City Central Business Improvement District

(BID)

Business Plan2013-2018

Contents • How a Business Improvement District (BID) works P 2-3• Executive Summary P 4-5• Vision, Aims and Objectives P 6 • Recommendations 2013-2018 P 7• Safety and Environment P 8-9 • Animation and Marketing P 10-11• Financial and additional benefits P 12-13• Financial Management P 14-15 • Current Services and Baselining P 16• Governance and Management P 17• Conclusion P 18

How a Business Improvement District (BID) works

ActivitiesinLiverpoolCityCentralBIDhavehadaclearimpactsinceitsinceptionin2005.ThiswillcontinueoverthenextfiveyeartermbycontinuouslydrivingthestandardsandCityCentralBIDbrandingsufficientlysothatitcanbothcompeteeffectivelywith,anddrawbenefitsfrom,anymajorcitycentredevelopments.

BIDswereestablishedundertheLocalGovernmentFinanceAct(2003)andarefinancedbyalevy,collectedthroughthebusinessrate,topayforadditionalservices,overandabovethosecurrentlyprovidedbythepublicsector.

BIDsarebasedonasuccessfulcitycentremanagementmodeladoptedthroughoutNorthAmerica,wherebusinesseshaveamoredirect‘say’inhowthecitycentreismanagedandpromoted.

Anagreementtomaintainorimproveuponexistinglevelsofserviceisapre-requisiteforanyBIDandguaranteestheadditionalityofanyservicesprovidedandpaidforthroughtheBIDlevy.

AratepayerwillbeentitledtovoteforaBIDduringaballotif,onthedateLiverpoolCityCouncil(LCC)publishesthenoticeofballotonbehalfoftheBIDCompany,theratepayerfallswithintheclassofnon-domesticratepayertobeliablefortheBIDlevy.Inthecaseofanemptyhereditament(rateableproperty)thepropertyownerorcurrentleaseholderwillbeliabletovote. Moredetailsonthevotingprocesscanbeobtainedbyemailing:gerrard.gibbons@citycentralbid.net

BIDsarefundamentallyafairandequitablewaytodeliverthekeyadditionalservicesthatbusinesseswant.AllbusinessesintheCityCentralBIDarea,exceptthosewitharateablevaluebelow£10,000p.a.,willpaythesame1.2%oftheirrateablevaluetoprovidethecoreBIDlevyfundingtodeliverthebusinessplan.

The City Central area

AfulllistingofthestreetsinthenewlyproposedBIDareais:BasnettStreet,BoldStreet,BrythenStreet,ButtonStreet,CasesStreet,CavernWalksShoppingCentre,CentralShoppingCentre,ChurchAlley,ChurchStreet,ClaytonSquare,ClaytonSquareShoppingCentre,GreatCharlotteStreet,HarringtonStreet,HoodStreet,HoughtonLane,HoughtonStreet,LeighStreet,LimeStreet(HolidayInn),LordStreet(part),MathewStreet,Metquarter,ParkerStreet,QueenSquare,RainfordGardens,RanelaghStreet,RenshawStreet(part),RichmondStreet,RoeStreet,SirThomasStreet(part),StJohnsLane,StJohnsShoppingCentre,StanleyStreet(part),TarletonStreet,TempleCourt,Whitechapel(part),WilliamsonSquare,WilliamsonStreetandallareaswithinthesestreets.

Putting Liverpool City Central BID into context

LiverpoolCityCentralBIDisoneofalmost100BIDsacrossthecountry–withBIDsbecomingincreasinglythepreferredmodelofmanagementforUKtownsandcities.

TheLiverpoolCityRegionhasthefastestgrowingeconomyinthecountry(outsideofLondon)andincludesbluechipcompaniessuchasJaguar/LandRover,Littlewoods,GrosvenorandPeel.Liverpool´sannualeconomyisnowworthalmost£9bnandMerseyside£20bn,andcontinuestogrow.Liverpool’sGVAperheadhasrisenrecentlyby14.4%,andnowstandsat99%oftheUKaverage,whileMerseyside’sisat73%(2009datafromONS).DespitetheEuropeanrecession,earlyindicationsshowthatLiverpool’seconomyiscontractingataslowerratethantheUKaverage–andwasthemostrobustoftheUK’scorecitiesprovidingconfidenceitwillbeabletomaintainitspositionfortheforeseeablefuture.

