city journalism - magazine ma - week 4 - choosing networks
TRANSCRIPT
![Page 1: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/1.jpg)
Choosing the right network
Magazine Journalism MACity University, Wednesday 12 October
![Page 2: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/2.jpg)
This course is not about...
Being "on Twitter"
Or having "a blog"
It's about a mixture of different media and profiles
But which ones?
![Page 3: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/3.jpg)
![Page 4: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/4.jpg)
This is about reaching readers
And finding out
● Who they are● What they do● What they talk about● Where they talk about it● What resources are out there that can help you● And how your journalism can into existing networks
![Page 5: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/5.jpg)
Case study: theMediaBriefing
![Page 6: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/6.jpg)
TMB's audience and networks
● UK - 60% / US 30% / everywhere else 10%● Media professionals - many very senior, at board
level● Intelligent, literate and (some) are digital natives● Interesting in how the industry is changing● Biggest traffic spikes at 7am to 9am - reading on
commute or at their desks.● Tend to be aged over 30
![Page 7: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/7.jpg)
● Email newsletters: Aggregation and original analysis - more than 3,000 sent a week
● Twitter: 2,500 followers - growing rapidly, v important● LinkedIn: 500+ group members - lively debate● YouTube: 1,000s of views - good marketing platform● Facebook: 200 likes - but we're not a consumer site.
-- Some networks work better for professionals than others
-- Think about age: TMB average reader age over 30, with many over 50, so lots of people aren't on Twitter / Facebook
-- Our readers don't tend to use forums and chatrooms but yours might
![Page 8: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/8.jpg)
● If you’re targeting a local area, is there a healthy online forum? (sometimes you’ll find a lot of news discussion on a local football club site) Are there keen local photographers who use a photo sharing site like Flickr?
● If it’s a profession, are they using LinkedIn or a niche professional networking site? Has anyone compiled a Twitter list? Is there a hashtag that they use for regular discussions or themes?
● If it’s a hobby or interest, is there a specialist wiki? (My personal favourite is Brickipedia) Or pages on Wikipedia and people who edit those? A YouTube channel?
● If it’s a cause, is there a Facebook group, mailing list, and/or e-petition
● Are there key bloggers in the network? Do they have Twitter accounts? Delicious or Digg? Google Plus? Search for their username on Google.
![Page 9: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/9.jpg)
Task 1 - existing versus new
Think about your chosen community/target audience and decide
a) What already exists
b) What you could build to add to that network and increase your brand footprint
![Page 10: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/10.jpg)
Task 2 - Choose your platforms and tools
● A central blog● Social media presences● Shared email account
![Page 11: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/11.jpg)
A few tips
Think about your personal and group biog: describe what you do
Think about tone of voice: is it appropriate for your audience
Think about the time of day you publish: morning, noon or night?
Start following lots of relevant people in your network now
Even better, why not start talking to them?
![Page 12: City Journalism - Magazine MA - week 4 - Choosing networks](https://reader034.vdocument.in/reader034/viewer/2022052505/5561918ed8b42ae27d8b50df/html5/thumbnails/12.jpg)
You should use the time before your next formal lesson to do the following:
● Continue to experiment with web platforms - Wordpress, Blogger, Posterous, Tumblr, Facebook Pages, etc. Don’t wait to be taught to learn technical skills - it is better to come with experience and questions than a blank piece of paper.
● Let the objectives of the project dictate your learning - if you need to learn HTML or CSS to achieve a certain look, then you’ll have a target to hit. If you need to host your own site to access particular functionality, then there’ll be a reason for you learning that.
● Continue to listen to your network and connect with new members. Make yourself useful and build social capital - it will pay off later on.