clarion hotel & conference center harrisburg west · room revenue of $2,664,832. the f&b...

410.489.5900 .MBAHOTELS.

Washington DC • New York • Memphis • Birmingham • Cedar Rapids • Capital Funding

Clarion Hotel & Conference Center Harrisburg West

New Cumberland, Pennsylvania

Contact Listing Broker : Charlie Fritsch 410.489.5900 x14 C @MBAH .

NOI Up in June with New General Manager

Confidential Investment Offering MBA Hotel Brokers Inc.

Information is believed accurate but is not guaranteed by MBA Hotel Brokers Page: 2


410.489.5900 .MBAHOTELS.

Table of Contents

Disclaimer & Confidentiality Agreement

Opportunity

Property Description

Location

Financial Analysis

Competitive Set

Demand Generators

Area Information

About MBA Hotel Brokers

Attachments: STAR Report




410.489.5900 .MBAHOTELS.

DISCLAIMER The confidential information, analyses, and projections contained herein are provided solely for the information of prospective purchasers and no warranty or representation as to accuracy or completeness is made by the Seller or MBA Hotel Brokers, their subsidiaries or affiliates, and no legal liability is assumed or implied with respect thereto. The property is being sold “as is” without any warranties whatsoever, expressed or implied. Prospective purchasers must, therefore, rely exclusively on their own investiga-tions, interpretations and analyses in connection with this offering and not on any information provided by Seller or MBA Hotel Brokers. This sale offering is made subject to errors, omissions, prior sale, change of price or terms, or withdrawal from the market without notice. Information is for guidance only and does not constitute all or any part of a contract. The materials contained herein are confidential, furnished solely for the purpose of considering the purchase of the property described herein and is not to be used for any other purpose or made available to any other person without the prior written consent of the owner. This confidential memorandum is the property of MBA Hotel Brokers, and is intended to be used only by such parties to whom Broker has delivered the memorandum or to whom Broker has approved such delivery. If you do not wish to pursue negotiations leading to this acquisition, or if in the future you discontinue such negotiations, you agree to return this confidential memorandum to MBA Hotel Brokers. The firm MBA Hotel Brokers is marketing the property. All Purchasers recognize that the Broker represents the Seller in this transaction. The fact that the Broker provides guidance to the Buyer / prospective purchaser and /or makes recommendations regarding financing does not create an agency relationship between Purchaser and Broker. The Seller is responsible for paying all brokerage fees associated with the sale of the aforementioned property. The Seller and Broker specifically make no representation whatsoever about any environmental conditions on the property, including but not limited to issues such as asbestos, hazardous waste, petroleum leaks or spills. Without limiting the generality of the foregoing, any environmental reports, any structural reports, or any other type or kind or report prepared by a third party, if any, included in the confidential memorandum have not been prepared by Seller and neither Seller nor MBA Hotel Brokers makes any representations as to the truth, accuracy, or completeness of same and neither prospec-tive purchaser, nor its representatives nor any other person shall be entitled to rely on such reports or any information contained therein. Without limiting the foregoing, information contained in this confidential memorandum may vary from the date of publishing. In some instances, more complete or up to date information may have become available following the creation of this memorandum.




410.489.5900 .MBAHOTELS.

Investment Highlights NOI Up in June Over Last Year with New General Manager

New Rooms Contract Signed, 1000 Room Nights

Strategically Located at Intersection of Interstate 76 and Interstate 83

196 Keys, 2 Story, Interior Corridor

Leased F&B Adds $240,000 Annual Gross Revenue

Under Performing the Market in Occupancy

Upside Opportunity to Make Capital Improvements, Increase Occupancy, Court

Corporate Contracts, and Penetrate Market RevPAR of $37.44

New Management can Reduce Expenses, Especially Labor to Increase Profitability

Outside Harrisburg, the state Capital with a strong and diverse economy

OR—Convert to Dual Branded Hotel

OR—Convert Some Rooms to Apartments or Offices

OR—Convert to Senior Living Facility

OpportunityOffering Price: $6,750,000




410.489.5900 .MBAHOTELS.

Investment Overview The owner of the Clarion Hotel is partially retired and lives in Florida part-time. He is motivated to sell and retire full-time. The hotel is underperforming its Competitive Set in occupancy and RevPAR, according to the April STR Report. There is opportunity here for a new manager to focus on capital improvements to improve guest satisfaction to drive occupancy as well as sales and marketing to attract groups and corporate ac-counts. The competitive set RevPAR is $37.88. A successful operator that achieves this RevPAR by maintaining its ADR and increasing occupancy to 48.7% could achieve Room Revenue of $2,664,832. The F&B lease adds $240,000 income annually. The total revenue will be about $2,900,000. In 2015 the hotel switched to contract labor, and rooms department labor expense went up by $112,000. Other expenses increased in 2015 disproportionally to occupan-cy including room cleaning supplies, and A&G expenses. A new owner can increase profitability through expense reductions.

Senior Living Facility Conversion Opportunity Alternatively, the hotel's excellent full service facilities, in very good condition, offer an excellent opportunity for a conversion to senior living. This could be done in phases, continuing to operate the hotel and F&B but separate some rooms for Senior living and use a separate entrance. Possibly even over a longer term, the hotel could be split in-to part hotel, and part Senior living, at least until demand as Senior Living required a total conversion.

Opportunity




410.489.5900 .MBAHOTELS.

Location Clarion Hotel and Conference Center 148 Sheraton Drive, New Cumberland, PA, 17070 PROPERTY DESCRIPTION

191 Keys 1 Building 2 Story, Interior Corridor Built in 1973 Block and Plank Construction, with

Stucco Exterior 8.37 Acres 210 Parking Spaces Truck Parking Leased Restaurant and Bar 15,000 sq. ft. Banquet/ Conference Rooms


Room Count

64 King Rooms 119 Queen Queen Rooms 5 Queen Rooms 3 Suites with Kitchenettes 3 Accessible Rooms (Included in

King & Queen count)




410.489.5900 .MBAHOTELS.

GUEST AMENITTIES

Hotel Services and Amenities: Restaurant and Bar

Indoor Heated Pool

Fitness Center

Business Center

Meeting Rooms: 15,000 sq. ft. in flexible room layouts

Free Wireless Internet

Ice Machine

Vending machine

On-site ATM

100% Smoke Free

Free Hot Breakfast

Guest Laundry

Pet Friendly

Large Vehicle Parking


Services/Amenities in All Rooms: Wireless High Speed Internet

Coffee/ Tea Maker

Hairdryer

32” HD TVs, New in 2014

Cable TV

Microwave/ Refrigerator (Select Rooms)

Personal Heat/ AC unit

Iron & Ironing Boards

Free Local Calls




410.489.5900 .MBAHOTELS.

The Garlic Poet Restaurant and Bar

With a charming literary-themed atmos-phere and delectable from-scratch culinary specialties from around the world, The Garlic Poet Restaurant & Bar strives to ex-ceed your expectations and leave you with unforgettable memories. The journey begins with our ingredients, which are locally sourced from area farms whenever possible to ensure only the freshest, highest quality ingredients are used in the creation of your meal. Our kitchen prides itself on handcrafting each dish from scratch. Whether you enjoy our seared scallops or our delicious fried pickles, each dish is made with authentic ingredients and fresh ideas. Finally, our service staff strives to deliver a memorable experience that will exceed your expectations and leave you with a lasting smile.

Property Description—Leased F&B

Grain + Verse Bottlehouse

Enjoy a selection of 300+ different varie-ties of craft beer from the top micro + mac-ro breweries from around the Harrisburg area and beyond. Our talented culinary team uses their crea-tivity to modernize and perfect pizza. Handcrafted from house-made beer dough, house-crushed tomato sauce, and your choice of locally sourced cheese curd or dry aged mozzarella.

The Clarion has leased its food and beverage facilities to one entity which operates the Garlic Poet Restaurant and Bar as well as the Grain + Verse Bottlehouse. The lease adds $240,000 annual income. The original lease expiration is 12/31/2017, with four (4) renewal options of 5 years each.




410.489.5900 .MBAHOTELS.

Property Description—Conference Center

Pennsylvania Ballroom 3 Rooms 5000 sq. ft.

Keystone Room 2 Rooms 2520 sq. ft.

Harrisburg Room 2 Rooms 1408 sq. ft.

Susquehanna Room 1 Room 1200 sq. ft.

Banquet/ Conference Space




410.489.5900 .MBAHOTELS.

Property Photographs—Amenities




410.489.5900 .MBAHOTELS.

Property Photographs—Restaurant & Bar




410.489.5900 .MBAHOTELS.

Property Photographs—Guest Rooms




410.489.5900 .MBAHOTELS.

Property Photographs—Street View

Entrance from Sheraton Rd.

View From Interstate 76

View From Ramp 242 Off I-76




410.489.5900 .MBAHOTELS.

Location

Location Highlights Strategically Located at Intersection of Interstate 76 and Interstate 83

62,000 Annual Average Daily Traffic on I-83 in 2014

33,000 Annual Average Daily Traffic on I-76 in 2014

5.5 miles to Downtown Harrisburg

49,082 Population Harrisburg (2014)

104 miles to Philadelphia

1,560,297 Population Philadelphia (2014)

74 miles to Baltimore, MD

622,793 Population Baltimore (2014)




410.489.5900 .MBAHOTELS.

Location

Restaurants within 0.5 Mile

The Garlic Poet Restaurant & Bar (Onsite)

Grain + Verse Bottlehouse (Onsite)

John’s Diner

Bob Evans Restaurant

Boomerang Bar & Grill

Pizza Hut

McDonalds

Top Nearby Demand Generators

Pinnacle Health System—4 miles

Pennsylvania State Capital—5 miles

Rite Aid Corporation—5 miles

PA Farm Show Complex and Expo—7 miles

Penn State Harrisburg—11 miles




410.489.5900 .MBAHOTELS.

Financial Analysis

* Proforma is based on penetrating the Comp. Set. RevPAR of $37.44 and reducing expenses to yield 20% NOI on Room Revenue, plus the F&B Lease Income of $240,000 annually.

