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May 9, 2015 CLASS PRESENTATION 10 Chief Food Officers

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May 9, 2015

CLASS PRESENTATION 10

Chief Food

Officers

Agenda

Position Description 2

Organizational Chart1

Process Work-Flow3

Financial Plan4

Organizational Chart

CEO

Managing Director

Head of Marketing

Marketing Assistant

Head of Sales

Sales Assistant

Head of Operation

s

Operations

Manager

IT Manager

IT Developer

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

Position Description

Position Chief Executive Officer

Main Goals Sustainable Business Growth; Maximum control over the different business branches

Strategic Tasks

Define corporate strategy and goals; Foresee strategic markets and partnerships

Tactical Tasks

Provide leadership to the corporation; Internal management; represent the company with outside parties

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

Position Description

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| REVENUES

Position Head of Marketing

Main Goals

Increase Marketing Tools traffic; Create Brand Equity; Attract new customers and partners; Retain customers and partners

Strategic Tasks

Identify the best marketing channels to communicate with new/current customers and partners.

Tactical Tasks

Implement the marketing strategy and measure the results to find out the efficiency of the channels used.

Position DescriptionPosition Head of Sales

Main Goals Increase Sales at positive growth rate in accordance to the company’s goals

Strategic Tasks Develops and executes sales programs to achieve stated objectives; analyzes sales programs and adjusts strategy and tactics to increase effectiveness; reviews analysis of sales surveys on current and new product concepts in order to recommend future sales

Tactical Tasks Supervise divisional sales staff and coaches marketing department; undertakes market research, including input from sales force, customers and partners, to define market needs and drive the service development strategy.

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

Position Description

Position Head of Operations

Main Goals Increase quality control of the process and partners data base; Increase customers and partners satisfaction;

Strategic Tasks

Create and update the specific policies and plans of the business; Together with sales, build strong potential customer and partner data base.

Tactical Tasks Supervise the processes with help of external consultants and audits; Customer Satisfaction Survey after each delivery; Updated Data base with potential partners

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

Position Description

Position IT Manager

Main Goals Attract new customers and partners by increasing website traffic.

Strategic Tasks

Develop SEO strategy; attractive design and user-friendly website.

Tactical Tasks Constantly measure the efficiency of the strategies applied at the acquisition of new customers and partners.

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

Process Work-FlowC

usto

mer

Fre

elan

cer

(Del

iver

y)R

esta

ura

nt

(Par

tne

r)

Get to the website

Open the app

Enter via Facebook

Enter via E-mail

Enter via Facebook

Enter via E-mail

Browse offers

Choose Type of Food; Prices;

Location

Choose Restaurant

Choose Meal

Select Payment

type

Credit Card

Cash

Confirm Order

Submit Application

Form

Receive a confirmation e-mail

Interview with Managing Director

YNS Freelancers Data Base

Leave the recruitment

Receive the order

Receive the proposal

Sign the contract and pay fees

End of the proposal

YND Restaurants Data BaseYes?

No?

Accepted?

Not accepted?

Start cooking the meal

Order cancelled

Meal Ready

No?

Yes?3-5min

10-15min

Receive delivery

confirmation

Receive YND Meal

One freelancer accept Delivery

Request

Drive to the restaurant

Pick the Meal Deliver the meal

10-15min

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

Financial Plan

ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

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