IS 02- Electronic Commerce & Internet

Marketing

Apr 15, 2023Ajith Sundaram

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Apr 15, 2023Ajith Sundaram

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IS 02- Electronic Commerce & Internet

Marketing

Apr 15, 2023Ajith Sundaram

5Module I

• Introduction to E-Business: Fundamentals of Information Technology, • Emergence of Internet & WWW, Digital economy, • Emergence of ECommerce-commerce vs E-business ,trends driving E-business , • Ebusiness framework, Business models, • Revenue models, Value chain, • Ebusiness technology, software, Indian Scenario.

Apr 15, 2023Ajith Sundaram

6Module 2

• Launching online business: Business plan, • Funding, Web hosting, content creation management, Website design and construction, • Strategies for web development, • 7 Cs framework, web technologies: website and page development tools, Open source tools.

Apr 15, 2023Ajith Sundaram

7Module 3

• E-Payment system: Traditional vs. Digital payment systems, • Digital Payment requirements, Merchant account, Payment gateway, • E-payment methods: Credit cards, E-wallet, Digital Token based E-payment systems, • E-Cash, Innovative payment methods, E-loyalty and Reward programmes ,• E-payment system Design, E-Banking, Main Concerns in Banking.

Apr 15, 2023Ajith Sundaram

8Module 4

• E-Security: Network and website security, Security Technologies, Internet Security Holes, • Cryptography, Codes and Cipher, Data Encryption standard, • Authentication, PKI, Digital signature, SSL, Firewalls, • VPN, Cryptographic applications .• E-Commerce Risk Management, Information Security in India, • NASSCOM’s Flagship Initiatives, Cyber laws in various countries.

Apr 15, 2023Ajith Sundaram

9Module 5

• E-Business Application Areas (CRM,ERP,SCM and Selling), Mobile Commerce: • Introduction to mobile commerce, Wireless applications, Hand Held Devices, • Mobile Computing, Wireless Web, Concepts of WAP.E-Marketing: Browsing behaviour model, Internet • Marketing Trends, E-Advertising, E-branding, Marketing Strategies, SEO, • Location based commerce, Emergence of Web 2.0, Social Media Strategies.

Apr 15, 2023Ajith Sundaram

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UNIVERSITY REFERENCES

1. Dave Chaffey, E-Business and E-Commerce Management, Pearson Education, 2012.2. Kalakota Ravi and M.Robinson, E-Business 2.0: Roadmap for Success, Pearson Education.3. Efraim Turban et al., E-Commerce, Pearson Education.4. Joseph P.T., E-commerce An Indian Perspective, PHI

Apr 15, 2023Ajith Sundaram

11ASSESSMENT

Slno Criteria Marks1 Attendance 52 Class participation 5

3 TestMidterm 6

15Pre Model 3Model 6

4 AssignmentAssignment 1 5

15Assignment 2 5Presentation 5

  Total Marks 40

IS 02- Electronic Commerce & Internet Marketing

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Introduction• Internet• The Internet is an open world-wide communication

network, linking countless computer networks through a mixture of private and public telephone lines

• WWW• WWW is the short form of the World Wide Web. It is a

collection of linked documents, or pages, that span the Internet

• Web 2.0• Applications, technologies that allow users to: • Create and share content, preferences, bookmarks, and

online personas• Participate in virtual lives• Build online communities

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What is E-commerce?

• E-commerce can be defined as any kind of business related activity, transaction of tangible goods or intangible goods taking place over a computer network. • At the same time, it provides internal and

external efficiencies for firms, their partners and suppliers, and customers. • Meanwhile, it creates value by managing

information and developing customer relationships that extend beyond a simple transaction

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Unique Features of E-commerce Technology

• Ubiquity • Global reach • Universal standards • Information richness • Interactivity • Information density• Personalization/customization• Social technology

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Why Study E-commerce?

• E-commerce technology is different and more powerful than any of the other technologies that we have seen in the past century.• E-commerce has challenged much traditional

business thinking• E-commerce has a number of unique features

that help explain why we have so much interest in e-commerce

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Potential Limitations on the Growth of E-commerce

• Expensive technology • Complex software interface• Sophisticated skill set • Persistent cultural attraction of physical markets

and traditional shopping experiences• Persistent global inequality limiting access to

telephones and computers

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The Dimensions of Electronic Commerce

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Components of a well-functioning commercial web site

1. A well-organized collection of products and/or services

2. A convenient way for a customer to select products

3. Convenient order forms4. Convenient ways of payment5. Secure communication system6. Some way of storing information about customers7. A way of keeping information about orders8. customer support and feedback

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Business and the Internet

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Business Use of Internet

GatherInformation

GatherInformation

Collaborate withOthers

Collaborate withOthers

Cross-FunctionalApplications

Cross-FunctionalApplications

Vendor Support & Communications

Vendor Support & Communications

Marketing, Sales& Customer Service

Marketing, Sales& Customer Service

ResearchCompetitors

ResearchCompetitors

PublishInformation

PublishInformation

Sell Products orServices

Sell Products orServices

CommunicateInternally

CommunicateInternally

Purchase Productsor Services

Purchase Productsor Services

CustomerSupport & Service

CustomerSupport & Service

Framework for Electronic Commerce

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From Social Commerce to Virtual World• Social Computing• An approach aimed at making the human computer interface

more natural• Web 2.0• Second Generation of Internet based service

• Social Network• Internet application that help to connect friends

• Social Networking Service• A service that builds online communities

• Social Networking• Creation of social networking service

• Social Commerce• The e commerce activities conducted in social network

• Virtual World22

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Benefits to Organizations• Global Reach• Cost Reduction• Supply Chain

Improvements• Extended Hours• Customization• New Business Models• Vendors’

Specialization

• Lower Communication Costs• Efficient Procurement• Improved Customer

Relations• No City Business

Permits and Fees

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Benefits to Consumers• Ubiquity• More Products and

Services• Customized Products

and Services• Cheaper Products

and Services

• Instant Delivery• Information

Availability• Participation in

Auctions• Electronic

Communities• No Sales Tax

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