Partner Presentation

Cisco’s Midsize Business Solutions Portfolio

Cisco Partner Confidential

2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

• Cisco’s Midsize Business Solutions Portfolio

• Collaboration

• Data Center

• Networking

• Security

• Cloud

• Services

Agenda

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Cisco’s Midsize Business Solutions Portfolio Best Choice to Solve Your Customer IT Challenges

New Model of IT Simple. Smart. Secure.

Key IT Challenges

Data and AnalyticsMobility/Video Cloud Security Business Models

Midsize Business Solutions Portfolio

COLLABORATION

• Cisco Spark• Jabber• Webex Collaboration

Meeting Rooms• DX and MX Video

Endpoints• Customer Contact

Center• Business Edition

6000/6000S/7000

SECURITY

• Sourcefire Integration

• Identity Services• Next-Gen Firewall• Content Security:

Web and Email

DATA CENTER

• Unified Computing• Unified Fabric• Unified Management• Cisco Openstack

Private Cloud• Versastack and

Flexpod

NETWORKING

• UA and BYOD—Wireless & Switching

• Meraki • Routing • Network Management• Ruggedized

SERVICES

• Software-enabled professional services and proactive support delivered by Cisco partners

• Cisco Smart Net Total Care

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Collaboration for Midmarket

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Collaboration – Midsize Business SolutionsCustomer Needs

Flexible Consumption

On-premises package collaboration for business of any size with BE6000S/M/H

and BE7000. Partner-hosted, Cisco Powered collaboration as

a service (HCS)

For any size organization

I want to speed-up decision making, solve

problems faster and improve time to market

I want to transform my workplace to enable a highly productive and

mobile workforce

I need to satisfy customers with simple, effortless experiences

through via any channel

Customer Collaboration

Efficient multi-channel customer help lines and sales

desks with Unified Contact Center Express (UCCX) or

Hosted Collaboration for Contact Center

Enhanced experiences

Workplace Transformation

Empowered mobile and remote workers achieve great

results faster with Cisco Collaboration desk endpoints

and mobile collaboration applications

Every room, desk, pocket

Exceptional Video

Simpler team working and enhanced customer, partner

and supplier relationships with affordable high-definition video,

audio and content sharing

Faster innovation

I need to consolidate infrastructure costs with

easy to consume, deploy, manage and use

solutions

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Exceptional Video Workplace Transformation Customer Collaboration

Any

Roo

m

SX10 MX200/300 MX700/800SX20

Any

Poc

ket

Mobile Tablet PC/Mac

WebEx

Jabber

Any

Des

kDX80DX70DX650

Eas

y to

con

sum

e,

depl

oy a

nd

man

age

Cloud CollaborationPartner hosted voice, video, messaging as a serviceCisco WebEx, Collaboration Meeting Rooms (CMR), Cisco Spark

On-premises Packaged CollaborationBE6000S for Small BusinessBE6000M/H for Medium BusinessBE7000 for Enterprise

ON PREMISE

CLOUD

HYBRID

Spark

IP Phones

Collaboration Midsize Business Solutions Portfolio

$22BWW Midmarket opportunity(Cisco GMV 2015-18)

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Data Centerfor Midmarket

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Data Center—Midsize Business Solutions Portfolio

Server Farm/Consolidation• Cisco Nexus 2200 Series FEXs• Cisco Nexus 3000 Series• Cisco Nexus 5500 Series• Cisco UCS M-Series • Cisco UCS B-Series Blade Servers• Cisco UCS C-Series Rack Servers• Cisco UCS Invicta Scaling System• Cisco UCS E-Series (ISR G2 Routers)• Cisco ASA 5500-X Series with IPS

Unified Management

• Cisco UCS Manager• Cisco UCS Central• Cisco UCS Director

Medium-Large Workload

Packages and Virtualization• Cisco FlexPod, FlexPod Express• Cisco Openstack Private Cloud• Cisco VSPEX, Virtualized Foundation• Cisco / IBM VersaStack• Hitachi UCP Select• 3rd Party Virtualization (Vmware Hypervisor, Microsoft

Hyper-v)

• Cut costs and simplify operations through next gen architecture

• Unify compute, storage, networking, virtualization and management into a single platform

• Foundation for InterCloud hybrid cloud solution

$15.0B Commercial addressable market (GMV 2015)

78% of businesses are deployinga private cloud between 2013–2015

Cisco is now the #2 Data Centervendor worldwide (IDC Server Tracker)

• Cisco Nexus 5500 Series• Cisco Nexus 7000 Series• Cisco Nexus 1000V• Cisco UCS B-Series Blade Servers• Cisco UCS C-Series Rack Servers• Cisco UCS M-Series • Cisco UCS Mini• Cisco UCS Invicta Appliance• Cisco ASA 5500-X Series with IPS

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Data Center—Midsize Business Solutions Customer Needs

What are my private, public, and hybrid

cloud options?

