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City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015 www.city-farm-systems.com [email protected]

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Page 1: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

City Farm SystemsGrowing Closer to the Consumer

Jonathan Lodge21st October 2015

[email protected]

Page 2: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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Before I start...

Deliver Horizon 2020 funding

‘Agriculture is one of four “priority domains” for robotics’

Please get your Robotics & Agriculture people to talk to each other!

City Farm Systems

Page 3: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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We need to feed more people

City Farm Systems

Page 4: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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We hear of Urban Farming but what is it?

growing a few herbs at home?

City Farm Systems

Page 5: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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bringing the market garden to town?

City Farm Systems

Page 6: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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or an underground tunnel?

(courtesy of Growing Underground, Clapham, London)

City Farm Systems

Page 7: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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or cheap to erect buildings .... but in European cities saving a few motorway miles will never cover

the overheads of a building that can cost 10-20,000 times the same area of agricultural land

Commercial growing in a warehouse?

City Farm Systems

Great in very cheap buildings in US ghost towns

Page 8: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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Don’t forget the cost of fitting it out – with little more than fancy shelves that cost as much to install as to build & equip a rural greenhouse.

City Farm Systems

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So imagine the cost of this:

City Farm Systems

Page 10: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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All that technology..... but still relying on manual labour!

City Farm Systems

not to mention paying for and to heat all those unnecessary walkways

Page 11: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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Outside some think this is worth doing:

….they don’t generate as much energy as needed by lorries delivering to the store and nothing to improve local air

quality or reduce congestion.City Farm Systems

Page 12: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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Growing ‘Protected Edibles’ in the UK is overseen by

City Farm Systems

A statutory levy body – taking 0.5% of wholesale turnover

Page 13: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

'In the future linking glasshouse production with low grade heat sources will mean efficient production systems

can be achieved and waste heat utilised, actually providing a solution to achieve

reductions of GHG …’

2015

In the longer term, novel growing systems that can be predominantly automated should be developed and evaluated for these crops…'

City Farm Systems 13

Page 14: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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Look again:

Page 15: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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Look again:

All this equipment is dumping unwanted heat and CO2 from the store belowwhile their suppliers pay to produce both in their rural greenhouses andstill have to pay for huge amounts of transport only packaging...

the store pays to dump.

City Farm Systems

Page 16: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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That’s the need… so how do we do it?

Page 17: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

17City Farm Systems

No retailer will allow routine access to a low pitched retail roof.

We HAVE to automate the process…… which gives many opportunities:

Using basic automation we move growing crops around the VOLUME rather than just an area. Not vertical farming but 3D farming.

Instead of huge quantities of pipework we bring the crops to nutrient enriched rainwater.

Our system of modules either side of a robotic transfer corridor allows simple installation and easy scalability. This is where our protected IP comes in.

All we need is the space of a lift shaft for our systems to access a whole roof.

We can concentrate our cameras and sensors along this corridor meaning fewer expensive components.

Track crop location with RFID and log progress in a database.

Page 18: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

As long as there is room for the system to go

there and back we can fill the whole volume

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Our demo unit includes rainwater harvesting.

With a Solar PV panel it will be fully

autonomous.

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City Farm Systems

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Dipping trays of crops into water encourages good root growth, ensures all crops are treated equally

and prevents soil compaction.

Page 21: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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That’s the hardware sorted. Now we need to optimise it…

• What we achieve is a new business model… why flog your guts out and then hope to sell expensively grown produce?

• Why grow, pack and deliver what know will end up wasted?

• Our systems buffer supplies:bad weather? – leave produce on the roof

good weather? – tomorrow’s crop is minutes away• To achieve this we modify historic sales with trends and

weather data to create a ‘grow to order’ process.• Using IoT and connectivity we can manage centrally

delivering sowing & cropping plans by web.

Page 22: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

Based on Tridium’s Niagara platform our management

software allows HQ to select an installation to see more...

City Farm Systems 22

… and all staff can drill down to the

detail

Page 23: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

23City Farm Systems

Highlighting individual modules drills down to crop

data

modules shaded red indicate an alarm

status such as lower than expected CO2

Page 24: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

Business Case – Background

Example Crop Sales Price / Annual CFS Production per m2 & GP :

Viable (UK) Roofs : • 2160 x supermarket roofs over 5000m2 = 10,800,000 m2

• + Large scale food preparation units & distribution centres• + Education sector : Universities, Schools and Colleges (both catering and

curriculum content )• + Hospitals & Nursing Homes • …..~ 250,000 hectares south facing commercial rooftops (most need food inside)

Crop Family Variety Days / Cycle

Pot size # / tray Retail ££

Supply ££

Cost ££ GP% Tray value

annual value / M2

40 10 12 1.2 0.54 0.15 72% £6.48 £710

Micro Herbs 12 10 12 2 0.9 0.2 78% £10.80 £3,942

Cress 7 7 18 0.29 0.1305 6% 0.54 £2.35 £1,470

Baby leaf salad mix 25 15 6 1.99 0.8955 20% 0.78 £5.37 £941

Rocket 40 15 6 1.75 0.7875 18% 0.77 £4.73 £517Spring onions 40 7.5 18 0.49 0.2205 13% 0.41 £3.97 £435

potted daffodils 40 12 8 3 1.35 20% 0.85 £10.80 £1,183bedding plants 40 6 4 3 1.35 20% 0.85 £5.40 £591

Poinsettia 60 12 8 3 1.35 20% 0.85 £10.80 £788potted Hyacinths 40 12 8 3 1.35 20% 0.85 £10.80 £1,183

General - e.g Basil, Parsley, Thyme,

Coriander, RosemaryHerbs

Salad Crops

Bedding plants

City Farm Systems 24

Page 25: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

Working together…..We can brand the presentation in the retail space.

Extending the use of RFID we can deliver produce marketing info to consumers……or even create apps for smartphones & tablets …

giving the ultimate transparent supply chain

City Farm Systems 25

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Recognition:

City Farm Systems

We met most internationally

recognised experts last year

A winning concept in

the

A finalist in these international awards

voted for by peers

We find out who wins these awards in

November

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so we can

deliver salads with Pi

For the smaller customer… and the educational market

We offer control systems running on a

Raspberry Pi

Page 28: City Farm Systems Growing Closer to the Consumer Jonathan Lodge 21 st October 2015  info@city-farm-systems.com

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info jglSales

@CityFarmSystems

www.city-farm-systems.com

Creating supply chains without transport or energy bills

Thank you

city-farm-systems.com@