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Classic Customer Churn Model Using SAS EG & EM SUNZ September 2016

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Page 1: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

Classic Customer Churn Model Using SAS EG & EM

SUNZ September 2016

Page 2: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

Early Detection? Triggers?

Page 3: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

Page 4: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

The Business Requirements

The Analytical Challenges

Page 5: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

SAS Tools

Page 6: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

SAS EG – PROC SQL

Page 7: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

SAS EG to EM

Page 8: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

SAS EM - Sampling

Page 9: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

SAS EM - Transformation

Page 10: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

SAS EM - Model

Page 11: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

SAS EM Results

Page 12: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

Summary

EG: Database access SQL code friendly Data manipulation No data transfer between EG and EM Repeatable

EM Data updates Sampling Transformation/scaling/standardization Imputation Multiple-models – Logistic, Survival, Random Forest, SVM, Neural Network and etc. Control over model – Top Down Interpretable results – Actionable insights! Scored current customer to generate target List Repeatable

Page 13: Classic Customer Churn Model Using SAS EG & EM Groups...BUSINESS CAMPAIGN File Edit View Actions Options Window Help Data Sources CHURN Test SCORE Diagrams THE TO THE TO Decisions

Any Questions

Please Contact:JieFu Yu

Team Lead

CVM Analytics & Data Strategy

[email protected]

www.linkedin.com/in/jiefuyu

Thank You!

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