ck2017: vidyut rakshaka (vr) - a citizen focused energy efficiency program
TRANSCRIPT
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VIDYUT RAKSHAKA (VR)A CITIZEN FOCUSED ENERGY
EFFICIENCY PROGRAM
A TIDE-WRI India Initiative Connect Karo 2017
Supported by
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Flow of the presentation
Setting the context Introducing Vidyut Rakshaka
(VR), a DSM initiative Recap of VR Phase I, July 2015-
September 2016 Updates in VR Phase II -
October 2016 onwards Opportunities and way forward Challenges Discussion
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* Disclaimer – Data reported are those shared by participants or ESCOM and are used here to show trends only.
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Setting the context
United Nations International Resource Panel(IRP) has outlined three scenarios for resource use in 2050
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Elephant in the boardroom – Unchecked consumption is NOT an option in tomorrow’s markets – True for electricity also
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Setting the context
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McKinsey & Company’s report Powering India - The road to 2017 Potential peak deficit in power is projected to be 70
GW when the demand is expected to be about 315 – 335 GW in 2017
Adding capacity alone will not suffice as a response to India’s soaring demand for power
Create an action plan for an over 10% gain from Demand Side Management.
DSM will remain a strong focus area in Electricity management in India
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About VIDYUT RAKSHAKA (VR)
A citizen engagement, DSM program for electricity saving
Nudge for behaviour change and eventual shift to EE
Customized engagement with participants
Sets goals, makes recommendations, follows up
Has the support of BESCOM Innovative approach to sign
ups Awareness drives through
institutional champions and pledges
Steward driven community drives
Leverages social and community influences
Nurtures champions and provides livelihoods
WHAT IS VR? Unique features
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VR Phase I spread6
Geographic spread – 2 locations (communities) in Bangalore, 448 house holds
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SNAP SHOT OF VR PHASE I
48% of VR participants reduced their monthly consumption, averaging 17% savings
10% of participants who were increasing electricity consumption year by year, reduced the consumption after enrolling in VR
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How VR I worked?
Worked with about a year’s consumption data and usage data shared by participants; Towards the end of VR I, we obtained historical data (from 2012) of participants from BESCOM
Created neighbour hood comparison, Ideal comparison and Historical trend models for BHK categories and slotted participants in these models.
Report given with customized recommendations for each participant to come to a lower consumption category
Follow up report was sent for each participant tracking consumption and revising recommendations
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Data analysis models9
Neighbour hood model Ideal model Historical model
BHK as classifier in all models
Compares consumption (average per month and per capita) of the participant with the average consumption in his/her neighbourhood,
Compares consumption of different categories of electricity usage against an ideal model created.
Captures consumption trend from 2012 – robust and eliminates seasonality, etc
Categories:1. Energy Saver – Below
average2. Champion – At average3. Future champion – Above
average
Categories :1. Lighting2. Cooling3. Heating4. Appliances5. Entertainment6. Miscellaneous
Categories:1. Consistent saver2. Spender to saver3. Consistent Spender4. Saver to Saver5. Random behaviour
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USP of VR
The survey captures usage behaviour of participants
These are analysed and linked to specific recommendations leading to savings
Each participant is then given a goal for saving with a unique set of recommendations
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One on one engagement with customized recommendations
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Visuals in customized reports
Neighbour hood model characterization
Ideal model characterization
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Characterization in VR I12
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Why was VR II conceptualized?
Blue print for a citizen led DSM program
Showed potential for voluntary reduction of electricity consumption
Scalable and replicable methodology
Expand the foot print of VR I to a large set of participants across communities and across cities
Demonstrate sustained savings
Bring down the neighbourhood and the city consumption average
VR I PROVIDED VR II CONCEPTUALIZED TO
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VR Phase II spread14
1400+ households across city and growing
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VR II finding - Saving behaviour initiated in Phase I has sustained
VR Neighbour hood category Lowering consumption Increasing consumption
Energy Saver 94 85
Champion 16 18
Future champion 119 108
Total 229 211
Trend in consumption of VR I participants 52% 48%
48% 52%
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Trends in consumption
Category Occupancy2016 Monthly
consumption, KwhPer
Household Per capita1 BHK 3.69 79.59 21.372 BHK 4.01 132.36 32.873 BHK 4.11 223.66 55.184 & above BHK 4.95 249.09 49.78
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Can VR counter the annual increase in consumption?
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Increase in average monthly consumption, 2014 to 2016
CategoryNo of
participants%
increase1 BHK 691 2.12%2 BHK 414 1.10%3 BHK 119 -3.42%4 & above BHK 36 -1.47%
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VR will work by shifting electricity consumption patterns through the following strategies
VR I focus VR II additional focus
Idea extracted from : Elephant in the Boardroom: Why Unchecked Consumption is Not an Option in Tomorrow’s Markets – A WRI publication
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• Ensuring sustained savings by validating with data• Also validate savings at Distribution Transformer level • Identify potential EE solutions for residential sector
• Pilot aggregator approach for EE and RE in residential sector• Consumer segregation for targeted impact
Inputs for flexible policies to help overcome barriers in a highly segregated consumer horizon
Inputs to ensure electricity equity• Understanding behaviour patterns over wider geography intra
and inter city (VR will launch in Chennai next year)• Understanding social influences on consumption and its impacts
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Opportunities for VR
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What is unique about VR?
Leverages social and community influences Gives insights into behaviour dimension of
energy use and consequently the actual impact of efficiency programs
No investment by ESCOMs on this DSM A minimal maintenance model is possible, once
the movement catches on and we have mobile based apps and may be message alerting, etc
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Understanding social impacts
Temperature rise
Increased AC penetration in affluent Urban
segment
Increased AC consumption
by Affluent
Increase in energy Inequity /
Increased emission
Lowering coping capacity for low and mid segment to urban climate change
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Challenges
Closing loop on follow ups – what worked, what did not, etc
Engagement with individuals without community affiliation
Ensuring uptake of EE by just being knowledge providers and remaining agnostic to products / brands
Ensuring that policies support our approach and philosophy on sustained reduction of electricity consumption
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Vidyut Rakshaka Mobile app coming soon...
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GOAL FOR VR...
Going beyond achieving a 10% gain from DSM,
Keep consumption flat or at least lower than what is the predicted increase
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Thank you!
CONTACT :K Sumathy, TIDE, [email protected] Malaviya– [email protected] Or [email protected]
Facebook : http://www.facebook.com/vidyutrakshaka
Twitter: @vidyut_rakshaka