city identity standards guide

February 2009

INTRODUCTION 1elements of a logo...................1

use of City seal...................1logo request & disclaimer...................1

rationale..................2

LOGO SPECIFICATIONS 3logo specifications...................3

black & white with screens...................4reversed...................4

color specifications...................5file formats...................6

DEPARTMENT LOGOS 7approved logos...................7

criteria for use...................7process for developing a new logo..................7

USE OF CITY LOGO 8by City departments................8

by contracted agencies................8to identify sponsorship................8

INCORRECT LOGO USAGE 9prohibited uses................9

CORPORATE STATIONERY 10City stationery..............10-12RDA stationery..............12-15LEPD stationery...................16

mechanical specs..............17-20

REPORT COVERS 21studies, strategies & plans...................21

consulting reports...................22

NEWSPAPER ADS 23specifications...................23

public notice/meeting ad...................23construction news ad...................23

career & recruitment ad...................24event announcement ad...................24

ad resizing...................24

25 FORMS25...................full sheet25...................half sheet

26 BROCHURES & IN-HOUSE PUBLICATIONS26...................tri-fold (letter size)27...................flyers (letter size)28...................lake use passes29...................Outlook newsletter30...................recreation brochure31...................employee newsletter

32 SIGNAGE & FLAG32-33..............street & traffic signs34...................monument & directional35...................temporary construction 35...................City flag36...................commercial & retail37...................park assets

38 VEHICLE GRAPHICS38...................City vehicles39...................police vehicles

40 UNIFORMS40...................shirts & jackets

41 PROMOTIONS & MERCHANDISE41...................t-shirts, tops & sweatshirts42...................key chains, mugs & caps

43 WEBSITE43...................Website design considerations

44 E-MAIL SIGNATURES44...................e-mail signatures

1

INTRODUCTION

ELEMENTS OF THE CITY OF LAKE ELSINORE LOGO

In addition to featuring a stylized capital "E" in its design, the City logo alsopays respect to the Ortega Mountains and the Lake, the City's two mostimpressive geographic features. More subtle graphic elements draw fromswirling thermals, a playful splash of water and other stylized detailsrepresented in the primary “E”. Symmetrical curves in the logo’s lamp-likecontaining shape honor the City’s important historic architectural stylings.The two colors, sapphire blue and copper, symbolize the environment anda clear vision for a bright and prosperous future.

USE OF THE EXISTING CITY SEAL

The City Seal represents the heritage of Lake Elsinore and symbolizes theincorporation of Lake Elsinore as a City.

The City Seal will continue to be used by the City of Lake Elsinore for officialpurposes including documents requiring the official seal, Mayor andCouncil use, on City Hall and City awards, and other uses as appropriateand approved by the City Manager.

The City Seal may only be used with special permission from the Office ofthe City Manager.

LOGO REQUEST & DISCLAIMER

The City of Lake Elsinore’s identity is a valuable organizational asset that distinguishesthe City of Lake Elsinore from other cities andorganizations. The new logo and slogan arethe most important elements of the City of LakeElsinore’s identity and, as such, their useshall be protected and carefully managed.

Because the use of the logo should reflectthe identity of the City of Lake Elsinore,authorization to use the logo and/orslogan on any printed, electronic orpromotional material is restrictedto purposes outlined in this guide.Permission to use the logo for purposes notoutlined in this guide must be obtained fromthe City Manager’s Office of the City ofLake Elsinore.

Inconsistent use of the logo will significantlylessen its distinctiveness and diminish its value.An improperly used logo may no longer beprotected by law and the owner may lose certain rights to the logo.

This guide explains the proper use and displayof the City of Lake Elsinore logo within the Cityidentity program. The use of these standardswill assist public recognition of the City’s logoby presenting it consistently and uniformly.

For companies and individuals that wish touse and/or reproduce the City’s new logoor slogan for any purpose, who may wish toacquire a digital version of the logo, or forany questions regarding the proper use ofthe City of Lake Elsinore logo or slogan inany manner, please contact:

City Manager’s OfficeCity of Lake Elsinore phone: 951.674.3124 x204 e-mail: [email protected]

2

INTRODUCTION

RATIONALE

To communicate a cohesive impression of the City’s new branded assets,the logo and the Dream Extreme slogan, it is important that thoseresponsible for implementing its use in any form become familiar with theBrand’s foundation for development.

