Career summary

HUMAN BEHAVIOUR.REAL NEEDS.

How many objects do you use per day? Which one is your favourite? Why? 

I am intrigued by observing how people interact with objects differently. It could be because of the functionality with the object or even its features, any reason to ratify why we choose on object over another.

What motivates me? Making people’s life easier.

When I identify a problem, I wonder as to the cause of it. Working with a cross-functional team and starting a new research is always exciting, thinking about the problem, about people, creating new ideas, trying them, failing and going beyond the solution.

I strive to build on my successes and learn from failure.

OUR EVERYDAY OBJECTS.

claradescals@gmail.com

+44 (0)777 9285585

London, UK

CONTACT

ABOUT

Clara DescalsBorn in Valencia, Spain

EDUCATION

Courses of industrial design At Universitat Politècnica de València, Spain. 2008

Product Management At General assembly London, UK. 2015

Master in design, management and product development At Universitat Politècnica de València, Spain. 2004

Industrial engineering degree, technical mechanical At Universitat Politècnica de València, Spain. 2003

Illustrator - Photoshop - Indesign

Cinema 4D - Rhino 3D

Solidworks- Cosmoswork

Autocad - Bentley microstation

Branding

Design reserch

Design thinking

Concept definition

3D development

Prototyping (including 3D print)

Materials

Processes and manufacturing

Process management

Beyond a professional career it is about passion of creating and working on human-centered products that cover our neeeds. From a technical background to be involved in the whole design process, very keen on working on design thinking.

TOOLS

KNOWLEDGE

MORE INFORMATION

Native Spanish and Catalan speaker. Fluent in English. Learning Portuguesse.

Management and development course – 2005, Universitat de la Florida, Valencia

Qualified teacher status (CAP) – 2006, Universitat Politecnica de Valencia

Experimental drawing and painting course – Morley College, London 2014. Next exhibition to be confirmed. 2017.

Volunteer at Oxfam and Crisis in London Volunteer at Help refugees in Calais, France

AS FREELANCE

The future of the kitchen Solo project London, UK Present

General Assembly Digital product London, UK February 2015

Movil Republic Mobile phone franchise Brand implementation Valencia, Spain. 2014

Novaula Learning centre Brand design Valencia, Spain. 2011

Transport for London Goverment transport system Project manager suport/ Design adviser. NPL London, UK. 01.2013 – 12.2016

Harkess-Ord Branding implementation Signage designer London, UK. 04.2011 – 10.2012

Acierta Product Team Design consultancy Product design engineer Valencia, Spain. 09.2007 – 07.2010

Raloe Mediterraneo Bespoke lifts and elevators Design Engineer Valencia, Spain. 04.2005 – 09.2007

PROFESSIONAL EXPERIENCE

Unable to show materials as the content is private and confidential.

THE STATE OF INTERNAL DOCUMENTATION

H&S* MAINTENANCEDOCUMENTATION

MANAGEMENT SYSTEM DEPARTMENT

NE

W P

RO

TOC

OL

How it works

Fill up request form

Approval

DenyFORM

Engineer &Technical authors

Adobe CreativeCloud andBentley microstation

Designers Final product

We designed the communicationguide

Work on the documentation

Style guide Layouts

NEWINTRANET LIBRARY

*H&S- Health, Safety and Environment

WHAT HAS BEEN ACHIEVED?Over 4,000 documents created and delivered.

Currently, there are 10 asset areas working under the same procedure within the same style guide for delivering  quick access to our product for the maintenance of our transport.

DESIGN ADVISER AND PUBLISHER FOR INTERNAL DOCUMENTATION 

PROJECT MANAGER SUPPORT

Transport for London

Participated on the development of the internal style guide for the maintenance document control at Transport for London. Helped to elaborate an internal users protocol for request, deliver and search documentation.

Elaine is 41 from Singapore.She works as a project manager in finance.

She is married with one kid.

DAILY PLANNER

18.69 milion of visitors*

LONDON, SECOND CITY MOST VISITED OF THE WORLD*

Visitor spent in London more than $19 billion

PRODUCT MANAGEMENTSolo project

DATABASE MVP

* MasterCard’s latest Global Destination Cities Index 2015

ExperienceLondon

HOW MANY DAYSARE YOU STAYING?

enter postcode or area

DO YOU KNOW YOUR POSTCODE?

Tower ofLondon

CoventGarden

BuckinhamPalace

TowerBridge

StPaul’s

BritishMuseum

BigBen

HydePark

CamdenMarket

TOP PLACES TO VISIT

Show routes per day

TOP PLACES TO VISIT

SIGN UP

PLEASE SIGN UPTO DOWNLOADTHE ROUTES THANK YOU

DAILY PLANNER

HOW ITWORKS?

