Style Guide

Section 1: Introduction

Brand Overview

Section 2: The Pittsburg Logo

Slogan

Section 3: Acceptable Uses

Section 4: Unacceptable Uses

Section 5: Logo Adaptations

City of Pittsburg

Chamber of Commerce

Pescatore Plaza

Pittsburg Marina

Section 6: Marketing Materials

Business Papers

Brochure Covers

Print Ads

Banners

Flags

Wayfinding Signage

Historic District Signage

Interpretive Graphics

Vehicle Graphics

Plaza Paving

Website

Section 7: Contacts & Resources

1.1

1.2

2.1

2.6

3.1

4.1

5.1

5.2

5.3

5.4

5.5

6.1

6.2

6.3

6.4

6.5

6.6

6.7

6.8

6.9

6.10

6.11

6.12

7.1

0.1

Introduction

The City of Pittsburg, California has adopted a new official brand

identity system to help market the city as a viable destination

for visitors. The new brand will enhance economic growth of the

newly renovated Old Pittsburg and Marina areas and encourage

entrepreneurial efforts.

The City is committed to the consistent implementation of the new

brand identity throughout all applications. Civic, government and

business leaders are making great efforts to make Pittsburg a state of

the art community in which to live, work and play.

These guidelines assist with interpretation and application of the

Pittsburg brand identity to all forms of printed collateral, signage,

advertising, electronic media and other visual communications.

If, for some reason, there are questions unanswered or an application

arises that is not addressed in these guidelines, contact one of the

representatives located in the “Contacts & Resources” section of this

document.

1.1

Brand Overview

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1.2

The Pittsburg Logo 2.1

2.2

Pittsburg Logo

The logo was developed

to help establish a

brand identity for

Pittsburg, California.

It serves as a nucleus

around which all

graphic elements

revolve.

Its simple design and

vibrant color palette

subtly reflects the city

as a marina community

and its Italian heritage.

2.3

Clear Space

Clear space around all

parts of the logo (in all

formats) shall be equal

to the height of the

letter “P” in “Pittsburg”

of the Pittsburg logo

type.

Under no circumstances

shall any secondary

graphic or border

invade the Pittsburg

logo clear space.

It is acceptable to

apply the logo over

images, patterns and

watermarks as long as

all parts of the logo are

clearly legible.

2.4Orange

PMS 144Purple

PMS 669Blue

PMS 632Beige

PMS 7402

Color Palette

The Standard colors

that are used in the

Pittsburg brand graphics

consist of four Pantone

formulas: Orange PMS

144, Purple PMS 669,

Blue PMS 632 and Beige

PMS 7402.

2.5

Secondary Fonts

The Secondary fonts

are used to support the

Pittsburg logotype. It is

intended for use in all

visual communications

such as secondary

identities, sign

wayfinding, printed

collateral and electronic

media.

For most applications,

the Goudy Old Style

font family will be

used, but it is strongly

recommended that all

wayfinding messaging

(directional signage) use

Myriad Pro Semibold.

HTML text will use

Times Roman.

Goudy Old Style Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Goudy Old Style Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Goudy Old Style Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Times Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

2.6

Slogan

The slogan “La Dolce

Vita” literally means

“The Good Life” in

Italian. It is intended to

be used in marketing

materials to promote

a desirable lifestyle in

Pittsburg. While it isn’t

required to be placed

immediately next to the

Pittsburg logo, it should

never occur without

the logo being within a

visual proximity.

Acceptable Uses 3.1

3.2

Acceptable Uses

The logo may be applied

against any of the four

standard colors in the

following arrangements:

A) “Pittsburg” is

reversed in white and

“California” is Standard

Beige.

B) “Pittsburg” is

reversed in white and

“California” is Standard

Purple.

C) “Pittsburg” is

reversed in white,

“California” is Standard

Orange and the shield

outline is Standard Blue.

D) “Pittsburg” is

Standard Purple and

“California” is Standard

Orange.

A B

C D

3.3

Acceptable Uses (cont)

A) The logo may

be applied over

photographic images

as long as it is clearly

legible.

B/C) One or two color

background band in any

of the Standard colors

is permissible as long as

the combination obeys

all color rules.

D) The logo may

be applied over

photographic band

as long as it is clearly

legible.

A B

C D

3.4

Acceptable Uses (cont)

The word “Pittsburg”

may receive a drop

shadow when applied to

a Standard Blue, Orange

or Purple background.

