April 20, 2015

CLASS PRESENTATION 7

Chief Food

Officers

Agenda

Landing Pages Results 2

Survey Results 1

Free Marketing Channels 3

Next steps 4

First Insights From The Survey

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

[61%] of the

respondents would

order at least once

a month

Medium food

quality would be

preferred by

[78%]

[29%] of the

respondents find

the idea excellent

and waited for it

[63%] would

prefer to order

online for special

occasions

[77%] of the

respondents would

rather use it at

home

[34%] would

rather use it at

their workplace or

university

N=109

Landing Pages: Overview

Subscribe Now Order Now

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

Landing Pages: Results

Conversion rate  

Total visitors  

Total conversions  

Conversion rate  

Total visitors  

Total conversions  

25

12%

3

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

134

14,9%

20

Free Marketing Channels

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

Blog  

Website  (Prototype)  

Social  Media:  Facebook,  Instagram,  Youtube  

CommmuniAes  (Start-­‐up  communiAes  on  FB)    

PR  (Online  blogs  about  start-­‐ups  and  food)  

Email  markeAng  (aGer  landing  page  data  base  collecAon)  

Next Steps

Contact  Resto-­‐in  (share  experience,  logisAcs  process)  

Interview  10  more  restaurants  

Channels  implementaAon  

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

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