citizen social science - swarm and nominet trust
DESCRIPTION
Citizen Social Science is an exploratory collaboration between Nominet Trust, Swarm and a wider community including citizen scientists, developers, game designers, data analysts, graphic/UX designers, data visualisers and social innovators.TRANSCRIPT
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CITIZEN
(SOCIAL)
SCIENCE
THE EXPLORATORY CHALLENGE
HOW CAN MASS PARTICIPATION ADDRESS
PERSISTENT SOCIAL CHALLENGES THROUGH THE
USE OF NETWORKED DIGITAL TECHNOLOGIES?
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CITIZEN SCIENCE
WIKIPEDIA
"the systematic collection and analysis of
data; development of technology; testing of
natural phenomena; and the dissemination of
these activities by researchers on a primarily
a vocational basis"
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EXAMPLES ARE EMERGING ON
ALL SORTS OF AMAZING AND
UNLIKELY TOPICS…
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GALAXIES…
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GARDEN BIRDS…(RSPB)
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INTERSTELLAR DUST…(NASA)
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AFRICAN ANIMALS….
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PROTEINS…
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AND MANY MORE….IN SPACE
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AND ON EARTH…
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INNOVATION IN TECHNOLOGY
(KITS/SENSORS + WEB/MOBILE)
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NEW COMMUNITIES ARE
FORMING..
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BUILDING PLATFORMS TO
ENABLE PROJECTS TO HAPPEN
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WE ARE OPENLY EXPLORING
HOW TO APPLY THIS APPROACH
TO SOLVING SOCIAL ISSUES…
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#CITSOCSCI
Citizen Social Science
How mass participation
can address persistent
social challenges through
the use of networked
digital technologies
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SOME
EXAMPLES…
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REAL-TIME TRAFFIC
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CITIZEN SOCIAL SCIENCE – VIA
CROWD-SOURCED MEDIA
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POTHOLE MAPPING
VIA A MOBILE APP
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IT SEEMS TO WORK BEST
WHEN….
THE ACTION REQUIRED IS ALMOST PASSIVE; LOW
BARRIER TO ENTRY
CAPTURE AND ENCOURAGE SERENDIPITOUS
DISCOVERY
DE-CENTRALISE CONTROL (FIND THE BALANCE
BETWEEN STRUCTURE AND CHAOS)
ACTIVELY ENCOURAGE FRIENDLY COMPETITION
PUT IN PLACE AN EFFECTIVE MECHANIC TO
CURATE/MAKE SENSE OF THE COLLECTION ACTION
AND ALLOW SMALL ACTIONS TO ADD UP TO SOLVE
BIG PROBLEMS
THERE IS A DIVERSITY OF KNOWLEDGE IN THE
CROWD
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SOME PRINCIPLES
1. Need an emotive force e.g. help kill cancer
2. Need a problem that can be broken into
‘isolated’ chunks to be solved
3. Need a large dataset that can’t be analysed
by a computer OR that doesn’t exist
currently
4. Need a domain expert to help frame the task
5. Need a simple unit of work that doesn’t
require significant ‘expertise’
6. Need freely available technology
7. If it’s already been done, need to find ways
to improve usage, awareness and experience
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COME AND GET
INVOLVED!