citrix byo index report

8/6/2019 Citrix BYO Index Report 1/16 Global BYO Index IT Organizations Embrace Bring-Your-Own Devices Global BYO Index

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Global BYO  Index

IT Organizations EmbraceBring-Your-Own Devices

Global BYO Index

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ForewordThe consumerization of IT, led by powerful, easy-to-use mobile devices suchas smartphones, laptops and tablet computers, is an unstoppable trend.

Almost all—92 percent—of the companies surveyed reported that some workersare already using non-company-issued computing devices for work-relatedtasks. Those surveyed indicated that around 28 percent of the workforce isalready using non-company-issued computing devices for work-related tasks,and this percentage is expected to rise to 35 by mid-2013.

The early corporate IT response to consumerization wavered between denialand refusal. However, consumer devices are inexorably entering the workplaceand organizations must now consider policies that support their use. Indeed,‘bring your own’ (BYO) policies that empower workers to choose their owncomputing equipment are rapidly being adopted.

Almost half of all companies surveyed (44 percent) already have some sort of formal BYO policy in place. Nearly every company (94 percent) expects tohave a BYO policy by mid-2013, 81 percent of which are expected to applythis policy company-wide.

Smartphones, laptops, tablets, netbooks and even personal desktops enablemobility and new ways of working. The predominant driver for companiesin adopting a BYO policy is to increase productivity; better staff recruitmentand worker retention run a very close second. With BYO, organizations arealso able to reduce IT management of the vast numbers of diverse computingdevices being requested and brought in by the workforce.

For some organizations, BYO creates concerns about security, applicationmanagement and IT costs. Desktop virtualization, an emerging sector led by

Citrix Systems, Inc., addresses all these concerns. Because all applications anddata are accessed from the datacenter, this technology enables organizationsto control IT costs while maximizing security. Further, workers have a greatdeal of flexibility because they get the same end user experience regardless of device or location. Indeed, desktop virtualization is central to enablingorganizations to best benefit from BYO by enabling organizations to deliverthe right desktop, to any device, in any location.

Almost two thirds (62 percent) of companies surveyed have already investedin desktop virtualization or plan to do so within 24 months. The vast majority(80 percent) made this investment specifically (59 percent) or in part (21 percent)to enable support for employee-owned devices and BYO policies. It is clearthat these organizations view desktop virtualization as a key technology for

enabling BYO initiatives.

This report gives a snapshot of the consumerization trends impacting largeenterprises and how IT organizations are addressing user demands for greaterdevice flexibility through the introduction of BYO initiatives. It also highlightshow important it is for organizations to consider the needs of all stakeholderswhen developing and implementing an IT strategy because BYO and desktopvirtualization offer so many potential benefits to all stakeholders.


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Global BYO  Index

 AdoptionAlmost all (92 percent) surveyed companies reported that some workers arealready using non-company-issued computing devices for work-related tasks.

Of the companies that currently do not see workers using personal devices inthe workplace, three quarters (74 percent) expect them to be in common usein their organizations within two years.

According to those surveyed, around 28 percent of the workforce is alreadyusing non-company-issued computing devices. Adoption is deepest in India,where over a third (34 percent) of workers are using personal devices, whilethe UK is a comparative laggard with just 22 percent.

Within two years, around 35 percent of the workforce is expected to beusing non-company-issued computing devices. India (38 percent), theNetherlands (37 percent) and Germany (35 percent) lead future adoptionexpectations, with the United States following close behind (34 percent).


Figure 1 - Source: Citrix Global BYO Index


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Employee-owned devices and

operating systemsA range of employee-owned devices are being used for work-related tasks.Of the companies that are aware of non-company-issued computing devicesbeing used for work-related tasks, around 80 percent cite personal laptops(38 percent) being used in their organization and almost three quarters (73percent) indicated their workers are using their own smartphones (29 percent).Around half see the use of tablets, PCs and netbooks. Within two years,organizations are anticipating a notable growth in the use of tablets as theprimary employee-owned computing device, rising from 8 percent to 23 percent.


Figure 2 - Source: Citrix Global BYO Index

Current support from the company IT department for employee-owneddevices is already surprisingly high. Over half (54 percent) of companiessurveyed are supporting employee-owned PCs (generally for home-basedworkers). Just under half support employee-owned laptops (49 percent) andsmartphones (42 percent). By mid-2013, around 90 percent of companieswill support employee-owned smartphones and laptops and around 80percent will support employee-owned PCs, netbooks and tablets.


