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Innovation and libraries What is at the Heart of Libraries? Stephen Abram, MLS, FSLA CLA/CASLIS: Montreal & Kingston April 6-7, 2010

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Presentation to CLA/CASLIS in Montreal and Kingston in April 2010.

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Innovation and libraries

What is at the Heart of Libraries?

Stephen Abram, MLS, FSLACLA/CASLIS: Montreal & Kingston

April 6-7, 2010

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These slides available Monday at Stephen’s Lighthouse blog

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What Are Libraries Really For?

• Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)

• Equity (digital divide, integrating population growth, generations, etc.)

• Student Performance (up to 25 point increase)• Competitive Advantage (Canada, EC, India, China, etc.)• Social Glue• Community• Learning• Interaction

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ASK YOURSELF

• What is more important:

• 6% annual increases in circulation?• 100% increases in ILL?• 500% increases in website hits?• 1000% increases in database results?• 50% increases in customer satisfaction?

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• You can’t wait for everyone to change at once.

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Bricks, Clicks and Tricks

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5 Tricks You Can Do Right Away

• Number One:

• What are your top reference questions?

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5 Tricks You Can Do Right Away

• Number Two:

• Do a Signage Audit

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5 Tricks You Can Do Right Away

• Number Three:

• Get Some Widgets (Hint: API)

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5 Tricks You Can Do Right Away

• Number Four:

• Get Jiggy with GIS.

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5 Tricks You Can Do Right Away

• Number Five:

• Go Beyond Statistics• Google Analytics• Foresee

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5 Tricks You Can Do Right Away

• Little Gale Cengage Ad:• Double Your Usage EVERY 18 months!• Ask Us. We know how.• We have a huge and growing widget library

(hundreds and all Facebook enabled)• We’ll build websites and landing pages for free

(over 1,000 so far)• We’ll install Google Analytics and Foresee for free• AccessMyLibrary iPhone app free (Hope Droid…)• Ask me about strategic partnerships (examples)

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Are we going to a totally build it yourself world?

Imagine IKEA merging with GM...

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Newspapers: Assemble them yourself.Re-imagine the textbook, coursepack, etc.

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Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the

deck of their dreams. Help them build it.

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Will Reading Matter?Are your staff confusing books and reading?

Audiobooks, Cengage and eBooks . . . And Google

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http://www.flickr.com/photos/keeping-it-real/160822516/

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http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits

What does your best borrowed report look like?

Is your Community different?

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http://www.flickr.com/photos/matthk/2054262239/

What does your book and article or website recommendation blog/RSS feed look like?

Who is your star recommender?

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http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits

How do your community contentreviews do?

Who is your best teen reviewer?

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http://www.flickr.com/photos/mthiesson/176153663/

How are your web based communities doing?

How many dozen are there?

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http://www.flickr.com/photos/lori_an/319433801/

Do your users like your video author interviews?

Your YouTube DVD trailers?

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Do you offer podcasts?

Do you record every story time?Every lecture?

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http://www.flickr.com/photos/lori_an/319433802/in/photostream/

Are you making sense of your collections in a community context?

• BiblioCommons• ChiliFresh• LibraryThing for

Libraries• SOPAC, VuFind,

Endeca, etc.• Delicious• Digg• YouTube

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http://www.flickr.com/photos/library_mistress/525385533/

Can you circulate books from anywhere?

Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?

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http://www.flickr.com/photos/library_mistress/525385511/

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The thing about success, is that it’s not

about things.

Or 2.0 Technology

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Make a list of your last 10 projects. Now describe them in terms that

they only solved an end user problem – NOT a library problem.

By any chance do youprioritize your needs overend users?

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What problems do you solve?Are they librarian or end user problems?

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Draw a 1 to 7 scale.

1___2___3___4___5___6___7

Plot all initiatives on it.

One: Solves end-user problems from the end user’s perspective

Seven: Solves library staff problems and pain points?

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What do libraries want?

RelevanceMaking a Difference

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Can you describe end user pain points and dreams and desires in

their terms?What are their real goals?

