cisco lifecycle services · business by technology (ipc first phase) • identify technology...

1© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential

Cisco Lifecycle Services

Karl MeulemaVice President, Cisco Services Channels


Cisco Services

Lifecycle ServicesFoundation

Sharing Of Intellectual Assets

Service Program Development

DesignDesign ImplementImplement OptimizeOptimizeOperateOperatePlanPlanPreparePrepare


• Lifecycle Services is NOT a program – it won’t finish in 6 months’ time!

• Lifecycle Services is NOT a SKU offering or the name of the Cisco Services portfolio – it cannot be ordered.

• Lifecycle Services will NOT solve all partner issues once implemented.

• Lifecycle Services is NOT about telling the partner to discontinue the services they sell today. It is about ensuring that they can cover the services lifecycle and how they leverage Lifecycle Services and our related enablement programs to do that.

• Lifecycle Services IS a long term, strategic mindset change that needs to happen across Cisco and our Partner community. It is the future of how we position and sell our advanced technologies AND how we can work collaboratively with our partners.

But First………………..

What Is Lifecycle Services?


What is Driving The Need

Data Center

B2B Links

Branch Offices

Distribution

Extranet

Partners

Field Organizations

RemoteEnvironments

MessageBroker

LegacyApps

Security

B2B Gateway

BAM

Transformation

EDITelephonyBusinessIntelligence

BusinessRules

MobileServices

Event Capture

RFID

ComplianceLogging

DatabaseLookup

Load Balancing

Custom Protocol

EAI

Web Service

Adapters

SOA

Standards

Compression

ESB

J2EE

.Net

ASP

MQSeries

MORE EXPENSE

MORE LAYERS, COMPONENTS

MOREINTERACTION

MOREAPPLICATIONS


ImplementImplement

Today, a Coordinated Sequence of Activities Is Needed for Success In Deploying and Operating Technologies and Optimizing their Performance

Traditional Approaches to Service and Support: Basic and Limiting

Point Approaches to Service and Support in the Design, Implement, and Operate Phases Were Once Enough

Prepare and Plan Effectively to Set the Stage for Sound Design

Continually Adapt to Changing Business Requirements

Progress Smoothly into Operations

DesignDesign OperateOperatePlanPlanPreparePrepare OptimizeOptimize


Go To Market…Together

CISCO PARTNER

The Cisco Lifecycle Services Joint Go To Market Strategy…

• Provides a framework for Cisco and our partners to collaborate

• Defines how Cisco and its partners will make service offerings available to customers throughout the entire technology or network lifecycle

• Creates clarity by customer segment


Building A Collaborative Go To Market

=Joint

Cisco/Partner Offering

Enable the Partner

= Cisco Preferred Go-to-Market + Partner

Capabilities

Partner or CiscoCiscoPartner

Legend

Technology Services Stack

+Coverage Model


Sharing Intellectual Assets


The Cisco Lifecycle Services Approach Can Help Partners to:

Gain opportunities to increase profitabilityImprove skills in selling and delivering service, enhance services portfolio, and expand service practice

Reduce risk in deploying and supporting new andcomplex technologies

Knowledge transfer, partner enablement, and Cisco or Co-Brand services to increase success across the services lifecycle

Improve end customer satisfaction and loyaltyHelp customers to successfully deploy and operate Cisco technologies, and to optimize them throughout the lifecycle of the network

Improve productivityRepeatable, proven processes for selling, delivering, and supporting Cisco advanced technology solutions


Web Resources To Help Partners

NEWSteps to Success

• In-depth content on Lifecycle Services

• New content available Dec 2005

• Detailed information on individual service stack implementations

• Methodologies, tools, templates

www.cisco.com/go/stepstosuccess

P P D I O O


Lifecycle Services Training Development

• 5 modules in development at presentFoundation Express – Released Dec 05

IPC – Launch Jan 26

Security – Launch Jan 26

Wireless – Launch Feb 23

Routing & Switching – Launch Feb 23

• Free to partners

• All exams completed

• Piloting Foundation Express exam with 5 partners globally

• Update of CSEPIncluding - Lifecycle Services / Best Practices

P P D I O O


Partner Services Enablement Tool—New Resource for Partners

• Automated tool for specialized partners designed to drive better productivity

• Focus on how to improve services business by technology (IPC first phase)

• Identify technology services capability gaps and provides recommendations to increase partner success in all phases of the services lifecycle

• Provides partners access to tools and templates that partners can put to use immediately

• Benchmark your services performance to improve your business – track progress, reporting functions

P P D I O O


Services Programs


What Do These Have In Common?

? ?

?

?

?


Organizing Questions

• What are the top 5 activities that partners need to do to take advantage of Lifecycle Services?

• What are the top 5 activities that must Cisco do to make partners successful through Lifecycle Services?

cisco lifecycle services · business by technology (ipc first phase) • identify technology...

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