city university london neil thurman & ben lupton international symposium on online journalism:...
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City UniversityLondon
Neil Thurman & Ben LuptonNeil Thurman & Ben Lupton
International Symposium on Online Journalism: UT Austin April 5 International Symposium on Online Journalism: UT Austin April 5 20082008
International Symposium on Online Journalism: UT Austin April 5 International Symposium on Online Journalism: UT Austin April 5 20082008
The University for Business & the Professions
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Convergence calls:Multimedia story telling at British Multimedia story telling at British News WebsitesNews Websites
Convergence calls:Multimedia story telling at British Multimedia story telling at British News WebsitesNews Websites
City UniversityLondon The University for Business & the Professions
““The emphasis online is shifting from text only The emphasis online is shifting from text only to text with video.” to text with video.” Rupert Murdoch, speech to American Society Rupert Murdoch, speech to American Society of Editors, 2005of Editors, 2005
““The emphasis online is shifting from text only The emphasis online is shifting from text only to text with video.” to text with video.” Rupert Murdoch, speech to American Society Rupert Murdoch, speech to American Society of Editors, 2005of Editors, 2005
“As an industry, many of us have been remarkably, unaccountably, complacent.”
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““an overhaul of all its regional an overhaul of all its regional newspaper websites...greater newspaper websites...greater
emphasis on multimedia” emphasis on multimedia”
““a true multimedia experience for a true multimedia experience for our users” our users”
“‘“‘news on demand’ video service”news on demand’ video service”
““serious investment in its own team”serious investment in its own team”
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The response:
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“The printed newspaper is in crises but of course it has a future. Multimedia has to be an answer.”
“The printed newspaper is in crises but of course it has a future. Multimedia has to be an answer.”
Bill Hagerty, Editor of the ‘British Journalism Review’, 2006Bill Hagerty, Editor of the ‘British Journalism Review’, 2006
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UK’s Online Video Market - June 2007
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Steve BennedikEditor, Sky News Networked
Media
Pete Clifton Head of BBC News Interactive
Steve Herrmann Editor, BBC News Interactive
Neil McIntoshHead of Editorial Development,
Guardian.co..uk
James Montgomery Editor, FT.com
Steve Purcell Editor, Mirror.co.uk
Ed RousselDigital Editor, Telegraph Media
Group
Anne Spackman Editor, Times Online
Marc WebberAssistant Editor, News, The Sun
Online
Interviewees: Interviews conducted in June/July 2007
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Online video an opportunity for newspapers: “They are the ones that break stories in the main...they are not weighed down by the baggage” of broadcast media.
Steve Purcell, Editor, Mirror.co.uk
“The cost of production in television is sky high when anybody can produce video for the Net. Will what we do be as good? Probably not. Does it need to be? No.”
“The cost of production in television is sky high when anybody can produce video for the Net. Will what we do be as good? Probably not. Does it need to be? No.”
Ed Roussel, Digital Editor, Telegraph Media Group Ed Roussel, Digital Editor, Telegraph Media Group
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“People from [BBC] TV news and news gathering whodon’t really get what we’re doing.”Pete Clifton, Head of BBC News
Interactive
“We’ve cut up television news and stuck them on web stories.” Steve Herrmann, Editor, BBC News Interactive
“We’ve cut up television news and stuck them on web stories.” Steve Herrmann, Editor, BBC News Interactive
“Far too often, it’s not performed a very useful function at all.”
Pete Clifton, Head of BBC News Interactive
“Far too often, it’s not performed a very useful function at all.”
Pete Clifton, Head of BBC News Interactive
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““the bloke with the the bloke with the
immaculate hair”immaculate hair”Pete Clifton, Pete Clifton, Head of BBC News Interactive
““the bloke with the the bloke with the
immaculate hair”immaculate hair”Pete Clifton, Pete Clifton, Head of BBC News Interactive
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BBC Embedded Flash Video Trial(Hits per 100 visitors)
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Stand-alone
Embedded
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“It had set the standard...created the expectation that watching video on the web was going to be that quick, that simple.”
“It had set the standard...created the expectation that watching video on the web was going to be that quick, that simple.” Steve Herrmann, Editor, BBC News
InteractiveSteve Herrmann, Editor, BBC News
Interactive
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“Video shouldn’t live outside or separately from the rest of what [they] do...That’s absolutely the key thing for us - how do we embed the stuff? It’s primary home has to be the story.”
