE

Managed Hosting / Co-location

(Cisco VSG) Innovation/Incubation Centre

AutomationOrchestration, Provisioning

BrokeringNetwork &

Service EnablersQoS

• Simple on-ramping of customer workloads, delivered with end-to-end service assurance, not just VM / storage availability

• Application performance linked with network performance to ensure response times

• Extend existing customer VPN services to Cloud Data Centers for ease of integration into WAN topology

• Tie together customer’s SaaS applications, infrastructure services,


• Tie together customer’s SaaS applications, infrastructure services, and real-time communications services

• Offer customers bandwidth on demand for “burst” capacity and demand-spikes

What good is scale-up compute / storage resources without scale-up network resources as well?

• A network that offers global reach with local response times

Applications deployed to DCs close to customers, with private network performance

• ScanSafe, IronPort, AnyConnect

• Security Intelligence Operations

• Physical and Virtual Appliances

• Security In, By and For the Cloud

Pervasive Trust andSecurity Solutions

• Unified Computing System

• Unified Service Delivery

• Public and Private Cloud IaaS

• VDI & VXI

Cloud-Enabling Solutions


• Cloud Strategy

• Cloud Planning and Design

• Cloud Implementation

and Optimization

Professional Cloud Services

• Hosted Collaboration Solution

• WebEx

• TelePresence

Communications and Collaboration Solutions

Auto VDC Mgmt Service RoutingCommunications Channel

•Dynamic Advertising / Allocation of

infrastructure capabilities and

resources

•Abstraction of infrastructure

configuration in support of a cloud

service through a single, open API

•Form factor independent, supports

•Use of network data and capability

availability to determine optimal

placement of a cloud service•Physical Proximity

•Logical (VPN) Topology

•Network Performance

•GeoLocation

•Dynamic extension of NGN

•Mapping of end to end,

interdomain Cloud Service

transport – CPE to VM

•Communication of connectivity,

SLA and security policy and

configuration from NGN to


•Form factor independent, supports

physical, SW and VM based

network elements – dedicated or

multi-context

•Dynamic extension of NGN

transport service to Cloud Service

delivery locations

DC/CPE

•Creation, update and delete of

cloud services (vDC) in a data

center and it’s component compute

pods

•Recommend placement of a

vDC in a single Provider DC

(NPS)

•Extension of MPLS VPN

connectivity to PE(s) connecting

NGN to Cloud Service DC

(Cloud VPN)

•Dynamic mapping of vDC

virtual overlay network to NGN

MPLS VPN

NPS

NationalData Center

NationalData Center

Capacity at

Multiple DCs

Orchestration System Requests Capacity -

1

3

1


NationalData Center

Core

Improves Experiences, Reduces Operational and Network Costs

Requests Capacity -available at Multiple DCs

NPS informs best location(s) / PE Routers

3

2 Insufficient Bandwidth and / or sub-optimal location to meet SLA

2

Cloud

Services Optimized by

Network Infrastructure

Dynamic Scaling

Reliability


CloudApplications /Services

Network Infrastructure

Optimized for ServicesService Aware

Accessible

SP owned

Services

Enabled

OTT

Services

3rd Party

Content

and

Services

Differentiation MonetizationBOTH


Twin Drivers

• Delivery of Differentiated Services to attach/attract subscribers/users

• Exposing infrastructure capabilities to partners and 3rd parties allowing subscriber / user relationship to be monetized

Services

Partners

SDP

Service Abstraction

OTT Brokers SP Services Applications

APIs by Segment


Analytics

Business

Analytics

Predictive

Analytics

Network AbstractionHierarchy of HW/SW Infrastructure used for E2E Service Delivery

Cloud NGN

Routing Switching Compute StorageVirtual

Appliances

L4-7

Services

SW Based

ServicesClients

Service Abstraction Domain Management

Video Mobility

Service ProviderServices Delivery Platform

Enterprise Cloud APP Broker

API Consumers

Service Information

Contr

ol

Contr

ol

Vis

ibili

tyV

isib

ility

SP as a platform –billing, etc


NetworkRouters, Switches, Servers, Storage, Appliances

Network Abstraction

Service Abstraction

Network OptimizationData

Network Info

Information

ASR5K, CRS3, ASR9K, UCS

Device LocationNetwork TopologyNetwork StateTraffic Flow App

Granular networkcapabilities

Contr

ol

Contr

ol

Vis

ibili

tyV

isib

ility

Defines Services

40.000

50.000

60.000

70.000

Petabytes / Month

VoIP

Online GamingWeb/Data

File Sharing

15%

24%

34% CAGR 2010–2015


0

10.000

20.000

30.000

2010 2011 2012 2013 2014 2015

Petabytes / Month

Online Gaming and VoIP forecast to be 0.79% of all consumer Internet traffic in 2015

