civic media: my presentation to social media breakfast boston
DESCRIPTION
On December 16, 2010, Scott Henderson shared these insights of how Unicef is using emerging media to help communities in developing countries solve their shared problems.TRANSCRIPT
Civic Media:Helping Communi3es
Solve Their Own
SMB Boston Dec. 16, 2010
It is wonderful to create.Akira Kurosawa
Everything is Changing
Technology and the Internet, and their role in our lives and our society, has changed how we communicate, get and share informa8on, the media we consume, and the reasons we engage with each other -‐ online and offline. The effects of these changes are being felt by all of us, every day, all the 8me.
Seven Main Tools
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The Market needs the Community
The Community needs help
h@p://afrorise.files.wordpress.com/2007/05/mobile-‐vs-‐fixed.jpg
Short Messaging Service (SMS)
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Why SMS?
• Over half the world’s popula8on owns a mobile phone
• Simple messaging service (SMS) is universal • Collect data from many people all at once• Coordinate complex workflows and groups • Mul8ple SMS plaTorm op8ons: RapidSMS, Ushahidi, Text for Change
On-‐the-‐Go Communica3on
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RapidSMS in the Field
• Remote health diagnos8cs
• Nutri8onal surveillance
• Community discussions
• “Depu8zed” data collec8on
• Registering children in public health campaigns
Case Study: h@p://www.rapidsms.org/case-‐studies/malawi-‐nutri8onal-‐surviellence/
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Mapping
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Why Mapping?
• Create a common resource for all to use
• Inherently social ac8vity
• Spurs conversa8on and discussion
• Iden8fy resources, data trends, and needs
Shared Community Vision
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Case Study: MapKibera.org
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Africa’s largest slum blank spot
Opportunity
• Accurate local informa8on was needed to make informed decisions about the risks and vulnerabili8es related to health and protec8on
• The ac8vity of mapping was seen as a way to also raise awareness and spur advocacy opportuni8es related to HIV and AIDS vulnerability
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Strategy
• Youth Sec8on (DOC), HIV/AIDS sec8on, UNICEF Kenya, and Open Street Map partnered
• Enlisted 13 youth to serve on mapping team
• Combined tradi8onal mapping techniques with digital tools to create a robust overlay
• Results shared online and used to iden8fy trouble spots needing a@en8on
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Integrated Media
• Website features content from:– Twi@er– Blog– Flickr– YouTube (KiberaNewsNetwork)– SMS reporters
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Results
• Most detailed child protec8on, public safety and girls vulnerability map of Kibera available publicly
• Broadened percep8on of vulnerability amongst young girls, including recogni8on assets that reduce the risk of HIV transmission
• Strengthened IT literacy and awareness of open source tools for par8cipants
• Increased impact of girls and young women in the governance process and facilitated direct improvements in services and accountability
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Relevant Links
h@p://www.mapkibera.org
h@p://www.mapkibera.org/blog/
h@p://voiceohibera.org/
h@p://blog.mapquest.com/2010/09/14/map-‐kibera/
h@p://www.youtube.com/watch?v=zGlMw0N7P1c
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Case Study: Jokko Ini8a8ve
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Tex>ng as literacy tool
Opportunity
• Mobile technology recognized as a way to:– Increase scope of community-‐wide events
–More efficiently diffuse innova8ons and collec8ve decisions
– Amplify the voices of tradi8onally marginalized people
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Strategy
• Youth Sec8on (DOC) and UNICEF Senegal partnered with Tostan Interna8onal to deliver their Community Empowerment Program (CEP)
• Mobile Phone = Pedagogical Tool + Social Mobiliza8ons Catalyst + Economic Resource
• Empower women and girls to: – Increase literacy – Build consensus around development ac8vi8es– Amplify their voices
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More than Literacy
• The Jokko Ini8a8ve is iden8fying mobile services to serve needs of rural communi8es– RapidForum – SMS-‐based community board to publicize community-‐led ini8a8ves
– RapidMonitor – community-‐led real 8me repor8ng service for local development ini8a8ves
– JokkoDiaspor@ – a website facilita8ng diaspora outreach using SMS updates
– JokkoTelecenter – training and ini8al materials to oufit local centers with portable solar powered charging sta8ons where individuals can recharge phone and purchase small amounts of credits
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Using Cell Phone:From 58% to 98%
Send/Receive Texts: From 57% to 65%
Results
• 15 villages joined the SMS community forum:– Sta8s8cally significant increase in literacy scores– Decline in number of people scoring on lower end of the numeracy tests (only gesng one or zero ques8ons correct)
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Supplemental Survey Results
• A total of 570 messages sent over five months– 31%: Social mobiliza8on (announcing inter-‐village mee8ngs, etc.)
– 27%: Health related (sharing info about mosquito net distribu8on, etc.)
– 12%: Personal messages (gree8ngs, etc.)
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Relevant Links
h@p://www.jokkoini8a8ve.org
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