clean cute pet care-biz plan
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PET Care PresentationTRANSCRIPT
W O R L D ’ S F I R S T P E T C A R E C O M P A N Y D O O R - D E L I V E R I N G A L L P R O D U C T S & S E R V I C E S
Base Location & Control Center
Greater Noida, Delhi NCR, India
All India Toll Free: 1800-200-6020
Promoter’s Mobile: +91-9910013253
Our Offerings
CORE SERVICES: • Dog bath & Grooming Van • Pet Guest House (Pick n drop facility)
OTHER SERVICES: • Dog walking (Very professional & reliable) • Dog training (Behavior and obedience) • Pet food, Treat and Snacks
IN PIPELINE: • Pet Sale and Adoption • Pet Transportation & Relocation • Pet Veterinary • Pet Accessories • Pet Portfolio
CORE SERVICES (since Nov.2013)
Dog bath & Grooming Van
Pet Guest House Pick n drop facility
Dog walking Very professional & reliable
OTHER SERVICES (in home delivery model since Jan.2014)
Pet food, Treat and Snacks
Dog training Behavior and
obedience
IN PIPELINE Pet Sale and Adoption
Pet Accessories
Pet Transportation & Relocation
Pet Portfolio
Pet Veterinary
Nishant Kumar Gupta Founder Promoter and Sole Proprietor B.E.(Computer Science), Six Sigma Black Belt, Lean & LSS Professional, Certified Implementer ISO 9001 & ISO 27001 Possesses a rich and diverse experience of 15 years in entrepreneurship, consultancy and private sector service at top-management level; business planner, strategist and a sound administrator with a firm understanding of business processes; keen observer of animal behavior and dog psychology; self motivated proactive leader with commitment towards cause
Current Roles & Responsibilities: • Marketing & Business Development • Human Resource Development • Client/Customer Relationship Management • Pet Behavioral Trainer • Pet Health & Nutrition Counselor
Sole-proprietor managed business adequate for current scope of work
Management Team
Pain before “CLEAN CUTE”…
Gain after “CLEAN CUTE”…
Concerned Pet Owners Loyal and Discount Customers
eagerly seek professional pet care PAIN: • Struggling with time and effort • Price & Quality conscious • Need variety and range
Careless Pet Owners Need-based & Wandering Customers
rarely avail professional pet care, complacent about care at home
PAIN: • Bothered by hassles & cost burden • Low awareness and lack of interest
Prospective Pet Owners Pet lovers either constrained or not sure
about the feasibility of keeping a pet PAIN: • Fear of hassles in pet parenting • Fear of resentment from family & friends • Lack of proper guidance and advice
• Mobile Pet Care saves time, effort and money • Pet Care with compassion highly appreciated • Quality services at modest rates • Genuine advice and counseling • Full transparency in services • All products & services under one roof
SHARED PAIN: Bad experiences Rigid self beliefs Insecure about pet safety Skepticism Limited options in neighborhood
Pain Points Analysis
Key Partners Key Activities
Key Resources
Value Propositions
Cost Structure Revenue Streams
Customer Relationships
Channels
Customer Segments
• Franchisees • Vendors • Breeders • Web Server • Advertisers
• Service & Delivery Van • Skilled manpower • Customer Lists • High speed & reliable
communication network • Stocks & Inventory • Web Portal
• Very convenient • Very comfortable • Compassionate • Moderate price • High quality • One-stop-solution • Time & Cost saving • Transparency • Safety & Security
•Fixed (Salaries, Property Rentals, Utility Bills, Internet hosting)
•Variable (Fuel, Consumables, Travel, Maintenance)
•Economies of both Scale & Scope
• Dedicated personal assistance
• Customization • Automated services
All existing and prospective Pet
Owners worldwide (majorly Dogs & Cats)
• Mobile Van • Toll Free Number • Web Portal • Email • SMS, Mobile • Social Media
• Logistics • Skills Development • Centralized scheduling,
tracking & monitoring of all products and services delivery
• Centralized supervision of quality of services in franchisee network
Cost Driven
• Services Fee & Subscriptions • Licensing Fee & Royalties • Margin on Retail • Advertising (Vans & Website)
Fixed Pricing List Price for almost all
Services & Products
Business Model
No. of Pets Annual Revenue #
(Rs. million)
Pan India TAM (Total Available Market) 6,426,380 36,630.37
0.5 % of TAM Noida + Greater Noida +
Ghaziabad SAM (Segmented Addressable Market) 32,371 184.51
1.63% of SAM Current capacity SOM (Share of Market) 526 ## 3.00
** Government of India Census 2011 * At least 8% of urban households in India have at
least one Pet (Primary & Secondary Research)
** Total Households
** Urban Households
Estimated Pets * [Dogs + Cats]
Pan INDIA 248,408,494 803,29,751 6,426,380 TAM
A Delhi 3,407,586 3,328,175 266,254
B Noida 153,474 122,779 9,822 SAM
C Greater Noida 20,779 16,623 1,330 (B+C+D)
D Ghaziabad 331,538 265,230 21,218 = 32,371
E Gurgaon 207,563 166,050 13,284
F Faridabad 288,946 231,157 18,493
Revenue Potential: Representation of Mobile Grooming & Pet Food Home Delivery only
India has extremely high growth in Pet Ownership per household, Consistent double digit YoY growth in Pet Care Services & Products
A to F: Current Serviceable Region India’s International Competitiveness:
