8/14/2019 City Profile Fresno California 1924 by C.H. Antrim Realtor

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384 The Reol,tyBlue Book of CaliforniaFresno,he City of Opportunity

BU C. H. ANTRTM, ealtort lORTy yearsago he Sar) oaquinValleywasa sandywasre e-l ' !y:Sn two greal_mountain anges. Today rhe San Joaquinval leyhas 50,(J00elidentswho are happyand prosperousntheir cdtivation ol two million acresof ir gated and or actlve n theindustriesdependent n the productof the soil...- ' Ien yearsago.Fresno.he rnelropol isf this vastempire,wasablinking i l l le city v' ith a dist inct vi l lage"appearance.TodayFresnos a thriving.aggressiveity wjth sky-scrapersneverysrdp ndmorcgoingup. I t is a cjlJ consciousf its dpstiny sthe g"cat nland. i l) in thp \ est. I ts populationoday s 80.000 er-sons. The produ.ls of lhe valley lasr year were estimalpdat$500.000.000., The average family ircome in Fresno county is more than$2,700.00,boutthree timesthat of the avrage amily income n theUnited States,_ . Nearly 150.000arsare required nnuallyo carry {hep}oducl,sof the SanJoaquin alipy o ma-rke1. alues i some f thpCrops orlast year cre: Raisins. 38.000.000:ried f igs,gl,800,OOO;'driedpeaches.$5.500.0001resh fl.uit . $t6.000.000i r.ain 96,000,000;minerals nd o'1.$22.000,000:airy products. 15.000,000;annedgoods.$13,000.000:umber$14.208.000:anufactu ng,$92,000,000.. . r 'he al.gpstugE pinemil l in the worldhasa rapacity f 500.000ree[or rumoer n plghthoui"s, egan perationsn Fresno.ountyusloul,side f Fresno in Julv. 1923-_ A re(ent survey o;ductedby thF FrpsnoCountyChamber tCornmerceisclosednehundred nd Lhirtymanufacturingoncerns,annuallyproducing972,883,000ofth of material. There-areninetv-seven wholesalehousesn the Frsnodistrict with a capital invest_ment of $10,000,000.Fresnohasa distrhj ot-fruir-Fackingouseseveralmiles ong:among hem q the Sun Maid RaisjnGrowers.he largest f j ts kindin the world.The CaliforniaPpachand Fig Crowersalso have hpir head_qDarters n .tr'Iesno.The new developmenthis year n l.he ig industrywil l be theconstrucuonof a tig canncryby J. C. ForkneT. Mr. Forkner expe.tsto pack.about1,000 ons of figs this yearand in five yearshe exfectsto multiply it at least five times.Still another developments the Olive Growers AssociationofCalifornia-- In additionto the two million acr-esn the valley which now arebeingcultivated, hereare four million acreswaiting for water, etc.

. Under a comprehensivewater conser"vation otfu there is enoughw'ater to irrigate six million acres n the valley aDd to generate sixmillion electricholsepower n addition.-, .The_mosr efinitencw irr igarion projeclsare pine Flat andrvraqela tllrgauon ulstllct.

8/14/2019 City Profile Fresno California 1924 by C.H. Antrim Realtor

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Tke Redlty BIue Book af Cakfomta 385Some f the na{ion's realpsLlaygroundsre wilhin three o sixhours' ride bv automobile rom Fresno.Under intensive cultivation, it has been estimated. the SanJoaquinValley can supportoneand on+half personsper icre. Thiswould give-a populationof nearly Dinemillion personaor the valleyon the land which can be iruigated.This would mean hat Fresnowould haveat leasta DoDulation f?50,000.Fresnohas a live aDdactiveChamberof Commerce nil it has ascoreof civic luncheonclubsdevoted o CommunityService.It is a ciry.onsciousof irs dest;n),whichwel.omes he newsettler and giveshim all possible id to succeed.Fresno s indeeda city of opportunity.

Pasadena. itv BeautifulBy C. V. STUR.DEVANT

ASADENA, "City Beautiful," "Crown of the San cebriel Val-ley," and heart of the richestagricultural county n the UnitedStates, estlesat the {et of the world renownealMt. WilsoDandMt. Lowe pea.ks,n the beautiful Sierra Madre mountains, with theirgreal -ob_servatolies.ajeslic canyons.sylvan dells and enrrancingwatrfills. Lying berweel Lhebeau+ifulLa canadaand lruitful po--monavalleys, about an hour's fide from the grand old pacific,withher_manycharming resorts,bathing beachesnd deep sea fishingbanks,Pasadenas world renownedas the clanest, rettiest, moslhappily situated residence ity on earth. Homesof htndreds of mil-lionairesand of thousands f peoplen comfo*able moderatecircum-stances estify to her fame as "the poor man,s paradise and the richman'splaygr"ound."- FoundedJanuary 27. 1814,by somehventy-fivesturdy familiesand nampd April 22, l8?5, Pasadenahas chansed rom a countr.vvi l lage o a thriving, bustt ingcity of about ?3.000 n her f if i iedranDlvelsary.Renownedas a city of churches,Pasadenaclaims seventy-seven,representing racl-ically veryshadeof religiousbelief,seueralbeinshoused n^pal l al .edi ices. Thoroughlycffi.ient public and privat-eacroors.arToro.acutues or our youlh to pr.ogressrom kindprgadenlo and hrougha unlverslly.our -set home nd he constant im andendeavor s toward larger and better educationalequipmenianaloD-portunity. Public cbool nrottmenrtor Ocroi,pr.g2S day sessionjt,is 12.977. nd ihe valueof buildingand grounds n thd districi i ;$4.500.000.00.The first city in Califomia to abolishsaloons, asaalenais notedas a homeown'ng.home ovingcommunity, i th no slumsand withoo "great \i/hite way" to lure our youth from homeand stud;es. Inshort -shes the "City of co-operation nd happy homes.."Our home orMn"doesclaim an exceptioniily high tlTe of ciii_,enhip; the best_ofhotels; ctean amily newspapers-;ti6ng banksand trust companies; nappy,up to date stores; ctean,paved",taay

8/14/2019 City Profile Fresno California 1924 by C.H. Antrim Realtor

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