Lake Elsinore’s new Brand consists of an entirely new logo and slogan. Thesebranding assets reflect physical features, lifestyles and historical elementsunique to Lake Elsinore.

PHYSICAL - geography and climate • Lake, mountains, thermals, views and vistas• Relation to transportation, regional cities and Southwest California

LIFESTYLE - growth and demographics • Local, regional and world-renowned recreational activities• Leisure activities and local events (include planned improvements)• Active families — existing residents and visitors• Extreme sports and recreation — water, air, land • Bountiful opportunities — business, homes, recreation, development

LOCAL HISTORY - documented and physical aspects• Architecture — Spanish arch with Moorish influence• Lampposts — being recognized and restored as valued historic features

The new logo should present a unique primary graphic, an “iconic” symbol toserve as a platform for centralized brand association in varied marketingand communication efforts. The graphic elements must be easily reproduciblein common media and materials. In time, sub-components of the logo maybe used in merchandise and assigned promotional efforts.

The new slogan communicates a compelling message across a broadaudience. It is easily personalized and evokes an enthusiastic and positiveemotion. It is forward looking. The slogan will establish an attitude representative of Lake Elsinore. Together, the new logo and slogan are bold,fresh and timeless.

LOCAL PARTICIPATION

An Advisory Panel was appointed by the Cityto incorporate a balance of local ideas, opinionsand considerations. This comprehensive mix ofqualified stakeholders, representing a range oflocal concerns, was engaged and regularlysurveyed as part of the ongoing creativeprocess. The Panel met several times duringthe creative process to review and critiquethe Creative Consultant’s work. Qualifiedindividuals representing the following sectorsparticipated:

• Business - sensitive to businesses large,small, established and new

• Recreation - stadium, lake, air andland-based activities and action sports

• Housing and related development• The Historical Society• The Chamber of Commerce• The private sector• Residents at large

CITY DEPARTMENT MANAGERSA group met to review the Creative Consultant’sdeveloped work. Their opinions, both on-siteand with some perspective, provided helpfulfeedback for additional refinement.

3

LOGO SPECIFICATIONS & FILE FORMATS

3

FONTS

The City of Lake Elsinore logo uses two fonts in its composition:MASON (modified): “LAKE ELSINORE”TRAJAN PRO: “City of” and “Dream Extreme”

PROPORTIONS

The logo is proportioned using a unit measurement system. One unitis equal to the x-height of the “I” in city (see above). These proportionsmust always be adhered to.

Always remember to use the logo.

4


BLACK & WHITE WITH SCREENS

REVERSED

Compl imentar ycolor slash maybe used with Cityapproval.

Compl imentar ycolor slash maybe used with Cityapproval.

5


COLOR SPECIFICATIONS

The two color (2c) versions use the City of Lake Elsinore city colors in the spot color process called the Pantone MatchingSystem (PMS). These colors are to be used when producing print material. The full or four color process (4c or CMYK) versions use a process where the City of Lake Elsinore's two city colors are achieved using four process colors. These filesare to be used when producing print material in full color (i.e., brochures or magazine ads). The two color, solid PMS versions are to be used when screens are unachievable. For example, vinyl for vehicle graphics or embroidery. These versions may be converted to solid black for use in black and white (1 color) printed materials.

REV 0209

6


FILE FORMATS

ADOBE ILLUSTRATOR (EPS)Adobe Illustrator is a vector based program that is compatible with bothPC and Macintosh. EPS files can be scaled to any size without losingquality. Use this version if you are sending the image to a printer or service bureau that uses this program.

ADOBE ACROBAT (PDF)Adobe Portable Document Format (PDF) lets you capture and viewrobust information — from any application, on any computer system —and share it with anyone around the world. This format is best used fore-mail.

JPEG, TIFF, GIFJPEG, TIFF and GIF are pixel or bitmap based files. They are composedof individual pixels rather than vector graphics; therefore, they are more difficult to scale. Each of these file types can be e-mailed and viewedon any platform and can be compressed to keep file size down.

WINDOWS METAFILE (WMF)The Windows Metafile versions should be used for any internal applicationssuch as faxes, memos, PowerPoint presentations and internally producedpromotional material, though JPEG may be used for these purposes also.

