city of pearls
DESCRIPTION
Social Entrepreneurship – Why it is needed in India and why you can make money out of it. Plus how the Internet can help;-) Presentation for Master students at IBS in HyderabadTRANSCRIPT
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The City of Pearls
Tuesday, November 19, 13
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Webby. Social. Successful.
1. What makes an excellent entrepreneur ?2. How can the Internet help ?
3. Why social ?4. Social enterprises in India
Tuesday, November 19, 13
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You ?
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Webby. Social. Successful.
What makes an excellent entrepreneur ?
Tuesday, November 19, 13
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Webby. Social. Successful.
Passion.
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Webby. Social. Successful.
Vision.
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Webby. Social. Successful.
Culture.
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Webby. Social. Successful.
Courage.
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Webby. Social. Successful.
Network.
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Webby. Social. Successful.
How can the Internet help ?
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Webby. Social. Successful.
Non-linear
Connectivity
Web 1.0
Web 1.0
Web 2.0
Complexity
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Webby. Social. Successful.
1. Many participants (hubs) + 2. High spontaneous activity rate +3. Increasing connectivity >>>increases the possibilities of hypes !
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Webby. Social. Successful.
Linear Systems >>> Non-Linear Systems
effect=cause Tiny cause, huge effect
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Webby. Social. Successful.
117.000 tweets in the first hour after the iPad announcement
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Webby. Social. Successful.
TextText
Results Google Insights for “WhatsApp”
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Webby. Social. Successful.
>>> HUGE effect on mobile carriers !!!
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Webby. Social. Successful.
Android phones: 85% market penetration within 9 month !
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Webby. Social. Successful.
KPN (Dutch carrier) SMS sales dropped 11 %= 49 million Euros !!!
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Webby. Social. Successful.
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Webby. Social. Successful.
Twitter (August 16 and 17)
with 8000 tweets #isupportannahazare became most discussed topic on August 17
More than 9000 tweets #Janlokpal15,000 tweets with the mention of Anna Hazare
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Webby. Social. Successful.
More than 150 Facebook related pages 13.000 people joined daily
over 71,000 'likes' and 13,000 comments in August 2011
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Webby. Social. Successful.
#DelhiGangrape
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Webby. Social. Successful.
January 2011
Today complexity is the biggest challenge.
Longterm forecasts are hardly possible !
Decision makers are forced to act short-dated
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Webby. Social. Successful.
The best time for the car industry is still ahead of us !
We don’t sell cars but mobility !
The car industry is in upheaval !
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Webby. Social. Successful.
Ferdinand Dudenhöffer, leading car industry expert:PS will no longer be the decisive argument for car buyers!
3 month later:Germans love PS strong cars, no matter how much petrol willcost.
3 month later:
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Webby. Social. Successful.
3 month later:
T
Cars will get cheaper!
Cars will get cheaper!
Cars will get more expensive !
Cars will get more expensive !
Germany: Drop in prices: 1.9 %
Hardly any discounts because of booming sales!
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Webby. Social. Successful.
1. If connectivity and non-linearity increase, complexity increases above average and the capability of forecast decreases below average !
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Webby. Social. Successful.
>>> consequences for entrepreneur:
The understanding and reflexion of context becomes much more important than defining goals and planning strategies!
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Webby. Social. Successful.
Linear Systems >>> Non-Linear Systems
Which strategies are the Which parameters are the most effective and efficient ones ? most meaningful and important ones
within the framework ?
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Webby. Social. Successful.
the intelligence of one >>> the intelligence of many
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Webby. Social. Successful.
Ashby‘s Law of Requisite Variety
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Webby. Social. Successful.
The larger the variety of actions available to a control system, the larger the variety of perturbations it is able to compensate.
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Webby. Social. Successful.
>>> Network building !
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Webby. Social. Successful.
2. To build Networks is problem AND solution – All in one !
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Webby. Social. Successful.
>>> consequences for entrepreneur:
He/she has to become part of the network !
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Webby. Social. Successful.
In networks it’s not the supplier who is deciding,
it is the consumer !
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Webby. Social. Successful.
>>> consequences for entrepreneur:
The shift in power and decision making !
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Webby. Social. Successful.
The End of business as usual!Markets are conversations !
Consumers, employers, citizens become creators !>>> democratization
1999
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And people want to participate and create !
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Webby. Social. Successful.
Resistence 2.0 India against corruption
Delhi rape....
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Participation 2.0 AAP
Right to Information Act....
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Webby. Social. Successful.
Linear Systems >>> Non-Linear Systems
Hierarchy AutonomyWhere does the system/company go ? Where does the system emerge to?
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Webby. Social. Successful.
3. In Networks key to success is resonance!
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Webby. Social. Successful.
4. In Networks key to success is cooperation !
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Webby. Social. Successful.
Competitors cooperate !
>>> Coopetition
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Webby. Social. Successful.
>>> consequences for entrepreneur:
The borders of the company become permeable ! Established values within the borders lose significance – MELTDOWN!
