class 2 innovation in the age of design
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innovation in the age of design
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what is the most famous innovation over
the last few years?
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since 2007...
21,170,000 iPhones
2,000,000,000 apps
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99.4% appsfor iPhones
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game changer
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zero
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30%
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375% annual growthfrom 2008 to 2009
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There are many better phones. But none of
them copied its success.
Why?
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140,000
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what is the secrete of its success?
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it is NOT a phone
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multiple meanings
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from things to actions
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what did Apple design?
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perfect incompleteness
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social heterogeneity
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deep changes in the
economy
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CFO of the year
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CFO magazine
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1998 - Scott Sullivan
WorldCom
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1999 - Andrew Fastow
Enron
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2000 - Mark Swartz
Tyco
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sponsor Arthur Andersen
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ethical issue?
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shifts in the economy
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from industrial economy
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to knowledge economy
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making the same stuff better and cheaper is not enough
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access to capital market is not as important
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what kind of ideas?
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TV series
Movie
On-line game
Trading card
GameBoy pack
Toys
Yu-Gi-Oh Economy
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more than just cards
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connections create unique experiences
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knowledge economy
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things actionsThursday, February 18, 2010
possession experienceThursday, February 18, 2010
single meaning
multiple meanings
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OR AND
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foreground background
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noun verb
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2 + 2 = 4
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2 x 2 = 4
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when rule changes
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everything changes
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even if they look familiar
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Starbucks vs.
Dunkin’ Donuts
What are you selling?
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All bags are not created equal!
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Mon Blancvs.BicThere is Mont
BlancThursday, February 18, 2010
and the rest...
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reduction of
variance
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creation of variance
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tyranny of
OR
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Blue Ocean
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Red Mango
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design as noun vs. verb
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