Sciences Po 2014: Digital Workshop

Links

LinkedIn:

https://fr.linkedin.com/in/rkaplan1

TWITTER: @rkapfrance

BLOG: http://reneekaplan.carnets.liberation.fr/

search “Renée Kaplan”

Digital Workshop

Lecture/discussion

Content creation

Newsroom conditions

Feedback/critique

Google Group:

Multimediastorytelling2015

Please give me your emails, so I can invite you into the group.

Digital convergence refers to the digitizing of traditional media. The

term doesn't refer only to the existence of technology, but also the

mainstream integration of such technology.

Introduction

Old media: a monologue

Content flowing from a few broadcasters…

…to a silent captive audience

Convergent media: a dialogue

Between broadcasters on multiple platforms and active audiences who can respond, react, like, share

and link

New Media Convergent Companies

News Is Social

“News is becoming a shared social experience, with people swapping

links in emails, posting on social networks, ‘retweeting’ news stories

and haggling over the meaning of events in discussion threads.”

Pew Internet and American Life Project

Digital journalism

How does news being “social”change your job

as journalists?

News Is Social

IT DOESN’T.

The essentials

Same as traditional journalism:Informative and focussed story-

tellingthoroughly reportedaccurately sourcedwritten with clarity, proper

structure and correct grammar

The essentials

It doesn’t matter what the medium is (blog post, tweet, FB post, live-

blog, webdoc, infographic, multimedia, etc):

It’s still A STORY.

The same rules of journalismapply.

New Journalism’s Tool-kit

But the tools, the methods, and even some of the standards of what makes good journalism have

changed.

This class is about getting youequipped with the

tools of New Journalism.

New Journalism’s Tool-kit

In new journalism

EVERYONE IS A DIGITAL JOURNALIST.

Every journalist, even if you are not officially a new media journalist, has to live in the digital universe in order

to exist.

Profile of the New Journalist

has traditional journalism skills

has the digital skill set: i.e. knows how to use words, video, photos, visuals, and interactive graphics, separately and all together

knows the range of digital stories to tell, and what kind of story needs what kind of digital story-telling

able to do stories in many formats, but a specialist in one

knows how to be social

Profile of the New Journalist

WHAT DOES BEING SOCIAL MEAN FOR A

JOURNALIST?

BUILDING A COMMUNTIY

Interact

reply and engage with audience members

facilitate conversations

@lavrusik Future journalist is a community organizer, assembling and synthesizing the people. Not

just reboadcasting at them.

Source: a tweet addressed to Vadim Lavrusik, Journalism Program Manager at Facebook and prof. of Social Media Journalism at Columbia J School

SHARING

share with your community and with other communities

but sharing is curating: be alert and demanding with what you share

be a trusted filter and provider: filter out the noise

USEING SOCIAL MEDIADon’t just know it’s out there, use it as a

professional tool:

find new stories, follow developing stories and breaking news

find sources, find information

use it to draw traffic to your work, to create a conversation around it

use it to create community

Resources in digital journalism

• Poynter.org: insider journalism news• mondaynote.com/: weekly email with smart analysis of

media and technology• www.journalism.co.uk/: excellent resource for journalists in

training• Jeff Jarvis’s blog buzzmachine.com• www.niemanlab.org: journalism industry news and analysis• MuckRack.com: collection of journalist Twitter feeds• WebNewser.com: news about social media• Mashable.com: comprehensive tech trends• OTHERS?

Recommended Twitter feeds

Some must-follow feeds: Top Journalism Linkers List

@pkafka: A reporter who uses social media well

@jayrosen_nyu: Professor at NYU, media pundit

@MediaTwit: Mark Glaser's PBS MediaShift column

@Brian Stelter: (young) senior CNN media reporter, former NYT television reporter who uses social media to listen and to share

Be alert and active and you’ll see who else is.

Your digital identity is = yourprofessional portfolio

Professionally, YOU ARE YOUR DIGITAL FOOTPRINT.

MANAGE YOUR BRAND

Make sure your content on every

platform is a reflection of your brand:think through every tweet, blog post,

Facebook, Tumblr or Pinterest post before you publish

think before you reply on any platform

think about what the content you share says about you

Does journalist really = « brand »?

Here’s why « personal brand » might not be such a dirty word:

http://www.youtube.com/watch?v=FUcnWJqubKo

MANAGE YOUR BRAND

Cultivate expertise and professionalism in your community interaction

this means replying to people’s emails, tweets, comments

MANAGE YOUR BRAND

make it a habit of reintroducing yourself in the digital world to people you met in the real world

Conclusion: New Journalism

We’re in a profoundly unstable, rapidly shifting media environment, both in

terms of content and the media model.

It is your generation that will be reinventing the model for journalism in

the 21st century.

You need to master the new language to be part of the conversation.

Blog topics

Anything about: FRANCE

The subject is vast, your focus needs to be specific.

Picking a focus

• You are picking a beat

• Be prepared to find and cultivate sources, to do research to do reporting

• Pick something about which you are passionate

• Don’t necessarily pick something you know, but something about which you want to know more

• Pick something about which you are prepared to become an expert

FRANCE

• French politics• The new « war on terror » in France• Religion in France (Islam…Judaism…other)• The sharing economy (ex: co-working in Paris and

entrepreneurialism)• Start-up culture • cultural issues (ex: dance or theather or independent

cinema)• France in Africa• a neighborhood in Paris (news, people, profiles, trends)• French economy and the crisis/recovery (getting to know

the ministries and their sources – people will answer yourcalls!)

What else?

Work required

1. Blog content: 2 blog posts a week, atminimum, due by 6pm on Wednesdays

2. A Twitter feed that complements the content in your blog: 2 original tweets a day (not including retweets), five days a week

3. Other class requirements: participation and attendance

Work required

• I will be asking you to be editors: there will be a rotating editor in chief

• workshopping of a few students each week in class• precision on style and structure (we’ll talk about this

more next time)• last half hour to work on your platforms and/or

experiment with new media/storytelling tools• We will be doing real-time assignments in class (ex: a

Twitter hashtag search and news synthesis)• Not expected to go out during class, but do take

advantage of other class’s outings to report, bring back news or content.

Wordpress

Blogger

Weebly

The key element for the blog:

FINDING A VOICE

So how do you find your voice?