With88%ofCityCentralBIDmembersintheretailandleisuresector,majorcompetitorsincludetheTraffordCentre,Manchestercitycentre,NewMerseyRetailPark,Chester,CheshireOaksDesignerOutletandGeminiRetailPark.

ThismeansLiverpoolCityCentralBIDmustcontinuetoofferdistinctUniqueSellingPointstoattractthemobileconsumer,clearlyestablishingboththechoiceandexperiencemessagesintheirmindsanddeliveringtoahighstandardinreality.

Liverpool has undergone a huge transformation over the past decade, none more so than in the retail landscape. The arrival of Liverpool ONE, Arena and Convention Centre (ACC) Liverpool, Cruise Terminal, the Museum of Liverpool and the overall renaissance of the waterfront has made a huge impact on the dynamics of the city centre – as well as its regional, national and international appeal.

TheseopportunitiesandchallengestheCityCentralBIDManagementTeamhaverisentobyadoptinganewsenseofcollaborativeworking–withmuchsuccess.

Partnershipsarestrongerthanever.InthepastfiveyearsCityCentralBIDhasledintheopeningofa‘CopShop’andShopmobility inSt JohnsShoppingCentre,a freecruise linercourtesybus,a city centre retailmap, theexpansionof Christmas Lights in theBID area, instigating Liverpool’s first joint retail Christmasprogramme,signinguptoACCdelegatecardwhichiscirculatedtoallattendeesattheACC,andembracingthe“#itsliverpool”campaign.Thelistgoeson.

InaneraofdrasticgovernmentcutsLiverpoolCityCouncilfacestheunenviabletaskofbalancingashrinkingbudgettodeliverfront-lineservicesthatmeettheneedsofnotjustthemostvulnerable,butthedemandsofathrivingcitywhichhasrediscovereditsverve.

ForCityCentralBID,publicsectorcutshavealreadyimpacted,andwillcontinuetoimpact,onservicesintheBIDarea.Consequently,theBIDManagementTeamhaveapproachedage-old issuessuchaspolicingandenvironmentalblightthroughacollegiateapproachtofundingwithotherpartners.Itwasthis‘smarter’wayofthinkingwhichledtothecreationoftheUK’sfirstjointfunded‘CopShop’whichhashelpedmakethecitycentreoneofthesafest,winningnationalaswellasinternationalawards.CollaborativeworkinghasalsoledtoCityCentralBIDbecomingKeepBritainTidy’sfirstprivatesector-ledambassador.

Otherchallengesinthecitycentreincludethenumberofvacantretailunits.CityCentralBIDManagementTeamis lookingatwaysof improvingtheareaby introducingapop-upshopstrategy,whichalsoaimstoimprovethewholelookofthearea.

Despitethesechallenges,Liverpoolcitycentrecontinuestoattracthugeinvestmentinitsinfrastructurefromboththeprivatesectorandthepublicsector– i.e.CentralVillage,Forever21andtheredevelopmentofCentralStation.Thesethreedevelopmentsalonerepresenta£200mboosttotheheartofCityCentralBID.

Muchhasbeenachievedalready,butthereisanexcitingfutureawaitingus,aslongasweallworktogetherinpartnershiptokeepLiverpoolcitycentreattheverytopoftheperformanceladder.

4Executive Summary

Ian WardChairman of City Central BID

The UK retail sector remains in a state of great flux. Famous high street brands such as Woolworths, Peacocks, Ethel Austin, JJB Sports and Clinton Cards have all been victims of the economic downturn. In Liverpool the ownership of Metquarter, St Johns and Cavern Walks have all changed hands in the past 12 months. Consequently, it is now more important than ever that we embrace partnership working.

