Case Study “Clash”

Clash Facts

Title:- Clash First Published:- 2004 Target Audience: For alternative music fans and

fashion fans. The target audience for this magazine also competes with mine as the audience is also looking for new music and new artists.

“Clash” Cover

Masthead:- The Clash masthead is in the center of the magazine and it is also

the biggest text on the page as it instantly grabs the audiences attention, which is also a convention of a magazine front covers.

Cover Lines:- Cover lines are another convention of magazine covers as they

are there to give information about stories inside the magazine. On this magazine they are used to highlight the name of the artist on the front and to pull the reader in.

Puff:- A puff is used at the top of the magazine cover above the

masthead to pull the reader in to want to read more normally offering a free service or merchandise for the reader when they buy the magazine.

House style:- All magazines follow their own house style, which is their own

theme that runs throughout the magazine. Weather it be modern or rustic every page will contain an element of it including the cover.

Main Image:- The main image on this magazine is he main focus of the cover

like all magazines as you want it to pull the reader in. The image is normally about the biggest story in the magazine.

“Clash” Contents

Contents Title:- The contents title in this magazine is across two

pages to indicate to the reader that the two pages are the contents. The title of the page also continues with the house style of a modern theme.

Columns :- In the most magazine the contents page is

designed into columns to make it easier for the reader to find what they are looking for in the magazine. Which sometimes like in Clash they are varied in size, to show the importance of the story.

Relevant images:- The images on the contents page often relate to

the most popular stories in the magazine as it grabs the readers attention and makes them want to read the story.

House Style:- All contents pages follow the house style of the

magazine so if you were to take away the front cover for example you would still be able to tell what magazine it is from, just from its layout and design.

“Clash” Double Page

Clash uses there contents as a double page spared.

There double page spread follows there house style and simple layout that is easy for the audience to follow. Which is essential for keeping the audience infested in the magazine.

What I want to use on my magazine

I would like to use the bold colours and the simple design on my magazine as it attracts my target audience and have a very simple and visually pleasing look to the magazine.

Finally I would like to include the same idea of a “Puff” at the top of my magazine.