Clarion Hotel and Conference Center Investor Analysis Proforma

Number of Rooms 195

Purchase Price 6,750,000

Room Revenue 2,664,832

Total Revenue 2,904,832

Net Operating Income 772,966

USES OF FUNDS

Purchase price 6,750,000

Settlement costs (est) 2.00% 135,000

Total Project Cost 6,885,000

SOURCES OF FUNDS

Down payment 20.00% 1,377,000

Bank Loan 5,508,000

MORTGAGE PAYMENTS

Bank Loan 5,508,000

Rate to be determined 5.50%

Term to be determined 25

Monthly payment 33,824

Annual Payment 405,887

CASH FLOW

Net Operating Income 772,966

Annual mortgage payment (405,887)

NET CASH FLOW 367,079

Debt coverage ratio 1.9 (NOI / Annual payment)

Loan to value 80.0% (Loan amount / total project cost)

Capitalization rate 11.5% (NOI / purchase price)

Cash on cash return 26.7%

Room rev multiplier 2.53 (Price / room revenue)

Price per room 34,615 (Price / no. rooms)

Revenue per room 13,666 (Revenue / no. rooms)

NOTE: All financing and closing costs estimates are subject to change and are not guaranteed by MBA Hotel Brokers Inc. These are an estimate of current market conditions only and will vary.

(Buyer cash flow / down pmt)




410.489.5900 .MBAHOTELS.

Financial Analysis Financial Upside Opportunity

There is upside potential to penetrate the market in occupancy. The Clarion Hotel is currently underperforming the STR competitive set in occupancy and RevPAR. Accord-ing to the April 2016 STAR Report, TTM Occupancy was 38.0%, compared to 52.6% for the Comp. Set. TTM April RevPAR was $29.24 for the Clarion, while it was $37.44 for the Comp Set. A new owner can make capital improvements to increase guest satisfaction. On TripAdvisor, it is ranked #6 of 14 hotels in New Cumberland and is rated 3 out of 5 points. Several reviews on TripAdvisor reference ‘dated’ and ‘cleanliness’. The capital improvements combined with sales and marketing could increase occupancy. In addi-tion the capital improvements may also help secure corporate accounts. If the Clarion achieves the comp set RevPAR of $37.44, by maintaining its ADR and increasing occupancy to 48.7% then it can achieve Room Revenue of $2,664,832. The F&B lease adds $240,000 income annually. The total revenue will be about $2.9M.. As the P&Ls show, labor is high for this hotel. In 2015, the hotel switched to contract cleaning labor, but instead of saving money, expense increased by $122,024. In addi-tion supplies increased disproportionally to the increase in occupancy in 2015. New management could reduce these and other expenses to improve profitability. 20% net income on the projected room revenue, plus $240,000 F&B lease income could yield net operating income before debt service around $773,000.

Other Upside Opportunities OR A new owner could convert to a dual branded ho-tel. With two brands on either one or two franchise res-ervation systems the hotel would get more exposure and should increase occupancy. OR Covert some of the rooms to apartments or offices for lease. Alternatively, the hotel's excellent full service facilities in very good condition, offer an excellent opportunity for a conversion to Senior Living. This could be done in phases, continuing to operate the hotel and F&B but separate some rooms for Senior living and use a sepa-rate entrance. Possibly even over a longer term, the hotel could be split into part hotel, and part Senior liv-ing, at least until demand as Senior Living required a total conversion.




410.489.5900 .MBAHOTELS.

Clarion Hotels and Conference Center Harrisburg West Profit and Loss June 2016

Current Month

Actual - This Year Current Month

Actual - Last Year Year to Date

Actual - This year Year to Date

Actual - Last year STATISTICS Rooms Available 5850 5850 34576 31184 Rooms Occupied 2642 2807 12277 13624 % Occupancy 45% 48% 49% 38% ADR 95.33 84.15 80.41 76.47 Revpar 43.05 40.38 39.4 33.41 REVENUE Room- Transient 250,921.50 230,502.89 962,844.46 1,037,349.29 Lease Income (From Matalaye) 20,000.00 20,000.00 120,000.00 120,000.00 Room- Misc. Revenue 927.50 1,616.94 2,130.13 4,514.74 Gift Shop Revenue 0.00 35.26 0.00 4,126.30 TOTAL REVENUE 271,849.00 252,155.09 1,084,974.59 1,165,990.33

�COST OF SALES Hotel Guest - Breakfast etc. 10,301.29 10,476.68 44,487.83 49,754.64 Cupons, others from NCH to F&B 0.00 73.70 0.00 1,235.17 Room- Guest Supplies 0.00 2,317.96 4,031.00 19,089.59 Newspaper 1,250.10 276.90 2,016.90 899.40 Cost of Gift shop Supplies 0.00 0.00 0.00 4,241.94 Phone- Cost of Calls 1,017.07 897.47 4,987.35 5,971.67 TOTAL COST OF SALES 12,568.46 14,042.71 55,523.08 81,192.41

�EXPENSES PAY ROLL & ALL OTHER LABOR Wages- Room Front Desk 8,274.78 10,581.00 52,649.12 61,931.26 Wages- Room Housekeeping 4,396.29 0.00 19,784.65 20,926.98 Room- Contract cleaning Labor 30,576.88 35,433.60 109,701.63 109,928.28 Wages- Room Payroll Taxes 1,678.09 1,892.11 9,929.35 12,987.48 Wages- Room Benefits 0.00 386.34 206.68 1,545.32 Total Payroll Room Dept 44,926.04 48,293.05 192,271.43 207,319.32 Wages- A&G Admin 3,730.76 9,769.22 38,748.00 40,082.17 Wages- A&G Accounting 3,538.88 3,023.08 14,155.92 18,253.90 Wages- A&G Payroll Taxes 1,144.15 1,290.07 6,770.01 8,855.09 Wages- A&G Benefits 818.10 968.82 3,496.46 3,673.12 Total Payroll A&G Dept 9,231.89 15,051.19 63,170.39 70,864.28 Wages- Sales Manager 3,076.92 5,422.67 27,323.98 32,227.30 Wages- Sales Payroll Taxes 381.38 430.03 2,256.66 2,951.70 Wages- Sales Benefits 206.68 193.17 1,033.43 579.51 Wages- Sales Commission- Bonus 0.00 0.00 4,082.69 0.00 Total Payroll Sales Dept 3,664.98 6,045.87 34,696.76 35,758.51 Wages- R&M Maint Admin 0.00 0.00 2,299.62 0.00 Wages- R&M Prevent. Maint. 0.00 0.00 0.00 5,950.00 Wages- R&M Gen. Maint 4,134.10 4,617.68 17,478.80 35,053.54 Wages- R&M Payroll Taxes 610.21 688.13 3,610.66 4,722.80 Total Payroll R & M Dept 4,744.31 5,305.81 23,389.08 45,726.34 �

TOTAL PAYROLL & LABOR 62,567.22 74,695.92 313,527.66 359,668.45




410.489.5900 .MBAHOTELS.


Current Month Current Month Year to Date Year to Date OTHER EXPENSES Room- Franchise Royalty & Mktg 13,731.46 14,605.40 58,797.95 59,387.56 Room- Cleaning Supplies 981.92 3,140.71 11,482.26 19,159.77 Room- Operating Guest Supplies 8,165.91 826.91 23,225.47 6,529.24 Room- Operating Other Supplies 0.00 108.58 2,091.67 108.58 Room- Office/ Print Supplies 0.00 33.98 287.99 485.27 Room- Choice Privilege Exp 0.00 0.00 0.00 61.09 Room- Cable/ TV 3,368.88 1,744.93 11,511.86 9,464.20 Room -T/A Commissions 8,944.31 608.93 24,260.08 19,801.96 Rooms- Refund by Check 350.60 352.28 630.14 807.63 Room- Equip Repair/Replacement 0.00 107.35 0.00 107.35 Room Guest Relocation 0.00 0.00 1,740.34 147.15 Total Room Dept. 35,543.08 21,529.07 134,027.76 116,059.80 Phone- Equipment Repair 0.00 0.00 1,485.00 3,959.33 Phone- Internet Expense 140.39 130.44 1,551.61 652.20 Total Phone Dept. 140.39 130.44 3,036.61 4,611.53 Sale Cell Phone Exp. 0.00 158.98 0.00 258.98 A & G Cell Phone Exp. 50.00 50.00 250.00 150.00 A&G- Contract Security 0.00 0.00 3,712.50 8,550.00 A&G- Credit Card Expense 4,395.88 4,263.51 16,837.24 18,883.92 A&G- Dues & Subscriptions-1 0.00 1,830.00 1,258.97 8,612.60 A &G Dues & Subscriptions-2 0.00 0.00 110.00 607.58 A&G- Licenses & Permits 0.00 0.00 916.70 0.00 A&G- Meals & Entertainment 0.00 0.00 0.00 193.49 A&G- Misc. Expense 0.00 0.00 484.90 0.00 A&G- Misc. Supplies 0.00 428.53 805.30 1,650.79 A&G- Office/ Print Supplies 759.97 1,047.60 6,955.89 4,074.37 A&G- Postage 47.00 0.00 196.57 0.00 A&G Professional Fees/ Legal 1,105.46 628.71 8,916.72 13,887.01 A&G- Property Auto/Gas 66.93 1,945.15 192.53 3,148.46 A&G Training & Seminars 0.00 61.84 0.00 61.84 A&G- Travel & Mileage 3.60 207.35 68.40 348.90 A&G Muzak Services 0.00 0.00 1,715.06 1,721.13 Total A&G Dept. 6,428.84 10,621.67 42,420.78 62,149.07 Sales- Billboards & Signs 0.00 (20.00) 4,432.00 8,370.00 Sales- E-Commerce 0.00 1,325.00 519.00 5,225.50 Sales-Other Advertising & Mktg 1,495.00 0.00 1,595.00 5,039.00 Room- Promotional Expense 0.00 35.51 0.00 35.51 Sales- Refund by Check 0.00 0.00 341.66 0.00 Sales- Travel Show & Meetings 0.00 0.00 263.65 2,052.98 Sales, Mktg & Advt. 1,495.00 1,340.51 7,151.31 20,722.99




410.489.5900 .MBAHOTELS.