ForCityCentralBID, itspartnershipsare itsgreatest strengthand thenextfiveyears representagoldenopportunitytoforgenewrelationshipstofurtherenhanceLiverpoolcitycentre’sappeal.

ThecreationoftheStGeorge’sQuarterwillhaveahugeimpactontheLimeStreetgatewayofthecitycentre.CityCentralhas takena leadrole toensuretheBIDvoice isheardandensureaconnectionwithCentralVillageandhowitsanimation,cleansingandpromotionalactivitiescancomplementandenhancethewiderarea.MuchthesamecanbesaidoftheroleCityCentralBIDplaysintheCavernQuarterandBoldStreetSteeringGroups.

AkeyCityCentralpartner isthenewly-formedCommercialDistrictBIDandwewillseektomaximisethepotentialofthehugecustomerbaseinthisarea,whichhasover750businessesandcontainsanestimated60,000workforce,bydevelopingab2bandb2cstrategiesbetweenmembersofbothBIDsandtheiremployees.

Aswe forgepartnerships,buildonopportunitiesandfindnewwaysofworkingwemustnot ignore theimmenseimpactthattheinternethasbroughttothehighstreet.By2015,itisestimated65%oftheUKadultpopulationwillownamobilephone,whileinternetshoppingwillcommanda40%shareofallretailspend.

ForCityCentralBIDthisrepresentsanopportunityastheintroductionofthe4Gnetworkanddevelopmentofmobileapptechnologyarenowatthestagewheretheycanbeappliedandintegratedintotheconventional‘reallife’shoppingexperience.CityCentralBIDhasbeenaskedtotakealeadroleonimplementiningamajorwi-fiprogrammeforthecitycentreandwewillensuremembersarewellplacedtotakefulladvantage.

However,despitethedigitalrevolutioninshoppingitisincreasinglyclearfromnumerousstudiesthatthemajorityofpeoplestillwanttomaketheirpurchaseinashopsotheattractivenessofthehighstreet,i.e.itscleanliness,lighting,easeofaccessetc,remainfundamentalblocksincreatinganappealtoconsumers.

TomeetthedemandsoftheconsumerandcompetewithotherretaildestinationsitisvitaltheCityCentralBIDManagementTeamworkswithourmemberstodeliverthekeyaimsoutlinedinthisBusinessPlan.

Makingabettercitycentreisinallourinterests.Itisabigchallengeandonethatcanonlybeachievedbyworkingtogether.

Ed OliverChairman of Liverpool BID Company

6Vision, Aims and Objectives

Vision City Central BID will continue to work in partnership with key partners to improve the environment in the retail and leisure heart of Liverpool city centre by making it a safer and more welcoming place for visitors and businesses to invest, work and play in – both day and night. City Central BID will also act as an agent for change to create new opportunities for growth and employment and help sustain the city centre as a major engine of the Liverpool economy.

Aims1. TomaintainLiverpoolcitycentre’spositionasaretaildestinationofchoiceandpromoteLiverpoolasa

premierEuropeancity.2. ToprovideavoiceforallourmemberswithinCityCentralBID;toensurethatCityCentralBIDisakey

partofthestrategic,decision-makingprocessesaffectingthecitycentre.3. Toworkinpartnershiptoensurethattheretailandleisureoffermatchesthedemandsofyourcustomers

andthattheinfrastructureofthecitycentremakesvisitoraccessandmovementaseasyaspossible.

ObjectivesThis City Central BID vision is supported by six over-arching objectives which will be delivered from 1November2013to31October2018:

1. TocontinuetopromotethecitycentreasoneofthepremierretailandleisuredestinationsintheUK.2. TosupporttheeconomicstrategyforLiverpoolbyassistingwiththe implementationanddeliveryof

the10-yearmasterplanfortheMainRetailArea,outlinedintheStrategicInvestmentFramework(SIF).3. To develop strategic partnerships that will invest in and support the animation, enhancement and

marketingoftheretailandleisureenvironmentbasedonamatch-fundingstrategy.4. TomaintainLiverpoolasoneofthesafestandmostattractivecitiesinEurope.5. Tomaximiseopportunities for thefinancialbenefitofCityCentralBIDmembersthroughadynamic,

seasonaleventsstrategy.6. Toexploitthegrowthofe-commerce,webtechnologyandsocialmediatothebenefitofmembers,their

employeesandcustomers.

