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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID Cisco Strategy & Directions for the Virtualized Data Center Emmanuel Schupp Business Development, Technologies DataCenter [email protected]

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Page 1: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Cisco Strategy & Directions for the Virtualized Data Center

Emmanuel SchuppBusiness Development, [email protected]

Page 2: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

70% of CIOs said they would increase spending on virtualization even if they

had to cut back on IT spending - Merrill Lynch

Virtualization – CxO view

Page 3: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Challenges In the Data Center Today

� Underutilized server and storage assets � Power and cooling issues� Rising cost of DC real estate� Increasingly complex provisioning of DC

services

Complex Problems That Require Innovative Solutions � Time-to-customer: lengthy application

deployments � Siloed technology areas and DC teams� Heterogeneous platforms, high complexity,

poor agility

Page 4: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Four Drivers Behind Virtualization

Operational Flexibility

Page 5: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

One case study we know : Cisco Data Centers

Business Data CenterData Centers Engineering R&D Data Center

Total of 230,000 square feet, 21 MWatts

SJLinksys

RTP

Amsterdam

Scientific Atlanta

WebExCROS

Iron Port

Richardson

46 Data Centers 14 Business, 32 Development

Page 6: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Improved TCO, Operations, Responsiveness

Server Consolidation� 14,250 servers, 3,780 applications� 20% of existing, 75% of all new server environments virtualized� 2,720 VM’s installed� $22+ Million in cost avoidance and reductions to date� Deployment time reduced from 8-12 weeks to 3 days – Goal is 15 mins

Solaris (2,911)

Linux (7,101)

HP-UX (217)

Windows (4,001)

21% 1%28%

50%

Page 7: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Business Return on InvestmentCisco IT Experience From Adopting Data Center 3.0

Storage� $70+ million cost avoidance over 4 years� TCO: $0.21/MB � $0.01/MB� Managed storage increased from 25 TB to 600 TB per FTE (lower Opex) � Overall utilization: 20% �68%Server� $20+ Million cost avoidance� 50% existing, 75% new servers virtualized� Deployment: 8 weeks � 3 daysUnified Fabric� 66% Reduction in Cabling: $2M savings� 30% more Compute capacity: $50M savings

Page 8: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Market Driver: Virtualization� Virtualization is creating a market transition

Servers are becoming fluid objects in the network� Cisco has historically been successful in

capitalizing on market transitionsData, voice and videoUnified fabrics for LAN and SAN

� Cisco is innovating to lead this changeUnified Fabrics was the first step….

“Virtualization is the highest-impact issue changing infrastructure and operations through 2012.”

“It will change how you manage, how and what you buy, how you deploy, how you plan and how you charge. It will also shake up licensing, pricing and component management. Infrastructure is on an inevitable shift from components that are physically integrated by vendors (for example, monolithic servers) or manually integrated by users to logically composed “fabrics” of computing, I/O and storage components.”

Gartner 2008

Page 9: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

A journey on the CISCO DataCenter 3.0 New Infrastructure

IT R

elev

ance

and

Con

trol

DC Architecture Evolution

Data Center 1.0 Data Center 2.0 Data Center 3.0Mainframe Client-Server and

Distributed ComputingService Oriented and Web 2.0 Based

Centralized Decentralized VirtualizedIP RoutingLAN Switching

Security Storage Switching

Blade SwitchingApplication Switching

VM-SwitchingUnified Fabric

UCSCloud

. . .

Page 10: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Server Virtualization Architecture today Catalyst based

Data Center Aggregation

Block

Network Services Block

Catalyst 4948

Catalyst 6509

Catalyst 6509

SAN BSAN A

EthernetFiber ChannelServer OOB Mgmt.

