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CIW China Generic Mobile

Statistics 2014

China Internet Watch

November 2014

CIW Whitepaper

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Generic China Mobile Stats

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The total number of mobile internet users

in China have reached 857 million

Source: MIIT, June 2014

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

62.7% 60.2%

37.3% 39.8%

H2  2013   H1  2014  

China  Mobile  Internet  Users  by  Gender  Group  

Male Female

China Internet Watch

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

30.5% 28.1%

29.1% 31.5%

18.1% 19.3%

12.2% 11.4%

10.1% 9.7%

H2  2013   H1  2014  

China  Mobile  Internet  Users  by  Age  Group  

<24 25-30 31-25 36-40 >41

China Internet Watch

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

13.1% 13.1%

47.3% 46.6%

39.6% 40.3%

H2  2013   H1  2014  

China  Mobile  Internet  Users    by  Geographical  Distribu@on  

First Tier City Second & Third Tier City Other

China Internet Watch

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

2.3% 3.5%

31.5% 29.4%

33.7% 33.2%

17.6% 17.1%

13.0% 14.6% 1.9% 2.2%

H2  2013   H1  2014  

China  Mobile  Internet  Users  by  Educa@on  Background  

Primary School & Lower

Secondary School

High School/ Vocational School

Junior School

Bechelor Degree

Master Degree

China Internet Watch

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

Freelancer/ Self-employed 23.20%

Worker 22.50%

Students 13.90%

White Collar 13.50%

Other 13.00%

Civil Servant 8.60%

Unemployed/ Retiree 5.30%

China  Mobile  Internet  Users  by  Occupa@on

China Internet Watch

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

20.0% 20.6%

3.4% 3.4% 10.5% 10.6%

20.0% 19.8%

19.0% 17.7%

10.8% 10.6%

9.7% 9.8%

3.7% 3.6% 2.9% 3.9%

H2  2013   H1  2014  

China  Mobile  Internet  Users  by  Income  Group  

No Income <1,000 1,000-1,999 2,000-2,999 3,000-3,999 4,000-4,999 5,000-7,999 8,000-11,999 >12,000

(yuan)  

China Internet Watch

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

1-4 Hours 47.80%

4-8 Hours 26.60%

> 8 Hours 16.10%

< I Hour 9.50%

China  Mobile  Internet  Users  Daily  Time  Usage  

China Internet Watch

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CIW

China Internet Watch Source: EnfoDesk, Sep 2014

32.3% 33.8%

45.7% 43.2%

84.5%

22.7%

Morning Forenoon Noon Afternoon Evening Midnight

China  Mobile  Internet  Users  Usage  Time  Breakdown

China Internet Watch

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CIW

China Internet Watch Source: iiMedia Research, August 2014

Android 89.90% iOS

6.70%

Others 3.40%

China  Mobile  OS  Market  Share  in  H1  2014  

China Internet Watch

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CIW

China Internet Watch Source: iiMedia Research, August 2014

2G 9.80%

3G 72.90%

4G 17.30%

China  Mobile  Subscribers  by  Type  of  Telecommunica@on  Network  in  H1  2014  

China Internet Watch

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CIW

China Internet Watch Source: Baidu, 2014

Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014

 QoQ  Growth  Rate  of  China  Daily  Ac@ve  Users    on  Android  PlaOorm

+15%

+16%

+16%

+10%

+13%

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More stats on •  China mobile online advertising •  China mobile device market •  China mobile gaming market •  China mobile apps insights

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