Recommendations for 2013 – 2018 You said:

TheCityCentralBIDbusinessplanhasbeenreviewedbybusinessestoensureitmeetsyourbusinessneeds.

Basedonconsultationandyourrecommendations,asaminimum,theBIDhasbeenaskedbyyoutocontinuetodeliveranddevelopthefollowingkeyservices:

– Provisionofcitycentre‘CopShop’. – FullypaidmembershipratesforRadioAlertforBIDmembers. – ProvisionofShopmobilityservice. – Targetedcleansingregimeandstreethotwashing. – Organised removal of fly posters and graffiti – passing relevant intelligence to enforcement teamsrelatingtotheperpetrators.

– Enhancementofpavingrepairsi.e.ClaytonSquare. – MajorfootfallgeneratingPRcampaignssupportedbyhighqualityeventsandanimation. – Provisionoffreepromotionalopportunitiesacrossallmediaplatforms. – Monitoringandreportingonfootfallstatisticsonamonthlybasis. – ProvisionofannualMysteryShopexerciseanddevelopmentofskillsthroughtrainingproviders. – MaximisebusinessopportunitieswithmembersofLiverpoolCommercialDistrictBID.

We will:

Underpinthesekeyservicesthroughseveralactionplanstoimprovecurrentprogrammesoverthenextfiveyears.

Theyaresetoutacrossfourmainareasinorderofpriority,asidentifiedthroughconsultationwithourBIDbusinesses:

• Safety• Environment• Animation• Marketing

8SafetyWe will ensure that Liverpool city centre continues to be one of the safest city centres in the UK – both day and night.

The BID Management Team will:

– Supportthedeliveryofthe‘CopShop’inStJohnsShoppingCentre. – SupportthedeliveryoftheShopmobilityservice. – SupportthedeliveryoftheRadioCrimeAlertSchemeandpromotionofsafetyinitiativesi.e.pursebellsandmobilephonetagging.

– EstablishanAlleygateStrategytoprotectvulnerablebusinessesandmaintainasafeandcleanenvironment. – Maintainsupportandpromotionofthechildsafezonesinitiativewithkeyshoppingcentres. – SupportLCCandNHSprojects,targetingproblemareassuchasalcohol-relatedissuese.g.begging,streetdrinking,roughsleepingandthecitycentre‘wetcentre’.

– Support delivery of key City Council services such as Street Nuisance, Environmental Health, Licensing,TradingStandards,BusinessContinuity,CityCentreManagementandSafetyAdvisoryGroup.

– SupportpromotionofNightTimeEconomytohelpmaintainPurpleFlagstatus. – Enhance ties with Further Education establishments, City Council and Merseyside Police to promoteresponsiblebehaviourwithinthesecondsafestcityintheUK.

Environment We will ensure that by 2018 the public realm environment within City Central BID is befitting of a premier European city.

The BID Management Team will:

– Continuetomanageandco-ordinateon-streetcommercialandpromotionalactivitiestomaintainawellmanagedpublicrealm.

– Establishaflexible,independently-monitoredcleansingregimetargetedatmicrolevelwithcitycentrestakeholders,plustargetedhot-washingofkeynighttimeeconomyareas.

– DevelopaVisualEnhancementStrategy–extendinghangingbasketsto‘afterdark’lightingschemesatkeylocations–StLuke’sChurchandCavernWalks.

– BenchmarkagainstnationalcleanlinessstandardsanddevelopourKeepBritainTidyrelationship. – Increaselitterbincollectionfrequency. – Identifyandremovegraffitiandflyposters. – IntroduceaVacantUnitStrategyi.e.identifyvacant‘hotspots’andintroducethreemonthsinterventionpolicy,andpro-activelyengagewithlandowners.

– Seek additionalmatch funding for public realmworks in Ranelagh Street /Great Charlotte Street /ClaytonSquare/ParkerStreet.