Page 11: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Step 1 : Consolidation of Network FabricsNexus platform

Data Center Aggregation

Block

Network Services

Block

Nexus 5000

Nexus 7000

Catalyst®6509

SAN BSAN A

Consolidated Transports

SAN Aggregation

Page 12: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Step 2: Transparency in the Eye of the BeholderProblems:

Virtual Network Link (VN-Link):• Extends network to the VM • Consistent services • Coordinated, coherent management• Continuum of deployment options

VMotion • VMotion may move VMs across physical ports—policy must follow

• Impossible to view or apply policy to locally switched traffic

• Cannot correlate traffic on physical links—from multiple VMsVLAN

101

Page 13: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Extending the network to the Virtual MachineVN-Link With the Cisco Nexus 1000V

Cisco Nexus 1000VCisco Nexus 1000VSoftware Based� Industry’s first 3rd-party vNetwork

Distributed Switch for VMware vSphere� Built on Cisco NX-OS� Compatible with all switching

platforms� Maintain vCenter provisioning model

unmodified for server administration; allow network administration of virtual network via familiar Cisco NX-OS CLI

Policy-Based VM ConnectivityPolicyPolicy--Based Based VM ConnectivityVM Connectivity

Mobility of Network & Security PropertiesMobility of Network & Mobility of Network & Security PropertiesSecurity Properties

Non-DisruptiveOperational ModelNonNon--DisruptiveDisruptiveOperational ModelOperational Model

vSphere

NexusNexus1000V1000V

Nexus 1000VNexus 1000V

VMVM VMVM VMVM VMVM

Page 14: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Step 3 : Consolidation of Server FabricsNexus with UCS

Data Center Aggregation

Block

Network Services

Block

Nexus 7000

Catalyst®6509

SAN BSAN A

SAN Aggregation

Page 15: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Cisco UCS wowsThe truth is that truly revolutionary products are few and far between. That said, Cisco's Unified Computing System fits the bill.

April 9, 2009 Cisco Inc., Company Confidential - NDA Required 15

November 10, 2009

http://www.infoworld.com/d/hardware/test-center-review-cisco-ucs-wows-603

Page 16: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

Mgmt Server

Server Deployment Today� Over the past 10 years

An evolution of size, not thinkingMore servers & switches than everMore switches per serverManagement applied, not integrated

� An accidental architectureStill a 1980’s PC model

� Result: ComplexityMore points of managementMore difficult to maintain policy coherenceMore difficult to secureMore difficult to scale

Page 17: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Mgmt Server Mgmt Server� Embed management� Unify fabrics� Optimize virtualization� Remove unnecessary

switches,adapters,management modules

� Less than 1/3rd the support infrastructure

Mgmt Server

Server Deployment Today

Page 18: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Mgmt Server

Our Solution: Cisco UCS� A single system that encompasses:

Network: Unified fabricCompute: Industry standard x86Virtualization optimized

� Unified management modelDynamic resource provisioning

� Efficient ScaleCisco network scale & servicesFewer servers with more memory

� Lower costFewer servers, switches, adapters, cablesLower power consumptionFewer points of management

Page 19: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

UCS ManagerEmbedded– manages entire system

UCS Fabric Interconnect20 Port 10Gb FCoE40 Port 10Gb FCoE

UCS Fabric ExtenderRemote line card

UCS Blade Server ChassisFlexible bay configurations

UCS Blade ServerIndustry-standard architecture

UCS Virtual AdaptersChoice of multiple adapters

Building Blocks

Page 20: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20

A1B1

Disjointed Management

Bare-MetalProvisioning

PatchingSoftware

Distribution

Scripts

ChassisConfigAuditing

Inventory AddressMgmt

UCS Manager ArchitectureExisting Mgmt Architectures

Servers Network

StorageAccess

EmbeddedS/W

EmbeddedDeviceManagement

Multiple Management SolutionsUncoordinated / Complex

Control Plane Integration

Unified Computing System ManagerEmbedded Device Management versus Multiple “Point” Solutions

Page 21: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Service Profile

Operations Management

Network ManagementServer Administration

Server Identities

ServerPolicies

ResourceAllocation

OnlineTroubleshooting

ServerConnectivity

Storage Management

Cabling CoolingPower Offline Troubleshooting

HardwareSetup DiagnosticsInventory

LUN access

SANTroubleshooting

PerformanceManagement

External Connectivity

vSANs vLANs

Security

QoS

External Connectivity

NetworkTroubleshooting

PerformanceManagement

Storage Policies Network Policies

Page 22: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22

Integrated Stateless Computing

SAN LAN

Chassis-1/Blade-5

Chassis-9/Blade-2

Server Name: LS-AUUID: 56 4d cd 3f 59 5b 61…MAC : 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LAN

No Attributes tied to and Physical Resource� Not just identity� Seamless server mobility� Within interconnect domain

Dynamic Provisioning� Complete infrastructure repurposing� Integrated with 3rd part tools

Page 23: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Fabric Manager

SMASH CLPWS-MANIPMI

Cisco CLI...

