cisco social media analysis q4 2015

CISCOon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of CISCO FB

CISCO: Social Media Report

This report looks at how

CISCOperformed on social media between

October 1st – December 31st, 2015

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Analysis of

CiscoFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

752,598 18,076 2.46% Worldwide

Cisco

Engagement Score Total Fan Posts

110 1,580

Total Posts General Sentiment

232 Neutral

Total Likes

57,557

Total Comments

1,205

Total Shares

7,148

BRAND POSTS FAN POSTS

Brand Overview

725K

730K

735K

740K

745K

750K

755K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

752,598

New Fans

18,076

Engagement

0

250

500

750

1,000

1,250

Cisco had an average engagement score of 110 and a highest of 999.

Community Analysis

Cisco fans are largely from United States followed by India.

Distribution of Fans

0K 20K 40K 60K 80K 100K 120K 140K 160K

United States

India

Philippines

Egypt

Pakistan

Mexico

Brazil

Indonesia

Iran

Congo

0

1

2

3

4

5

6

7

8

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

CiscoFocus 52

digital 32

Cisco 28

innovation 19

technology 18

Most Engaging Brand Posts

23-NOV-15, MON 6:00PM

Hackers are gearing up for the holidays. See what cybersecurity precautions retailers should take in ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 24,933 342 4,026 Positive

28-OCT-15, WED 11:22AM

#CountryDigitization is more than connected lights & smart parking. NYT Best Selling Author Rahaf Ha ..

26-OCT-15, MON 8:15AM

Known for its diversity & beauty, one of South America’s most iconic cities takes innovation to the ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

996 18,926 79 757 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

445 702 24 210 Uncategorized

NO IMAGE NO IMAGE

http://www.facebook.com/10084673031/posts/10154352020433032



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120

0 50 100 150 200 250

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40 50 60

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

post 372

Network 94

technology 85

partner 78

Networking Academy

Cisco

39

User Posts

0

10

20

30

40

50

60

70

80

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Cisco appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

24%

2%

74%

Posititve Negative Neutral

Most of Cisco posts were around 'Brand News', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement.

Content Intel

0 20 40 60 80 100 120

0 10 20 30 40 50 60 70

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In Cisco Posts about Technology, Advice/Tips posts received the highest engagement.

In Cisco Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Technology About General Happenings

0 10 20 30 40

0 200 400 600 800 1000

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 2 4 6

0 20 40 60 80 100

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Analysis of

Cisco SystemsTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

522,388 17,236 3.41% Worldwide

Cisco Systems@Cisco

Engagement Score

68

Total Proactive Tweets

378

Retweets Total

65

Replies Total

45

Favorites Total

8,187

Total Mention

20,207

Total Retweets

8,992

Response Rate (%)

0.21%

Average Reply Time (mins)

1815

BRAND TWEETS USER TWEETS

Brand Overview

495K

500K

505K

510K

515K

520K

525K


Follower Growth

Total Followers

522,388

New Followers

17,236

Engagement

0

250

500

Cisco Systems had an average engagement score of 68 and a highest of 438.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

378 65

.@KeithUrban brings joy & jams to @StJude w/ Cisco’s Connected

Caring Program https://t.co/SuOxtzke..

01-Dec-15, Tue 01:08PM

ENGMT. FAV. REPLIES RETWEETS

503 490 21 201

Top Engaging Tweets

We stand in unity with France. #PeaceForParis (photo via

@jean_jullien) https://t.co/3LN8cOPNMl

Watch Cisco CEO @ChuckRobbins & @Ericsson President & CEO Hans Vestberg discuss the

future of netwo..

14-Nov-15, Sat 02:07PM


438 165 4 195

09-Nov-15, Mon 09:48AM


428 132 1 193

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Cisco/status/671752639906902016



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300 350 400

0 10 20 30 40 50 60 70 80

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70 80

0 500 1000 1500 2000 2500 3000

#iot*

#ciscofocus*

#ciscogec*

#wearecisco*

#innovation*

#cloud*

#tech*

#ioe*

#iotwf*

#cisco*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

700

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

iot ciscofocus ciscogec wearecisco innovation

Spread of Hashtags by day

0 20 40 60 80 100 120

#ciscogec*

#wearecisco*

#iot*

#ioe*

#cloud*

#cisco*

#ciscofocus*

#iotwf*

#tech*

#innovation*

Engagement Score

Hashtags - Engagement

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

5

10

15

20

25

30

35

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

1400

1600

1800

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 8,992

-100

0

100

200

300

400

500


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 20,207

-100

0

100

200

300

400

500

600

700


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

CNN México 3,182,272 6

World Economic Forum 2,834,552 1

Keith Urban 2,445,731 2

Royal Dutch Airlines 2,028,109 1

Fortune 2,014,675 5

TOP 5 INFLUENCERS

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