Clayton Makepeace’s

Online Profit Multiplier Coaching Program

Instructional Session #1n How I structure huge “win-win” deals with clientsn What you’ll need to get startedn How to plan a highly effective campaign for YOUR company or productn How to write a script that will have prospects begging to order

Online Profit Multiplier Campaign StrategyInvitations to Event Registration Page

Event Sales or Action Page

Non-Registrant Invitations

to Video of Event

PPC and Paid Invitations to

Video of Event

Online Profit Multiplier ...1. Produces enormous response for event2. Establishes spokesperson as prospects’ champion3. Eliminates the drumbeat of daily promotions4. Extends average customer lifetime and value5. Produces high response rates6. Never gets old7. Can be used to sell products or services or to qualify leads

Win-Win Deals:The Object of The Game

1. To test the effectiveness of event-based web campaigns2. To gain experience with campaign marketing and events3. To create the basis for a long-term relationship

Win-Win Deals:Partnering is The Key!

Business Owner Provides:

n Talent for the eventn Prospect/customer listn Website with shopping cartn The product and deliveryn Payment of online hosting charges

Copywriter/Consultant Provides:

n Promotional strategyn Copy for e-mail invitesn Copy for scriptn Copy for sales pagen Copy for follow-up e-mails

Compensation StrategyThree Simple Formulas:

GR – HC = NR

NR x CR = CC

NR – CC = NP

GR – HC = NR

Gross Revenue: Total sales revenues generated by the campaign

MINUS

Hard Costs: Event hosting, product, S&H, etc.

EQUALS

Net Revenue

NR x CR = CC

Net RevenueMINUS

Consultant CommissionDollars paid to

consultant

EQUALS

Business Owner’s Net Profit

NR - CC = NP

Net RevenueTIMES

Commission Rate:Percent of net revenue

paid to consultant

EQUALS

Consultant Commission

EXAMPLE:

List Size: 100,000Attendees: 15,000 (10%)Sales 1,500 (10%)Average Order: $500Gross Revenue: $750,000Hard Costs: - $250,000Net Revenue: $500,000Consultant Commission: $50,000Net Profit: $450,000

Advantage to Business Owner

1. Fast start-up2. Lower cost & risk3. Better response4. More money Advantage to Consultant

1. Attracts new clients2. Zero cash investment3. Great money FAST4. Relationship equals income stream

Consultants:

Use OPM to Build Your Business1. Pick your niche2. List the players3. Study the leaders4. Make them an offer

What You’ll Need to Get Started1. A computer2. A web host, website, shopping cart, merchant account and autoresponder service3. PowerPoint Software4. A video camera5. An event host

Each Campaign Consists of Three Phases ...

Invitation Phase(Five to Seven Days)

Event Day

Post-Event(Seven to 14 Days)The Event Anchors

the Entire Campaign

Your Event Driver:The Reason Why your prospects will

not want to miss your event – the BENEFITS they’ll receive for attending

The Crucial Questions:“What are My Prospects Dying to Know RIGHT NOW?”

-OR-“What Kind of ‘Happening’ Would Be Impossible for My Prospects to Ignore?”

-AND-“What Kind of Special Freebie Could I Give Away During the Event to Increase Attendance?”

-AND ESPECIALLY-“How Can I Create an Event That Leaves My Prospects Champing At the Bit to Act NOW?”

Event Driver: Your Prospects Will Feel Compelled to Attend Because You Will ...

Ease a fearEliminate a frustrationSolve a problemSatisfy a desireSatisfy a curiosityFulfill a need

Speaking of Needs ...Meet Abraham Maslow

Most Compelling Fears, Frustrations, Problems, Desires and Needs Include ...

Personal SafetyJob SecurityFinancial Security/IndependenceHealthRomance & SexMarriage & RelationshipsSuccessful ParentingSocial Status/RespectSuccess With a Hobby

Rules of the RoadThe Event Driver Must ...1. Be Salient and/or Present2. Connect to the Action Device3. Render Attendees More Likely to Act at the End of the Event

Your Event Theme:The Reason Why

you’ve chosen to host an event

NewsNews of the StoreHow-ToPursue a PassionEntertainment/Star Contact

Event Formats1. Teleconference2. Webinar3. Webcast4. Q&A5. Infomercial

Typical Script Outline:1. Establish Spokesperson’s Credentials2. Dimensionalize the Problem3. Identify the Enemy4. Empathize5. Paint a Word Picture

Typical Script Outline:6. Present Actionable Information or Content7. Present the “Ultimate Solution”8. Call to Action9. Present “the Horrifying Alternative”10. Final Call to Action

REMEMBER:

1. There’s No Time Limit; But Shorter is Better.2. Dialogue – NOT Monologue3. It’s All About the Content – NOT Production Value4. Add Controversy & Surprises

REMEMBER:

5. Substantiate Facts and ALL Claims6. Ratio of Valuable Content to Call to Action: Five to One7. Your Mission is to Make the Purchase Inevitable – NOT to Close the Sale8. Add Scarcity9. KISS the first time around!

Action Items:1. EVENT DRIVERS: Identify the kind of information or experience that will compel prospects to attend2. EVENT THEME: Identify the rational you’ll use to explain why you’re doing your event3. EVENT FORMAT: Identify the type of event that will best enable you to deliver your content in the most impactful way

4 BASIC NEEDS: Identify the hardware and software you’ll need for the Event Format you’re planning5. EVENT FREEBIE: Identify the extra free gift prospects will receive for attending6. BEGIN WRITING YOUR SCRIPT7. GET READY FOR SATURDAY!

Questions?