MARKET STRUCTURES

Classifying Markets

How many buyers and suppliers are there? How large are they? Does either have any influence over price? How much competition exists between

firms? What kind of product is involved-is

everyone trading the exact same product, or are they simply similar?

Is it easy or difficult for new firms to enter the market?

What is a Market Structure? Market Structure-the nature and

degree of competition among firms operating in the same industry. More simply put, market structures are

the ways in which the market places for specific products are grouped together.

Economists have divided this into four groups: perfect competition, monopolistic competition, oligopoly, and monopoly.

Each of you will create a spectrum of the different types market structures that exist in our economy. Pure Competition Monopolistic Competition Oligopoly Monopoly

What is a spectrum?

Underneath each of the market Structures you will need to give me information of each structure.

Pure Competition

Monopolistic Competition Oligopol

yMonopoly

What information will you need? Explain the market Structure What are the market structures

characteristics? Profit Maximization (how do each of these

structures find the ways to maximize profits when they produce the product?)

5 examples on your own Extra information: most of these

structures have unique information that I want you to place on your assignment.

Which Structure(s)?

Use your diagram to read about and examine the 4 different types of market structures.

Tell me which structures apply to which of the characteristics. (some have multiple answers)

Chapter 7.2

Use the Guided Reading page provided to work your way through chapter 7 section 2. Answer all appropriate questions with as much information as possible.

Market Failures

When one of the following conditions are significantly altered it creates a market failure: Adequate competition must exist in all

markets Buyers and sellers must be reasonably well-

informed about conditions and opportunities in these markets

Resources must be free to move from one industry to another

Prices must reasonably reflect the costs of production.

Inadequate Competition

Consequences of no competition Not using our resources efficiently Higher prices and less output Ability to influence politics by

threatening to leave a particular state

Inadequate Information

Some information needs to find its way to the consumers but is very difficult to obtain; this creates a market failure.

What experience from your life do you feel like you received inadequate information in the purchase of a product? (1)

Resource Immobility

Resources must be flexible in order to create an efficient economy; this includes the labor force.

Why must we as a labor force be “flexible” when we are obtaining work? (2)

Externalities

Basically, this is a fancy word for side effects on a third party.

Can be good (positive) or bad (negative)…

Examples of Externalities: Positive or Negative?????(3) A new factory opens up on 620; there are a lot

of smoke stacks coming out of the factory; The government implements new grants to

help more people move on to a higher education.

The major Ford cars development center opens in the south Austin area.

A brand new highway going from downtown through Lakeway is developed.

A new neighbor moves in next door and seems to enjoy playing music exceptionally loud.

Public Goods

Products that are collectively consumed by everyone, and whose use by one individual does not diminish the satisfaction or value available to others.

What are some public goods that we experience pretty much on a daily basis?(4)

Public goods illustrates that while the market is very successful in satisfying individual wants and needs, it may fail to satisfy them on a collective basis.

Write down in your own words what you believe the role of the government should be in society. Think about this locally, state-wide, and federally.(5)

The Role of the Government Encourage Competition Regulate monopolies To take over certain activities which

are better run by the government; Makes estimates to carry out social

and legal obligations;

Trusts

A legally formed combination of corporations or companies; was done to take power over a market, basically creating a monopoly.

Government created antitrust legislation in order to prevent the market failure of “inadequate competition.”

Antitrust Legislation

Sherman Antitrust Act (1890) first law against monopolies which sought to protect trade and commerce.

Clayton Antitrust Act (1914) outlawed price discrimination (charging different prices to different customers)

Federal Trade Commission Act (1914) right to cease and desist orders (requires a company to stop an unfair business practice that reduces or limits competition among firms)

Robinson-Patman Act(1936) Strengthen the Clayton Act, especially price discrimination.

Government Regulation

When the government knows something to be necessary and instead of shutting the business down, they have many rules to follow.

Goal of regulation is to set the same level of price and service that would exist under competition.

Public Disclosure

The requirement that businesses reveal information to the public.

The purpose is to provide the market with enough data to prevent market failure due to “inadequate information.”

Examples: Food and Drug Administration and the Federal Deposit Insurance Corporation (FDIC).

The Internet and its Effects on Disclosure How has the internet become such a

huge part in the disclosure of information to the public? Think about cost, availability, etc.(6)

Review: Chapter 7

Each group will start out at a specific topic: without using notes or the textbook (based off what you remember), you need to brain storm with your group to come up with one good piece of information to write out clearly on the paper. We will rotate between topics and each group will be required to add one good fact about the topic to the page.

Topics

Perfect Competition Monopolistic Competition Oligopoly Monopoly Market Failure: inadequate competition Market Failure: inadequate information Market Failure: Resource immobility Market Failure: Externalities Public Goods Government Regulation (legislation, etc.) Public Disclosure