civnet investor deck february 2017
TRANSCRIPT
Community in Action
People have lost the ability to shape their own
future. For example, the average US citizen’s policy
preferences have no influence on policy adoption. 1
1. Gillens and Page 2014,
“Testing Theories of
American Politics”
►50.6 million people in the US were engaged online in
civic & political issues as of 2013.2
►Yet, 38 million of those people were disempowered by the online civic & political space. 3
2. http://www.pewinternet.org/2009/09/01/the-internet-and-civic-engagement/
3. http://www.pewinternet.org/fact-sheets/politics-fact-sheet/
User Market
The internet, which once promised to renew democracy,
has led to social fragmentation and fake news.
CivNet EMPOWERS people to…
►UNDERSTAND what’s happening in their community
►CONNECT with others who care about similar issues
►FIND opportunities to get involved
►TAKE ACTION on shared problems
MAKE A MEANINGFUL IMPACT
CivNet users generate unique civic and political data
that we provide to customers as a service. Data that:
Revenue Model
(1)Links customers’ social impact goals to concrete
results (Social Impact Analysis).
(2)Provides cheaper and more targeted outreach
(Premium Account Subscriptions).
Market Analysis
SAM > $3 BN
37%
63%
US MARKET PER ANNUM
Outreach Services Social Impact Analysis
Political
Campaigns
Foundations
_
►Foundations spent $1.9 billion on
“Research and Evaluation” in 2014.1
►Political campaigns spent $1.1
billion on advertising, polling, and
consulting, in the 2012 national
elections.2
2. https://www.opensecrets.org/bigpicture/
1. http://maps.foundationcenter.org/home.php
Business Model
What Customers Pay for Now:
• $20K/yr manual input of static data.
• $200/mo view-based pricing.
With CivNet:
• $10–60K,/yr automated Social Impact Analysis
Products tracking dynamic user data.
• $100/mo Premium Account Subscriptions with
conversion-based pricing
Traction
►Acquire 1,530 Beta users in our local Albuquerque pilot
►Build a beta platform where users have created 151
Community Projects and taken action 714 times.
►Help users advocate for better bike lines, volunteer for
a youth hackathon, and find fundraising support for
open primaries in New Mexico.
►Earn $66K in revenue in 6 months.
Leveraged $55K of seed investment to…
Now Mar. 2017 Sept. 2017 2018
Achieve viral organic growth.
Expand to 2-5 pilots sites by
identifying champion orgs in each. Prove geographic replicability.
Automate revenue streams and prove scalability.
Possible Exits:
Acquisition, Profitability
+ Dividends, or IPO.
2019 and Onward
Business Plan
Target Investment: $500,000
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Investment BreakdownCEO Salary Development and Design Marketing and Sales Data Analytics Operating Budget
Mobile App & Automated
Customer Subscriptions
Slack-like project
based user adoption$35K
$160K $120K
$50K
$129K
Media Campaign &
National Expansion
Conclusion
►User Value Proposition: An action-oriented network for
civic and political life
►Customer Value Proposition: Unique data on the civic
and political activity of users
►Raise: $500K for convertible notes
►Where that will get CivNet: Viral growth and scalable
revenue
Contact: [email protected] www.civnet.com