clean freak


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  • 8/7/2019 CLEAN FREAK



    Clean Freak-your smartness, our Pride

    Compiled By: Grishma Chedda

    Apoorva Kedia-419

    Nidhi Narsaria-430

    Akshay Saraf -442

    Rahul Totla


    The word laundry means the removal of stains, washing and finishing (ironing and

    finishing) storage of all types of clothes and articles

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    Reasons for laundering clothes

    1. To remove perspiration which if not removed may damage the garment.

    2. To remove dirt and grease which may discolour the garment or cause them to


    3. Launder clothes for hygienic purposes. Dirty clothes may carry germs which

    bring about diseases e.g. skin diseases.

    4. Well laundered clothes maintain their color better

    5. Garment which are frequently and properly laundered last longer becau

    perspiration is not given time to damage fibers.

    6. Laundered and well ironed clothes stay clean for a longer period as dust does not

    stick on the smooth surfaces.

    7. By ironing clothes, insects and germs which get on to the clothes as they dry are


    8. To give clothes good a shape and to make them look as new as possible.

    The process of laundry ensures the care of clothes and other items made of textile fibers

    of different types. For efficiency in laundry work, the basic equipment apparatus and

    appropriate cleaning aids are essential. Equipment and aids have continually been

    developed to make laundry work easier and more enjoyable. Despite the presence of this

    equipment, there is needed to understand the properties of the fabrics in common use to

    facilitate the choice of methods for the general care of clothes.

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    Clean Freak is a concept of Cleaning Services available to individuals and

    families, including dry cleaning and laundry. Clean Touch intends to offer affordable

    "luxury" cleaning to all. Quality is made available to everybody. Clean Freak is the best

    service provider. The core business is the cleaning of clothes. Our professional team is

    taking care of each item with a great respect. Removal of the spots, small repairs, high

    quality finishing are some of the features that make Clean Freak different.

    Situation Analysis

    Clean Freak service is entering its first year as a start-up business. The idea has been well

    received and marketing will be critical to the success of the business. Clean Freak offers a

    clean, convenient laundry facility for those that do their own laundry, as well as those in

    need of optional services. It will lure customers in with excellent customer service,

    membership and discount facility, a pick and drop service of clothes.

    Market Summary

    We have captured good information about the market and know a fair amount about the

    target customers. To determine the actual demand for the service a market research

    survey. We see many people are interested and have great demand for the offering we are

    going to deliver through our laundry service. The services are given by other companies

    are not as good as people demand. The facilities offered to customers like picking the

    clothes from home and deliver it back to homes as well as optional services such as full

    service washing, alteration of clothes and 24 hours clean box service, very affordable

    prices and also guarantee of usage of very good washing material are highly admired

    from the respondents. CFs market information will be used to better understand who is

    served, their specific needs, and how CF can better communicate with them.

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    Market TrendThe market trends are

    Now a days people become more conscious about their dressing and they wanttheir self more prominent due to their clean and shining clothes.

    Media has also performing a very clear role in the dressing sensitivity of the


    Now the large numbers of people are doing jobs and they are professional so their

    executive environment demands that they should dress up mannerly.

    Technology has driven down the costs of equipment that offer technological


    Using technology reduces the dependence on human labor.

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    7 PS of Services Marketing

    1. PRODUCT


    CONCEPT 1:

    Product and Services:

    Dealing with all type of laundry works and cleaning

    Types of wash:

    Dry cleaning

    Wet cleaning


    Hand Wash

    Machine Wash

    Wash to InstructionsOther Services:




    Have :

    Machine wash and Steam iron.

    Washing all types of clothes.


    Morning 6.00 am to evening 11.00pm.

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    Delivery services and and timings:

    Free Pick-up and drop service.

    Normal wash:

    Maximum 6hours

    Urgent wash:

    Within 2 hours or free, with a premium of rupees 100 per order that is urgent

    apart from the regular costs are applicable.

    USP Of Our Service

    Easy to Use Scheduling System and Services

    Incredible Convenience

    FREE Pick-up & Delivery

    Monthly Cost-Saving Specials

    Guaranteed Reliability

    Newsletters with Tips on Fabric Care

    Dry Cleaning

    Incase of the pick up and delivery service, we plan to have a pick up from the houses of

    all the customers from 12 in the afternoon to 2 in the evening. We will set up a small box

    on each floor where our customers are located and provide them with a laundry bag, in

    which they can put their clothes and put it inside the box. Our person will collect the bags

    and take it to our location where we will carry on the process. He bags will reach back to

    the customers between 6-8 in the evening.

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    We will provide a different colored bag in case the person wants to get the product dry

    cleaned or dyed or repaired. In that case we will contact the customer to ask him or her

    for the color, which she can choose from the color chart that we will be providing to them


    Another advantage of our service is that the people who are working or the students, they

    can make the best use of it. As they are very busy with their work and studies they often

    find it difficult to give and take clothes. But in this case we have overcome this problem

    and will be able o service this need of theirs.



    Free Pick up andDelivery








    Hand Washing




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    Clean Freak plans

    Other Branded Laundry


    Clean Freak Services will have

    a set up of around 500 sq feet at

    strategic locations in Pune :

    Low Rental

    Good Reach

    Need at least 300 sq. ft store

    front with high rentals

    No ability to move it customer

    demand not as per


    No Retail outlet Trust

    becomes as issue, as

    customer doesnt know

    where to go if there is a

    delay/ misplacement of


    2-6 hours delivery time due

    Completely Self-contained


    The washing, drying and ironing

    facilities are all provided, thusmaking it completely self-

    sufficient while still having a

    very small footprint.

    2-3 days for delivery due to

    Centralized Laundry washing

    The laundry collected is sent to

    a centralized place involvinglogistics costs and delay.

    Clothes collected and

    washed centrally.

    High-quality washing and water.

    We use high-quality detergents

    such as Ariel for all the washing

    and potable water used is for

    washing. The customers can see

    No guarantees

    As the centralized cleaning

    facility is used, there is no

    guarantee on the kind of

    detergents & water used and

    cleaning conditions. Thus,

    exposing customers to

    Cheap detergents and

    non-potable water used.

    Further, the dhobis beat

    the clothes which damage

    them further.

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    the washing & ingredients being

    used, thus building trust on the

    quality of wash.potential hygiene risks.

    Set up in an area where there is

    ample of water supply.

    No such technology

    Not required

    They use river water or

    any available type of


    Drying facility in-built the

    which gives 100% drying.No such facility.

    Sun-drying in unhygienic


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    1. Double-digit growth for the first three years.

    2. Reduce overhead by 3% per year.

    3. Holding spending, as a percentage of revenues, at a steady level.

    The cost for the various types of clothes is as under : MEN RATES WOMEN RATES

    1 Suit(3pcs) 230 Duppatta(cotton) 15

    2 Suit(2pcs) 200 Duppatta(silky) 25

    3 Coat 100 Duppatta(kamdar) 20

    4 Jackets 90 Shawl 505 Leather Jackets 150 Lehenga(banarsi/kamdar) 130


    Leather Jackets(with

    polish) 300 Saree 150

    7 Trouser/Pants 25 Ghagra(banarsi/kamdar) 125

    8 Shirt(cotton) 25 Blouse(silk) 30

    9 Shirt