clang sitestat integration
DESCRIPTION
Clang and Sitestat offer an integrated solution. Joint users of Clang and Sitestat will get accurate, real-time insights into how recipients of email campaigns behave after they have clicked through and landed on the website and vice versa: valuable on-site behaviour can be send back into Clang to be used in customer profiles and remailings or can be part of an entire campaign.TRANSCRIPT
Amsterdam, 24 November 2009
Integrating online marketing with web analytics
Business benefits
• Single view of e-mails sent and recipient behaviour
• Advanced targeting based on behavioural data
• Higher campaign conversion
Sitestat RING™
“Integrations will only be regularly used by people if they
are very accessible and straightforward to use.”
Michiel Berger, Chief Innovations Nedstat
RING™ applications
Performance management
Merchandising / Site Search
Content managementVideo services
E-mail marketing
Multivariate Testing
User experience
SEM/SEO
Affiliate marketingDisplay advertising
CRM
Data collection
The concept
Integrating e-mail marketing with web analytics
E-mail Landing ConversionBrowsing
The email-remail concept
Left website
E-mail Landing ConversionBrowsing
The email-remail concept
Left website
E-mail Landing ConversionBrowsing
Re-mail Landing ConversionBrowsing
The email-remail concept
In practice
Integrating e-mail marketing with web analytics
Step 1 - Define settings in Clang
Step 2 - View e-mail results in Sitestat
Step 3 - View recipient behaviour on-site
Step 4 - Setup re-mailing
Steps 5 and 6 - Select mail, funnel and segment
Steps 7 and 8 - Set target group and transfer
Step 9 - Select target group for re-mailing…
… use in profile or add to campaign
Step 10 - View impact of the re-mailing