Figure 3 - Source: Citrix Global BYO Index

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Global BYO  Index


The growth in the use of non-company-issued computing devices within theworkplace, combined with increasing adoption of BYO policies, hassignificantly increased the demand for IT to support consumer devices. Thiswill create further challenges for the organization’s platform strategy andmanagement.

By mid-2013, around 35 percent of the workforce is expected to be usingnon-company-issued computing devices. The primary employee-ownedcomputing devices are expected to be smartphones, laptops and tablets (seeFigure 2).

Asked to anticipate the predominant smartphone platform in 24 months,respondents ranked iOS (38 percent), Blackberry (28 percent) and Android(26 percent) highly. The iPhone is predicted to be the most commonly usedsmartphone in the workplace within two years, yet a greater number of organizations primarily plan to support BlackBerry devices.


Figure 4 - Source: Citrix Global BYO Index

The iOS (48 percent) and Android (22 percent) tablet platforms are expectedto lead in that category, although BlackBerry (14 percent) and Windows (13percent) are both well cited. Like the iPhone, the iPad is anticipated to be thepreferred tablet device for workers by a significant margin.


Figure 5 - Source: Citrix Global BYO Index

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Interestingly, there are considerable differences across countries regardingpredictions for leadership in smartphone and tablet platforms. India, forexample, expects far broader adoption of Android and BlackBerry devices.Europe favors Apple and Android, while the United States and Canada optfor Apple, BlackBerry (smartphones) and Microsoft (tablets).

Microsoft Windows is the preferred platform for laptops. However,according to the survey, there are at least five smartphone platforms thatcompanies supporting personal computing devices will need to manage.These include Blackberry, Android, Apple, Microsoft and Palm. Indeed, of those companies already planning to support employee-owned smartphones,these will all need to be addressed (see Figure 6).


Figure 6 - Source: Citrix Global BYO Index

Likewise, of those companies expecting to support employee-owned tablets,the same four platforms are broadly anticipated.


Figure 7 - Source: Citrix Global BYO Index

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Global BYO  Index


Managing the futureNinety-two percent of companies surveyed are aware that some of theirworkers are using non-company-issued computing devices for work–relatedpurposes. Further, it is estimated that 35 percent of the total workforce is

expected to commonly use their own devices at work by mid-2013.

It is, therefore, unsurprising that almost half of all companies (44 percent)already have some sort of formal policy in place regarding support forcomputing devices that workers bring in to the enterprise. The United Statesleads in BYO policies; 56 percent of companies already have one. The UnitedKingdom lags behind at 37 percent. Globally, a further 39 percent of respondents expect to have a policy in place within 12 months with almostall companies (94 percent) by mid-2013.


Figure 8 - Source: Citrix Global BYO Index

The global adoption rates of BYO policies show that companies are respondingto the consumerization of IT within the workplace.

Currently, the scope of BYO policies already in place and in use by theworkforce is evenly divided among role-specific (26 percent), department-specific(24 percent), company-wide (22 percent) and pilot programs (18 percent).This points to the fact that nearly all organizations have identified at leastspecific workers that can benefit from flexibility when it comes to deviceand work location.

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Figure 9 - Source: Citrix Global BYO Index

Although approximately one in five companies has a formal, company-wideBYO policy in place, showing considerable momentum behind the concept,it is the planned introduction of such policies that demonstrates a genuine

tipping point. Of the 94 percent of companies that will have a formal policywithin two years, 81 percent of them anticipate their BYO policy will becompany-wide (43 percent within 12 months).

 Figure 10 - Source: Citrix Global BYO Index

Although BYO policies will, in theory, apply company-wide, in many casesthe intent may be as much to restrict the use of personal devices as toencourage it. In order to maintain greater perceived control over IT devicesand infrastructure, only 9 percent of companies plan to allow theunrestricted use of personal devices within the next two years.


Figure 11 - Source: Citrix Global BYO Index

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Global BYO  Index


Although such BYO policies would seem to be led by the IT department, anumber of other departments are also involved in the development of saidpolicies. Specifically, respondents indicated that the human resources, legal andfinance departments are already heavily consulted in the development of BYOpolices, likely due to the HR and financial benefits that a BYO initiative

provides, while the involvement of legal is critical to the development andsuccess of any company policy. Employee representatives and facilities and realestate managers are more likely to play a role as policies become acceptedacross the enterprise, in particular as increased worker flexibility furtherimpacts work styles and the location and required amount of office needed.