RETRIEVING THE CITY OF LAKE ELSINORE LOGO FORAPPROVED USE ON COMMUNICATIONS MATERIALIn a Microsoft Word, Publisher, Excel or PowerPoint Document:1. Select Insert...Picture...Click on From File (will open selections)2. Click on folder required...Click on required picture...click on insert3. Once the City of Lake Elsinore is in the document...place cursor

inside picture...Right click and select Format Picture. Select Sizetab...(be sure lock aspect ratio and relative to original picture sizeare checked to ensure no distortion to trademark)...then increase ordecrease picture from 100% to percentage needed for document.

DIGITAL MEDIAIn conjunction with this City IdentityStandards Guide, you will find a CD-ROM containing the City of Lake Elsinore logo invarious digital formats. These formats willbe compatible for use in print and Web, forapplication on vehicles and signage, andfor use on merchandise (embroidered andprinted). The formats on the disk include:Adobe Illustrator (EPS), Adobe Acrobat(PDF), Windows Metafile (WMF), high resolution (300 dpi) JPEG and TIFF, webquality (72 dpi) JPEG and GIF.

7

DEPARTMENT LOGOS

APPROVED LOGOS

Five logo variations have been approved for use:

1. Full Logo (Marketing)2. Official Logo (with City Department name)3. Redevelopment Agency4. Lake Elsinore Police Department5. Commercial and retail uses (signs, architecture and print)

Department logos may be used on printed material such as brochures,advertisements and reports.

Each respective department logo will be used to identify specific City facilities and vehicles.

CRITERIA FOR USE OF A DEPARTMENT LOGO

Departments will only have their own logo if its usage meets oneof the following criteria:

• Where significant brand equity has been built up.• For marketing purposes where substantial cost recovery is expected.• For Emergency Operations to identify emergency personnel

and equipment.• For major partnerships where a joint decision has been made

to develop a logo with regard to that particular partnership.

PROCESS FOR DEVELOPING A NEWDEPARTMENT LOGO

If a City department or operation wishes to develop a new logo theymay develop a case based on the above criteria. The City Manager’sOffice will make a recommendation regarding the use of a logo. There willbe no new department logos except with permission from the City Manager.

(Department

Name)

Police

Department

1.

2.

3.

4.

5.

8

USE OF THE CITY OF LAKE ELSINORE LOGO

BY CITY DEPARTMENTS

The City of Lake Elsinore logo will appear on any printed or electronicmaterial produced by a City of Lake Elsinore department or division including:print and electronic advertising, forms, newsletters, vehicles, displays,brochures, flyers, maps, ID cards and signage.

Use of the City of Lake Elsinore logo on printed materials and electronicmedia will comply with the examples contained in this City IdentityStandards Guide.

A department with permission to use its own logo will, as may be applicable, also use the City of Lake Elsinore logo on all logo’d materials.

The City of Lake Elsinore logo will receive prominent placement comparedto any separate department logo and will appear on the first page of anyCity publication.

BY CONTRACTED AGENCIES

Agencies contracted to perform work on behalf of the City of Lake Elsinorewill use the logo when identifying projects or work directly related to theCity of Lake Elsinore. When using the City of Lake Elsinore logo,contracted agencies will use the phrase:

• for the City of Lake Elsinore

TO IDENTIFY SPONSORSHIP

It is the intent of the City to be formally recognized for official sponsorshipor co-sponsorship role(s). When using the City of Lake Elsinore logo toidentify sponsorship, it should be accompanied with the appropriate phrase:

• sponsored by the City of Lake Elsinore• co-sponsored by the City of Lake Elsinore• in partnership with the City of Lake Elsinore

9

INCORRECT LOGO USAGE

PROHIBITED USES OF LAKE ELSINORE LOGO

Below are examples of incorrect usage of the City of Lake Elsinore logo. Please refer to pages 3-5 for correct usagespecifications. If a variation of the logo is needed for a specific project please contact the City of Lake Elsinoreat 951.674.3124 x204 or by e-mail at [email protected].

10

CORPORATE STATIONERY

CITY STATIONERYLETTERHEAD

A. City Council letterheadB. Standard letterhead

B.

A.

