city diary issue 2 july 2014
DESCRIPTION
Advertise in the July 2014 issue of the Durban and Jozi Diary. See what our mag is about and how we already talking to YOUR target marketTRANSCRIPT
OUR VISION:
To be a media channel that improves the lives of middle income Young Black Women
across the African continent by leading them to a better life.
We target each major city in turn & position the
magazine as an authority on career advice , beauty
&leadership.
COUNTRY
MAJOR
CITY
CONTINENT
WHY?
Phase: 1 - 2014 South Africa: D’urban & Jozi
WHAT ?
It is an A5, 42 page, FREE, quarterly, lifestyle publication that serves as a “wise friend” to
young black women in SA & eventually across the African continent. It offers advice, adverts &
unbiased reviews on value brands that women will encounter as they earn more money.
Topics covered include life skills, advice on financial planning, education, careers, health & of course hair !
*Hair is the biggest concern for most black women – we offer extensive hair advice.
It also offers discount vouchers & competitions to the reader to help with her monthly expenses.
WHY ?
- Times are tough for young black women & many are pushed into desperate situations
*(sugar daddies, teen pregnancies, parents dying of HIV, etc)
- Women are the future & the more we educate, help & empower the better our society will be
Who are we talking to?
Targeted specifically to each city:
Black females
Urban – Township
18 – 40 Years (Primary)
40+ (Secondary – pass on readership)
LSM 5-7
“I WANT A BETTER LIFE NOW “
Campuses – brand ambassadors hand out & chat to
women about the mag, collect e-mail addresses for
database
Salons
Hair and Beauty Stores
Taxi ranks
10 000 copies distributed per region
DIRECTLY to consumers via
ISSUE: 1 Response?
Some of our Issue: 1
Recipients
A database of names & numbers are collected by our
promoters (in black t-shirts) & we communicate with
our readers who want to talk to us…facebook & direct
mailing
Nompilo Zuma
“Got my copy of this mag at the Workshop yesterday and i loved every page!
keep up the good work and thank you for such an amazing job!” #muchlove
ISSUE:2
Our Message “YOU already have the power to succeed”
FASHION
on a budget
LIFE HAIR &
BEAUTY
reaching your full potential tips and trends
Out…July 2014
Celeb Interview: Moneoa (Musician)
Real Life Interview: Nox Luthuli – How I
Changed My Body
Hair and Beauty:
Must Try Lip Colours
Nail Trends
Celeb Hair
Winter Skin Help
Fashion
2014 Winter Trends on a Budget
3 Winter Must Have’s
About Life
Time for Change
Digging Yourself Out of Debt
Making Good Choices
Career Advice
Enter the World of Retail
RATE CARD
Double Page Spread – R 9 999*
Free Advertorial
Free coupon offer and/ or
competition offer
Back cover or Inside Front or
Inside Back – R7 999 *
Free Advertorial
Free coupon offer and/ or
competition offer
Full page, full colour – R5 999*
Free coupon offer and/ or
competition offer
½ page ad, full colour – R 3 999*
(ad or advertorial)
Free coupon offer and/ or
competition offer
*Excluding VAT
STILL NOT CONVINCED ?
• There is NO other glamorous, stylized, FREE magazine targeting the young black female
market in South Africa
• Pass on rate x5 (extended family & friends)
• 10 000 free copies handed out per city @ relevant spots – DIRECT TO CONSUMERS
• Taxi ranks
Hair and Beauty stores
Salons
ZERO WASTAGE!
• Much cheaper than advertising in glossy magazines & local papers
• New trial customers for brands who offer vouchers
THIS IS BOTH CSI & BRANDING ACTIVATION!
CONTACT
Kanchana Moodliar
031 837 3794/ 083 77 55 755