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Class 1. Announcements 2. Film Screening 3. Lecture 4. Break 5. Reading Response Discussion 6. Group Meetings

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Class. Announcements Film Screening Lecture Break Reading Response Discussion Group Meetings. Class. Announcements A. Participation B. Class Blog- subscribe B. Projects Posted C. Updated Syllabus D. Lectures Uploaded Weekly. - PowerPoint PPT Presentation

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Page 1: Class

Class1. Announcements2. Film Screening3. Lecture4. Break5. Reading Response Discussion6. Group Meetings

Page 2: Class

Class1. Announcements

A. ParticipationB. Class Blog- subscribeB. Projects PostedC. Updated SyllabusD. Lectures Uploaded Weekly

Page 3: Class

Dept of Design's OFFICIAL Attendance and Lateness Policy:

"Regular and punctual attendance is required professional behaviour in industry and therefore in this program. Attendance will be taken at the beginning of each class. Students are responsible for letting faculty know ahead of time if they are going to be late for class, or not attending.

Page 4: Class

Dept of Design's OFFICIAL Attendance and Lateness Policy:

Being late twice equals one absence. Lateness of more than thirty minutes equals one absence. If a student is absent from four classes during the term, a grade of “F” will be given for the course. Exceptions to the lateness penalty for valid reasons such as illness, compassionate grounds, etc., may be entertained by the Course Instructor but will require supporting documentation (e.g., a doctor’s letter).

Page 5: Class

Dept of Design's OFFICIAL Attendance and Lateness Policy:

Students will be responsible for all academic, financial penalties and consequences resulting from their non-attendance."

Page 6: Class

Class1. Announcements2. Film Screening3. Lecture4. Break5. Reading Response Discussion6. Group Meetings

Page 7: Class

2. Film Screening: Helvetica Filmmakerhttp://urbanizedfilm.com/http://www.pbs.org/independentlens/objectified/film.htmlhttp://www.pbs.org/independentlens/objectified/which-object-are-you.html

http://urbanizedfilm.com/
http://www.pbs.org/independentlens/objectified/film.html
http://www.pbs.org/independentlens/objectified/film.html
http://www.pbs.org/independentlens/objectified/which-object-are-you.html
http://www.pbs.org/independentlens/objectified/which-object-are-you.html
Page 8: Class

3. Lecture: Week 2 Recap‘Consuming Modernity’

Industrial Revolution creates a ‘Consumer Culture’ & ‘Conspicuous Consumption’1) Democratize access to ‘luxury items’2) ‘Use Value’+ Art = desire thru advertising, window dressing, branding3) Public/Private Sphere or ‘Gendered Objects’ = eg auto, kitchen

Page 9: Class

3. Lecture: Week 3 Recap ‘Impact of Technology’

Industrial Revolution creates new production methods & material culture1) Plastics: bakelite, linoleum2) Metals: steel, aluminum, chrome3) Textiles: rayon, nylon4) Energy: electricity, gas, steam

Page 10: Class

3. Lecture: Week 4 ‘Designer for Industry’

Design defined by marketplace demands1) Product differentiation reflects public taste, objects, services2) 1914 involve many creatives: architects, engineers, decorative artisans, fine artists3) Become ‘commercial artists’

Page 11: Class

‘Art & Industry’ Consumer culture develop :1) ‘Cultural Capital’ linked w modern in art & architecture2) Identity thru consumption ie level of taste & social standing3) Desire personalization of mass produced & anonymous product

a) Restore individualism

Page 12: Class

‘Art & Industry’ Commercial Artists develop & interject beauty on utilitarian artifacts:1) Shift from craft to industrial production2) 1st hire outsiders

a) Fine artists – Doulton b) Styling Engineers- Horseless

carriagec) Artisans for metals- Hooverd) Architects- exteriors- Chanel

Page 13: Class

‘Art & Industry’ a) Fine artists – Doulton

Page 14: Class

Engineer Henry Beck1st London Underground Map

http://daithaic.blogspot.com/2009/01/real-tube-map-goes-on-net.html

http://www.guardian.co.uk/artanddesign/2009/nov/26/london-tube-map-design

Page 15: Class

2D – J Walter Thompsona) Advertising between artists & manufacturersb) Use craft of engraving &

lithography

Page 16: Class

Packaginga) Unfamiliar commodities -

popular productsb) Ad hoc: Campbell soup= Cornell

sports

http://6thfloor.blogs.nytimes.com/2011/05/09/who-made-that-campbells-soup-label/

Page 17: Class

Gendered worka) Women= embroidery, jewelry,

enamel, ceramics, textile,fashion, illustration, interior design w historical &

lean towards modern; ahistorical

Page 18: Class

Gendered workb) Men= architecture, furniture w modern aesthetic- Marcel Breuer

Page 19: Class

‘Consultant Designer’

1) High level of specialist skill needed in visualizing & conceptualizing2) Commercial pragmatists addressing irrational consumer desire3) Fill gap between producing & consuming4) Create aura of ‘added value’ w celebrity designers attached to manufactured artifacts 5) Consumers seek upward emulation

Page 20: Class

Architect Peter Behrens branding for AEGa) 1st to create corporate ID

Page 21: Class

Architect Peter Behrens branding for AEGb) Private & Public spheres

Page 22: Class

Fashion Coco Chanelhttp://www.youtube.com/watch?v=4LC5VbEJm6I&feature=related

Page 23: Class

Class4. Break5. Reading Response Discussion6. Group Meetings


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