Current Month

Actual - This Year Current Month

Actual - Last Year Year to Date

Actual - This year Year to Date

Actual - Last year R&M- Bldg & Equip Improvement 0.00 0.00 0.00 86.31 R&M- Building/ Gen. Repairs 34.96 5,870.41 20,882.72 24,793.58 R&M- Electrical & Mechanical 568.31 154.41 2,799.31 13,822.87 R&M- Electrical Supplies 0.00 0.00 0.00 273.84 R&M Grounds & Landscaping 133.30 2,175.00 20,626.76 13,516.55 R&M- Heating & AC 714.10 2,622.87 26,838.00 12,563.93 R&M- Maint. Service Contracts 3,042.72 900.01 17,390.52 5,926.19

R&M- Misc. Expense 167.48 0.00 319.48 0.00 R&M- Operating Supplies 181.53 0.00 3,882.69 2,497.23 R&M- Paint / Decorating 328.50 366.77 328.50 3,585.54 R&M- Plumbing Supplies 118.59 0.00 118.59 0.00 R&M- Swimming Pool 1,399.32 241.92 6,486.10 5,140.93

R&M- Uniforms 0.00 0.00 25.00 0.00 NO Sus Default Acc Maintenance 0.00 0.00 95.02 0.00 R&M- Trash Removal 2,504.31 1,003.15 6,653.42 4,752.83 Total R&M Dept. 9,193.12 13,334.54 106,446.11 86,959.80

Utilities- Electric 14,307.65 18,097.82 85,220.21 84,258.28 Utilities- Gas 4,548.62 3,375.39 60,393.80 59,986.31 Utilities- Water 17,558.85 8,277.99 98,109.95 39,809.17 Utilities- Sewer 0.00 0.00 54,677.81 52,622.71

Total Utilities 36,415.12 29,751.20 298,401.77 236,676.47

Fixed- Prop. Real Estate Tax 0.00 0.00 24,509.13 26,549.97

Fixed- Property Insurance 5,059.15 5,439.91 43,719.14 48,474.87

Fixed- Management Fees 0.00 407.34 0.00 8,899.67

Total Fixed Expenses 5,059.15 5,847.25 68,228.27 83,924.51

Misc. One time Expense 0.00 0.00 0.00 796.74

Misc. Expenses ( One time) 0.00 0.00 0.00 796.74

�TOTAL DEPARTMENTAL EXP. 94,274.70 82,554.68 659,712.61 611,900.91

�

NET BEFORE DEBT SERVICE 102,438.62 80,861.78 56,211.24 113,228.56




410.489.5900 .MBAHOTELS.

Financial Analysis

Clarion Hotel Profit & Loss

2013 % 2014 % 2015 % Statistics Rooms Available 71,175 71,175 71,175 Rooms Occupied 24,544 24,800 27,836 % Occupancy 34.00% 35.00% 39.00% ADR $76.33 $78.57 $77.55 RevPAR $26.32 $27.38 $30.33 Revenue Room - Transient 1,873,355 91.00% 1,948,465 88.89% 2,158,624 89.56% Room - Misc. 0 0.00% 8,840 0.40% 7,390 0.31% Phone Dept. 0 0.00% 0 0.00% 0 0.00% Gift Shop 5,699 0.28% 14,174 0.65% 4,170 0.17% Other Misc. Income 7,438 0.36% 570 0.03% 0 0.00%

Lease Income (Matalaye) 172,143 8.36% 220,000 10.04% 240,000 9.96%

Total Revenue 2,058,635 100.00% 2,192,049 100.00% 2,410,183 100.00% Cost of Goods Sold Breakfast 117,590 5.71% 134,216 6.12% 137,651 5.71% Coupons 7,639 0.37% 5,009 0.23% 1,235 0.05% Room - Guest Supplies 13,408 0.65% 38,154 1.74% 25,994 1.08%

Newspaper 3,110 0.15% 2,229 0.10% 1,801 0.07%

Gift Shop Supplies 6,113 0.30% 13,184 0.60% 4,242 0.18%

Phone 9,801 0.48% 8,176 0.37% 11,610 0.48%

Total Cost of Goods Sold 157,660 7.66% 200,967 9.17% 182,534 7.57% Gross Profit 1,900,975 92.34% 1,991,081 90.83% 2,227,650 92.43% Expenses Payroll Contract Cleaning Labor 189,753 9.22% 162,058 7.39% 274,082 11.37%

Rooms Dept. Other 180,526 8.77% 206,433 9.42% 242,457 10.06%

Admin & General 123,320 5.99% 99,103 4.52% 155,176 6.44% Sales Dept. 57,345 2.79% 85,707 3.91% 114,636 4.76%

Maintenance Dept. 88,491 4.30% 129,680 5.92% 97,784 4.06%

Total Payroll 639,434 31.06% 682,981 31.16% 884,135 36.68% Room Expenses Franchise Royalty & Mkt 135,676 6.59% 126,811 5.79% 151,692 6.29% Cleaning Supplies 14,833 0.72% 18,428 0.84% 30,297 1.26% Operating Guest Supplies 48,132 2.34% 5,629 0.26% 27,944 1.16% Cable TV 17,368 0.84% 17,544 0.80% 18,733 0.78% T/A Commissions 28,314 1.38% 45,922 2.09% 52,908 2.20% Rooms Other 11,028 0.54% 9,084 0.41% 8,189 0.34%

Total Rooms Exp. 255,351 12.40% 223,417 10.19% 289,763 12.02%

Continued . . .




410.489.5900 .MBAHOTELS.

Financial Analysis Clarion Hotel Profit & Loss

Expenses Continued 2013 % 2014 % 2015 % Total Phone Department 12,305 0.60% 13,334 0.61% 8,167 0.34% Total Other Department 270 0.01% 841 0.04% 0 0.00% Admin & General Contract Security 0 0.00% 1,716 0.08% 9,710 0.40% Credit Card Expense 52,786 2.56% 42,768 1.95% 55,941 2.32% Dues & Subscriptions 18,572 0.90% 3,896 0.18% 14,073 0.58% Misc. Supplies 1,109 0.05% 1,583 0.07% 5,423 0.22% Office/ Print Supplies 4,501 0.22% 4,260 0.19% 10,278 0.43% Professional Fees/ Legal 21,327 1.04% 23,607 1.08% 17,965 0.75% Muzak Services (1,647) -0.08% 3,386 0.15% 2,171 0.09% Other A&G Exp. 16,525 0.80% 8,032 0.37% 10,622 0.44%

Total A&G Expenses 113,172 5.50% 89,248 4.07% 126,183 5.24% Sales Department E-Commerce 1,061 0.05% 3,688 0.17% 9,201 0.38% Other Advertising 24,395 1.18% 2,275 0.10% 6,357 0.26% Promotional Expenses 4,206 0.20% 2,104 0.10% 3,793 0.16% Other Sales Expenses 17,925 0.87% 20,955 0.96% 20,751 0.86%

Total Sales Dept. 47,586 2.31% 29,022 1.32% 40,102 1.66% Repair & Maintenance Building/ Gen. Repairs + PIP 8,715 0.42% 89,149 4.07% 63,101 2.62% Heating & AC 15,101 0.73% 20,050 0.91% 51,502 2.14% Maint. Service Contracts 16,669 0.81% 31,612 1.44% 21,076 0.87% Other R&M 56,998 2.77% 57,829 2.64% 83,013 3.44%

Total Repairs & Maint. 97,482 4.74% 198,640 9.06% 218,691 9.07% Utilities Electric 180,747 8.78% 172,181 7.85% 195,757 8.12% Gas 79,301 3.85% 113,672 5.19% 94,686 3.93% Water 78,135 3.80% 73,228 3.34% 91,752 3.81% Sewer 101,516 4.93% 105,814 4.83% 126,234 5.24%

Total Utilities 439,699 21.36% 464,894 21.21% 508,429 21.10% Taxes & Insurance Property Real Estate Tax 75,826 3.68% 89,021 4.06% 78,134 3.24% Property Insurance 75,222 3.65% 70,509 3.22% 77,685 3.22% Management Fees 50,001 2.43% 48,602 2.22% 8,900 0.37%

Total Taxes & Insurance 201,049 9.77% 208,133 9.49% 164,719 6.83% Total Departmental Expense 1,806,347 87.74% 1,910,510 87.16% 2,240,190 92.95% Net Before Debt Service 94,628 4.60% 80,571 3.68% (12,540) -0.52% Add Backs Contract Cleaning Labor 0 0.00% 0 0.00% 112,024 4.65% Room - Cleaning Supplies 0 0.00% 0 0.00% 11,869 0.49% Room - Operating Guest Supp. 42,503 2.06% 0 0.00% 22,314 0.93% Contract Security 0 0.00% 0 0.00% 7,994 0.33% Professional Fees/ Legal 16,327 0.79% 18,607 0.85% 12,965 0.54% Management Fees 50,001 2.43% 48,602 2.22% 8,900 0.37%

Total Add Backs 108,831 5.29% 67,209 3.07% 176,066 7.31% Adjusted Net Income Before Debt 203,459 9.88% 147,780 6.74% 163,526 6.78%




410.489.5900 .MBAHOTELS.

Competitive Set

Rooms Year Built Distance

(Miles) Meeting

Space On-Site

Restaurant Swimming

Pool

Clarion Hotel & Conference Center 195 1973 0.0 5400 SF Yes Indoor

Best Western Plus New Cumberland 63 2006 0.3 No No Indoor

Comfort Inn New Cumberland 88 1983 0.2 No No Outdoor

Quality Inn New Cumberland 92 1990 0.3 No No Outdoor

Park Inn Harrisburg West 219 1970 8.0 16,000 SF Yes, 2 In/Outdoor

Howard Johnson Inn Harrisburg 174 1965 7.0 1500 SF No Outdoor

1.

2.