The BID Management Team will:

– Deliveraseasonaleventsstrategythat‘translatestothetill’–i.e.WeddingFayre,FashionShows,BabyShowcase,LiveArtEvents,Studenttake-oversetc

– Deliverhighimpactseasonalprogrammesi.e,Christmas,Easter,Summer,withdetailsissuedquarterlytobusinessesandstakeholders.

– Continuetoworkwithculturalandartisticpartnerstocreateeye-catching,bespokeeventsthatincoproratevenueswithintheBID.

– ExtenduseofroamingadvertisingsiteswithintheBIDforourmemberstocreatemarketingandpromotionalopportunities-forfree.(Dailyrateis£1,200tonon-BIDmembers.)

– CampaignforhigherqualitythresholdandenforcementofstreettradingandstreetentertainmentwithinCityCentralBIDarea.

– Develop‘PromoteinLiverpool’websitetofurtherattractblue-chipcompaniesandeventstoraiserevenueandre-investinCityCentralBIDevents.

10Animation We will maintain a vibrant, family-friendly atmosphere in the city centre through a dynamic mix of events, with a focus on maximising opportunities for BID members to engage directly with potential customers.

Marketing We will capitalise on the unique character of City Central BID and to promote the true differential of the ‘Original Liverpool’ experience and expose members to new audiences.

The BID Management Team will:

– Continuetocollaboratewithmajorcitycentrestakeholdersoncreatingseasonal‘impact’campaignstomaximizerevenueanddrivefootfallfromsub-regionalcatchmentareas.

– ContinuetoprovideafreeshuttlebusservicefromthedisembarkationpointsofthecruiselinerterminaldirectintotheBIDarea.

– Maximisesignagepotentialofexistingphysicalassetsatgateways–vacantunits,buildingfacades,ChristmasLightspans,LimeStreetMediaWalletc.

– Createafreemobile‘app’topromoteyouroffers/eventsanddevelopb2bplatformswithLiverpoolCommercialDistrictBIDandmaximizedevelopmentof£600k‘freewi-fi’programmeinBIDarea.

– ContinuetoprovidememberswithfreetousePRplatformsonsocialmediaandadvertisingopportunitiesontraditionalmediai.e.radio/print.

– Continuetoproducebi-monthlynewslettersformembersandweeklyeshotstoyourpotentialcustomers-forfree.

– Providefreemediatraining/workshopsforourmembers.

12Financial and additional benefits

BID Levy – raised locally, spent locally – TheindependentCityCentralBIDBoardincludesprivatesectorbusinesscolleagues,propertyownersandpublicsectorrepresentatives.

– Over50%ofbusinessesintheareawillreceiverebates/costsavingsontheirBIDlevyfrompropertyownersand/orthroughtheBIDpayingforRadioAlertmembership.

– 40%ofbusinesseswillhaveanetBIDlevycostofunder£500p.a. – LiverpoolCityCouncilhascommittedinexcessof£1millioninvoluntarycontributionsforthenext5years.

– Allbusinesseswitharateablevalueabove£10,000p.a.willpayjust1.2%oftheirrateablevaluetowardstheenhancedservicesthatyouwantandrequested.

Wewillcontinuetosurveyyouandyourcustomersandvisitorstothecity,aswellasretailersandpropertyowners,toensuretheBIDlevycollectedisspentintheareasyoudeemthemostimportant.

City Central BID provides real benefits to all businesses through:

– Asafeandsecureexperience. – Cleaner,moreattractivestreets–acleanertradingenvironmentwithtargetedadditionalcleaningandhot-washing.

– Betterpromotionofqualityevents–radioandpressadvertisingandPRcampaignstoincreasefootfall. – TheBIDManagementTeamwillbebasedonLordStreetoperatingan‘opendoor’policytomembers,reportinganddealingwithissuesrangingfrombeggingtolittertopavementrepairs.Youwillbeabletocalltheteamwithanyproblemandwewillassistinresolvingit,orprovideyouwithaccuratecontactinformation.

