CIU211 ndash Dialectic Inquiry

Sex gender amp sexuality

TopicRosie the Riveter is

not really a feminist

Who was the ldquorealrdquo Rosie the Riveter

httpwwwhistorycomtopicsworld-war-iiworld-war-ii-historyvideosask-history-rosie-the-riveter

ldquoShe is lsquoRosie the Riveterrsquo with movie-star looks hair pulled up in a colourful bandana sleeves rolled up high ready to take rivet gun in hand Everyone knows Rosie She had not worked before the war With lsquoher man away fightingrsquo however and lsquonot much else to dorsquo she was cajoled into taking one of those dirty wartime jobsmdashout of patriotism or boredom (or both) Attired in new-found overalls and bandana she riveted away for the duration of the war dreaming of a time when she could return to her home and tend to her domestic choresrdquo

Sheila Tobias Faces of Feminism

bull Created for the Oldsmobile

Division of GMC in 1942

bull Message refers to the

unification of labour and

management in the

workforce

bull Producing products that

will help their fellow

Americans win the war

bull The ldquowerdquo used has a much

less empowering

bull Make no reference to

women but instead to the

company as a whole

bull Using a feminist icon to promote traditional ldquowomenrsquos workrdquo

bull However using a woman in an ad for house work products is what every other

ad for household products does

bull Using Rosie to do something entirely unrelated to actual progress for women

ldquoI think itrsquos a fascinating example of how easy it is to mythologize things from the past to view them through the lens of modern innovation and belief structuresrdquo

Sarah Berkes

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg

TopicRosie the Riveter is

not really a feminist

Who was the ldquorealrdquo Rosie the Riveter

httpwwwhistorycomtopicsworld-war-iiworld-war-ii-historyvideosask-history-rosie-the-riveter

ldquoShe is lsquoRosie the Riveterrsquo with movie-star looks hair pulled up in a colourful bandana sleeves rolled up high ready to take rivet gun in hand Everyone knows Rosie She had not worked before the war With lsquoher man away fightingrsquo however and lsquonot much else to dorsquo she was cajoled into taking one of those dirty wartime jobsmdashout of patriotism or boredom (or both) Attired in new-found overalls and bandana she riveted away for the duration of the war dreaming of a time when she could return to her home and tend to her domestic choresrdquo

Sheila Tobias Faces of Feminism

bull Created for the Oldsmobile

Division of GMC in 1942

bull Message refers to the

unification of labour and

management in the

workforce

bull Producing products that

will help their fellow

Americans win the war

bull The ldquowerdquo used has a much

less empowering

bull Make no reference to

women but instead to the

company as a whole

bull Using a feminist icon to promote traditional ldquowomenrsquos workrdquo

bull However using a woman in an ad for house work products is what every other

ad for household products does

bull Using Rosie to do something entirely unrelated to actual progress for women

ldquoI think itrsquos a fascinating example of how easy it is to mythologize things from the past to view them through the lens of modern innovation and belief structuresrdquo

Sarah Berkes

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg

Who was the ldquorealrdquo Rosie the Riveter

httpwwwhistorycomtopicsworld-war-iiworld-war-ii-historyvideosask-history-rosie-the-riveter

ldquoShe is lsquoRosie the Riveterrsquo with movie-star looks hair pulled up in a colourful bandana sleeves rolled up high ready to take rivet gun in hand Everyone knows Rosie She had not worked before the war With lsquoher man away fightingrsquo however and lsquonot much else to dorsquo she was cajoled into taking one of those dirty wartime jobsmdashout of patriotism or boredom (or both) Attired in new-found overalls and bandana she riveted away for the duration of the war dreaming of a time when she could return to her home and tend to her domestic choresrdquo

Sheila Tobias Faces of Feminism

bull Created for the Oldsmobile

Division of GMC in 1942

bull Message refers to the

unification of labour and

management in the

workforce

bull Producing products that

will help their fellow

Americans win the war

bull The ldquowerdquo used has a much

less empowering

bull Make no reference to

women but instead to the

company as a whole

bull Using a feminist icon to promote traditional ldquowomenrsquos workrdquo

bull However using a woman in an ad for house work products is what every other

ad for household products does

bull Using Rosie to do something entirely unrelated to actual progress for women

ldquoI think itrsquos a fascinating example of how easy it is to mythologize things from the past to view them through the lens of modern innovation and belief structuresrdquo