Neil McIntosh, Head of Editorial Development, Guardian.co.uk
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“They’ll probably end up doing everything really badly.”
Pete Clifton, Pete Clifton, Head of BBC News Interactive
“This is not robo journo, this is not us trying to get journalists to have a pen in one hand and a camera in the other...they are distinctive disciplines.”
Marc Webber, Assistant Editor, News, Sun Online
“This is not robo journo, this is not us trying to get journalists to have a pen in one hand and a camera in the other...they are distinctive disciplines.”
Marc Webber, Assistant Editor, News, Sun Online “I don’t think [print and multimedia] are necessarily acomplementary set of skills.”
Neil McIntosh, Head of Editorial Development, Guardian.co.uk
“I don’t think [print and multimedia] are necessarily acomplementary set of skills.”
Neil McIntosh, Head of Editorial Development, Guardian.co.uk 13
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“dramatic to the quirky”
“showbiz froth”
“primarily visual” “lightweight stories”
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““when the bloke smashed up the [$1.5 million] when the bloke smashed up the [$1.5 million] vintage Ferrari”vintage Ferrari” ““when the bloke smashed up the [$1.5 million] when the bloke smashed up the [$1.5 million] vintage Ferrari”vintage Ferrari”
Pete Clifton, Head of BBC News InteractivePete Clifton, Head of BBC News Interactive
“Convergence means less process stories, investigative reporting, international news, and in depth coverage.”
“Convergence means less process stories, investigative reporting, international news, and in depth coverage.” Ben Scott, “A Contemporary History of
Journalism”, 2005Ben Scott, “A Contemporary History of
Journalism”, 200515
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technology
““We’re giving people what they want but hopefully We’re giving people what they want but hopefully we’re also leading them into a whole new world of we’re also leading them into a whole new world of consumption.” consumption.”
““We’re giving people what they want but hopefully We’re giving people what they want but hopefully we’re also leading them into a whole new world of we’re also leading them into a whole new world of consumption.” consumption.”
Steve Bennedik, Editor, Sky News Networked MediaSteve Bennedik, Editor, Sky News Networked Media
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‘1.3 million unique users a week’
http://www.guardian.co.uk/media/2008/feb/20/bbc.digitalmedia1
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“a dilution in story choice as multimedia newsrooms cover fewer and fewer stories.” Ben Scott, “A Contemporary History of
Journalism”, 2005
Third Party Providers:
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Video: Partnerships VS In House
Mirror.co.uk & ROO Group: “A bloody mess...relying on American led content.”
Steve Purcell, Editor, Mirror.co.uk
Sun Online & Press Association: “Contract will kick the bucket.”Sun Online & Press Association: “Contract will kick the bucket.” Marc Webber, Assistant Editor, News,
Sun Online Marc Webber, Assistant Editor, News,
Sun Online
““Specialist video is a unique selling point for Specialist video is a unique selling point for newspapers.”newspapers.”““Specialist video is a unique selling point for Specialist video is a unique selling point for newspapers.”newspapers.” James Montgomery, Editor,
FT.com James Montgomery, Editor,
FT.com
““We’ll produce original pieces of video We’ll produce original pieces of video journalism built from the ground up.”journalism built from the ground up.”““We’ll produce original pieces of video We’ll produce original pieces of video journalism built from the ground up.”journalism built from the ground up.”
Neil McIntosh, Head of Editorial Development, Guardian.co.ukNeil McIntosh, Head of Editorial Development, Guardian.co.uk
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““We want to bring the right kind of video through to We want to bring the right kind of video through to the website.”the website.”““We want to bring the right kind of video through to We want to bring the right kind of video through to the website.”the website.”
Pete Clifton, Head of BBC News InteractivePete Clifton, Head of BBC News Interactive
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‘Video use is now central to online publishing’
Press Gazette, 22/10/07
“The vast majority of our audience comes for text.”
“Video was not the first point of contact.”
“In five years, text will probably be more dominant.”
James Montgomery, Editor, FT.com
James Montgomery, Editor, FT.com
Steve Herrmann, Editor, BBC News Interactive
Steve Herrmann, Editor, BBC News Interactive
Anne Spackman, Editor, Times Online
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“We have unique content to differentiate ourselves in a world where news is becoming increasingly commoditized.”
“We have to refashion what our web presence is. It can’t be what it too often is today: a bland repurposing of our print content. Instead it will need to offer compelling and relevant content. Deep, deep local news.” Rupert Murdoch, speech to American Society of Editors, 2005
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