– AsamemberyouwillbeabletobookmeetingsintheBIDofficeboardroomforfree. – Partnershipworkingtoassistinpromotingkeyseasonalretaileventse.g.ChristmasByLiverpoolwithkeyCityCentralbusinessesandpartners.

– TrainingofstaffthroughprogrammessuchasMysteryShopinitiativeandretailtraining,etc.

This will all be delivered via core activities of the BID team which, as a minimum, include:

– LiaisingwithLiverpoolCityCouncilandotherpartnerstoensuredeliveryofcore,baselineservices. – Reviewingnewandimprovedsafetyinitiatives. – MaintainingthecleanlinessofthecitybymonitoringdeliveryofBIDfundedactivities,suchasstreethot-washing,workingcloselywiththenewcitycentrecleansingteam.

– Workingwithalltransportinfrastructureproviderse.g.carparking,railandbusservicesandJohnLennonAirporttoensureaccesstoandfromCityCentralBIDareaflowsseamlessly.

– Workingwithlocalandnationalpartnerstoagreeastreetmanagementpolicy. – LiaisingwithMerseysidePolice,StreetNuisanceTeamandStreetPastorsregardinganti-socialbehaviour.

– Workingwithexternalagenciestoincreasefootfallandvisitorspende.g.LiverpoolACC,cruiselinerterminal,VisitLiverpooletc,toensureBIDareaisrepresentedasadestinationofchoiceforallvisitors.

– Providingfreepromotionalplatformsonaweeklybasisandatkeyseasonaltimes. – IdentifyingPRandMarketingopportunitiesandprovidingfreeworkshops. – Workingwithpartnerstoidentifytrainingopportunitiesbothinsales(basedonresultsfromMysteryShopinitiative)andotherarease.g.conflictmanagementandanti-terrorismtraining.

– Meeting,greetingandsupportingcommercial,promotionalandcharitableeventsonvarioussites throughoutthecitycentre.

– SupportingdevelopmentandpromotionofzoneswithinandaroundtheBID-e.g.BoldStreet,Ropewalks,CavernWalks,BalticTriangle,StGeorge´sQuarterandHopeStreet.

– SupportingbusinessesthroughaBIDretailersgroupasaplatformtoraisecriticalissueswithkeydecisionmakers.

Future of Liverpool city centre: ThedevelopmentsseeninLiverpool’sretailsector,coupledwiththemanynewtouristandleisureattractionsandtheUNESCOWorldHeritagestatusLiverpoolnowenjoys,givesthecitycentreadistinctadvantageovermostofourregionalandnationalcounterparts.

Andmoreistocome:

– Forever21–completionof£25mnewUKflagshipstoreonChurchStreet–Summer2013. – CentralVillage–£120mnewresidential,retailandleisuredevelopment–tocomplete2014. – StJohnsShoppingCentre–re-developmentofshoppingcentrefromSummer2013.

Andby2016:

– UpgradeofLimeStreetcorridorthroughtoClaytonSquare. – UpgradeofWilliamsonSquareandWhitechapeltomeetdemandsformodernretailaccommodationandstrengthenlinkstoStGeorge’sQuarter.

– UpgradeofQueenSquareBusStation.

14Financial Management

A BID levy of 1.2% rateable value will be charged on all hereditaments with a rateable value of £10,000 or more listed in the most recent local Non-Domestic Rating list and which are located within the geographical area of the BID.

TheBIDlevycalculationwillbebasedontherateablevalueshownon1NovemberineachofthefiveyearsandappliedtothatsubsequentBIDlevyyear.TheBIDwillcommenceon1November2013andrunforatermoffiveyears.

TheBIDlevyhereditamentswillbeupdatedatthestartofeachBIDyearonlytoaccountforanychangesinratepayer,ratepayerappeals,additionsandremovalsfromthelist.

TheBIDlevywillbebilledasasinglepaymentinNovemberofeachyearandcollectedbyLiverpoolDirectLimited,operatingonbehalfofLiverpoolCityCouncilandasanagentfortheLiverpoolBIDCompany.