Market Size
Database Statistics – Mobile Pet Grooming
Unit Value
Period (Apr.’14-Feb.’15) days 300
Human Clients (Households) nos. 80
Pet Grooming Sessions nos. 350
Repeat Clients (Households) nos. 55
Grooming Effort hours 122
SUMMARY (of all offerings till Feb.2015)
Pet Grooming Sessions 350
Dog Training Sessions 42
Pet Guest House Nights 612
Pet Travel Clients 0
Veterinary Visits 15
Dog Walking Sessions 75
Pet Portfolios 0
Pet Food Sales (kg) 1200
Pet Accessories Sale 0
Mobile Pet Grooming Van
Traction
ENTRY BARRIERS
Statutory Fear of the unknown; lack of central/state laws and obscure regulations
Market Size Relatively low pet ownership per household (international comparison)
Transportation Driving conditions; Tough to balance customer conveniences and feasibility
Contemporary Processes of existing brick-mortar businesses unfit for this model
Human Resource Freshers insecure about new domain; experienced workers incompetent; training on multiple skills is a unique challenge
Pricing Customer reluctant to pay premium rates for doorstep services
Customer Demanding, price and quality conscious, insecure, sceptical
Working Environment Extremely tough, dynamic and requires unique set of multi-tasking skills
Service Quality Difficult to monitor and supervise from remote location (away from Van)
Operating Costs High diesel prices, dynamic cost of consumables, high wear and tear
Capital Expense High initial investment, high depreciation (vis-à-vis brick-mortar)
Business Model No company in the world has experience in offering Mobile Pet Grooming + Mobile Health
Care + Doorstep product delivery in a single Mobile Van No Pet Care Company in the world offers doorstep delivery of ALL products + services
Zero Competition now; no serious competition expected within 3 to 5 years Domestic Brick & Mortar businesses are severely constrained by rigid processes and such manpower skills which are totally
unfit for this model; high CAPEX is a big deterrent; offering mobile pet care as an extension is unsustainable Rare to find new entrants with the passion and risk taking ability to smartly copy or outwit our business model International players in Mobile Pet Grooming will wait for market to grow and mature (say 5 - 7 years) No domestic or international player in the industry is practicing our business model nor currently competent
Competition
Office Space (Owned) 14.00 Staff Vehicle 6.25 Business Development 0.75 Technical /Technological Upgrade 1.55 Dues & Debts 2.10 Miscellaneous 0.35
TOTAL = 25.00
(Indian Rupees Lacs)
Break up of Funding Requirement
SEED FUNDING : INR 2.5 million (Promoter’s Contribution in F.Y. 2013-14) Current Shareholders: None (Sole Proprietorship) Co-Investors/Co-Founders: None
Purpose of Funding: 1. Give solid credibility to the brand 2. Scale up fast through franchising
Funding & Share-holding
FY 2013-14 FY 2014-15 FY 2015-16 FY 2016-17
REVENUE
A. Services 1) Pet Grooming 0.10 3.50 600.00 720.00
2) Pet Guest House - 2.25 500.00 600.00
3) Dog Training - 1.25 12.50 15.00
4) Pet Travel - 1.00 25.00 30.00
5) Pet Portfolios - 1.35 22.50 27.00
6) Veterinary - 0.15 30.00 36.00
SUB TOTAL (A) = 0.10 9.50 1,190.00 1,428.00
B. Margin on Retail (Online + Offline) 1) Pet Food 0.05 0.20 900.00 1,080.00
2) Pet Accessories - 0.75 600.00 720.00
3) Live Pets - 1.00 300.00 360.00
SUB TOTAL (B) = 0.05 1.95 1,800.00 2,160.00
C. Others
1) Advertising - - 150.00 180.00
2) Licensing & Royalty - - 100.00 120.00
SUB TOTAL (C) = - - 250.00 300.00
GROSS REVENUE (A+B+C) = 0.15 11.45 3,240.00 3,888.00
EXPENSES CAPEX 18.50 - 21.80 50.00
OPEX
1) Salaries 1.00 2.65 240.00 288.00
2) Rentals 0.96 0.96 - -
3) Fuel 1.20 3.00 90.00 108.00
4) Consumables 0.50 2.40 72.00 86.40
5) Utility Bills 0.60 0.90 1.20 1.44
OPEX Sub Total = 4.26 9.91 403.20 483.84
TOTAL EXPENSES = 22.76 9.91 425.00 533.84
Profit/Loss -22.61 1.54 2,815.00 3,354.16
Cumulative Profit/Loss -22.61 -21.07 2,793.93 6,148.09
Financials at-a-glance
Figures in Indian Rupees Lacs
Exit Options: Buy back of Equity IPO
GROWTH STRATEGY: Maximize market penetration in addressable
segment Increase market share by fully exploiting
current capacity Expand capacity for human resource
development and better market share Increase workforce strength for market
development readiness Develop new markets rapidly for efficient
human resource optimization Franchise fast but wisely
BUSINESS READINESS: Backward integration capability: High quality pet shampoo range with choice of fragrances; ear/eye cleansing formulations; pet medications combining cost-effective homeopathy/naturopathy and conventional medicine; pet accessories like leash, collars, harness, food bowls, water feeders, apparel
Human Resource Development: multi-skilled training module tried, tested and trained manpower performing very effectively in live operations
Market Intelligence: have primary research data with 90% accuracy and access to resources for providing updated customer lists (area/locality wise)
Scale-up: business model is totally franchise-friendly
Growth Strategy & Exit Options
For any help or mentoring Rajiv Frank
+91-9999497044 [email protected]