clarke county mentor program
TRANSCRIPT
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Clarke County Mentor Program
Turner Fordham, Lindsey Wesloski, Hannah Hester, Courtney Gupta, Grace Hulett
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The StoryInvest in the future. Mentor a child.
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By the NumbersIn 2013-2014:
295new mentors were trained
584mentors visited their
mentees
6,500mentor/mentee visits
took place
21 Clarke County schools supported mentors and mentees
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Goals
OrganizationalRecruit new and retain current
mentors
Social Media1. Facebook: Generate diversified
content 2. Twitter: Inform current mentors
of future events the program hosts and drive engagement
3. Youtube: Build brand story
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● Active account, event focused
● Posts: pictures of mentors with mentees, events, giveaways, and event details
● Problem: Not diversified enough!
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Twitter● Cover photo and profile picture
● Irregular cadence: last post September 16th
● Posting about: articles, events, and giveaways
● Problem: Need to inform and drive engagement!
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Youtube
● No uploads in 6 years
● Old videos highlighted mentors
● Problem: Needs new, heartwarming content!
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Platform by Platform Strategy
YoutubeBuild brand story
Show impact on mentors and mentees
FacebookDiversify content
Increase engagement
TwitterMore retweets from
mentors
Hashtags
Be informative, but also add fun
content
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Recommendations
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Questions?