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Observe Your Users

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NO

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OK – Now let’s ask ourselves what our users really, REALLY want.

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Self-Service Web Portal

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NO

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Context is King, not Content.

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Do we truly understand their goals?

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Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any

other raw technology?Unless it addresses a human need

Let’s address the human condition.

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What Favours Rapid Adoption?

• Relative Advantage• Compatibility• Complexity• Trialability• Observability

Comfort

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Discovery & Ideas

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The Future Discovered• Stem Cells• fMRI and The Brain• Cloning• Wind and other energy• Nanotechnology• Robotics• Book Digitization• Music• Streaming Media• Seed Bank

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Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any

other raw technology?

Let’s address the human condition.

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Eye Movement Changes

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Diabetes Online

Yes, Stephen did just say Lizard Spit

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Luck / Opportunity

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Community

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Conversations

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Relationships

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Community Networks

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Life

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Alerts

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Connection

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Personalization

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Personalization

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Personalization

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I am unique.Understand me.

It’s personal.

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Don’t limit me!Who are you to limit me?

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How many dead ends in your library?On your website?In your OPAC?

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Comfort

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Simplicity

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Learning

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Literacy

• Reading literacy• Numeracy• Critical literacy• Social literacy• Computer literacy• Web literacy• Content literacy• Written literacy

• News literacy• Technology literacy• Information literacy• Media literacy• Adaptive literacy• Research literacy• Academic literacy• Etc.

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The Next 17 Slides

“Detail that can be reviewed later online”

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& AMAZON

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http://www.flickr.com/photos/nessman/2590572476/

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http://www.flickr.com/photos/briansolis/2735401175/

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TheSharing

Economy

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“Web 2.0 generally refers to a second generation of services available on the WWW that lets people

collaborate and share information online.” Wikipedia

• Shared Pictures = • Shared Knowledge =• Shared Bookmarks =• Shared News = • Shared Videos =• Shared Everything =

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Credit: Lorcan Dempsey

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http://heyjude.wordpress.com/2006/09/01/music-inspires-library-20-matrix/

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What are the Real Challenges?• Scalability (and this doesn’t mean web scale)• Retreading our colleagues - quickly• Prejudice about users & Disrespect of users• Demographic Mosaic Change• Lack of Accountability and Urgency to Act• Demand for Reproducibility and Proofs• Coordination and Sharing• Vision• Leadership• Financial Resources (excuse vs. reason)

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The BIG PICTURE Changes

What is at the core of usability?(Hint – It’s not about clickthroughs.)

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Play

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Growing up from books,Extending the experience

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Where and When They Want It

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Who Are Your Staff Stars?

Do Your Users Know Their Names?

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Culture

Conservation and Protection

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Progress

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These are exciting times.

Choose between achieving a dynamic and exciting future vision or longing

for a nostalgic past.

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What is at the heartof libraries?

LearningInteractionCommunityInnovationPassionProgress

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No Quick Fixes

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Is it Frozen in Time?

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The BIG Assumption

“The Internet has now progressed to its

infancy”Search, Social Networks, Learning, Commerce

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The Transmogrifying

Book and Periodical

Shift Number 1

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Islands in the Stream: DVD, CD, and death thereof

Shift Number 2

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Smart Kids & Employees

Shift Number 3

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Mind Share and Libraries

Shift Number 4

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Bricks, Clicks and Tricks:

Physical Space

Shift Number 5

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Social Libraries

Shift Number 6

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Partnerships, CollaborationsCooperation

Shift Number 7

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An E-learning World

Shift Number 8

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A Volatile WorldEspecially in Education

and Research

Shift Number 9

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The Librarian as Expert Contact

& Team Member

Shift Number 10

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LibrariesCreating the Third Path…

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What is the scariest scenario for libraries?I have an archaeology background . . .

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Re-Energizing Libraries

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What is at the heartof libraries?

Is it you?

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Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Gale Cengage LearningCel: 416-669-4855

[email protected]

Stephen’s Lighthouse Bloghttp://stephenslighthouse.com