3.

4.

5.

6. La Quinta Inn Suites Harrisburg Airport 110 1990 7.8 No No No




410.489.5900 .MBAHOTELS.

Competitive Set

Comfort Inn New Cumberland 130 Limekiln Rd., New Cumberland, PA 88 rooms. 3 story. Interior corridors. Amenities: Outdoor Pool, Hot Breakfast, Fitness Center, Business Center, Wireless High Speed Internet

Quality Inn New Cumberland—Harrisburg South 175 Beacon Hill Blvd, New Cumberland, PA 92 rooms. 2 story. Interior and exterior corridors. Amenities: Outdoor Heated Pool, Hot Breakfast, Wi-Fi, Business Center, Fit-ness Center

Park Inn Harrisburg West 5401 Carlisle Pike Mechanicsburg, PA 219 rooms. 2 story. Interior corridors. Amenities: Indoor Pool, Outdoor Pool, Fitness Center, 2 On-Site Restaurants, 2 On-Site Bars, Business Center, High Speed Wireless Internet, Conference Space 16,000 sq. ft.

Howard Johnson Inn Harrisburg 473 Eisenhower Boulevard Harrisburg, PA 174rooms. 3 story. Interior corridors. Amenities: Outdoor Pool, Fitness Center, Continental Breakfast, One meeting room-1500 sq. ft.

La Quinta Harrisburg Airport Hershey 990 Eisenhower Boulevard Harrisburg, PA 110 rooms. 2 story. Exterior corridors. Amenities: Fitness Center, Breakfast, Business Center,

Best Western Plus New Cumberland 702 Limekiln Road New Cumberland, PA 63 rooms. 3 story. Interior corridors. Amenities: Indoor Pool, Hot Tub, Fitness Center, Free Breakfast, Business Center, Wireless High Speed Internet




410.489.5900 .MBAHOTELS.

Demand Generators—Transient Interstate 76 (0.2 miles) is a major east-west highway which runs from Ohio to New Jersey, with 11 major junctions with other Interstate highways. Through much of Pennsylvania, it is designated as the Pennsylvania Turnpike. At exit 242, annual average daily traffic on I-76 was 33,000 in 2014. Interstate 83 (0.2 miles) runs south-north from Baltimore, Maryland to Interstate 81 north of Harrisburg. At exit 40A, annual average daily traffic on I-83 was 62,000 in 2014. Pennsylvania Farm Show Complex and Expo Center (7 miles) is a large exhibition center and indoor arena. It gets its name from the Pennsylvania Farm Show, which is the largest free indoor agricultural expo in the U.S. and has been held annually since 1917. The Complex has 11 halls and 3 arenas with nearly 1 million square feet of indoor floor space. The Complex hosts more than 200 shows annually from sporting events, car shows, to tradeshows and conventions. It is one of the premier event locations in Pennsylvania. Carlisle Fairgrounds (20.7 miles) is a destination for car enthusiasts. Carlisle Events hosts 3 annual car swap meets and 8 annual specialty car shows. Carlisle Events expects about half a million guests this season with about 30,000 to 100,000 attendees per show. Gettysburg, Pennsylvania, (38 miles) is a historical destination which attracts millions of people from around the world each year to visit the Civil War Battlefield, Gettysburg National Military Park, and other historical sites and museums. Hershey Chocolate World (17 miles) draws three million visitors annually, where they enjoy meeting the Hershey’s Product Characters, learn all about chocolate-making, experience Hershey’s Really Big 3D Show, and of course, eat some chocolate. Year-round, families can spend the day in this chocolate factory enjoying chocolate fun for everyone. Hersheypark (17 miles) is an amusement park that draws two million visitors yearly. Guests enjoy over 70 rides including 13 thrilling coasters, live entertainment, 20 kiddie rides, and the Boardwalk At Hersheypark (open Memorial through Labor Day). The venue also offers water rides, shows, concerts, shops and many games.




410.489.5900 .MBAHOTELS.

Dixon University Center (7.5 miles) is an educational center that acts as a satellite-campus for eleven universities and colleges which focus on adult evenings and weekends programs. There are also 21 meeting rooms which host over 600 events a year. Harrisburg University of Science and Technology (4.4 miles) is a four-year university which was accredited in 2009. In 2016, the University had 400 undergraduates, 2,600 graduate students and 150 full and part-time faculty and staff. HU touts its STEM degree programs (Science, Technology, Engineering, Mathematics), ethnically diverse student population, low tuitions, and required internships. Penn State Harrisburg (11 miles) is located south east of Harrisburg in Middletown. It is an undergraduate college and graduate school of the Pennsylvania State University. The campus enrolls over 4,000 students and offers 65 baccalaureate, master’s and doctoral degrees. The Eastgate Center is located in downtown Harrisburg and offers lunchtime workshops, day and evening credit courses, and professional development workshops and seminars. Harrisburg Area Community College (5.5 miles) has over 21,undergraduate students, as well as an enrollment of about 50,000 in noncredit programs for personal and professional growth. There are five major campuses in south-central Pennsylvania, though Harrisburg is the central campus. Temple University Harrisburg (5.0 miles) is a satellite campus of Temple University Philadelphia, which is a state-related research university. There are two locations in downtown Harrisburg which offer a variety of graduate degree programs with specialties in social work, public health, education, community and regional planning. Widener University Harrisburg Campus serves students from Widener’s School of Law, the School of Nursing, and Widener’s Center for Social Work Education. There are bout 364 full and part-time students at the Law School. Messiah College (11.2 miles) is a top-ranked Christian college located in Mechanicsburg, which offers 80+ bachelor and master degree programs. Total enrollment is about 3,302 students. It was ranked as the #5 Best Regional College in the Northeast by U.S. News & World Report.

Demand Generators—Education




410.489.5900 .MBAHOTELS.

Pennsylvania State Capital Complex (5.0 miles) is the administrative hub of the State government. The complex is home to many of the state agencies. In addition to the State Capital building, there are 12 office buildings, plus the Pennsylvania Judicial Center, State Museum of Pennsylvania and the Governor’s Residence. Pennsylvania State Capital (5.0 miles) houses the Penn-sylvania General Assembly, Harrisburg Chambers for the Supreme and Superior Courts, offices of the Governor and the Lieutenant Governor. The building is a National Historic Landmark and is architecturally beautiful inside and out. Tours are available to the public. Pennsylvania State Government is the largest employer in Harrisburg and the surrounding communities with over 31,000 employees. This stability provides the base for the diversified economy with major industries from manufacturing to service indus-tries, especially health, and a growing technological industry.

Demand Generators—Top Employers Top Employer in Harrisburg MSA # Employees

Commonwealth of Pennsylvania 31,200

U.S. Government 11,600

Hershey Company 5,600

Highmark Blue Shield 5,600

Tyco Electronics Corp. (TE Connectivity) 5,332

Penn State Hershey Medical Center 4,251

Pinnacle Health System 3,587

EDS Corp. 2,708

Rite Aid Corp. 2375

County of Dauphin 2,175

http://www.city-data.com/us-cities/The-Northeast/Harrisburg-Economy.html




410.489.5900 .MBAHOTELS.

Demand Generators—Top Employers

Pinnacle Health System (4.2 miles) operated five primary care facilities as well as a network of other practices. Two main hospitals include the Harrisburg Hospital, specialties include women’s health, cardiovascular care and orthopedic, stroke, and rehabilitation services and the Polyclinic Medical Center. Combined the two hospitals have 884 inpatient beds. Rite Aid Corporation (4.6miles) is headquartered in Camp Hill. Rite Aid is a Fortune 500 company and the largest drug store chain on the East Cost. An acquisition deal by Walgreens is pending in Antitrust Committee as of October 2015. TE Connectivity (4.9 / 6.9 miles) designs and manufactures sensors, connectors, and components for industrial equipment, automobiles, defense and more. It has offices in Harrisburg and a manufacturing facility in Middleboro, Pennsylvania. Harsco Corporation (4.7miles) is a worldwide industrial company headquartered in Camp Hill, just outside of Harrisburg. The company provides products and services in the industries of steel, railways, and energy. Highmark (7.0 miles) is the largest health insurer in Pennsylvania. Highmark Blue Shield is the local provider and has a customer service offices in Camp Hill. Penn State Hershey Medical Center (15.1 miles) is a teaching and research hospital associated with Penn State University. The center has 493-beds and is ranked highly in 8 pediatric specialties and 8 adult specialties by U.S. News. Hershey Company (18.2 miles) is headquartered in Hershey, PA and is the largest chocolate manufacturer in North America. It was founded in 1894 and employs about 5,600 in the Harrisburg MSA. Ahold USA (19.0 miles) has offices in Carlisle, Pennsylvania and is the parent company of retailer and grocery brands: Stop & Shop, Giant Food, Giant Food Stores, Martin’s Food Markets, and Peapod. Total it operates about 770 supermarkets and 210 pick-up points in 14 states and D.C.




410.489.5900 .MBAHOTELS.

Area Information Harrisburg is the capital city of Pennsylvania. It is the tenth-largest city in Pennsylvania with a population estimated at 49,673. The Harrisburg-Carlisle Metropolitan Statistical Area has a population about 548,996, making it the fifth largest MSA in PA. Quick Facts 7.8% Population Growth since 2000 Census 4.2% Unemployment vs. 5.0% Nationally (April 2016) 2.34% Recent Job Growth vs. 1.18% Nationally 40.4% Projected Job Growth vs. 36.1% Nationally $47,368 Median Household Income vs. $53,046 Nationally $153,100 Median Home Price $14,231 Public School Spending per Student vs. $12,435 average Nationally 2.8% Lower Cost of Living than the U.S. Average Recognition # 25 Best Places to Live, by U.S. News Ranking 2015 # 3 Best Pennsylvania City for Business and Careers, by

Forbes.com 2015 # 2 Best Places to Raise a Family, by Forbes 2010 Harrisburg International Airport (10.8 miles) is the primary commercial airport in south central Pennsylvania, and the third-busiest airport in Pennsylvania by passenger enplanements and cargo shipments. In 2015, HIA served 1,173,938 passengers, on eight airlines. In addition it has major freight shipments for DHL, FedEx, and UPS. It is also home of the Harrisburg Air National Guard Station. Outdoor Recreation options include: Fowlers Hollow State Park Harrisburg City Island Little Buffalo State Park Wildwood Park Appalachian Trail Whitaker Center for Science and Arts (4.3 miles) combines performing arts, cine-ma and science. The Sunoco Performance theater has 696 seats. There are seven resident companies at the theater from ballet to opera, as well as hosting many other concerts, comedians, and more. The Harsco Science Center has three floors and fea-tures more than 240 fun and informative exhibits. The National Civil War Museum (6.3 miles) in Harrisburg is dedicated to unbiased portrayal of the American Civil War. The museum incorporates collections of artifacts, manuscripts, and photographs with an emphasis on the “human side” of the conflict.




