Class1. Announcements2. Film Screening3. Lecture4. Break5. Reading Response Discussion6. Group Meetings

Class1. Announcements

A. ParticipationB. Class Blog- subscribeB. Projects PostedC. Updated SyllabusD. Lectures Uploaded Weekly

Dept of Design's OFFICIAL Attendance and Lateness Policy:

"Regular and punctual attendance is required professional behaviour in industry and therefore in this program. Attendance will be taken at the beginning of each class. Students are responsible for letting faculty know ahead of time if they are going to be late for class, or not attending.

Dept of Design's OFFICIAL Attendance and Lateness Policy:

Being late twice equals one absence. Lateness of more than thirty minutes equals one absence. If a student is absent from four classes during the term, a grade of “F” will be given for the course. Exceptions to the lateness penalty for valid reasons such as illness, compassionate grounds, etc., may be entertained by the Course Instructor but will require supporting documentation (e.g., a doctor’s letter).

Dept of Design's OFFICIAL Attendance and Lateness Policy:

Students will be responsible for all academic, financial penalties and consequences resulting from their non-attendance."

Class1. Announcements2. Film Screening3. Lecture4. Break5. Reading Response Discussion6. Group Meetings

2. Film Screening: Helvetica Filmmakerhttp://urbanizedfilm.com/http://www.pbs.org/independentlens/objectified/film.htmlhttp://www.pbs.org/independentlens/objectified/which-object-are-you.html

3. Lecture: Week 2 Recap‘Consuming Modernity’

Industrial Revolution creates a ‘Consumer Culture’ & ‘Conspicuous Consumption’1) Democratize access to ‘luxury items’2) ‘Use Value’+ Art = desire thru advertising, window dressing, branding3) Public/Private Sphere or ‘Gendered Objects’ = eg auto, kitchen

3. Lecture: Week 3 Recap ‘Impact of Technology’

Industrial Revolution creates new production methods & material culture1) Plastics: bakelite, linoleum2) Metals: steel, aluminum, chrome3) Textiles: rayon, nylon4) Energy: electricity, gas, steam

3. Lecture: Week 4 ‘Designer for Industry’

Design defined by marketplace demands1) Product differentiation reflects public taste, objects, services2) 1914 involve many creatives: architects, engineers, decorative artisans, fine artists3) Become ‘commercial artists’

‘Art & Industry’ Consumer culture develop :1) ‘Cultural Capital’ linked w modern in art & architecture2) Identity thru consumption ie level of taste & social standing3) Desire personalization of mass produced & anonymous product

a) Restore individualism

‘Art & Industry’ Commercial Artists develop & interject beauty on utilitarian artifacts:1) Shift from craft to industrial production2) 1st hire outsiders

a) Fine artists – Doulton b) Styling Engineers- Horseless

carriagec) Artisans for metals- Hooverd) Architects- exteriors- Chanel

‘Art & Industry’ a) Fine artists – Doulton

Engineer Henry Beck1st London Underground Map

http://daithaic.blogspot.com/2009/01/real-tube-map-goes-on-net.html

http://www.guardian.co.uk/artanddesign/2009/nov/26/london-tube-map-design

2D – J Walter Thompsona) Advertising between artists & manufacturersb) Use craft of engraving &

lithography

Packaginga) Unfamiliar commodities -

popular productsb) Ad hoc: Campbell soup= Cornell

sports

http://6thfloor.blogs.nytimes.com/2011/05/09/who-made-that-campbells-soup-label/

Gendered worka) Women= embroidery, jewelry,

enamel, ceramics, textile,fashion, illustration, interior design w historical &

lean towards modern; ahistorical

Gendered workb) Men= architecture, furniture w modern aesthetic- Marcel Breuer

‘Consultant Designer’

1) High level of specialist skill needed in visualizing & conceptualizing2) Commercial pragmatists addressing irrational consumer desire3) Fill gap between producing & consuming4) Create aura of ‘added value’ w celebrity designers attached to manufactured artifacts 5) Consumers seek upward emulation

Architect Peter Behrens branding for AEGa) 1st to create corporate ID

Architect Peter Behrens branding for AEGb) Private & Public spheres

Fashion Coco Chanelhttp://www.youtube.com/watch?v=4LC5VbEJm6I&feature=related

Class4. Break5. Reading Response Discussion6. Group Meetings