cla
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Be Where Your Patrons AreConnecticut Library Association Conference
20 April 2010
Merry Uk@miriella
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What is all this stuff?FacebookTwitterMyspaceInstant messagingText messaging
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• 400 million users worldwide
• 50% of active users log in every day
• 35 million users update their status every day
Mobile Facebook:•More than 100 million users access Facebook from mobile devices
• Mobile users are twice as active than non-mobile users
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• Facebook surpassed it in 2009…but! • 57 million unique visitors a month in the U.S. alone
• Are your patrons still using it?
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• Over 105 million registered users
• 180 million unique visitors each month
More importantly:• Twitter's search engine receives around 600 million search queries per day.
• Library of Congress will archive every single public tweet ever posted!
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Twitter + Google = Real Time Searches
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• Over 8 million daily unique visitors
• Median age of 21
• Widgets add instant interactive feature to your website!
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End of 2009: • 91% of the US owns a cell phone
• 98% of cell phones are SMS-ready
• 5.1 billion text messages are sent every day
• More texts than phone calls are made
http://www.flickr.com/photos/whltravel
T3XT1NG
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Why use this stuff?It’s free! It’s easy!Reach out to your usersBuild your community online
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Danbury Library’s Poke @ the Library Contest
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Poke @ the Library ContestMarch 1 – March 31, 2010
Facebook, Twitter, SMS, IM, Foursquare
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Results13% increase in Facebook fans (over 330)6% increase in Twitter followers (over 1100)15 Foursquare checkins in March (5 prior)43 entries:
0 SMS3 IM5 Twitter9 Foursquare26 Facebook
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What’s Next for Me?Develop custom landing page
Review texting
Engage more on Twitter?
Foursquare?
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What’s Next for YOU?
Try.Play.
Experiment.Fail. Or don’t.
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
~ Colin Powell
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Thank you!Merry UkDanbury Library (I love you!) – www.danburylibrary.org
170 Main StreetDanbury, CT [email protected]
Fairfield Public Library (I love you too!)– www.fairfieldpubliclibrary.org
1080 Old Post RoadFairfield, CT [email protected]
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• Slide 3: http://www.facebook.com/press/info.php?statistics
• Slide 4:http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/
• Slide 5: http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.htmlhttp://blogs.loc.gov/loc/2010/04/how-tweet-it-is-library-acquires-entire-twitter-archive/
•Slide 7:http://business.meebo.com/advertisers/
• Slide 8: http://www.cellsigns.com/industry.shtmlhttp://www.ctia.org/advocacy/research/index.cfm/AID/10323http://www.flickr.com/photos/whltravel/3925306427