LiverpoolCityCouncil,throughLiverpoolDirectLimited,willpassovertheBIDlevyraisednetofprovisionsandtheagreedcollectioncoststotheLiverpoolBIDCompany.

TheLiverpoolBIDCompanywillprovidequarterlyincome,expenditureandcashflowupdatestotheLiverpoolBIDCompanyExecutiveBoardandLiverpoolCityCouncil.

Externalaccountantswilloverseetheproductionofannualaccountsandwillconductanindependentauditoftheaccounts.

Alteration of BID Arrangements:

TheBIDarea,theBIDlevypercentageandthecriteriaofbusinesseligibilitycannotbealteredatanystageduringthefive-yearlifetimeoftheBIDwithoutafullAlterationBallot.ThisistoprotectratepayersandprovidecertaintyoftheBIDlevycosts.

2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 TotalsExpenditure: Environment and Maintenance

£179,000 £179,000 £189,000 £189,000 £189,000 £925,000

Safety £200,300 £200,300 £205,300 £205,300 £205,300 £1,016,500Marketing £112,500 £112,500 £117,500 £117,500 £122,500 £582,500Animation £110,000 £110,000 £115,000 £115,000 £115,000 £565,000Company Operations

£213,200 £213,200 £218,200 £218,200 £218,200 £1,081,000

Total Expenditure

£815,000 £815,000 £845,000 £845,000 £850,000 £4,170,000

2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 TotalsIncome: BID Levy £690,000 £690,000 £720,000 £720,000 £720,000 £3,540,000Commercial Pitch Hire*

£45,000 £50,000 £50,000 £55,000 £55,000 £255,000

Sponsorship Income*

£50,000 £50,000 £50,000 £50,000 £50,000 £250,000

Property Owner Contributions

£25,000 £25,000 £25,000 £25,000 £25,000 £125,000

Total Income £810,000 £815,000 £845,000 £850,000 £850,000 £4,170,000*AdditionalincomewillbegeneratedviasponsorshipandincreasedhireofcommercialspacewithinCityCentralBID.AllincomegeneratedwillbeinvestedinanextendedPR,MarketingandEventsprogramme.

22%

25%

14%

13%

26%

City Central BID Expediture2013/14

EnvironmentandMaintenance

Safety

Marketing

Animation

Operations

85%

6%6%

3%

City Central BID Income2013/14

BIDLevy

CommercialPitchHire

SponsorshipIncome

PropertyOwnerContributions

16Current Services and Baselining

An agreement to maintain or improve existing levels of service is a pre-requisite for any BID and guarantees the additionality of any services provided and paid for through the BID levy.

Withoutanagreementoutliningthebaselineservices,businesseswillnotagreetoinvestinaBID.Therefore,Baseline/ServiceLevelAgreementshavebeenagreedwiththefollowingkeypartners:

– LiverpoolCityCouncilandpartners – MerseysidePolice – LiverpoolChamberofCommerce

TheBaselinedocumentshavebeenapprovedbytheLiverpoolBIDCompanyBoardandareavailableontheCityCentralwebsite,www.citycentralbid.com.Theyclearlyillustratethesignificantlevelofresourcesandactivityalreadyprovided.

Abriefoutlineoftheareascoveredissetoutbelow.

Liverpool City Council and partners – CityCentreCoordination,Christmaslightsprovision,highwaymaintenance,streetcleansing,gullycleansing,flyposting/graffitiremoval,streetlighting,Winterhighwaymaintenance,tradewaste,CCTVmonitoringandStreetNuisanceteams.

Merseyside Police – CityCentreNeighbourhoodOfficersandcommandstructure – OfficersecondmenttoBusinessCrimeDirect – ‘CopShop’inCityCentralarea – CCTVmonitoring

Liverpool Chamber of Commerce (Business Crime Direct) – OperationofLiverpoolCrimeAlertRadionetwork – SaferBusinessAward

The City Central BID will come under the Liverpool BID Company. The Liverpool BID Company is a ‘not-for-profit’ company limited by guarantee with the specific principal remit of establishing and delivering Business Improvement District (BID) areas within Liverpool, driven by the business community.