WHY?

INTRODUCE:

RESULT:

Days staying04

Where staying

Places to visit

Routes per day

Feedback and tipsfrom other users

Optimise yourtime and enjoythe city

Help visitor to do not get lost in the city.They don’t want to carry maps (especially in rainy days).Technology is now very accesible to everybody.

Let’s help tourist to get a great experience and enjoy the big city.

Why do not help them to discover the gems? I saw people carring maps and travel guide books to look for places; when it’s raining this is not a great experience.

WHAT’S COOKING? WHERE DO BUY YOUR GROCERIES ?

DO YOU PREFER TO GO OUT FOR DINNER?

HOW DO YOU PREPARE YOUR MEAILS?

DO YOU KNOW HOW TO DO IT?

DO YOU ENJOY COOKING?

DO YOU LIKE SHARING YOUR COOKING SKILLS?

ARE YOU HUNGRY?

PRODUCT INNOVATIONWORK IN PROGRESS

CURRENTLY WORKING ON A PROJECT FOR THE FUTURE OF OUR KITCHEN.BASED ON THE FACT OF URBAN POPULATION GROWTH, HEALTH AND COMMUNICATION.

Solo project

BRANDING IMPLEMENTATION

Client:

PRODUCT DESIGN AND DEVELOPMENT, WORLDWIDE

SIGNAGE DESIGNER

BRIEF

Norwegian oil company Statoil new brand identity designed by Scandinavian Design group.

PROJECT: SIGNAGE DESIGN AND BRANDING IMPLEMENTATION FOR THEIR OFFICES WORLDWIDE

New product based on the new brand and consisteng with the site markers alread designed and produced

Faceted façade showing a bit of light

Asymmetry

The northern lights glow and reflection

Gadgets shape

INSPIRA-TION

FREE STANDING FOR THE HEADQUARTER

DIRECTIONAL SIGNAGE

Interchangeable slats with hidden

magnets as fixings

PROTOTYPES

Concept 1

Concept 3

Concept 2

Testing product and installation at Statoil offices

FINAL PRODUCT

Client:

PRODUCT DEVELOPMENT, BARCELONA 

TRAFFIC LIGHTTRANSPORT SOLUTIONPRODUCT DESIGN ENGINEER

Main reasons to create a new product were to reduce pieces and time of maintenance in the street, and change light system to LED

BRIEF

• LED light system• Light efficiency• Lower cost

manufacturing by reducing pieces

• Easy assembly• Low maintenance

cost at disassembly

REQUIREMENTS

INSPIRATIONPROJECT: TRAFFIC LIGHT DESIGN AND DEVELOPMENT OF TRAFFIC LIGHT FOR A COMPETITION IN BARCELONA

Casa Batlló

Street lamp

Sound system, CD player - shape Spot light

Speakers

3D DEVELOP-MENT

Standard post asssembly

LED light system

Front piece

Rear piece

Aditional post

Software: SolidWorks

Testing product at our client’s

workshop

Testing time spent on changing a lamp at the workshop

Epoxy prototype, SLA process

Injection moulding prototype

BUS STOP POSTTRANSPORT SOLUTION

PRODUCT DEVELOPMENT, BARCELONA 

Client:

PRODUCT DESIGN ENGINEER

Main reasons to create a new product were to reduce pieces and time of maintenance in the street, and change light system to LED

BRIEF

PROJECT: TRAFFIC LIGHT DESIGN AND DEVELOPMENT OF A BUS STOP COLUMN INTEGRATING A LED DISPLAY

INSPIRATION

Urban furniture

Projection, architecture

Shape, architecture

Asymmetry

Exploded viewin SolidWorks

Aluminium

top for screen

LED screen

Stain stell

top column

Stain steel post structure

LED light system

Post structure

Top structure

Testing product in Atocha Station, Madrid

Testing time spent on changing a lamp at the workshop

CLIENTS

Jaime HayonSONSEstablished

Great Britain

I worked with a wide range of clients in my previous jobs and as a freelance.

As a product developer I have worked with designers such as Jaime Hayon to build products for Established & Sons as well as Bisazza. 

One of our main clients in my last job in Valencia was Etragroup, for which I designed and worked on the development of a few products from the traffic light, bus stop column, bus vending machine and card reader.

SOLO PROJECTS

Some of the logos I have been designed since I started as a solo designer.

There have been a few projects where I collaborated with the client in their corporate signage design such projects for ‘Cuida(t)’ and ‘Un Vinet?’.

Physiotherapist clinic Corporate design

Stylist Logo design

Acupuncture clinic Logo design

Records company Logo design

Djs company Logo design

Wine cellar Corporate design

Learning centre Corporate design

Buildings manager Corporate design

BRAND COLLECTION

Thank you