410.489.5900 .MBAHOTELS.

About Our Brokers Charlie Fritsch, President Charlie Fritsch began his real estate career in 1984. He founded MBA Hotel Brokers in 1997, and founded MBA Capital Funding, Inc. in 2004. Charlie Fritsch earned the designation of Certified Hotel Broker (C.H.B.) in 2001 and brings 23 years of experience in commercial real estate development, management, financing, and brokerage to the company. Charlie is licensed in Maryland, Virginia, West Virginia, Pennsylvania, New York, and Iowa. Phone: (410) 489-5900 x14. Email: [email protected]

John Downes, Associate Broker John Downes has 30 years of experience in the hospitality industry, including positions of Franchise Sales Director, Director of Development, and experience with several hotel management companies located in the Eastern section of the United States. Licensed as an Associate Broker in Maryland, and joined MBA Hotel Brokers in 2010. Phone: (410) 746-5609. Email: [email protected]

Suryakant “Suresh” Patel, Associate Broker Suresh Patel has a decorated career in business management and sales over a span of 27 years. Suresh has experience with hotel transactions including short sales, bank sales, and top performers. Suresh has been a hotel broker with MBA Hotel Brokers since 2007. He is licensed in Missis-sippi, Tennessee, and Arkansas. Phone: (901) 674-6105. Email: [email protected]

Tim Duffy, Associate Broker Tim Duffy has over 14 years experience as a hotel real estate agent and broker with MBA Hotel Brokers, since joining in 2002. Tim also brings ex-perience in sales, marketing, and hotel management. Tim is licensed in Iowa and Missouri and is active throughout the Midwest and Southeast. Phone: (641) 919-7475. Email: [email protected]

Urmish Patel, Associate Broker Urmish R. Patel has over 30 years of experience in the hotel industry including operations and transactions as a Real Estate Licensee since 1989. MBA Hotel Brokers welcomed Urmish to the team in 2012. Urmish holds a Real Estate Broker license in Alabama and Georgia for MBA Hotel Brokers. Phone: (205) 982-9171. Email: [email protected]




410.489.5900 .MBAHOTELS.

About Our Brokers Tom Duffy, Associate Broker Tom Duffy is a seasoned real estate broker with over 15 years of brokerage experience since getting licensed in 1989. Tom is deeply familiar with the commercial real estate market of the Northeast, including Boston. Tom is licensed in New Hampshire and Massachusetts. Phone: (603) 303-3039. Email: [email protected]

Michael Kinui, Associate Broker Michael Kinui has vast experience performing commercial Broker Opinion of Value valuations for asset management companies and banks. He is also an expert in REO/ short sale and preservation. Michael is a licensed broker in New York and joined MBA Hotel Brokers in 2013. Phone: (914) 703-2578. Email: [email protected]

Lynda Drehmer, Capital Markets Advisor Lynda Drehmer has more than 30 years of experience in numerous area of banking. As Capital Markets Advisor for MBA Capital Funding Lynda procures loans for buyers of all hospitality and commercial property types. Lynda is experienced in various programs including the govern-ment-sponsored SBA 7A, SBA 504, and USDA B&I loans, plus CMBS loans, recourse and non-recourse loans. Phone: (410) 489-7500. Email: [email protected]

MBA Capital Funding

MBA Capital Funding Inc. is a commercial mortgage and financing services firm, spe-cializing in arranging debt and debt structures. For 30+ years we have been arranging financing for all hospitality property types for acquisition and refinance. Our network of Lenders is broad and deep. The capital markets advisors of MBA Capital Funding Inc. are trained to evaluate your financing request and determine the best loan program and financing structure for the least amount of cash down, and the lowest interest rate. In short, whatever your hospitality property financing needs, we will seek to find the best solution. Our very competitive fee is based on the size of your loan and other fac-tors which we can discuss. MBA Capital Funding Inc. is based on integrity and dedicat-ed to an open and honest relationship with you and our Lenders.




410.489.5900 .MBAHOTELS.

The MBA Advantage

Integrity You Can Trust

MBA Hotel Brokers is a national real estate brokerage firm focused exclusively on

hospitality properties. Since 1997, MBA Hotel Brokers has been advising on hotel

investment and disposition strategies across the U.S. and abroad. MBA Hotel Brokers

have worked with buyers and sellers from the largest hotel investment firms to first time

hotel owners. We can advise you through any hotel transaction. MBA Hotel Brokers

has 7 licensed brokers with a constant flow of listings in every region to help you find

the right property for your needs. A capital markets advisor from MBA Capital Funding

can also help you secure the best financing for your acquisition.

Benefits of Listing with MBA

MBA Hotel Brokers offers client focused hotel brokerage services that go beyond

expectations to deliver exceptional results with unparalleled integrity. We have an

unwavering commitment to serving your interests. The MBA Hotel Brokers Team has a

deep working knowledge of the hospitality industry, and decades of commercial real

estate experience to successfully sell any size hospitality investment asset or portfolio,

anywhere. MBA’s premier marketing platform will give your hotel national and

international attention. We provide targeted exposure to our complete database of

hotel investors and network of industry professionals to drive maximum value for your

hospitality assets. With this national exposure to the hospitality industry, MBA also

insures a level of privacy and confidentiality not provided by other firms. Online users

must login to www.MBAHotels.com, providing their personal information and a record

of their visit, before viewing any detailed information on any property. MBA Hotel

Brokers also collects confidentiality agreements from potential buyers before sharing

our Offering Memorandum which includes the property address and financial

highlights.

Contact Us Today About Selling Your Hotels: [email protected]

STR # 3044 / Created July 15, 2016

Monthly STAR Report : Clarion Hotel & Conference Center Harrisburg West

Table Of Contents 1

Monthly Performance at a Glance 2

STAR Summary 3

Competitive Set Report 4

Response Report 5

Day of Week & Weekday/Weekend 6

Daily Data for the Month 7

Help 8

735 East Main Street, Hendersonville, TN 37075 USA Blue Fin Building, 110 Southwark Street, London SE1 0TAT : +1 615 824 8664 T : +44 (0)20 7922 [email protected] www.str.com [email protected] www.str.com

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part,

without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source:

2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

Currency: US Dollar / Competitive Set Data Excludes Subject Property

For the Month of: June 2016

Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month 53.2 63.8 83.5 82.12 80.40 102.1 43.71 51.28 85.2

Year To Date 36.4 50.6 71.9 75.99 67.94 111.8 27.63 34.38 80.4

Running 3 Month 46.9 59.7 78.5 79.70 72.86 109.4 37.34 43.49 85.9

Running 12 Month 38.7 52.3 73.9 76.35 71.05 107.5 29.53 37.19 79.4

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month 10.9 -5.7 17.6 0.1 1.8 -1.7 11.1 -4.0 15.7

Year To Date -3.1 1.2 -4.2 -2.9 -1.2 -1.7 -5.9 -0.1 -5.9

Running 3 Month 3.8 1.3 2.4 -2.0 -2.1 0.2 1.8 -0.8 2.6

Running 12 Month 6.8 6.6 0.2 -3.7 0.9 -4.6 2.9 7.6 -4.4

June 2016 vs. 2015 Percent Change (%)

Occupancy (%)

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and

subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

ADR RevPAROccupancy

ADR RevPAR

Clarion Hotel & Conference Center Harrisburg West 148 Sheraton Dr New Cumberland, PA 17070-2440 Phone: (717) 774-2721

STR # 3044 ChainID: PA617 MgtCo: None Owner: None

For the Month of: June 2016 Date Created: July 15, 2016 Monthly Competitive Set Data Excludes Subject Property

June 2016

Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments

53.2 10.9 36.4 -3.1 46.9 3.8 38.7 6.8 -2.1 -1.4 -3.1 -1.0

72.4 0.3 56.1 -0.8 65.1 0.2 59.0 2.6 2.6 2.3 2.6 1.6

74.9 3.5 57.9 1.8 67.0 2.8 60.9 4.1 5.3 4.4 5.3 3.0

67.4 -4.1 52.3 -0.9 61.0 -3.0 54.7 3.7 6.8 6.0 6.8 5.3

74.6 -2.1 56.1 -0.1 65.7 -2.6 58.8 5.3 6.6 8.4 10.1 7.8

63.8 -5.7 50.6 1.2 59.7 1.3 52.3 6.6 0.0 0.0 0.0 0.0

82.12 0.1 75.99 -2.9 79.70 -2.0 76.35 -3.7 8.7 -4.5 0.5 5.8

122.45 3.5 103.10 2.0 111.29 2.5 108.53 2.6 2.9 1.4 2.8 4.3

117.88 1.6 102.08 1.4 109.10 1.6 105.63 2.8 9.0 6.3 8.3 7.3

92.75 3.0 83.86 2.9 89.41 3.3 84.51 3.3 2.4 5.0 3.6 9.2

101.87 1.5 92.65 0.9 98.18 1.4 93.52 1.7 4.3 8.2 7.3 13.6

80.40 1.8 67.94 -1.2 72.86 -2.1 71.05 0.9 -5.7 1.2 1.3 6.6

43.71 11.1 27.63 -5.9 37.34 1.8 29.53 2.9 8.8 -7.3 -1.4 1.9

88.67 3.9 57.86 1.1 72.48 2.7 64.05 5.2 6.5 3.4 5.3 6.9

88.33 5.1 59.10 3.2 73.07 4.5 64.32 7.0 10.7 7.7 10.0 10.3

62.49 -1.2 43.90 2.0 54.55 0.2 46.26 7.1 5.5 8.1 7.0 12.8

76.01 -0.6 52.00 0.8 64.54 -1.2 54.98 7.2 6.0 9.3 8.8 15.6

51.28 -4.0 34.38 -0.1 43.49 -0.8 37.19 7.6 -4.0 -0.1 -0.8 7.6

Rooms Rooms

14485 12997 Properties

4787 4787 0

5519 4611

2483 2483

746 746

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If

you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

% ChgRunning 12

Month

RevPAR

Current

Month% Chg Year to Date % Chg

Running 3

Month

125

83.5

89.7

Running 3

Month% Chg

Running 12

Month% Chg

Census/Sample - Properties & Rooms

% Chg

Census

Current

Month


Occupancy (%)


Year to Date % Chg

% Chg Year to Date

See Help page for pipeline definitions.