61%

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010-2015

SP Consumer Access Margin per GigabyteCAGR 2006 -> 2017: Revenue -15.7%, Costs -14.8%

$2.00

$2.50

$3.00

SP RevenueSP Costs


Source: IBSG Analysis, Cisco Visual Networking Study

$0.00

$0.50

$1.00

$1.50

2006 2007 2008 2009 2010 2011 2012 2013

Breaking Point

Content DistributionContent Distribution

Media AcquisitionMedia Acquisition

Videoscape Videoscape HomeHome

Media GW

Connected TV, PC &

VideoscapeIP Endpoint

Legacy HomeLegacy Home

LegacySTB

Cable, xDSL, FTTHService / Proximity Routing

TV Schedules

Unmanaged VOD

Media SuiteMedia Suite

Workflow Control

BillingSubscriber

Mgmt

EPG/Catalog

Edge Routing & Caching

Tier

Unified CMS

Publisher

Entitlement

Store Front

Live / Linear On-Demand

…

Cloud DVR

CompanionCross Screen

Videoscape Enabled Services

…

Provider systems

Virtual STB(Cloud UI)


Media AcquisitionMedia Acquisition

On the GoOn the Go

Smartphone/ Tablet

Soft Client

Notebook & Tablet

Soft Client

TV, PC & Tablet

Soft Client

3G/4G & WiFi

FTTH

ConductorConductorSession Manager

Connection Manager

Service / Proximity RoutingManaged VOD

Linear TV

CDN Tier(Core / Aggr

Routing)

CDS Cache

CDN Tier(Data Center)

CDS Content Acquisition

ABR Encoders Virtual

Origin Services CDS

Streamer

Mobile Content Adaptation Engine

End to End System ManagementEnd to End System Management

Unknown

Device Manager

Alert ManagerClient

Frameworks

Mobile Video GW

IP Video Compression

Encapsulator

Advanced Advertising

Social Networks

Recommendations

Reporting & Analytics

DRMPackager

OTA/Sat/Network

Video Application Network (VoD Library, Live Encoder, Streaming Clients, EPG, Portal) Video Application Network (VoD Library, Live Encoder, Streaming Clients, EPG, Portal)

IP Network (Core, Aggregation, Access, Wireline, WiFi, 3G, 4G)IP Network (Core, Aggregation, Access, Wireline, WiFi, 3G, 4G)

Content StreamerContent Streamer Content AcquirerContent AcquirerContent AcquirerContent Acquirer Service RouterService Router CDS ManagerCDS Manager


Content StreamerContent Streamer Content AcquirerContent AcquirerContent AcquirerContent Acquirer Service RouterService Router CDS ManagerCDS Manager

• VoD Streaming

• Live Streaming

• Concurrent Multi-Protocol

• Stream HTTP, RTSP, RTMP

• HTTP Download & PDL

• High Performance

• Detailed Reporting

• Ingest to Hierarchical CDN

• VoD Library Ingest

• Live Streams Ingest

• VoD Prepositioning

• Vod Dynamic Cache-Fill

• Live Dynamic Stream Split

• HTTP, FTP, CIFS, RTSP

• Centralized Element Mgmt

• WebGUI and HTTP API’s

• VoD Delivery Service Mgt

• Live Delivery Service Mgt

• System Monitoring

• Capacity Monitoring

• AAA Server Integration

• Content Request Routing

• Global Load Balancing

• HTTP, RTMP, RTSP, DNS

• Content and Load Aware

• Subscriber & Network Aware

• Integrates with BGP, OSPF

• CDN Selector & Federation

De

plo

ym

en

t

CDNFederation

Retail CDNRevenue

National Wholesale

TPC BackboneOffload


CD

ND

ep

loym

en

t

Transformation

PC VoD“TV Everywhere”

Learn Enhance Optimize

OTTPartnerships

Revenue

Web TV Live“TV Everywhere”

CDS-IS Typical Savings vs. OTT CDN’s�Multi-Screen Video is Strategically Important to Service Providers

�Edge CDN’s improve end-user experience & minimize operator network costs

�Operator CDN’s reduce costs relative to OTT CDN’s


�CDS ROI Assumptions�48 Month CapEx Amortization�30% Average-to-Peak Utilization

�OTT CDN Extra’s:�Storage�Bursting

�CDS-IS effective $/Gbyte drops as utilization increases

Thank you.


Thank you.

cisco expo sarajevociscoexpo.fotoart.ba/presentation/134 bernd eule - cisco... · 2012-07-06 ·...

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