Sarah Berkes

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg

ldquoShe is lsquoRosie the Riveterrsquo with movie-star looks hair pulled up in a colourful bandana sleeves rolled up high ready to take rivet gun in hand Everyone knows Rosie She had not worked before the war With lsquoher man away fightingrsquo however and lsquonot much else to dorsquo she was cajoled into taking one of those dirty wartime jobsmdashout of patriotism or boredom (or both) Attired in new-found overalls and bandana she riveted away for the duration of the war dreaming of a time when she could return to her home and tend to her domestic choresrdquo

Sheila Tobias Faces of Feminism

bull Created for the Oldsmobile

Division of GMC in 1942

bull Message refers to the

unification of labour and

management in the

workforce

bull Producing products that

will help their fellow

Americans win the war

bull The ldquowerdquo used has a much

less empowering

bull Make no reference to

women but instead to the

company as a whole

bull Using a feminist icon to promote traditional ldquowomenrsquos workrdquo

bull However using a woman in an ad for house work products is what every other

ad for household products does

bull Using Rosie to do something entirely unrelated to actual progress for women

ldquoI think itrsquos a fascinating example of how easy it is to mythologize things from the past to view them through the lens of modern innovation and belief structuresrdquo

Sarah Berkes

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg

bull Created for the Oldsmobile

Division of GMC in 1942

bull Message refers to the

unification of labour and

management in the

workforce

bull Producing products that

will help their fellow

Americans win the war

bull The ldquowerdquo used has a much

less empowering

bull Make no reference to

women but instead to the

company as a whole

bull Using a feminist icon to promote traditional ldquowomenrsquos workrdquo

bull However using a woman in an ad for house work products is what every other

ad for household products does

bull Using Rosie to do something entirely unrelated to actual progress for women

ldquoI think itrsquos a fascinating example of how easy it is to mythologize things from the past to view them through the lens of modern innovation and belief structuresrdquo

Sarah Berkes

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg

bull Using a feminist icon to promote traditional ldquowomenrsquos workrdquo

bull However using a woman in an ad for house work products is what every other

ad for household products does

bull Using Rosie to do something entirely unrelated to actual progress for women

ldquoI think itrsquos a fascinating example of how easy it is to mythologize things from the past to view them through the lens of modern innovation and belief structuresrdquo

Sarah Berkes

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg

ldquoI think itrsquos a fascinating example of how easy it is to mythologize things from the past to view them through the lens of modern innovation and belief structuresrdquo

Sarah Berkes

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg

Referencesbull Historycom Rosie the Riveter [Video file] Retrieved from httpwwwhistorycomtopicsworld-war-iirosie-t he-riveterbull Whitefield-Madrano Autumn We Can Do It Rosie the Swiffer [Web log message] Retrieved from

httpthenewinquirycomblogsthe-beheldwe-can-d o-it-rosie-the-swifferbull Tobias Sheila Faces of Feminism An Activistrsquos Reflections on the Womenrsquosbull Movement Westview Press March 1998 bull Berkes Sarah History of Design [Web log message] Retrieved from httpblogfidmdigitalartscomthe-history-of-the -famous-rosie-

the-riveter-poster-as-told-by-fidm-g raphic-design-studentbull Katheleen L Endres ldquoRosie the Riveterrdquo in American Icons An Encyclopedia of the People Places and Things That Hae Shaped Our

Culture vol3 ed Dennis R Hall and Susan Grove Hall (Westport Greenwood Press 2006) 601bull Doyle Jack (2009) Rosie the Riveter Retrieved from httpwwwpophistorydigcomtopicsrosie-the-rive ter-1941-1945

Images

bull Howard Miller J [Poster] Retrieved from httpwwwsarahsundincomwp-contentuploads201306WOW-poster1jpgbull Howard Miller J [Poster] Retrieved from httpss-media-cache-

ak0pinimgcom236x1c421f1c421fbd9e93bf76af67cebbc9de5bb4jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons440TOGETHER_WE_CAN_DO_IT_-

_KEEP_60EM_FIRING_-_NARA_-_515856jpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons660Any_Questions_About_Your_Work_-

_posterjpgbull Howard Miller J [Poster] Retrieved from httpuploadwikimediaorgwikipediacommons112We_Can_Do_Itjpgbull Howard Miller J [Poster] Retrieved from httpsamericangalleryfileswordpresscom200906make-today-a-safe-dayjpgbull Procter amp Gamble [Advertisement] Retrieved from httpwwwadweekcomfilesimagecachenode-blogblogsrosie-swiffer-hed-

2013jpg