I need to rapidly deploy business apps

and services

I need simple and secure infrastructure

deployments

How do I simplify my network and

Data Center?

Servers and Storage

UCS Mini: Next gen Intel, new form

factors and storage partner option

Latest Upgrade

Hybrid Cloud

Cisco Openstack Private Cloud:

Affordable Cisco managed private clouds

New Solution

Nexus Developments

Unified Fabric and NX-OS advances, new form factors, and

faster connectivity

Latest Upgrade

Packaged Solutions

Delivers simplicity, agility, efficiency—FlexPod,

FlexPod Express, VSPEX, VersaStack, VFSS, Hitachi,

SmartPlays

Evolving Sales Model

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Networkingfor Midmarket

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RoutingCloud Managed

Networking—Midsize Business Solutions Portfolio

Unified Access—WirelessAccess Points• Cisco Aironet 1700 Series• Cisco Aironet 2700 Series• Cisco Aironet 3700 Access PointControllers• Cisco 2500 Series WL Controllers• Cisco 5500 Series WL Controllers• Cisco Virtual WL ControllerSmall Business: Cisco 300 and 500 Series Access Points

Meraki Access Point• MR18 and MR34Meraki Access Switch• MS220, MS320• Meraki Aggregation Switch MS420Meraki Security MX SeriesMeraki Indoor Access Points• MR32, MR26Meraki Cloud Managed Networking & Security• For Small Branch: MX64/MX64W• For Medium Branch: MX80, MX100 

Unified Access—Switching

• Cisco 800 Series Router• Cisco 4000 Series Integrated Services Routers

Strategy

• Unified Access and BYOD as a differentiator – ongoing product enhancements and marketing initiatives

• Higher performance and integrated security

• Meraki as a disruptor and growth engine

• Opportunity for partner delivered Managed Services and Cloud connectivity

81% of firms were deploying mobilefriendly wireless infrastructure (Nemertes)

Cisco is the #1 networkingvendor worldwide (Dell’Oro)

Wired• Cisco Catalyst 2960-CX & 3560-CX Series• Cisco Catalyst 2960 Series• Cisco Catalyst 3650 and 3850 Series• Cisco Catalyst 4500E Series • Cisco Catalyst 4500-X Series Converged Access• Cisco Catalyst 3650 and 3850 Series• Cisco Catalyst 4500E SeriesSmall Business: Cisco 300 and 500/500X Series Switches

• Cisco Prime Infrastructure• Ruggedized products

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Networking—Midsize Business Solutions Customer Needs

How do I create a fast and secure platform for

all types of device?

What are my public and hybrid cloud

connectivity options?

How do I reduce business risk and retain visibility

and control?

Fast, Secure Mobility

High density 802.11ac wireless (AP 2700); converged wired and wireless controllers;

security policy across the board

NEW

iWAN + VPN + Akamai

Optimized, application aware branch and cloud connectivity—affordable,

fast, intelligent, and secure

NEW

ISE 1.3 + Prime + HA

Integrated platform delivering a high availability backbone with “single pane of glass” management and visibility

NEW RELEASE

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Security forMidmarket

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Customers need to know their environments are completely secure. They want security that’s effective, integrated and scalable. Now security is a reality for businesses of every size, everywhere, on every device—from the network to the cloud.

The Industry’s Most Effective, Integrated Security Portfolio

2016 SC Magazine Security Company of the Year

Cisco Security Leadership

Piper Jaffrey 2016 CIO Survey

Cisco finds and stops the most advanced threats

100x faster

Cisco consistently earns Recommended ratings from

NSS Labs for Breach Detection, NGFW, NGIPS

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Cisco Integrated Threat Defense

Firewall

NGFW

Identity Services

VPN

UTM

NGIPS

Web Security

Email Security

Advanced Malware Protection

Threat Intelligence

Malware Sandboxing

DNS Security Cloud Access Security Security Analytics

Visibility and Automation

BEFOREDiscoverEnforceHarden

DURING AFTERDetectBlock

Defend

ScopeContain

Remediate

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Security – Midsize Business Solutions PortfolioNetwork Security

Cisco ASA 5500-X series with FirePOWER services and Firepower 4100 series

Next-Generation IPS (NGIPS) Granular Application Visibility and

Control (AVC) AMP and Retrospective Security Reputation & Category URL Filtering

Cisco Next-Gen Firewall Services Advanced Malware Protection (AMP) Meraki Security MX Series

