Classical Model of Decision Making

Prepared by-SHASHANK GUPTA

12LEB103GE6519ZHCET (AMU)

Prepared by- Shashank Gupta 2

What is Classical Model...???

...and ends up with a decision that best serves the organization.

Eliminate uncertainty. Evaluate everything rationally and logically..

Obtain complete and perfect information.

When faced with a decision making situation, managers should...

Case Study On

For The DECION MAKING

In Expansion Of Business

Brief IntroductionJuly 9, 1918-”The Behar Journals Limited’’1919- English newspaper , Searchlight1947- Hindi Daily Pradeep (1986-

Termination)Hindustan Media Ventures Ltd –Nov17,1987Print media, electronic media1986- Hindustan Times (English) Hindustan (Hindi)

Under Hindustan Times Limited (Patna)Task- Expansion of Business

Step 2

Obtain complete and perfect information.

When faced with a decision making situation, managers should...

How important it is..!!

Competitors in Market

How tough the competition is...

Prepared by- Shashank Gupta 9

Step 3

Eliminate uncertainty. Evaluate everything rationally and logically..

Obtain complete and perfect information.

When faced with a decision making situation, managers should...

Audience to Target..!!!Distinguishing Different readers

State by stateHindi readers-

mostly in North IndiaCapture more audience gradually

Eliminating start up from South India

How to Target Them...??By Attacking city by cityFocusing a city first, captive it and move

on for expansionBreaking the current readers and attract themProviding GiftsProviding lucky drawsPromotions etc. etc. Creating thrill, excitement so that

audience become a part of it.In short, Increasing Greediness towards

them

Evaluation..!!Setup, Promotion, gifting etc all involves money..

How much time will it take to give back..?

More than 2 years drop Less than 2 years retain

Do the available funds or loans be get back from the decision which we are going to make?

If NO- drop the decision If YES-continueSo the company has that much fund to invest..?

If NO- Find the way for loans, avail money then continue If YES- continue

Prepared by- Shashank Gupta 13

Step 4

...and ends up with a decision that best serves the organization.

Eliminate uncertainty. Evaluate everything rationally and logically..

Obtain complete and perfect information.

When faced with a decision making situation, managers should...

Finally the decision..!!Recruited groups of people for

promotionDoor to door promotion.Gifts for everyone who subscribe their

newspaperCut down the cost drastically

(previous available newspaper cost- 3.50/-Hindustan newspaper cost- 2.00/-)

Lucky draw, chance to win a trip and many more decision were taken

Result and Conclusion