11


CITY STATIONERYLABEL, BUSINESS CARD, ENVELOPE

T: 951.674.3124 x 286F: 951.471.1419

[email protected]

www.lake-elsinore.org

T: 951.674.3124 x 286F: 951.471.1419

[email protected]


12


Jack Smith

Jack Smith

Jill Smith

JillSmith

Jack Smith

Jack Smith

Jack Smith

CITY STATIONERYPRESENTATION FOLDER

OUTSIDE

INSIDE

13


REDEVELOPMENT AGENCY (RDA)STATIONERY

LETTERHEAD

Jack Smith

Jill Smith

Jack Smith

Jill Smith

Jack Smith

Jill Smith

A. RDA Board letterheadB. Standard RDA letterhead

B.

A.

14


RDA STATIONERYLABEL, BUSINESS CARD, ENVELOPE

Jack SmithChairman

Redevelopment Agency

City of Lake Elsinore

130 South Main Street

Lake Elsinore, California 92530

T: 951.674.3124 x 286F: 951.471.1419

[email protected]


15


Jill SmithCouncilmember

Redevelopment Agency

City of Lake Elsinore

130 South Main Street

Lake Elsinore, California 92530

T: 951.674.3124 x 260F: 951.674.2392


[email protected]

Jill Smith

Jack Smith

Jill Smith

RDA STATIONERYPRESENTATION FOLDER

OUTSIDE

INSIDE

16


LAKE ELSINORE POLICE DEPARTMENT STATIONERY

LETTERHEAD & ENVELOPE

17


MECHANICAL SPECIFICATIONSLETTERHEAD

18


MECHANICAL SPECIFICATIONSBUSINESS ENVELOPES

19


MECHANICAL SPECIFICATIONSMAILING LABEL & BUSINESS CARD

20


MECHANICAL SPECIFICATIONSPRESENTATION FOLDER

21

REPORT COVERS

STUDIES, STRATEGIES & PLANS

This report cover has been designed specifically to reflect the City of Lake Elsinore’s identity. Use this template for all Cityof Lake Elsinore studies, strategies, plans and reports. The report cover uses the font Arial. A small photo on the cover maybe placed in the lower left area of the cover if necessary or appropriate to reflect the subject of the report.

22

REPORT COVERS

CONSULTING & AGENCY-SPECIFIC REPORTS

NEWSPAPER ADS

SPECIFICATIONS

This series of newspaper ads has beendesigned specifically to reflect the City ofLake Elsinore’s identity. Use these templates forall City ads. These templates reflect theCity’s most common ads in the most commonsizes. If you require an ad that does not fitthese templates, please contact the City ofLake Elsinore at 951.674.3124, ext. 204,or by e-mail at [email protected].

All ads should use Arial for body text,Myriad or Futura Bold for headlines, andTrajan Bold as an accent font.

The ads shown on the next 2 pages maynot be to exact scale.

PUBLIC NOTICE OR MEETING AD

The Public Notice/Meeting Ad will be usedto advertise City of Lake Elsinore changes inservice, or to advertise public meetings,open houses and opportunities for communityinput. It can be scaled to fit the amountof text required (see Ad Resizing on thefollowing page).

CONSTRUCTION NEWS AD

The Construction News Ad will be used tonotify the public of new City constructionand related opportunities and/or importantpublic impacts. It can be scaled to fit theamount of text required.

23

24

NEWSPAPER ADS

CAREER & RECRUITMENT AD

The career recruitment ad is used to attractand inform prospective candidates for particularemployment opportunities with the City. Thisad may be scaled to accommodate therequired text (see Ad Resizing below).

EVENT ANNOUNCEMENT AD

The event announcement ad is used to inform,invite and promote events sponsored, and/orsupported by the City.

AD RESIZING

Add or reduce content space by the appropriatelayout in equal horizontal and verticalproportions, sliding the entire footer graphic upor down. Do not distort or reproportion theheader or footer graphic or any logo elements.The footer graphic may be eliminated if adproportions do not permit.

25

FORMS

These example forms enforce two primary rules:1. Use full logo at top of form

(position may vary).2. Use Arial font bolded for headings and

subheadings, and Arial regular for body content.

26

BROCHURES & IN-HOUSE PUBLICATIONS

SPECIFICATIONS

These brochures and publications have beendesigned specifically to reflect the City ofLake Elsinore’s identity. Use this template for allCity of Lake Elsinore brochures and publicationsthat are designed in house.

