The Claydon Court Story

Richard ParkerNeutral Territory

Making the Market in Low Carbon Commercial Property

For the notes on each slide click the notes tab to view

Where From?

Spend! Spend! Spend!

1998 – 2012

Cold and costly…

Purchased in 1998.

Converted farm buildings.

Cold & very drafty. Originally Strident only.

• Suffolk CC funded and delivered by Green

Light Trust during 2010-2012

• Joined as Strident (Gold) but largely

property driven

• Delivered by Julian Pennington & SEH

Walls …

Remove cladding. Install Trisotherm 20. Put cladding back again.

… Windows …

All single panes replaced with double glazed

units

… Ceilings …

Insulation on suspended ceilings.Trisotherm & plasterboard on angled.

…Heat Pumps …

Biggest cost All units replaced

Able to cool and heat

But not good at extremes …

… and Lighting

£3k grant via Low Carbon Champions

All fluorescent tubes converted to LED

Costs

EPC rating from ‘G’ to ‘B’Energy saving 72%

Energy saving £4k paCarbon saving 25 tons pa

Intangibles?

Heat pumps £40k External insulation £20k Internal insulation £10k

Window units £4kLED Lighting £6K

Total = £80k

A lot of disruption!

Benefits

Where Now?

Measure. Reduce. Balance.

2013 – 2015

Gap in the

market?

Involved in LCC

evaluation research.

Landlords just not interested.

Launched the brand …

Building

the brand …

FUN!

Building

the brand … Gamification!

Our next carbon audit tool

must be an addictive, mobile app GAME

… versus …

Building

the brand … Greencoats!

Bright young people acting as volunteer online

agents to build peer-review community (Lo! Di! Lo!)

Building the brand:

Transparency

We add between 7% & 10%

‘Green Project’ surcharge.

Recoups approx. £5k pa depending on occupancy

1. Measure2. Reduce 3. Balance

Building the brand:

Model

Measure: Difficult in an old property

Reduce: Renewable energy

Reduce: Clever planting

Use plants for solar shadingGreen Eye Garden Design specialists.

Need …

… want!

Balance: World Land TrustExplicitly charge tenants for Carbon Balancing.

Model extended to all NEW tenants’ business - not just property.

Where Next?

Demand + Supply = Market

2015 – 2017

120 down

28,505 to go

How do we

Scale it Up?

By finding what

works for whom

and in what

circumstances ...

… in a purely

commercial

property context

Creating

DemandWho?

Suffolk SMEs

Why?

Carbon neutral / balanced

Great place to work (H&W)

Low cost / low risk

How?

Low Carbon Champions

Suffolk Carbon Charter

Green Building Network

Visit:

www.lowcarbonchampions.org

Building

SupplyWho?

Landlords

Developers

What?

Franchise income

Consultancy fees

Why?

Premium rent

Waiting list

Where?

Eastern England

Visit:

www.claydoncourt.co.uk

Making a

MarketWho?

Buyers & Sellers

What?

Agency site

Directory site

How?

Crowd funding

Where?

National

Visit:

www.neutralterritory.com

Is there a

Business Case for Green Building?

Yes

• Low costs

• Higher productivity

• Reduced risk

• Employee wellbeing

• Improved image

Read

Business Case for Green Building WGBC

ReferencesWeb Sites

• Business Critical www.bizcritical.org

• Claydon Court www.claydoncourt.co.uk

• Green Shoots Learning www.greenshootslearning.com

• Low Carbon Champions www.lowcarbonchampions.org

• Neutral Territory www.neutralterritory.com

• Strident Technology Group www.strident.co.uk

• Suffolk Green Buildings Network www.greensuffolk.org/sgbn/

Papers

• Parker, R (2013) Low Carbon Champions – An Alternative Review

• Parker, R (2014) 120 down. 28,505 to go. Reducing Suffolk SME carbon emissions

through Low Carbon Champions CIC.

• Parker, R (2013) Green Buildings – Who Benefits?

• World Green Building Council (2013) Business Case for Green Building

Any Questions?

Thank You.