XML API Industry Standard API

Seamless Management IntegrationFlexible Resource Pool with Open API

Page 24: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24

Case for a Unified Data Center

From ad hoc and inconsistent…

…to structured, but siloed, complicated and costly…

…to simple, optimized and automated

Page 25: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Sample Configuration – 8 BladesLegacy System Unified Computing System

• Blades $45,528 • Blades $45,320 • Adapters $5,992 • Adapters $5,992 Total Blade $51,520 Total Blade $51,312 • Chassis, Fan, PSUs $8,713 • Chassis, Fan, PSUs $4,197 • Networking • Networking• 10Gb Eth Switch $24,398 • Fabric Interconnect $36,592 • 4Gb FC Switch $18,998 • Fabric Extender $3,998 • Management Software $7,000 • Management Software 0Total Infrastructure $59,109 Total Infrastructure $44,787

Infrastructure Savings $14,322 24%

Overall Total $110,629 Overall Total $96,099 Savings $14,530 % 13%

Page 26: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Sample Configuration – 320 BladesSavings at Scale – 1/3 the Infrastructure Cost

Legacy System Unified Computing System• Blades $1,821,120 • Blades $1,812,800 • Adapters $239,680 • Adapters $239,680 Total Blade $2,060,800 Total Blade $2,052,480 • Chassis, Fan, PSUs $174,260 • Chassis, Fan, PSUs $167,880 • Networking • Networking• 10Gb Eth Switch $487,960 • Fabric Interconnect $138,182 • 4Gb FC Switch $379,960 • Fabric Extender $159,920 • Management Software $554,400 • Management Software 0Total Infrastructure $1,596,580 Total Infrastructure $465,982

Infrastructure Savings $1,130,598 71%

Overall Total $3,657,380 Overall Total $2,518,462 Savings $1,138,918 % 31%

Page 27: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

A single system that unifies�Compute: Industry standard x86�Network: Unified fabric�Virtualization: Control, scale, performance�Storage Access: Wire once for SAN, NAS, iSCSI

Embedded management� Increase scalability without added complexity�Dynamic resource provisioning�Ability to integrate with broad partner ecosystem

Energy efficient � Fewer servers, switches, adapters, cables� Lower power and cooling requirements� Increase compute efficiency by removing I/O and memory bottlenecks

Unified Computing System

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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID Cisco Inc., Company Confidential - NDA Required 28

Cisco Systems Data Center 3.0Technology Journey Leading To a Unified Data Center

Unified FabricNexus 5K, 2K-FEX• ToR server access• Wire once infrastructure

• Low-latency lossless• Virtualization aware • Standards-based

Unified ComputingUCS• Industry Standard x86

• Platform for stateless computing and virtualization

• Standards-based

Server Virtualization

VN-Link, Nexus 1K• Virtualization aware access layer

• Compatible with switching platforms

• Combine VM and physical network ops

• Standards-based

1/10GE LosslessEthernetNexus 5K, 2K-FEX• Add Nexus 5k/2k for 1/10GE Ethernet

• Server access switch

Page 29: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Customer Choice:Dial In to Reduce Costs at Any Stage

Existing Environment

Unified Fabric

Unified FabricUCS C-Series

Unified Computing

Total

Cos

t of O

wners

hipEvery IT organization is unique. Each is in a different place with workloads, environment, budget, and IT investment cycles. Customers have the flexibility and choice to deploy technology at whatever point makes sense for their environment.

Page 30: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

What is Cisco’s SustainableDifferentiation?

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

� Build on Cisco’s core competenceNetworks, convergence of data, voice and video, virtualization

� It’s the right time to converge compute and networking with Unified Computing

Cisco is best positioned to enable a new compute model, no legacy and new innovation in network services

� The network is what makes the data center virtual� End to End Data Center solutions

Networks, Compute, Storage Access, Branch and virtualization

� Cisco Advanced Services

Page 31: Cisco Strategy & Directions for the Virtualized Data Center · Presentation_ID ©2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Strategy & Directions for the

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