Under ConstructionProperties

6

26

Planning

100.0

Rooms

49

45

100.0

100.0

Sample %

6

160

65

26

Properties

Sample

45

% ChgCurrent

Month% Chg

% Chg

Average Daily Rate

Running 3

Month% Chg

Running 12

Month

Supply

Demand

Month %

Chg

Month %

ChgYTD % Chg

Run 3 Mon %

Chg

Run 12 Mon

% Chg

Market: Harrisburg, PA

Revenue

Pipeline

Month %

ChgYTD % Chg

Run 3 Mon %

Chg

Run 12 Mon

% Chg

970110

Rooms Properties Rooms

Competitive Set: Competitors

Tract Scale: Midscale Chains

Tract: Carlisle/Mechanicsburg, PA

Market Class: Upper Midscale Class





















YTD % ChgRun 12 Mon

% Chg

Run 3 Mon %

Chg

Tab 4 - Competitive Set Report

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2014 2015 2016 2014 2015 2016 2014 2015 2016

My Property 29.2 35.1 25.6 41.9 45.5 48.0 53.8 56.5 40.3 48.5 23.7 21.6 25.4 25.7 27.3 38.7 48.4 53.2 33.5 37.5 36.4 35.9 45.1 46.9 36.4 36.2 38.7

Competitive Set 31.9 50.0 42.1 51.8 57.3 67.6 69.9 66.2 53.6 57.5 47.4 29.4 32.2 50.5 42.4 56.7 58.6 63.8 44.7 50.0 50.6 52.3 58.9 59.7 47.2 49.1 52.3

Index (MPI) 91.8 70.1 60.9 81.0 79.3 71.0 77.1 85.2 75.1 84.3 50.1 73.3 78.7 50.9 64.4 68.2 82.5 83.5 75.1 75.0 71.9 68.7 76.7 78.5 77.1 73.7 73.9

Rank 5 of 7 5 of 7 6 of 7 5 of 7 5 of 7 6 of 7 6 of 7 6 of 7 5 of 7 6 of 7 6 of 7 5 of 7 5 of 7 6 of 7 6 of 7 6 of 7 6 of 7 4 of 7 5 of 7 5 of 7 6 of 7 6 of 7 6 of 7 6 of 7 5 of 7 6 of 7 6 of 7

% Chg

My Property 12.5 -21.6 7.1 43.3 24.9 13.9 9.6 31.9 51.1 14.0 -2.3 -7.4 -13.2 -26.8 6.5 -7.9 6.3 10.9 11.4 11.9 -3.1 9.2 25.6 3.8 -11.9 -0.4 6.8

Competitive Set 8.8 12.9 10.7 14.4 16.9 7.7 10.3 3.4 13.5 5.4 62.0 -1.4 1.2 0.9 0.7 9.6 2.2 -5.7 2.7 11.9 1.2 -5.9 12.5 1.3 6.8 4.1 6.6

Index (MPI) 3.4 -30.6 -3.2 25.3 6.9 5.8 -0.6 27.6 33.2 8.1 -39.7 -6.1 -14.3 -27.4 5.7 -15.9 4.0 17.6 8.4 0.0 -4.2 16.1 11.6 2.4 -17.5 -4.3 0.2



My Property 78.36 68.20 75.16 77.15 84.23 82.01 82.19 81.44 74.85 71.94 73.92 67.11 77.21 58.02 72.44 78.08 78.33 82.12 79.40 78.28 75.99 85.39 81.28 79.70 77.57 79.30 76.35

Competitive Set 58.18 61.70 61.24 68.57 74.42 78.97 83.81 84.28 68.12 73.25 58.96 61.83 58.15 64.25 59.03 66.17 71.19 80.40 67.56 68.79 67.94 71.86 74.45 72.86 68.24 70.42 71.05

Index (ARI) 134.7 110.5 122.7 112.5 113.2 103.9 98.1 96.6 109.9 98.2 125.4 108.5 132.8 90.3 122.7 118.0 110.0 102.1 117.5 113.8 111.8 118.8 109.2 109.4 113.7 112.6 107.5


% Chg

My Property -2.2 2.9 1.0 -2.5 -1.4 -8.6 -8.0 -4.5 -3.6 -5.9 3.6 -6.3 -1.5 -14.9 -3.6 1.2 -7.0 0.1 5.0 -1.4 -2.9 3.1 -4.8 -2.0 -3.0 2.2 -3.7

Competitive Set -3.7 1.0 -2.0 3.9 2.9 4.3 7.0 6.9 4.8 -0.6 -4.9 0.1 -0.1 4.1 -3.6 -3.5 -4.3 1.8 1.5 1.8 -1.2 3.7 3.6 -2.1 1.2 3.2 0.9

Index (ARI) 1.5 2.0 3.0 -6.1 -4.2 -12.4 -14.0 -10.7 -8.0 -5.3 8.9 -6.4 -1.4 -18.3 0.0 4.9 -2.8 -1.7 3.4 -3.2 -1.7 -0.6 -8.1 0.2 -4.2 -0.9 -4.6



My Property 22.92 23.92 19.27 32.36 38.32 39.35 44.26 45.98 30.14 34.88 17.55 14.48 19.59 14.90 19.78 30.18 37.87 43.71 26.63 29.38 27.63 30.69 36.70 37.34 28.20 28.70 29.53

Competitive Set 18.53 30.86 25.78 35.49 42.67 53.40 58.56 55.83 36.53 42.15 27.95 18.20 18.75 32.42 25.03 37.53 41.72 51.28 30.20 34.41 34.38 37.60 43.84 43.49 32.18 34.57 37.19

Index (RGI) 123.7 77.5 74.8 91.2 89.8 73.7 75.6 82.4 82.5 82.8 62.8 79.5 104.5 45.9 79.0 80.4 90.8 85.2 88.2 85.4 80.4 81.6 83.7 85.9 87.6 83.0 79.4


% Chg

My Property 10.1 -19.3 8.2 39.8 23.2 4.1 0.8 26.0 45.6 7.3 1.2 -13.2 -14.5 -37.7 2.7 -6.8 -1.2 11.1 16.9 10.3 -5.9 12.6 19.6 1.8 -14.6 1.8 2.9

Competitive Set 4.9 14.0 8.4 18.9 20.3 12.2 18.0 10.5 18.9 4.8 54.0 -1.3 1.2 5.1 -2.9 5.7 -2.2 -4.0 4.3 13.9 -0.1 -2.4 16.6 -0.8 8.1 7.4 7.6

Index (RGI) 5.0 -29.2 -0.2 17.6 2.4 -7.3 -14.6 14.0 22.5 2.4 -34.3 -12.1 -15.5 -40.7 5.7 -11.8 1.1 15.7 12.1 -3.2 -5.9 15.4 2.6 2.6 -21.0 -5.2 -4.4


Exchange Rate

2015

2015

2016

2016

2016


The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global,

Ltd. trading as “STR”.

Running 12 Month

Running 12 Month

RevPAR

Running 3 Month

Running 3 Month

Year To DateADR

Year To Date



Occupancy (%)Running 3 MonthYear To Date Running 12 Month2015

Monthly Indexes

41

51

61

71

81

91

101

111

121

131

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Occupancy Index (MPI) ADR Index (ARI) RevPAR Index (RGI) 100 %

RevPAR Percent Change

-11

-6

-1

4

9

Year to Date Running 3 Month Running 12 Month

My Property Competitive Set

Tab 5 - Response Report

This Year

Jun 7th - First Day of Ramadan

Jun 19th - Father's Day

Last Year

Jun 18th - First Day of Ramadan

Jun 21st - Father's Day

STR# Name City, State Zip Phone Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

3044 Clarion Hotel & Conference Center Harrisburg WestNew Cumberland, PA 17070-2440 (717) 774-2721 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

449 Park Inn Harrisburg West Mechanicsburg, PA 17050-2412 (717) 697-0321 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

4519 Howard Johnson Inn Harrisburg Harrisburg, PA 17111-2302 (717) 564-6300 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

24042 New Cumberland Inn New Cumberland, PA 17070-2428 (717) 774-8888 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

28305 Quality Inn New Cumberland Harrisburg South New Cumberland, PA 17070-3417 (717) 774-6200 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

28357 La Quinta Inns & Suites Hershey Harrisburg AirportHarrisburg, PA 17111-2311 (717) 939-8000 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

55155 Best Western Plus New Cumberland Inn & Suites New Cumberland, PA 17070-2315 (717) 774-4440 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Data received:

○ = Monthly Only

● = Monthly & Daily

2014 2015 2016

219

For the Month of: June 2016 Date Created: July 15, 2016



196507174

199008

63 200610

92 199010

29

30

195 197306

Rooms

197006

25

18

23

16

292826

19

5

12

SatMon

24

1714

22

15

Tue

7

Fri

June 2016 (This Year)

