clark dodsworth - presentation at emerging communications conference & awards (ecomm 2011)
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The Value of Now Pervasive Context + Hybrid Awareness
Clark DodsworthProduct strategy, innovation + development
Ambient Intelligence strategy Philips, ‘98
all photos: Philips
© 2002 Elmo Diederiks
Alfred North Whitehead-(1861-1947)First context-aware tools theorist
“Civilization advances by extending the number of important operations which we can perform without thinking of them.”
------ …Context-aware services shouldn’t spike cognitive load.
Sailboat tell-tales
~1900
Rear-view mirrors
1970s
Commercial aviation HUD
“Augmentedenvironments,” sensor nets
1974-8
US DoD air-combat testing
1988
1st car HUD:Cutlass Supreme
Now 20131992+ 2003Horsecarriages
Tom Caudell &David Mizell
CALO project
Prehistory, soon after invention of the sail.
“UbiComp”:Mark Weiser
2007
Hands-up displays
Startups & Acquisitions
Sutherland/Sproull, ‘68: 1st HMDs
Schilit, Theimer, Want, & Adams
1994
1st Context Awareness paper
?
Secretary invented
Context-aware tools begin to
disappear.
Siri founded
Context Awareness Timeline
Constant scenario support
Contextual data
The Value of Now
A.I. =+
Reasons for Context Aware Mobile
1. Diversity of use cases / user.
2. User attention = scarce resource. Tool should learn the user.
Context awareness manages data delivery: What, when, how much, what modality, what priority.
-------------------------------------------------------
Especially when not-to.
Goal of Context Aware Mobile
Adaptively deliver info, hyper-personalized via n dimensions of user + environment states, with high space/time precision, without spiking your cognitive load.
Context + Personal Salience = Value
Good context-aware services require:
1) High-speed, highly parallel hybrid inputs.
2) Fast, highly adaptive hybrid analytics.
3) Distributed, adaptive, hybrid display
methods.
Fortunately, we have models.
Ursi Spaltenstein
The most important rule we can import from biology:
Nature is Always On.
The 2nd most important rule:
Hybrid sensing & hybrid response.
The hardware emulation:
Augmented Reality
Pervasive computing
Context awareness
Semantic Web
Ubicomp & sensor nets Ambient Intelligence
Things that Think
Internet of Things
& Hyper-personalized services…
Your phone is the hybrid Master Sensor for your life; everyone else’s phones help, all the time.
Together, they’re the platform for:
))
• Active only when the brain is not focused on a particular task
• 2 linked brain areas:
A) Empathy re: intent of others,-+ your own state awareness
B) Personal memories + visualization of future scenarios
State & intent awareness
Scenario modeling
Brain photo: Omikron/photoresearchers Network overlay: Olaf Sporns/Indiana Univ. (modified by J. Korenblat)
Human Context-Aware Model: The Brain’s Default Mode Network
“It’s all about long-term, sustaining relationships.”
-Alan Kay (2009), on the trend toward a service-based model.
Context Aware Services: long-term, sustaining, contextually dynamic, hyperpersonalized-relationships between users & info services.
Context Gathering
• Constant autodiscovery of data feeds & sensor feeds.
• Constant 2D & 3D feature I.D. and object recognition.
• Constant motion analysis + evaluation linked to object recognition.
• Constant indoor mapping, 2D & 3D: Ultrasonic & IR-sensing for
position, spatial analysis & modeling.
• Integrated gesture & speech recognition, plus voice ID.
• Constant audio + visual logging with visual & semantic tags.
Context-Driven Use Case
Any licensed character: a useful buddy, a delivery method on top of context-aware, locational, hyper-personalized services.
The character behavior, persona, & animation: Character Skin.
Entertainment
Genius Loci: The whisper interface
Ad hoc P2P mobile sensor networks, constantly re-forming and informing each other.
• Every phone
• Every moment
• Pooling realtime data • Stored only in the swarm• Hand-off & erase upon exiting• Short-distance wireless• No use of cloud or carriers• Data tied to location
In each locale:
Duration of data retention on any device:A function of # of devices transiting the defined area.