TRI-FOLD (letter size)All brochures will follow the template to theleft. The full City or department logo must beprominent at the top center. The title shouldappear in the branded blue and centeredbelow the logo. The font size should notexceed the letter height of Lake Elsinore in thelogo. Any sub-head or Department title shouldappear in the branded copper, positionedbelow the title at approximately half thepoint size of the title. Use the font Trajan Pro(Bold) for both. The City Website and phonenumber should typically be seen on the frontcover as shown.

Usage Details: The graphic header, footerand logo’d E should be kept consistent onall general information brochures and flyers.Changes or enhancements to any printedCity-branded materials must be approved bythe City’s Information/Communications Managerprior to reproduction.

27


FLYERS (letter size)

CITY FACT SHEETThe City fact sheet will provide comprehensivefacts about particular activities, contacts, andother pertinent City-related information.

EVENT ANNOUNCEMENTThe event announcement sheet will inform thepublic of date-specific events and circumstancesthat may be of special interest to the commu-nity at large.

Similar to the tri-fold template, the City brand-related graphics should appear consistent onall flyers and announcements. See precedingpage for usage details.

28


LAKE USE PASSES

One of these two Lake Use Passes are to bedisplayed on all vessels on the Lake at alltimes. They clearly feature the City of LakeElsinore’s identity, year and a serial ID number.

The Annual Lake Pass decal (below) is 2” x 3” and should be made of a durablewaterproof adhesive-backed material andprinted in the City’s new PMS blue.

The Daily Lake Use Pass (left) will be 3-2/3” x 8-1/2” and may be printed 4/1using the approved CMYK versions for thelogo, on standard bulk card stock. It will display a serial ID number and providespace for a date stamp.

29


OUTLOOK NEWSLETTER

30


RECREATION GUIDE

31


EMPLOYEE NEWSLETTER“ THE INSIDE BUZZ”

32

SIGNAGE

STREET & TRAFFIC SIGNS

This signage has been designed specifically to reflect the City of LakeElsinore’s identity. Street and traffic signs must be approved by the CityEngineering Department.

In the case of street and traffic signs, the logo will be presented as a solidversion on a reflective background. Street and traffic signs will use a versionof the ‘Crest’ logo. Traffic signs include ‘City of Lake Elsinore’ beneath thestreet name.

Existing signs may be updated by use of a reflective sticker placed overany existing logos (as seen above).

The grey dotted background (right) represents reflective decal material.Blue logo is die-cut out of this material.

33

SIGNAGE

SURFACE STREET SIGN

TRAFFIC SIGNAL SIGN

Use same layout for reflective sign type or for illuminated sign type. Streetand traffic signs will use a version of the ‘Crest’ logo. Traffic signs include‘City of Lake Elsinore’ beneath the street name.

Street and traffic sign standards illustrated above are for representa-tional purposes only; actual lettering will comply with DOT and othertransportation signage standards on approval from the EngineeringDepartment.

34

SIGNAGE

SITE IDENTIFICATION SIGNSMONUMENTSSurface on sign should be of consistent color ontexture(s) for all installations. Logo and brandrelated graphics are standard, while parkname and street address are unique for eachinstallation. The four versions of Monumentor precast concrete signs are:

Dual sided sign (I-A and I-B may either usethe ‘E’ motif or the ‘Wave’ motif on both sides).

Type I-A. Two-sided ‘E’ sign is used for CityParks that are not adjacent to the Lake (e.g.,Lincoln Street Park).

Type I-B. Two-sided ‘Wave’ designs are usedfor City Parks that are near or associatedwith the Lake (e.g., Seaport Boat Launch,Elm Grove Beach).

Type II and Type III are single-sided signs.

VANDALISM ABATEMENTIn case of graffiti and/or vandalism, pleasefollow the color specifications listed on page 5for re-paint. Quick Crete Products Corp.may be contacted for professional servicesat 800.230.1377.

PANEL SITE IDENTIFICATION AND DIRECTIONAL SIGNAGEDirectional signage will always use a solidcolor logo on a light color, reflectivebackground. The logo must be used withthe City slogan “Dream Extreme”. The signinformation must use the font Trajan ProBold. The width of the information on the signshould never exceed the width of the Citylogo.

Example: Post mounted sign on aluminum orsuitable material.

Type I-A.

Type I-B.

Type II. Type III.

