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Civic Entertainment Group
Founded in 1999, Civic Entertainment Group is one of the most award winning strategic marketing agencies in the US working with leading brands across the entertainment, sports, communications, banking and travel sectors
We create big, brand-defining platforms that inspire the imaginations of audiences and the media, drive sales, impact culture and engage customers, employees and partners
We work across a range of complementary, integrated service areas: Entertainment Marketing & Branded Entertainment, Experiential, Partnerships / Sponsorships, Digital / Social Media, Values-based and Grassroots Marketing
In 2012, Seacrest Global Group acquired a majority stake in CEG, with the vision of building a unique media and entertainment model. CEG currently has offices in NYC and LA
NBC NEWS EDUCATION NATIONCreated strategic vision for and produce first-of-its-kind multi-platform enterprise (on-air, social/digital, live events) that established new revenue source for network and made NBC News the leading convener of a national dialogue about education and the country’s future.
HIGHLIGHTS
• Annual three-day live Summit convening the nation’s business, education, government, media and civic leaders at New York City landmark location.
• Over 52MM viewers watched 2011 Summit coverage and education-related programming across NBC News, MSNBC, CNBC and Telemundo.
• Launched 3-city tour in 2011 with week-long stops in Chicago, Los Angeles and Philadelphia, featuring an interactive public-facing exhibit that drew 15,000+ visitors. 2012 tour reached Denver, Atlanta and Miami.
• 2010 Summit: Featuring President Obama LIVE from the White House.
• 2011 Summit: Featuring Warren Buffett, Melinda Gates, 10 Governors, Sec. Duncan, President Clinton, Laura Bush, Jeb Bush, LeBron James, Jennifer Garner, Sal Khan, Nancy Peretsman, Shelly Lazarus, General George Casey, and Mayors Bloomberg, Booker and Nutter.
• 2012 Summit: Featuring President Obama (exclusive taped interview), Gov. Mitt Romney, Condoleezza Rice, Colin Powell, Sec. Duncan, Sec. Solis, David Brooks, Walter Isaacson, Julian Castro, Mayors Bloomberg and Villaraigosa, and the stars of the major motion picture Won’t Back Down.
New YorkNew York Public
Library
BOARDWALK EMPIRE LAUNCH CAMPAIGN
Canadian Club 25000+ retail store promotion with
on-bottle messaging and POS standees and signage
Specialty co-branded product for private events
Exclusive liquor sponsor for the AC Premiere, GQ Suiting event and Speakeasy events
National Sweeps: Win a Suite For A Year
Harrah’s Unprecedented AC domination with
OOH , ACES train, Caesars façade / interior
1,920 rooms at $19.20; $19.20 pre-fixe menus
Branded gaming tables/chips, key cards, in-room content across all 40 properties
Trailer on 50,000 plasma TVs Cover story in Caesars magazine
Highest-rated original series debut in 6 years
National Retail Partnerships
• Including NY Post, NY Magazine, NPR, Hollywood Reporter, Multichannel News, The Huffington Post, Ad Week, Gawker, Fast Company, The Week, Gothamist, WSJ, Perez Hilton, Daily Variety (140MM impressions)
• 5:1 ROI for HBO (media value: campaign cost)
• “HBO Is Promoting Boardwalk Empire in The Coolest. Way. Ever.” “Check out the photo of what is probably the COOLEST advertisement ever: An authentic 1920s subway train, which will be running in NYC this September to promote the upcoming season of HBO's Boardwalk Empire! Not only will this vintage train run throughout Sept, but "brand ambassadors" will hand out complimentary MetroCards during the show's premiere weekend on the 25th! Awesome!”
- Perez Hilton
Stunt generated massive media coverage:
Entourage Air and Entourage Bungalow
― Launch event in private hangar at JFK, featuring Sir Richard Branson and cast
― In-flight premiere of Entourage Season 5’s first episode – an industry first
― First-class cabins rebranded “Entourage Class” featured partner extras including Bose headphones, Kiehl’s products, Godiva truffles, and Dom Perignon with Entourage branded collateral on all Virgin America planes.
― Massive coverage including USA Today, Extra, Entertainment Weekly, Daily Variety and Ad Age
― 120,000+ entries in Entourage Air Online/Mobile Sweeps
Partnership with W Hotels to promote Entourage Season 6..
Luxurious three story bungalow decked-out with high-end amenities synonymous with the A-list Entourage lifestyle.
