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Contact Details

claudiagriffin.tumblr.com

hello@claudiagriffin.com+44 (0) 798 8487 944

EducationBA (Hons) Graphic Design 3rd Year

Level 05 - 2:1 Level 04 - 2:1

Leeds College of Art 2010-2013

F d ti Di l i A t & D i

Skills SummaryI am currently a third year graphic

design student, at Leeds College of Art,working on my final major project.

My design practice has a focus on

image design, working with type and

image, hand drawn or digital illustration

and pattern design. My work is

predominately produced for print and

so the final presentation of a piece,

including the use of print finishes, is

i t t t f d i Th

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F d ti Di l i A t & D i i t t t f d i Th

For my response to the YCN Marks and Spencers Perfect Picnic brief, I created Alice

in Wonderland inspired picnic packaging, aimed at a family audience.

The Mad Tea Party featured memorable quot es from the story, inspired illustrations

and a menu taken from foods eaten in the bo ok, complete with a hand-rendered

font I designed to suit the theme. The products included in the picnic box were: drinkme bottles; eat me cake; Queens tarts; marmalade and a mini booklet.

M&SProduct & Packaging

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These are examples of the methods of promotion that were created for the YCN

Peacocks brief, where I worked in collaboration with another Graphic Designer. We

focused on celebrating the Pearl Lowe for Peacocks range, and combined this with the

re-launch of the brand, after their fall in to administration. We added a sophisticated

tone of voice to suit the fashion conscious young female target audience.

A website, blog, newsletter, clothing labels, advertisements and an invitation for a re-

launch party were created, for which we received a commendation award.

PeacocksRetail & Promotio n 2012 Commendation Winner

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I have created a range of contemporary card designs, with a focus on hand drawn

typography, for the UK Greetings competition. The cards are fun, playful, and unique,

to set the cards apart from the competitors cards, and appeal to a young female

target audience.

The range has been extended so that the designs are suitable for a number of relevantproducts, including postcards, badges and a gift wrapping range. Each product contains

a mixture of hand applied glitter and foil finish, in red and gold colours.

UK GreetingsProduct & Packaging

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The stationery products, with the theme of the internet, will make the customer

consider life before it, while at the same time, celebrating its existence. The products

could be sold in the National Media Museum gift shop, to co-incide with their Life

Online exhibition.

I have created icons of internet actions, as well as items of technology that use theinternet. The theme of the designs is subtle humour, as each product contains a pun,

where a new meaning is given to an action or object relating to the internet.

StationeryProduct Design

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I have created a re-brand for the existing Manchester Craft and Design centre, and

applied this branding to a range of printed media to show both how the branding

works as business stationery but also to show how the branding can work to help

promote the centre.

The use of textures is a key theme in the promotional designs. Each texture featuredrepresents a different craft that the designers specialise in. A sophisticated tone of

voice used throughout represents the quality of work sold at the centre.

Craft & DesignBranding & Ident ity