4321

Sun ThuWed

2

8 9 10 911

1

13

87 10

23

27

17

6

20

20

28

15 16

30

222121

June 2015 (Last Year)Sun Mon Tue Wed Thu Fri Sat

3 4 5 6

11 12 13

18

27

110

Open Date

19

25 26

88 198306

24

14

941

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If you

have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

Tab 6 - Day of Week and Weekday/Weekend ReportClarion Hotel & Conference Center Harrisburg West 148 Sheraton Dr New Cumberland, PA 17070-2440 Phone: (717) 774-2721



Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg

Sunday Current Month 40.1 42.7 50.6 -8.6 79.2 56.1 74.04 16.3 72.88 -0.6 101.6 17.1 29.65 66.0 36.85 -9.1 80.5 82.7

Year To Date 25.4 46.0 37.1 1.7 68.5 43.6 73.35 -2.6 62.19 -3.7 118.0 1.1 18.61 42.2 23.05 -2.1 80.8 45.2

Running 3 Month 36.3 67.5 44.4 1.8 81.8 64.5 73.26 -0.3 66.30 -4.4 110.5 4.3 26.63 67.1 29.46 -2.6 90.4 71.5

Running 12 Month 27.3 56.2 37.8 14.1 72.1 36.8 69.26 -10.5 64.80 -1.3 106.9 -9.3 18.88 39.7 24.49 12.7 77.1 24.0

Monday Current Month 33.6 8.2 56.2 -8.6 59.9 18.5 81.92 6.9 69.98 -2.5 117.1 9.6 27.56 15.7 39.31 -10.9 70.1 29.9

Year To Date 22.7 -1.8 43.9 -3.4 51.7 1.6 78.52 5.0 63.26 -1.3 124.1 6.4 17.82 3.0 27.78 -4.7 64.2 8.1

Running 3 Month 26.1 -4.0 51.5 -2.2 50.8 -1.8 75.72 -0.2 65.22 -4.0 116.1 3.9 19.79 -4.2 33.57 -6.1 58.9 2.0

Running 12 Month 26.0 11.1 45.7 6.1 56.8 4.7 75.37 -1.3 65.52 1.4 115.0 -2.6 19.59 9.6 29.97 7.6 65.4 1.9

Tuesday Current Month 41.5 -1.6 57.6 -7.0 72.1 5.8 75.24 -1.4 71.24 1.0 105.6 -2.4 31.22 -2.9 41.02 -6.0 76.1 3.3

Year To Date 29.8 -9.2 47.6 -1.0 62.5 -8.3 69.39 -7.8 62.66 -1.9 110.7 -6.0 20.65 -16.3 29.82 -2.9 69.3 -13.8

Running 3 Month 35.6 -10.9 54.6 -2.4 65.1 -8.7 72.03 -6.7 65.01 -2.7 110.8 -4.1 25.61 -16.9 35.50 -5.1 72.2 -12.4

Running 12 Month 32.2 6.7 50.3 6.2 64.1 0.5 70.70 -4.6 66.20 0.5 106.8 -5.0 22.80 1.9 33.28 6.8 68.5 -4.6

Wednesday Current Month 40.3 -16.8 54.5 -14.6 73.9 -2.6 75.08 -7.5 68.90 -4.2 109.0 -3.5 30.27 -23.1 37.57 -18.2 80.6 -6.0

Year To Date 30.6 -9.4 49.6 0.6 61.7 -9.9 69.50 -7.1 62.90 -2.7 110.5 -4.6 21.28 -15.8 31.22 -2.0 68.2 -14.1

Running 3 Month 37.1 -9.7 57.2 3.3 64.9 -12.6 72.28 -5.9 65.98 -3.9 109.5 -2.0 26.84 -15.0 37.77 -0.8 71.1 -14.3

Running 12 Month 34.4 -3.2 52.6 5.4 65.3 -8.1 71.52 -4.1 66.72 -0.6 107.2 -3.5 24.58 -7.2 35.13 4.8 70.0 -11.4

Thursday Current Month 60.4 14.1 58.2 -14.7 103.8 33.8 72.75 -8.0 74.08 -1.8 98.2 -6.4 43.96 4.9 43.10 -16.3 102.0 25.3

Year To Date 38.6 21.8 49.3 2.7 78.3 18.5 71.52 -6.1 65.48 -1.3 109.2 -4.9 27.62 14.3 32.31 1.4 85.5 12.8

Running 3 Month 57.4 36.2 57.6 1.1 99.6 34.7 72.95 -5.0 70.05 -2.2 104.1 -2.8 41.89 29.4 40.37 -1.2 103.8 30.9

Running 12 Month 42.2 23.1 52.2 5.7 80.9 16.4 72.75 -5.9 69.49 1.1 104.7 -6.8 30.72 15.9 36.28 6.8 84.7 8.5

Friday Current Month 77.1 15.2 82.9 4.4 93.0 10.3 89.83 1.1 94.82 4.2 94.7 -3.0 69.26 16.5 78.59 8.8 88.1 7.1

Year To Date 53.4 -15.1 62.6 3.5 85.3 -18.0 80.50 1.4 74.57 -1.1 107.9 2.5 42.98 -13.9 46.65 2.4 92.1 -15.9

Running 3 Month 67.0 -7.4 74.6 2.3 89.9 -9.5 88.42 3.7 82.34 -1.5 107.4 5.3 59.25 -3.9 61.38 0.7 96.5 -4.6

Running 12 Month 52.4 -6.7 63.0 5.8 83.1 -11.8 83.08 1.2 78.27 2.0 106.1 -0.7 43.54 -5.6 49.35 7.9 88.2 -12.5

Saturday Current Month 81.0 12.6 90.2 4.7 89.8 7.6 95.49 3.1 97.49 4.2 98.0 -1.1 77.37 16.1 87.97 9.1 88.0 6.4

Year To Date 53.1 -12.4 64.1 2.8 82.9 -14.8 82.31 -1.8 77.75 0.8 105.9 -2.5 43.69 -14.0 49.81 3.6 87.7 -17.0

Running 3 Month 67.5 -5.6 77.8 4.2 86.8 -9.4 89.64 0.5 85.26 0.1 105.1 0.4 60.54 -5.2 66.35 4.2 91.3 -9.1

Running 12 Month 55.5 -1.5 64.7 5.8 85.8 -6.9 82.91 -2.9 80.20 2.1 103.4 -4.9 46.02 -4.3 51.87 8.0 88.7 -11.4

Weekday Current Month 43.8 9.1 55.5 -10.7 79.0 22.1 75.16 -1.7 71.43 -1.5 105.2 -0.3 32.95 7.2 39.64 -12.0 83.1 21.7

(Sun-Thu) Year To Date 29.5 6.6 45.5 0.2 64.8 6.4 72.02 -4.4 63.36 -2.1 113.7 -2.3 21.25 1.9 28.83 -1.9 73.7 3.9

Running 3 Month 38.6 12.0 53.1 0.3 72.6 11.7 73.08 -4.2 66.57 -3.4 109.8 -0.9 28.18 7.3 35.33 -3.1 79.7 10.7

Running 12 Month 32.5 15.5 47.8 7.1 68.1 7.8 71.92 -5.1 66.70 0.3 107.8 -5.3 23.40 9.7 31.86 7.4 73.4 2.1

Weekend Current Month 79.1 13.9 86.6 4.6 91.3 8.9 92.73 2.1 96.21 4.2 96.4 -2.0 73.31 16.3 83.28 9.0 88.0 6.7

(Fri-Sat) Year To Date 53.2 -13.8 63.3 3.2 84.1 -16.4 81.40 -0.2 76.18 -0.1 106.9 -0.1 43.34 -13.9 48.23 3.0 89.9 -16.5

Running 3 Month 67.3 -6.5 76.2 3.2 88.3 -9.4 89.03 2.1 83.83 -0.7 106.2 2.8 59.90 -4.6 63.86 2.5 93.8 -6.9

Running 12 Month 54.0 -4.1 63.9 5.8 84.5 -9.4 83.00 -0.9 79.25 2.1 104.7 -2.9 44.78 -4.9 50.61 7.9 88.5 -11.9

Total Current Month 53.2 10.9 63.8 -5.7 83.5 17.6 82.12 0.1 80.40 1.8 102.1 -1.7 43.71 11.1 51.28 -4.0 85.2 15.7

Year To Date 36.4 -3.1 50.6 1.2 71.9 -4.2 75.99 -2.9 67.94 -1.2 111.8 -1.7 27.63 -5.9 34.38 -0.1 80.4 -5.9

Running 3 Month 46.9 3.8 59.7 1.3 78.5 2.4 79.70 -2.0 72.86 -2.1 109.4 0.2 37.34 1.8 43.49 -0.8 85.9 2.6

Running 12 Month 38.7 6.8 52.3 6.6 73.9 0.2 76.35 -3.7 71.05 0.9 107.5 -4.6 29.53 2.9 37.19 7.6 79.4 -4.4

Weekday/Weekend

My Property Competitive Set

Occupancy (%) Average Daily Rate RevPAR

My Property Competitive Set Index (MPI)

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR

report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

My Property Index (RGI)Competitive Set Index (ARI)

Current Month Occupancy

29

49

69

89

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

My Property

Competitive Set

Current Month ADR

64

74

84

94

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Tab 7 - Daily Data for the Month

We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th

June

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

My Property 17.3 90.6 93.7 62.3 48.2 23.0 36.1 33.5 56.5 59.7 90.1 51.3 59.2 68.6 86.9 94.2 74.9 92.7 28.3 28.8 32.5 40.8 44.0 80.1 79.1 32.5 23.6 28.8 23.0 16.8

Competitive Set 44.9 58.4 83.9 83.4 32.6 49.2 50.3 48.4 53.6 77.9 94.2 51.6 45.7 49.1 51.3 50.1 78.2 89.3 61.0 66.0 67.0 66.0 66.6 90.8 93.2 56.6 63.3 63.4 61.4 61.4

Index (MPI) 38.5 155.0 111.7 74.7 147.9 46.8 71.9 69.2 105.5 76.6 95.6 99.4 129.4 139.8 169.3 188.0 95.8 103.8 46.4 43.7 48.4 61.9 66.0 88.3 84.9 57.4 37.2 45.4 37.5 27.3