TheLiverpoolBIDCompanyhasanExecutiveBoardwhichisultimatelyresponsibletothelevypayer(s)forensuringtheBIDbudgetisspentassetoutinitsbusinessplan.

CityCentralBIDwillestablishitsownOperatingBoardandsubsequentgovernancestructuresinordertocontrolthedeliveryoftheBIDprogramme.TheOperatingBoardwillhavefulldelegatedauthorityfromtheCompanyDirectorstocontrolallactivitiesandtheuseofbudgetsrelatedtotheBID.EverylevypayerwillbeamemberoftheCompanyandwillbeeligibletovoteattheAnnualGeneralMeetingfortheelectedpositions.

TheabovestructureensuresBIDbusinesseshaveamajorityposition,thatkeystakeholdersarerepresentedandthattheBoardhassufficientmembershiptoensureappropriateattendancelevelsateachmeeting.

TheBoardwillmeetfourtimesayearwithoneofthemeetingsbeingtheAnnualGeneralMeeting.CityCentralBIDmayalsoestablishkeyworkinggroups,asappropriate,todealwithspecificissuesandopportunities.

Governance and Management

Liverpool BID Company Structure ElectedPositions:Retail(multiples) 5Retail(independents) 4Leisure 3Office 2Total 14

PermanentStakeholderPositions:Propertyowners 6LiverpoolCityCouncil(officer) 1LiverpoolCityCouncil(member) 2LiverpoolVision 1LiverpoolChamber 1MerseysidePolice 1Merseytravel 1Total 13

City Central Operating Board

18CITY CENTRAL BID : 2013-2018

In Conclusion

VOTE YES FOR:

– A SAFE city centre –includingaCopShop,alleygatemaintenanceandaCrimeAlertRadioService–soitremainsfreetoyourbusiness.

– A CLEAN city centre –yourBIDlevywillbeinvestedinanewcleansingregime,specificallytailoredtoneedsofthelocalesurroundingyourbusiness.

– A VIBRANT city centre–fromqualityeventslikeBrazilicaandBoldStreetFestivaltoChristmaslights,hangingbasketsandpublicartwithallstreetactivitiesmanagedbytheBIDteam.

– A well PROMOTED city centre –withseasonalPRandmarketingcampaignstohelpdrivefootfallandFREEpromotionalopportunitiesacrossallmediaplatforms.

– A BID that SUPPORTS your business –throughalloftheaboveplusextrassuchasanannualMysteryShopprogramme,identifyingtrainingopportunitiesforyourstaffandlobbyingforlatertradinghours.

5 BID PLEDGES:

– We willestablishamatchfundingprogrammeto improve and upgrade the public realm –withattentiononhotspotareas–andhelpdelivertheCityCentreStrategicInvestmentFrameworkdeliveryplan2013-2016.

– We willdevelopavisual enhancement strategywithnewlightingschemesatkeylocationsfromStLuke’sChurchtoCavernWalks.

– We willintroducea vacant unit strategy developingprojectsbybuildingonrelationshipswithorganisationssuchastheuniversitiestoartists.

– We will create a FREE mobile appformemberstopromoteeventsandoffersandbuildonthe4Gplatformandnewcitycentrewi-fiservice–connectingto70,000peopleemployedinCommercialBID.

– We will provide free media training/socialmediaworkshopsforourmembers.

5 BID FACTS:

FACT–theBIDlevy of 1.2%willnotbegoingup.FACT–for90%ofourmembersthattranslatesto lessthan£40aweek.FACT–forhalfofthemit’llbeless than £10 a week.FACT–despitefacing£149mofcutsuntil2017,LiverpoolCity Council supports theBID.FACT–ayesvotewilltriggera£5m injection intoenhancingandpromotingtheBIDarea.

City CentralIt’s your BID it’s your vote.

Don’t BID it farewell!

ForfurtherinformationpleasecontactCityCentralBIDManagementTeam2ndFloor,76-78LordStreet,Liverpool,L21TA

Email:gerrard.gibbons@citycentralbid.netTel: 01512332718