citrix xenapp 5 update

Citrix XenApp 5 UpdateCitrix XenApp 5 Update

2© 2008 Citrix Systems, Inc. — All rights reserved

Agenda

Selling and Positioning of XenApp 5

Establish a Strategic Footprint in New and Existing Customers with XenApp 5

How to Sell Application Streaming in XenApp 5

What’s New in XenApp 5?

What’s New in XenApp 5?What’s New in XenApp 5?


What XenApp 5 brings to the table…

• Reduces cost of application management

• Maximizes performance for virtual applications – hosted and streamed

• Enhances user experience

• Leverages Windows Server 2008 and supports Windows Server 2003


Reduced Costs with XenApp 5

• Application management costs

• Application update costs

• Active Application Monitoring

• Reduce support costs

• Be IPv6 compliant


Preferential Load Balancing (PLB)

• How it works:

• Policy-based preferences for certain user(s) and/or application(s)

• Benefits:

• Provides IT with increased control over end user experience

• Guarantees SLA for critical users or applications

• Provides more processing power to high priority users or application sessions

Improve Performance with XenApp 5Platinum

APPLICATIONS

SCENARIOS

Who and what is critical?PLB let’s you specify the

critical path to meet SLA’s

Who and what is critical?PLB let’s you specify the

critical path to meet SLA’s

USERS


What’s New for Enhanced End-user Experience

• Enhanced user features

• Support mobile users with expanded support for small form factor devices

• Enhance usability with ClearType font smoothing


XenApp 5 for Microsoft Windows Server 2008

• Leverage security improvements

• Leverage new Terminal Services architecture

• Special Folder Redirection

• XPS based Universal Print Driver

• Internet Information Server 7 (IIS7) support

Selling and Positioning of XenApp 5 Selling and Positioning of XenApp 5


The Market Opportunity is Huge

100 Million 100 Million XenApp Users XenApp Users

TodayToday

14% 14% PenetrationPenetration


Capitalizing on Market Growth with XenApp

+16%

+16%

+12%

+15%

+15%


Primary Challenges Increasing Pressure on IT

Operational Budget Cuts

Compliance & Data Security

Manageability


A Better Approach: Centralize, Virtualize, Deliver on Demand

• Centralize apps and data in the data center

• Manage a single instance of an app in one secure place

• Deliver on-demand to users anywhere

Corporate Office Branch Offices Remote Worker Mobile Worker

Contract Worker

Data Center

IT


Myth #1: My app isn’t compatible with XenApp

App Compat Toolkit for XenApphttp://www.citrix.com/appcompat

Analyze

Virtualize

Validate

Isolate & stream all apps

on XenApp


Myth #2: Apps are only available while connected

AppHub

Laptop

LOB App Hosted

Productivity App Streamed

LOB apps staysecured in data-center

Productivity appsavailable offline

Streaming

Virtual Delivery Protocol

Install once, deliver hosted or streamed


Myth #3: User experience is not the same as local

Better than installed experience1.Performance2.Consistency

“By further hiding complexity and difference, and providing simple, consistent, and attractive end-user components, Citrix improves the likelihood of successful end-user adoption.”Andi Mann, Enterprise Management Associates, 8/08


Key takeaways

Build targeted business models for revenue maximization

Lead with TCO, Sell the value of Platinum

Address common misconceptions to unlock larger gains

Expand existing account base by understanding their usage

1

2

3

4

Establish a Strategic Footprint in New and Existing Customers with XenApp 5 – Go Platinum!

Establish a Strategic Footprint in New and Existing Customers with XenApp 5 – Go Platinum!


XenApp Platinum Capabilities

• Application Streaming

• Smart Auditor

• Application Performance Monitoring

• Easy Call

• Smart Access

• WAN Optimization

• Single Sign-On


Why Platinum?

• Top of the line

• “Suite” or “Bundle” is barrier to adoption

• Simplifies selling motion

• Easier for customers to purchase

• Extends value across line of sight

• More value at the same price (as the suite)

Fancy Car


XenApp Revenue Opportunities

New Licenses

Upgrades RecoverySubscription Advantage

$47B$2B $4B$400M

Increased partner rewards with the Platinum Edition

Low hanging fruit High PriorityLarge customer pool


Again, Why Platinum…..

…..because it’s already proven to be successful!

How to Sell Application Streaming in XenApp 5How to Sell Application Streaming in XenApp 5


Typical Application Lifecycle Management

Assessment/Deployment• Test all server, client,

machine combinations• Regression testing• Software installation

Maintenance /Updates• Regression testing• Software installation

Application Support• Application conflict• Help desk calls• Trouble shoot at end-point

End of Life • Software removal• Clean-up


Separate the Apps, the User and the Machine

AppHub

Laptop

LOB App Hosted




Streaming



Install Once, Deliver Hosted or Streamed

AppHub

Laptop

LOB App Hosted




Streaming



Application Lifecycle Savings with XenApp

On Demand Software Delivery• No Regression testing• No Software installation

Maintenance/Updates• No Regression testing• No Software installation

Application Support• No Application conflict• Application Re-set• Reduced Help desk calls

End of life• No Software Un-install• No Post-removal cleanup


XenApp 5 Isolation and Streaming - Ready for Prime Time!

What's new

• Shared Profiles for Inter-isolation communication

• Differential updates

• HTTP(S) streaming of applications

Benefits

• Faster application startup

• Reduced application management time and cost


Isolate and stream to the server

• Single instance application management

• Reduce application silos reduce cost

• Reduce time to app delivery

Every app on server should be isolated


Virtualize and stream to the desktop

• Desktop Applications difficult to manage

• Application Virtualization yields promise

• Leverage existing infrastructure

• Use same, proven model

• "Better than installed" user experience App

Hub

User

LOB App Hosted

Productivity App Streamed Productivity apps

available offline

Streaming



MyCitrixLab.com

• Web based testing portal

• Meets config requirements specified in Citrix Ready Verification Test Kits

• Ability to schedule lab for 3 or 7 days

• SharePoint with FAQs, Verification Assist Guides, Administrator Guides, Discussion Forum


More Apps – More Users – More Money

• Delivering applications with XenApp saves up to 50% TCO

• Isolation and streaming is the best way to manage applications

• XenApp 5 delivers key enhancements to isolation and streaming to address compatibility

More licenses, more billable hours, more partner rewards, higher value services for you.

citrix xenapp 5 update

Documents

citrix systems

citrix xenapp

rights reserved xenapp

rights reserved myth

rights reserved capitalizing

xenapp users

rights reserved whats

positioning of xenapp