% Chg

My Property -57.4 126.4 12.1 -16.8 184.6 -38.5 -36.0 -24.0 21.2 61.6 154.5 284.8 126.2 99.6 84.2 82.0 -15.6 3.3 -3.3 19.5 -31.2 -34.2 -40.0 37.0 -9.8 -38.5 -32.4 12.3 4.5 -48.1

Competitive Set -22.1 -12.3 5.6 2.0 -14.1 -8.7 -7.4 -14.9 -7.8 32.0 34.2 -17.6 -31.1 -29.2 -26.2 -31.4 -15.6 -7.1 3.4 -6.1 -7.4 -7.7 -11.4 5.0 -3.7 -8.5 1.7 25.5 16.2 13.9

Index (MPI) -45.3 158.1 6.2 -18.4 231.5 -32.6 -30.8 -10.8 31.5 22.4 89.7 366.8 228.4 182.0 149.6 165.1 0.0 11.2 -6.5 27.2 -25.7 -28.7 -32.3 30.5 -6.3 -32.9 -33.6 -10.5 -10.1 -54.5

June

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

My Property 72.77 76.58 86.09 89.17 71.47 86.58 71.95 76.06 65.09 96.32 99.51 72.11 81.20 78.39 77.89 75.37 90.26 98.33 64.56 77.35 73.49 72.53 67.83 88.98 92.58 89.16 84.78 73.81 69.32 76.11

Competitive Set 63.29 75.83 97.86 102.16 65.68 62.61 69.42 67.00 73.78 92.44 97.91 71.20 65.73 66.08 63.87 68.31 96.61 96.85 74.82 70.99 74.02 73.92 76.44 92.60 93.56 76.52 77.78 73.78 73.39 74.90

Index (ARI) 115.0 101.0 88.0 87.3 108.8 138.3 103.6 113.5 88.2 104.2 101.6 101.3 123.5 118.6 122.0 110.3 93.4 101.5 86.3 109.0 99.3 98.1 88.7 96.1 99.0 116.5 109.0 100.1 94.5 101.6

% Chg

My Property -9.1 -6.2 3.5 1.3 16.8 10.4 -5.3 4.2 -16.7 10.7 13.6 2.0 32.9 -1.0 -6.0 -6.4 -2.6 3.0 75.2 -0.8 1.2 -16.1 -12.3 -3.5 -3.3 15.1 1.6 -3.5 -5.4 -16.6

Competitive Set -5.3 -0.8 2.4 2.6 -1.3 -7.9 3.2 -0.1 3.1 20.0 27.3 -4.5 -15.7 -10.7 -14.5 -6.0 4.4 0.8 -1.5 -4.3 -3.3 -4.5 -5.2 -2.7 -5.0 3.3 10.3 11.1 13.5 -0.6

Index (ARI) -4.0 -5.4 1.1 -1.3 18.4 19.9 -8.3 4.3 -19.2 -7.8 -10.8 6.8 57.7 10.8 10.0 -0.4 -6.7 2.2 77.9 3.6 4.6 -12.1 -7.5 -0.9 1.8 11.4 -7.9 -13.1 -16.6 -16.1

June

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

My Property 12.57 69.36 80.68 55.55 34.42 19.94 25.99 25.49 36.81 57.49 89.61 37.00 48.04 53.76 67.70 71.03 67.58 91.12 18.25 22.27 23.86 29.62 29.83 71.28 73.20 28.94 19.97 21.26 15.97 12.75

Competitive Set 28.42 44.32 82.12 85.18 21.40 30.80 34.90 32.42 39.56 71.99 92.27 36.75 30.04 32.42 32.79 34.25 75.50 86.46 45.63 46.82 49.61 48.75 50.92 84.03 87.16 43.28 49.21 46.78 45.06 45.99

Index (RGI) 44.2 156.5 98.2 65.2 160.9 64.8 74.5 78.6 93.0 79.9 97.1 100.7 159.9 165.8 206.4 207.4 89.5 105.4 40.0 47.6 48.1 60.8 58.6 84.8 84.0 66.9 40.6 45.4 35.4 27.7

% Chg

My Property -61.2 112.5 16.0 -15.7 232.5 -32.0 -39.3 -20.8 0.9 78.9 189.0 292.4 200.6 97.6 73.2 70.3 -17.8 6.4 69.5 18.5 -30.4 -44.8 -47.4 32.2 -12.8 -29.3 -31.4 8.4 -1.1 -56.8

Competitive Set -26.2 -13.0 8.1 4.7 -15.3 -15.9 -4.4 -15.0 -5.0 58.4 70.7 -21.3 -41.9 -36.8 -36.9 -35.5 -11.9 -6.4 1.9 -10.1 -10.4 -11.9 -16.0 2.2 -8.5 -5.5 12.2 39.4 31.9 13.3

Index (RGI) -47.5 144.1 7.3 -19.4 292.4 -19.2 -36.6 -6.9 6.2 12.9 69.3 398.5 417.7 212.4 174.7 164.1 -6.7 13.7 66.4 31.9 -22.3 -37.3 -37.4 29.4 -4.7 -25.2 -38.8 -22.2 -25.1 -61.8

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately. Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

ADR


RevPAR

For the Month of: June 2016 Date Created: July 15, 2016 Daily Competitive Set Data Excludes Subject Property


Occupancy (%)

Daily Indexes for the Month of June

22

42

62

82

102

122

142

162

182

202

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Occupancy Index (MPI) ADR Index (ARI) RevPAR Index (RGI) 100 %

Tab 8 - Help

Definitions

ADR (Average Daily Rate) - Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.

Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.

Exchange Rate - The factor used to convert revenue from US Dollars to the local currency. Reports display the monthly exchange rates (the rate on the last day of the month) and the daily exchange rates on the Daily by Month pages.

STR obtains exchange rate data from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.

Fiscal Year To Date (YTD) - Custom fiscal year as specified by individual hotel or hotel group, if a non-calendar Fiscal Year to Date calculation is more applicable (e.g. July – June) to coincide with hotel/hotel groups operations and financial reporting.

Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.

Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.

Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100. Internationally, indexes are also referred to as MPI – Market Penetration Index (Occupancy Index),

ARI – Average Rate Index (ADR Index), and RGI – Revenue/RevPAR Generation Index (RevPAR Index).

Market Class - Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR,

relative to that of the chain hotels in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

Market Class Combined (or Collapsed) – If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Upper Midscale,

and Midscale and Economy.

Market Scale - Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.

Market Scale (Collapsed) – Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and

Midscale/Economy (includes Upper Midscale, Midscale and Economy).

MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.

Occupancy - Rooms sold divided by rooms available multiplied by 100. Occupancy is always displayed as a percentage of rooms occupied.

Other Revenue - All hotel revenue other than room and food and beverage revenue.

Percent Change (% Chg) - Amount of growth – up, down or flat – this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.

Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp set.

Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a “3 of 6” ADR ranking means the subject hotel’s absolute ADR is third highest of the six competitors).

RevPAR (Revenue per Available Room) - Room revenue divided by rooms available

Room Revenue - Revenue derived from guestroom rental.

Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.

Tract Scale – Hotels located in the subject property’s tract and classified in the subject property’s STR chain scale segment. There are four (4) tract scale groups; Upscale (includes Luxury, Upper Upscale, Upscale), Midscale (includes Upper Midscale and

Midscale), Economy and Independent.

Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.

Planning - The project will go out for bids, construction will start within 4 months, or an architect/engineer has been selected for the project and plans are underway.

Under Construction - Ground has been broken or the owner is finalizing bids on the prime (general) contract.

FAQ

How is my hotel performing versus competition?

The monthly STAR report provides timely occupancy, average room rate, revenue per available room benchmarking of your hotel’s performance versus your own selected competitors and an STR defined industry segment.

Is my hotel’s data included in the competitive numbers?

It depends on your preference. Check the summary page to see if your hotel’s data is included or excluded in the competitive set numbers.

How does STR determine currency and exchange rates?

Currency is user-defined and is displayed at the top of the report. STR obtains exchange rate data from Oanda.com.

How are percentage changes computed?

Hotel and competitive performance changes are measured against same period prior year.

Why do my percentage change numbers have such a large range?

The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rooms this year vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.

What is an index?

An index is an easy way to compare your hotel’s performance versus competition. An index of 100 or higher means your hotel’s absolute performance is the same or better than competition.

What does the “Rank” information mean?

Your hotel’s performance is ranked against the other properties in your competitive set. If your hotel’s RevPAR rank is “2 of 6”, that means your hotel’s RevPAR was second highest of the six hotels in your competitive set.

What does “running 28 days” mean?

The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.

What does “run MTD” mean?

Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in

two calendar months, the MTD numbers only include data from the recently ended month.

What if there are blanks in my competitive set numbers?

Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels excluding the subject property must report data in order for STR to provide competitive set performance.

What if there are blanks in my competitive set percentage change?

Your competitive set did not include sufficient data for reporting prior year data.

What is "Pipeline" on the Summary Tab?

Pipeline data is generated based on the STR/McGraw-Hill Construction Dodge Supply Pipeline database and details hotels that are being planned but not yet open. Every month STR receives data feeds from its hotel clients and Dodge Construction to create

the definitive database for hotels in planning, pre-planning or under construction. The data is widely used by investment banks, development groups and hotel owners to estimate future nationwide supply growth and track supply changes in the market.

Who can I contact if I have more questions?

Check out the glossary and FAQ at www.str.com or e-mail [email protected]

If I'm an all-inclusive hotel, how can I benchmark my package rate?

In order to benchmark your package rate, you'll need to participate in the Segmentation program which will break out your revenues by Rooms, F&B, & Other.

This will provide you with a TrevPAR which is the total revenue per available room and is the same as an all-inclusive package rate.

The STR STAR Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR STAR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR STAR report, please contact us immediately.

Source: 2016 STR, Inc. / STR Global, Ltd. trading as “STR”.

clarion hotel & conference center harrisburg west · room revenue of $2,664,832. the f&b...

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