For use in inner-City

For use in Lake- oriented sites

For use in inner-City For use in Lake-oriented sites

35

SIGNAGE

TEMPORARY CONSTRUCTIONSITE SIGNS

A standardized design has been establishedfor all City project site identification signs. Thisdesign, including colors and fonts, proportionsand textual content, is to be used for all Cityprojects. Construction sign artwork files maybe requested from the City Manager’s Officeor found inside the network LOGO folder.

CITY FLAG

This City flag is for official and special eventpurposes only. Permission for use must beobtained by the City prior to display.

36

SIGNAGE

COMMERCIAL AND RETAIL SIGNAGE

The examples shown are major freewaymonuments or retail anchor signs, showing howthe City logo and brand components shall beused for such applications. The City’s logo,whether Full or Crest, may incorporate the colors and materials used in sign constructionbut may not be distorted or manipulated.

APPROVED LOGO VARIATIONSBranding elements should be used in propertyperimeter, monument and/or primary directionalsignage for all new commercial and retail sites.

Full Logo (1) - should NOT use ‘City of’ butmay include ‘Dream Extreme’ in the Trajanfont, and only when pre-approved by the City.

Crest Logo (2A and 2B) - may be usedalone or paired with ‘Lake Elsinore’,stacked or in-line and only in the Mason(modified) font as shown.

• Example (A) - light-colored logo on adark surface for backlit installations, bestfor can lettering or laser-cut panels.

• Example (B) - dark-colored logo for halo-lit relief installations, best for architecturalor sculptural interest, eg., pilaster andmonument signs.

• Example (C) - ‘Lake Elsinore’ may be displayed as text only in the Mason(modified) font and used independentlyonly when the Crest is also incorporatedas a separate element in the sign.

LOGO COLOR OPTIONSLogo color selection should provide maximumcontrast against sign surface. Logos shouldbe one-color on a contrasting background.Use only white or a single contrasting colorpair from the project’s City-approved exteriorsignage color palet. Use of the full color logois not recommended.

1.

2-A

A.

C.

B.

2-B

37

SIGNAGE

PARK ASSETS

For custom concrete equipment, City logoand branding elements to be incorporated asshown.

Bench

Picnic Table Waste Receptacle

Dedication Plaque Dedication Pedestal

38

VEHICLE GRAPHICS

USE OF LOGO ON CITY VEHICLES

This vehicle identification has been designed specifically to reflect the City ofLake Elsinore’s identity.

City vehicles will display the color version of the City of Lake Elsinore logo withthe department name below. The logo will be accompanied with an upper andlower swoop as seen here.

Please contact the City Manager’s Office for information on approved colorsand materials.

39

VEHICLE GRAPHICS

LAKE ELSINORE POLICE DEPARTMENT VEHICLES

Lake Elsinore Police Department approved designfor Police cruiser and motorcycle stock.

All Police vehicle branding concepts and designsare to be reviewed and approved by the Chief ofPolice and the City Manager’s Office.

40

UNIFORMS

POLO SHIRTS

All proposed uniform apparel requiresapproval from both the Department Headand the City Manager’s Office prior toordering.

Embroidered logo and lettering is recommendedon uniform shirts and department polos.Logo, text placement and font type are tobe positioned and proportioned as shownat left.

Depending on apparel color, logo may bein full color, or one color (white recommended).Consult the City Manager’s Office in caseswhere font or color substitutions may berequired.

JACKETS

41

PROMOTIONS & MERCHANDISE

T-SHIRTS, TOPS & TANKS

POLO SHIRTS

SWEATSHIRTS

Promotional items will display the City of Lake Elsinore logo, or approvedvariations. City Manager’s Office to approve all new promotional productsand artwork prior to time of order.

42

PROMOTIONS & MERCHANDISE

KEY CHAINS

MUGS

HATS

Get Wet In

43

WEBSITE

WEBSITE DESIGN CONSIDERATIONS

• Website design to be consistent with CISG criteria.• All City Department Web pages to comply with CISG standards. • All City Website pages to use standardized navigation menus, submenus

and icon buttons.• Third party Website content must be displayed in branded x-frames

provided by the City’s Web vendor.• It is recommended that all JPEG and GIF images used on the Website first

be cropped, resized and sharpened in Photoshop before being uploaded.

44

E-MAIL SIGNATURES

Arial system font preferred on digital signature block with logo position shown.

E-MAIL SIGNATURES

city identity standards guide

Documents

city stationery

use of city logo

city hall

city awards

city departments

city manager

city flag36

city vehicles39