CLAYTON PYNE

PartnershipProposal 2012

CLAYTON PYNE

Clayton Pyne has a driving history that reads like an Australian motorsport honor board. He’s graduated from the same motorsport crop that has produced household names like Indy Racing League star and Penske driver Ryan Briscoe and Team Vodafone V8 Super-car pilot Jamie Whincup.

In 2011, now located in New York City as a Global Leader for IBM, Clayton Pyne is back.

Clayton has been handpicked by two-time V8 Supercar champion and current NASCAR Sprint Cup Series racer Marcos Ambrose to drive for his Marcos Ambrose Motorsport (MAM) team in the 2012 UARA Late Model Stock Car Series. Marcos setup MAM in 2011 to assist young up and coming Australian drivers through the North American stock car ranks.

Marcos’ personal guidance and counsel along with the team’s linkage to the Richard Petty Motorsport operation, provides Clayton a direct path to the pinnacle division of motorsport worldwide: NASCAR.

Ambrose Supports One of Australia’s Finest Motorsport Pedigrees Return to the Track

NAME : Clayton Pyne AGE : 29From : Cessnock , AustrailiaCurrently : New York City, NY USA

A highly experienced race driver with wins across a diverse set of racing categories including Go-karting, Formula Ford, Super Touring Cars, V8 Supercar and Dirt Late Models/Super Sedans.

1992-1998 KartingStarted karting at age in 1991, developing into one of Australia’s top karters racing in Europe for the famed Tony Kart factory team.

1999 Dirt SpeedwayCampaigned Midget for Smith and Woods racing and Super Sedan (Dirt Late Model) for Pyne’s family-owned operation.

2000-2004 Formula Ford and Super Touring CarsDrove for family team in New South Wales Formula Ford Champion-ship. Campaigned BMW Super Touring Car. Raced in selected rounds of National Formula Ford Championship.

2006-2007 V8 Supercar Drove for family team in selected rounds of Fujitsu V8 Supercar Series.

2009-2010 Dirt Super Sedan (Late Model)Ran the National Super Sedan in selected local shows

THE OPPORTUNITY

Clayton Pyne racing in the 2012 UARA-STARS series offers a comprehensive suite of marketing tools. Through Clayton’s collaboration with Marcos Ambrose Motorsport, advice from Ambrose will be providing Clayton mentor-

ship and introduction to industry connections. For corporate partners of Clayton Pyne this relationship also provides sponsors participation in Marcos Ambrose’s marketing and public relation efforts.

...Clayton Pyne’s journey to NASCAR

It’s not just a sponsorship

MARCOSAMBROSE

Creator and mentor of the driver development program, Marcos is the Australian born driver of the #9 Stanley Ford Fusion for Richard Petty Motorsports. He is the winner of the 2011 Sprint Cup Race at Watkin’s Glen International, has

recorded 4 Nationwide Series race wins and is a two-time V8 Supercar Champion. (www.marcosambrose.com)

THE CONNECTION

Marcos uses his own web outlets to promote the Marcos Ambrose Motorsport program, it’s drivers and partners. This linkage to him is critical.

- A high-profile, on-the-rise personality in both domestic and international racing

- Marcos Ambrose provides a strong halo effect for brands.

Marcos garners solid and growing media publicity and an international fan base.

...a critical linkage

With the increase in popularity of auto racing in the upper ranks of NASCAR, Late Model racing and UARA-STARS is an affordable option that helps drivers compete and fine-tune their driving skills to make the leap to

the next level while providing a place to gain the experience of traveling in a touring series.

The United Auto Racing Association (UARA) was formed in 2001. The season consists of sixteen, 150 lap short-track events in North Carolina, South Carolina, Virginia and Tennessee.

ABOUT THE SERIES

The UARA runs a Late Model Stock car weighting 3100 pounds with a V-8 engine that produces about 500hp. The frames and bodies relate to the premier stock racing series that is so popular today. (www.uara-stars.com)

RACINGEVERYTHING ELSE IS JUST A GAME

BEST SPORT IN BRAND LOYALTYRACE FANS ARE 3 TIMES AS LIKELY AS NON-FANS TO TRY AND PURCHASE PARTNER PRODUCTS AND SERVICES

ICONIC BRAND ASSOCIATION

NUMBERSTHATMATTER

WWW.SPEEDCAFE.COM1 MILLION + VISITS PER MONTH

MAM COMBINED SOCIAL REACH400,000 + PER WEEK

MARCOS AMBROSE CONNECTION(US FIGURES ONLY)

2011 WEB FIGURES5.4 BILLION ACROSS 1,4OO OUTLETS

2011 TELEVISION FIGURES671 MILLION ON 374 NEWS OUTLETS

Our media partner is an international motorsports website, www.speedcafe.com, which highlights Marcos Ambrose Motorsport news and driver information to it’s

viewers. Visits to this site exceed 1 million per month.