Protection across the entire attack continuum – before, during, and after an attack Integrated Security Solution

Advanced threat protection

Visibility and control Proven web security Continuous Analysis

and Remediation Reduced Complexity

Secure Access and Mobility Cisco Identity Services Engine (ISE) Cisco AnyConnect Secure Mobility Client Cisco TrustSec

E-mail and Web Security

Cisco Email Security Cisco Email Security Appliance Cisco Web Security Appliance OpenDNS Umbrella

41% of network attacks targetedsub-1000 user businesses

Advanced Threat Solution

• Cisco Advanced Malware Protection (AMP)• AMP for Networks• AMP for Endpoints• AMP for Web & Email

• Cisco Stealthwatch (Security)• Threat Grid• OpenDNS Investigate

Simplified Management• Firepower Management Center• Cisco Defence Orchestrator• Firepower Device Manager• Meraki Mobile

Device Management

Cloud Security Cisco Cloud Web Security Cisco Cloud Email Security Cisco Hybrid Email Security OpenDNS Umbrella

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Security Everywhere

Cisco builds products designed to interoperate at every level of security, not only across our

portfolio but also with products provided by others. Accelerate

innovation and expand your security architecture as you grow.

OpenUnified Automated Management

Get more visibility, be more flexible, and protect better with

Cisco Security solutions that are automated to make security more effective, remove the burden from security teams and enable them to more quickly detect and respond to

threats.

Automated

Cisco Integrated Security

Cisco security solutions are built to work together – seamlessly - to

build an Integrated Threat Defense that sees a threat once and blocks

it everywhere. Cisco has the industry’s most effective breach detection – 99.2% in third-party

testing.

Integrated

Security – Midsize Business Solutions Addressing Customer Needs

How can I continue to innovate & securely grow

my business?

How can I provide simple & effective security for my

users?

How do I reduce business risks by stopping & finding

threats faster?

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Cisco TalosTalos Is Cisco’s Industry-Leading Threat Intelligence Team

Web

Network

Virtual

Endpoint

Email

Cloud

500BEmail messages a day

18.5BEndpoint malwareQueries per day

160+Countries

16BWeb requests a day

Hundreds ofThousands

Enterprises

Tens ofMillions

Users

19.7BTotal Threat Blocks

Daily

250Threat Researchers

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Cloud forMidmarket

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Customer PropositionCisco Powered services enable you to connect with confidenceLook for the Cisco Powered logo to achieve:• Faster time-to-value• Assured performance • Continuous innovation

Cisco Powered Services• Based on validated architectures• Documented scalability • Hosted by certified partners• Undergo third-party audits • End-to-end security• Align with open standards• Benefit from highest % R&D investment-to-revenue

Lower initial cost to implement

Mid market access to enterprise functionality

Predictable IT Costs used within operating budgets

Heavy focus on business outcome vs. technology

Lower Total Cost

OPEX vs. CAPEX

Access to New

Solutions

Business Growth

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Customer PropositionCisco InterCloud, Open and Flexible

Enterprise DC/Private Cloud Provider Clouds

vSphere

Hyper-V

OpenStack/KVM

CloudStack/Xen

InterCloud Business Edition

Secure Fabric,Network,

Compute and Storage

End User and IT Admin Portals

InterCloud Provider

Enablement Platform

Cloud ProvidersCisco Powered

Services BrokeredServices

Azure APIs

EC2 APIs

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Services forMidmarket

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Services for Every Phase of the IT Lifecycle

• Improve performance, availability, resiliency

• Create an agile infrastructure

• Develop a cost effective strategy

• Prepare to support new solutions

• Speed time to value• Reduce deployment

costs• Maintain availability

during deployment and migration

• Increase efficiency and reduce costs • Mitigate risk

Smart Service

Capabilities

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Services that Fit Partner Business ModelsSupport Services

Managed Services

Professional Services

• Drive incremental services revenue• Increase margins using automation• Increase service value and

customer loyalty

Optimize Your Existing Practice

• Gain architectural expertise to deliver new professional services

• Leverage Cisco assets to build a managed services practice

• Acquire expertise to deploy certified cloud solutions

Quickly Expand into New Practices

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With Our Right-Sized, Midsize Business Solutions Portfolio, You Can Provide Your Organization with:

Best in class total cost of ownership

Investment Protection

On-premises, Managed Services, and Cloud

Flexible Deployment Options

Easy to deploy, manage, operate, and scale

Simplicity

Broadest portfolio Industry leadership with significant R&D

Selection

Software-enabled and built through 30 years of industry experience

Services

Global network of trusted and highly skilled partners

Ecosystem

Why Cisco?