 Figure 12 - Source: Citrix Global BYO Index

Paying for itWhile the notion of allowing workers to use their own computing devices forwork-related tasks is straightforward, who actually pays for that device isless clear.

There is an expectation that just over half of companies (51 percent) willmandate that their workers buy their own BYO computing devices. Ingeneral, it seems the majority of device management will be handled by thecompany even though the device itself is employee-owned; for exampletwo-thirds (66 percent) will not expect workers to purchase and manageanti-virus software.


Figure 13 - Source: Citrix Global BYO Index

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However, there is a clear intention in many companies to reimburse employeesfor some or all of the cost of purchasing a BYO device. Forty percent of companies intend to pay the employee a stipend (compensation) roughlyequivalent to the amount it would cost the IT department to procure andmanage a comparable device. A further 31 percent plan to offer some level

of contribution towards the overall cost incurred by the employee.


Figure 14 - Source: Citrix Global BYO Index

Who actually pays for the employee-owned device varies considerablyamong the countries covered by the survey.

Figure 15 - Source: Citrix Global BYO Index

CIOs believe that both the worker and employer benefit from BYO. The exactway the employee-owned device is purchased and paid for seems to be oneof the most variable elements of BYO. Key factors are a country’s culture andtax structure.

In regions such as India and Continental Europe, employees receive largercompensation packages to offset the tax burden placed on employee benefits.This situation has an impact on BYO policies, as governments that regardemployee-owned devices as work benefits tax them heavily. Germany has thehighest tax rate among the markets that participated in the survey (48.5 percent),making some forms of BYO untenable for employees of Germanorganizations. In these scenarios, special stipends have proved to be a moreworkable option and are becoming the norm in India, for example.

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Factors driving adoption of

employee-owned devicesThe growing willingness of companies to embrace personal computing devicesin the workplace is often ascribed to the general consumerization of IT. It isthe principal trend impacting enterprise IT, but no company surveyed cited itas a key driver for the adoption of BYO.

The main reasons cited by respondents for investing in BYO policies andsupporting infrastructure revolve around attracting and retaining top talentas well as younger workers, enabling remote working or teleworking, ensuringthat staff have the relevant equipment for their roles and reducing the cost of managing devices (see Figure 16).

Productivity is another key objective: BYO makes it easier to work outsideof the office and ensures workers are best equipped to fulfill their role.

A desire to lower the total cost of ownership of a large number of enterprise

PCs is the fourth main driver. Over a third (35 percent) of companies point toreduced time and cost of device management, along with reduced on-boardingand training costs (as people choose devices they are familiar with) andenabling self-service IT support as reasons for their BYO initiative.


Figure 16 - Source: Citrix Global BYO Index


1. Ease of working outside the office

2. Staff have relevant equipment

3. Attract and retain top talent (any age)

4. Reduce device management costs

5. Attract and retain younger workers

6. Attract and retain other worker types (such as home-based)

7. Reduce training and on-boarding costs

8. Enable self-service IT

9. Improve business continuity

10. Easiest way to handle proliferation of devices

11. Speed of on-boarding third-party workers/contractors

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The top benefits derived, or expected, from a BYO policy are worker jobsatisfaction, productivity, greater mobility, a more flexible workingenvironment and IT cost reduction. Organizations have also experiencedsubstantial business benefits such as attracting and retaining workers,increasing the quality and useful life of devices, expediting the on-boarding

of workers and improving business continuity.

 Figure 17 - Source: Citrix Global BYO Index

New devices and technology are also

driving BYO

Three technologies—the new breed of powerful, user-friendly mobile devices,the widespread availability of Wi-Fi and desktop virtualization—have alteredwork styles and lifestyles to such an extent that it is now practical for companiesto give workers the freedom to choose their own computing device.

Without the development of smartphones, tablets and powerful, lightweightlaptops, the consumerization of IT would likely not be as big a factor inbusiness today, and without Wi-Fi, data access would be extremely limited. Itis the quality and convenience of these devices that have driven their adoptionfor work-related tasks, with or without the proactive consent of the ITdepartment. The trend is so powerful that companies are being forced toswiftly act to meet worker demands and remain competitive in the marketplace.

A straightforward ban on consumer devices is simply untenable for the vastmajority of organizations as it risks hampering productivity and alienatingworkers who increasingly have come of age in a digital world. Yet withoutdesktop virtualization, organizations are challenged to address the security

and support requirements of consumerization. Desktop virtualization enablesorganizations to introduce flexible, centralized device management to ensuresecurity and data protection and reduce time and cost. These benefits are beingrecognized on a global level, as almost two thirds (62 percent) of companiessurveyed have already invested, or plan to invest within 24 months, indesktop virtualization.