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Webby. Social. Successful.
Linear Systems >>> Non-Linear Systems
Loyality AttractivenessWhat fosters longterm relationships ? What makes cooperation attractive?
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Webby. Social. Successful.
1. complexity
2. Shift in power
3. Meltdown
Creating networks within and outside the company as an answer of increasing complexitity
Loss of loyality within existing systems as a consequence of connectivity
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Webby. Social. Successful.
1. complexity
2. Shift in power
3. Meltdown
Longterm planning and strategies become less important in daily business !
The unpredictable momentums within networks force democratization !
Identification with a single system become less and less important for an individual !
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Webby. Social. Successful.
RETHINK BUSINESS AS USUAL !
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Webby. Social. Successful.
Why social ?
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Textt
Text
T
No money
Social
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Webby. Social. Successful.
25% of #India’s population livesunder the poverty line (1.25 USD/day) !
Times of India, August 29, 2013
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An additional 40-50%is just above poverty line !
World Bank, June 2013
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Webby. Social. Successful.
22 of #India’s 32 big citiesface water crises !
Times of India, September 9, 2013
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Webby. Social. Successful.
#Hyderabadwater supply fails to meet almost
30% of demand !
Times of India, September 9, 2013
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Webby. Social. Successful.
#DelhiThe city generates nearly 10,000 tons of garbage — equal to the
US average weight of about 5,000 cars — every day.
Globalpost, June 6, 2013
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Webby. Social. Successful.
#DelhiThat volume is expected to double over the next decade.
Globalpost, June 6, 2013
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Webby. Social. Successful.
#DelhiAnd while experts estimate the city will need some 500 acres of new landfills to process the city's mounting waste, only 100-odd
acres have been targeted for waste-management projects ...
Globalpost, June 6, 2013
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Webby. Social. Successful.
Air Pollutionis the biggest KILLER in India !
An increase of 600% in the last decade!
Hindustantimes October 22, 2013
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Webby. Social. Successful.
Air Pollution... levels in Lanzhou, China’s most-polluted city,
are lower than all of India’s top five. (Delhi, Ludhiana, Kanpur, Lucknow and Indore)
Hindustantimes October 22, 2013
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Air Pollution... costs India about 30 billion USD or 3% of GDP.
World Bank 2013
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Education80% literacy by 2015
Times of India July 18, 2013
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80% literacy by 2015, BUT:15% of Indian students reach high school, and only 7%,
of these 15% who make it to high school, graduate. Girls are alarmingly under represented!
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Why is this so?– not enough schools
– badly equipped – lack of teachers in numbers and
– in qualification– social issues (girls)
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Webby. Social. Successful.
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GenderEvery 12 seconds a female fetusis selectively aborted in India !
Fair Observer September 9, 2013
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All these issues OFFER HUGE business opportunities !
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TAKE YOUR CHANCE !
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Webby. Social. Successful.
The markets are waiting for you !
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Webby. Social. Successful.
Social Enterprises – India
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Webby. Social. Successful.
When doing business in #India,live here !
Anu Sridharan
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Webby. Social. Successful.
When doing social business in #India,live where the problem occurs !
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Webby. Social. Successful.
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problem: not enough waterstatus: cell phone available
solution: text >>> water smart grid lite data system
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A mobile phone system which connects valvemen to engineers and customers and
builds up a data-pool.
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A simple text can change lives.
20-40 hours/month waiting for water. Sometimes, people may take a whole day
off work to collect water.
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user: 10 INR / monthHubli: 25.000 users
Bangalore next
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Market volume in India: 150 million USD90% of South-East Asia has same problem!
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Why join the navy if you can be a pirate?Deepak, Hisam, Abhinav and Ashwin,
four dropouts from LBS Engineering College in KasargodTuesday, November 19, 13
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problem: no internet accessstatus: cell phone availablesolution: text >>> smart
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55444SMS Gyam and airtel
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user: 1 INR / query30 INR / month
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service provider: 70%innoz: 30%
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first 18 month: 18 million queriesfebruary 2013: 120 million active users
adding 2 million every month
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open platformapp-store
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problem: 160 million India households cook in
rudimentary mud stoves or open fires.This is dangerous and emitting toxic smoke.
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This toxic smoke causes 4 million premature death each year globally.
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solution: efficient home energy devices tailored to rural consumers.
Great in design, cheap in price.
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Impact – reduction of smoke emission up to 80%
– no behaviour change for consumers >>> people use it!
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No program from top-down.Solutions from bottom-up.
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ManifestosSolution-driven !
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government = platform on which social
enterprises can flourish
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Structure = Network-structure with
various hubs where needed
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learning over education
PULL over PUSH
systems over objects
resilience over strength
compasses over maps
risk over safety
practice over theory
disobedience over compliance
emergence over authorities
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practice over theory
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disobedience over compliance
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systems over objects
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emergence over authorities
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Be the change YOU want to see !
Mahatma Gandhi
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