When applied to a

Standard Blue or

Orange background, the

drop shadow shall be

Standard Purple. When

applied to a Standard

Purple background, the

drop shadow shall be

Standard Blue.

3.5

Acceptable Uses (cont)

For single color

applications, the logo

may be reproduced in

screened versions of

Standard Orange, Blue

or Purple onto a white

background.

3.6

Acceptable Uses (cont)

The logo graphic (A)

or logo type (B) may

appear independently as

long as its counterpart

appears at least once

somewhere on the same

application.

C/D/E) A white logo

type may be applied

onto a Standard Blue,

Purple or Orange

background as long as

its counterpart appears

at least once somewhere

on the same application.

F) A Standard Purple

logo type may be

applied onto a Standard

Beige background as

long as its counterpart

appears at least once

somewhere on the same

application.

A

C D

E F

B

3.7

Acceptable Uses (cont)

A) For black and white

applications against

a white background,

the logo may include

screened tints. The logo

type shall remain 100%

black.

B) For black and white

applications against

a black background,

the logo may include

screened tints against

a white field within the

shield. The logo type

shall be reversed in

100% white.

A

B

Unacceptable Uses 4.1

4.2

Unacceptable Uses

A) The logo may not

appear against any solid

background color other

than one of the four

Standard colors.

B) When the logo

appears against a

photographic image, all

parts of the logo must

be of legible contrast.

C) Black and white or

single color versions

of the logo must never

appear over colored

backgrounds with the

exception of Standard

Purple over Standard

Beige.

A

C

B

4.3

Unacceptable Uses (cont)

A) The orientation of

the Standard colors may

never be rearranged.

B) The logo may not be

stretched, skewed or

distorted.

C) The relationship

between components

of the logo may not be

changed in proportion. A

C

B

Logo Adaptations 5.1

5.2

Logo Adaptations City of Pittsburg

A) Vertical format

B) Horizontal format

C) City vehicle format.

The logo graphic must

appear at least once

within the same visible

face.

All usage rules for the

Pittsburg logo apply.

A

C

B

5.3

Logo Adaptations Chamber of Commerce

All usage rules for the

Pittsburg logo apply.

Chamber of Commerce

5.4

Logo Adaptations Pescatore Plaza

All usage rules for the

Pittsburg logo apply.

5.5

Logo Adaptations Pittsburg Marina

All usage rules for the

Pittsburg logo apply.

Marketing Materials 6.1

6.2

Business Papers

6.3

Brochures

6.4

Print Ads

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Drop Anchor!

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Home

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is Where the Boat is

6.5

Banners

6.6

Flags

6.7

Wayfinding Signage

6.8

Historic District Signage

6.9

InterpretiveGraphics

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6.10

Vehicle Graphics

6.11

Plaza Paving

6.12

Website

Welcome!The only place better to visit than Ptttsburg, California is the Ptttsburg, California website. Although the town of Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros.

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Pittsburg – La Dolce Vita!Living in Pittsbug is regarded by its residence as “la dolce vita”which means “the sweet life”. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis.

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What’s Newat Pittsburg?

Take aVirtual Tour

Business Opportunities

Search:

Pick Your Season

Home Chamber Government Things To Do and See Event Calendar Area Map Resources

Things To Do and SeeThe only place better to visit than Ptttsburg, California is the Ptttsburg, California website. Although the town of Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero.

Annual Vintage Care ShowPharetra posuere sapien. Nam consectetuer. Sed alim, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fertum bibendum enim nibh eget ipsum. Donec porttitoula eu dolor. Maecenas vitae nulla consequat

libero cursus.

Marina CruisesVivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod lamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae

What’s Newat Pittsburg?

Take aVirtual Tour

Business Opportunities

Search:

Pick Your Season

Things To Do and See

Contacts & Resources 7.1

7.2

Contacts

Contact Name 1

Title:

Department:

Phone Number:

Fax Number:

Email:

Contact Name 2

Title:

Department:

Phone Number:

Fax Number:

Email:

Contact Name 3

Title:

Department:

Phone Number:

Fax Number:

Email:

Contact Name 4

Title:

Department:

Phone Number:

Fax Number:

Email:

7.3

Resources

The following websites offer helpful information regarding theory,

design, fabrication and implementation of sign systems.

SEGD (Society for Environmental Graphic Design)

www.segd.org

AIGA (American Institute of Graphic Arts)

www.aiga.org

The Wayfinding Place

www.thewayfindingplace.com

IFMA (International Facility Manager’s Association)

www.ifma.org

Destination Development, Inc.

www.destinationdevelopment.com