The Ad Hoc Value of Now
All images © Chimera Design 2007-2008
The Ad Hoc Value of Now
Traffic info:Carrier-based + internet
All images © Chimera Design 2007-2008
Traffic info:P2P Ad Hoc realtime locational networks
The Ad Hoc Value of Now
Predictive analytics
Hyper-personalization, relationship mgmt.
Integrated
gesture & voice
Artificial intelligence permeates web svcs.
Data interchange standards.
User monetization of personal data.
Adaptive filtering of realtime data.
Activity awareness & modeling.
Sensor datastream analytics.
QualcommMy6sense, GistAloqua, Xiam
Proximal Labs SemantiStar, HeyZapYour Name Here
Canesta, Apple/Siri Softkinetic, NuanceHunch, Gravity
Sense NetworksCorventis Pachube, Zebek
Autodiscovery: net services &
sensor data
Probabilistic data delivery.
Scarce-resource mgmt..
Constant personal scenario support
Normal Everyday Life
© Clark Dodsworth [email protected]
Efficiency & revenue from contextual salience
Transparent Privacy protocols.
Better Security, Better Anonymity.
Context Awareness
Devices & services improve with use.
Data fusion.
‘collaborative sensing’
CALO A. I.
Context Awareness
Full package:Devices,Contextual info services,Retail,Context brokerage & monetization,Support,Billing…
Context Players
end OA logo
c. Lynne LaCascia, all rights reserved
Context-driven Use Case: Entertainment
First rule of theme parks: You bring the fun in with you - your friends-& family.
• The attractions you pay for aren’t the experience.
• Now, a new type of friend. For as long as you want.
A licensed character becomes a useful buddy, a delivery method for context-aware, locational, hyper-personalized services.
Context-Aware Biological Model: The Brain’s Default Mode Network
Functions of consciousness:
1) Constantly evaluate surroundings (physical + human)
2) Constantly judge salience of each aspect of current situation in context of your needs
3) Constantly construct scenarios for next step
Parallel function of context-aware devices:
Assess, select, shape, & deliver salient data (Device awareness augments user’s awareness)
History + current state = basis of decision for next state
Dubailand AR project ’07-‘08
All images © Chimera Design 2007-2008
• Storytelling
• Extension of attractions
• Personal guide/friend
• Contextually customized experiences
• Interaction with park elements
• Wayfinding
• Drill-down for information
• Social networking: local & global
• Database: each user’s interests
• Game play on device & with others
• Marketing: retail opportunities
• Long-Term Relationship:
“follow the visitor
home”
Credits
• First use of term, “context awareness: Schilit, B., Theimer, M. Disseminating Active Map Information to Mobile Hosts. IEEE Network, 8(5) (1994) 22-32
• Schilit, Bill.; Adams, Norman; Want, Roy. Context-Aware Computing Applications. 1st International Workshop on Mobile Computing Systems and Applications. (1994) 85-90
• Default Mode Network paper: Gusnard, DA, Raichle, ME: “Searching for a baseline: the resting human brain from the perspective of functional imaging.” Nature Reviews Neuroscience, 2001
• “iLamps: Geometrically Aware and Self-Configuring Projectors,” Rascar, et al. 2003
• Commercial aviation HUD image courtesy Todd Lapin, cc
• Photo of sail’s tell-tales courtesy Bill Gracey, cc
• Modern helmet-mounted see-through display courtesy Rockwell-Collins: "SIM EYE SR100-A”
• Theme park illustrations © Chimera Design, 2007-2009
• Photo of Dubailand model © Lynne LaCascia, 2009
• Photo of Alfred North Whitehead from Wikipedia.org
Implementation
Contextual mobile broadband services assess, prioritize, & select data to support decisions
• Realtime data mgmt. preserves-focus
• Inverse Content Management System (ICMS)
• Adaptive B2B & B2C service optimization ...the revenue