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Figure 18 - Source: Citrix Global BYO Index

The vast majority of those companies (80 percent) are using desktopvirtualization specifically (59 percent) or in part (21 percent) to enablesupport for employee-owned devices and BYO policies.


Figure 19 - Source: Citrix Global BYO Index

A BYO initiative enabled by desktop virtualization not only provides greaterworker flexibility, mobility, productivity and satisfaction, it also addresses thesecurity and management concerns of IT. In addition, by embracing desktopvirtualization, organizations are in a stronger position to address challengesincluding managing IT efficiency, business continuity and agility.

Security and compliance concerns are a consideration in any BYO assessment.

Through desktop virtualization, however, data access on any personal devicecan be kept as secure as on-premise PCs through policy-based access controls,encrypted data access and remote data wiping capabilities. User access policiesand comprehensive monitoring tools enable organizations to ensure compliancestandards are met.

Similarly, the management challenge presented by the diversity of personal userdevices within the organization—multiple, variant-platform smartphones,tablets and laptops all needing access to corporate applications—is quicklyresolved by a mature desktop virtualization infrastructure that deliverscentrally managed applications to users anywhere on any device on demand.

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Figure 20 - Source: Citrix Global BYO Index

SummaryThe past year has witnessed unprecedented proliferation of consumer devicesand a marked increase in the use of employee-owned devices used in theworkplace. As new products surface and users find their preferred devices anddevice platforms, the trend towards the consumerization of IT is now firmlyentrenched. As a result, business and IT strategies are now accommodatingand even encouraging BYO initiatives.

The launch of the iPad tablet has driven the rapid adoption of tablet computers.Further developments in smartphone technology are pushing organizationsto provide cross-platform support for Apple, Android and Windows devices,among others. The launch of Apple’s new mobile platform iOS5 at the AppleDeveloper conference in June reinforces the constantly changing nature of theenvironment and the challenge facing IT departments to manage that changethrough solutions such as desktop virtualization.

The results of this survey also indicate that the tablet is projected to quicklycatch up with laptops and smartphones as a primary personal computingdevice. We have only seen the tip of the iceberg, as according to Gartner,“Users will request an ever-wider choice of devices and platforms driven byfashion and personal preference. Innovative new devices will continue to

emerge through 2015”.1

This prediction supported by Forrester’s revisedtablet forecast, indicating that adoption is expected to reach 59 million USusers by 2015.2 

This trend is changing the workplace landscape across the globe andorganizations must react now. Workers’ growing demand for greater flexibilityand the desire and the need for workers to securely access company resourceson demand, poses a challenge for IT departments.

1 Gartner: New Approaches to Managing Mobile Users and Smartphones, June 30, 2010,

ID: G00200750

2 How iPads Enter The Workforce, An Empowered Report: Tablets Open Doors To New MobileScenarios, By Ted Schadler with Matthew Brown and Anjali Yakkundi, October 26, 2010

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Through desktop virtualization, companies can offer workers a dynamic, lesstraditional work environment: a world where workers can work from wherever,whenever and on whatever device they prefer.

Desktop virtualization supports the consumerization trend and enables

organizations to fundamentally change the way IT is delivered, allowingworkers to use their personal PCs, laptops and mobile devices for both workand home. Combating many of the security, management and cost concernssurrounding BYO, desktop virtualization enables organizations to centrallymanage applications and user access and securely deliver company data toany corporate or personal device on-demand.

It’s clear that BYO adoption is quickly spreading globally. Adoption rates areincreasing, along with an acceptance of a wide variety of devices throughpolicies enabled by desktop virtualization. This demonstrates a promising futurefor organizations to benefit from a more flexible work environment thatprovides greater workforce mobility, productivity and satisfaction—withoutsacrificing security and control or increasing IT complexity and costs. Over

the next 24 months, BYO initiatives will gain further momentum, drivingglobal adoption. With this growth, concerns surrounding security, ITmanagement and cost will drive adoption of desktop virtualization solutionsto ensure a successful BYO offering.

We at Citrix believe that BYO initiatives enabled by desktop virtualizationwill become a critical component of every IT organization’s strategy in thefuture. As we move into the cloud era of computing, organizations will needto embrace BYO in order to remain a competitive force in the market.

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