- Promotion of race events and team performance through established

key contacts at the tracks and in international media outlets

- Australian PR agency to push press information on a national level.

INTERNATIONAL MEDIA PARTNERS

BRANDING- High impact signage – up to 80x larger than other mainstream sports - Television viewers- Spectators- Residual branding with team posters and merchandise

SALES, PROMOTION, and BUISNESS DEVELOPMENT- Sales & partnering opportunities with peer team category sponsors - Client prospective client hosting in corporate hospitality suites- Motor racing continually proves to be a door opener- Sales force motivator- Link with advertising- Genuine “money can’t buy” promotional tools such as pit tours - Linked to corporate hospitality- Driver & or race car appearances- In-store displays- Company functions

CROSS PROMOTIONS and CALL TO ACTION- Link with existing suppliers and/or marketing to reduce cost and/or increase benefits- Strengthen relationships with suppliers, clients, staff- Increase economies of scale of sales force and marketing- Turn livery into a sales tool (case studies have proven this an effective tool: see right)- Drive sales and leads by using livery as dynamic call to action as well as branding- Align and link with marketing campaigns- Messages limited only by the imagination!

KEY POINTS OF SUCCESSFUL SPONSORSHIP

The cars provide significant exposure opportunities at track and online with 17 spaces available for branding on each. The prominent feature of

the Marcos Ambrose, Richard Petty Motorsports and Stanley names makes our fleet stand out from the crowd of competitors.

The cars provide significant exposure opportunities at track and online with 17 spaces available for branding on each. The prominent feature of

the Marcos Ambrose, Richard Petty Motorsports and Stanley names makes our fleet stand out from the crowd of competitors.

THE MACHINEIt all starts with...

THE BRAND ANATOMY OF A MARCOS AMBROSE MOTORSPORT CAR

Many branding options are availible to interested sponsorships and may include:

- Brand Positioning on relative key positions

Rear Bumper TV PanelB-Post Front Quater PanelRocker Panel Lower Quarter PanelNose C-PostD-SpaceTire SponsorDeck Lid

LOWER REARQUARTER PANEL

C-POST

ROCKER PANEL FRONT QUARTER PANEL

TV PANELUPPER REAR QUARTER PANEL

THE BRAND ANATOMY OF A MARCOS AMBROSE MOTORSPORT FIRESUIT

xxxx

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GLOBAL MEDIA CONNECTION ALLOWS SPONSORS TO REACH SPECIFIC INTEREST GROUPS THROUGH MARKETING, INTERACTION, AND BRAND ASSOCIATION

PR - MEDIA - ENDORSEMENT

- Link with trade/industry publications

- Leverage editorial support from advertisers

- Use to launch products and services

- Communicate directly to target markets

- Royalty free use of driver, race car and imagery

- Implied endorsement from the premier racing category in the US

- Implied endorsement from a sport that is seen as cutting edge,

fast, dynamic, strong

- Use in mainstream advertising including; radio ad voice-overs,

in-store displays & sales material,

invitations, sales flyers, company profiles

- Motivational speaking by driver

CLAYTON PYNE RECEIVES AND PERSONAL SPONSOR BENEFITS FROM:

- Full use of Marcos Ambrose Motorsport (MAM) marks - Marketing page on MAM (and Clayton Pyne) website - Full inclusion in MAM (and Clayton Pyne) social media channels: Facebook (+12,000 likes), Twitter (+28,000 followers), YouTube, and Flickr - Full marketing, media and PR support from Clayton Pyne - 2 VIP tickets to a 2012 NASCAR Sprint Cup Series race. As a guest of Marcos Ambrose for the weekend, you will access all areas including: pit garage, pit lane, pre-race show, pit area and team radio communication

CLAYTON PYNE RACING

- Business development and networking opportunities with other partners and affiliates - 2 driver appearances by Clayton Pyne - 4 VIP tickets to a 2012 UARA Series race. As a guest of Clayton Pyne for the weekend, you will access all areas including: pit garage, pit lane, pit booth and team radio communication.

BRANDING

- Brand positioning on both sides of car sponsor area - Prominent branding on driver apparel and team uniforms - 500 fully branded team posters - 2x framed picture of race car

2012 NAMING RIGHTS SPONSORSHIP

FOR MORE INFORMATION ON THIS DRIVER PLEASE VISIT

WWW.CLAYTONPYNE.COM

OR

FOR CONTACT AND INQUIRIES

EMAIL : CLAYTON.PYNE@GMAIL.COM

PHONE : 917-769-2414

@CLAYTONPYNE CLAYTONPYNERACING