Dedicated HBO Entourage Channel at all W hotels
Massive coverage (over 48MM+ impressions) including USA Today, E!, Access Hollywood, Ad Age and Promo
Promotion in all consumer touch-points: check-in collateral, in- room entertainment, online, and sweepstakes integration
“Entourage Experience” offered to all W customers
HBO on the National Mall
HBO HONOR FLIGHT
Brokered Partnership with The Honor Flight Network, American Airlines and Marriott Hotels to bring 250 WWII veterans of the Pacific to Washington DC to tour the WWII Memorial for the first time. Executed send-off events from five (5) local airports (Chicago, NY, Boston, Cleveland and Orlando) featuring military personnel, bands and Color Guards, and coordinated welcome events at Reagan National for each flight’s arrival.
Event culminated with a special ceremony at the WWII Memorial that featured remarks from Tom Hanks and Steven Spielberg.
HIGHLIGHTS
― Premiere episode viewed by 3.1MM consumers (Nielsen), +22% over premiere episode of John Adams, HBO’s highest rated miniseries in the past five years
― Broadcast live on CNN.com; national and local media coverage via CNN, AP, Reuters, USA Today, Boston Herald, Orlando Sentinel, Hardball with Chris Mathews
― Because it’s impossible to pass on the tears of thanks last night as these guys got off our bus for the last time, I wanted to start at the top with you who did what you did and made it what it became – a huge and total success.
Suzanne Stanits – Hub Leader, Honor Flight Chicago
HBO The Pacific Honor Flight Ceremony at the WWII Memorial
GIRLS
− GOAL: generate awareness and drive tune- in for the season two premiere of GIRLS
– STRATEGY: Leverage key production themes – retail fashion, health and beauty – to go
where the ‘girls’ are
– PARTNERSHIPS: with on-target brands Urban Outfitters, SoulCycle and Drybar
– RESULTS: January 13th series premiere delivered 1.6 million viewers across three airings
Urban Outfitters 170 retail store promotion with
signage, receipt branding, pin-pad branding and custom displays with nail art / season one episode download giveaways
Season two premiere episode sneak peek exclusive content on UO blog
National Sweepstakes: Free rent for a year and an apartment makeover
Urban Outfitters e-blast to 3,306,642 subscribers
SoulCycle 32 free GIRLS-themed SoulCycle
rides across 6 studios in New York and Los Angeles
1,725 + GIRLS bikes registered for in a matter of minutes
Branding in all SoulCycle studios: over 25,000 co-branded sweatbands, table top signage and two photo booths in NYC/LA
SoulCycle e-blast to 45K subscribers
All riders received GIRLS gift bag giveaways including cobranded GIRLS t-shirts, sweatbands, character-themed nail art and Season one DVDs
Drybar Over 2000 free blowouts across 26
shops during special HBO “Happy Hours”
Branding in 26 shops: branded mirror quotes, branded coasters, menus, and POP matchboxes with hair ties inside
Full episodes of season one of GIRLS and ENLIGHTENED streaming back to back on all TVs in-store for 2 weeks
Season one DVDs given to all Happy Hour customers
The CNN Grill Built and operated the CNN Grill, located just steps from the entrances to the Republican and Democratic National Conventions. A fully operational restaurant for CNN’s invited guests, the grills once again became the watering hole for delegates, media, politicos, business leaders and executives, CNN talent and celebrities. The Grill served as the home base for CNN during both conventions, with a functioning newsroom and broadcast studio for live shows throughout the day, including Starting Point with Soledad O’Brien and Piers Morgan Tonight as well as the home for Marketing, Ad Sales and Turner events. CNN was the #1 most-watched cable news
network at 10PM across both conventions CNN.com was the #1 news and information site
during both conventions CNN was #2 in primetime averaging 1.85
million CNN led cable-news outlets in viewers during
the final night of the DNC averaging 5.56 million viewers from 10 p.m. to 11:15 p.m. EST
Highlights
“Where the Elite Meet” NY Times
The CNN Grill
The CNN Grill
“The hottest spot at the Democratic National Convention.”
TV Guide“A stroke of
marketing genius.”RockyMountainNews.com
“The must-stop forpoliticians, journalists and news execs.”
TV Guide
“A fabulous idea.
Everyone’s there.”Politico
“BEST GIVEAWAY:The CNN Grill”
The Washington Post
“The go-to spot of choice.”
The Hollywood Reporter
“The hub for political gathering and gossip.”
The Washington Post
“One of the hottest
credentials in Denver.”
Washingtonian
“A virtual mecca of awesome.”Advertising Age
“The toughesttable in the
hemisphere.”The New York
Times
“CNN Marketing: 20; Everyone else: 0.”
Columbia Journalism Review
After making its debut in 2011, the CNN Grill dominated the South by Southwest (SXSW) Conference and Festival.
Capitalizing on the immediate acceptance into the South by community, CNN Digital Marketing returned to Austin for SXSW 2012 with the reopening of the CNN Grill during the Interactive Festival from March 9-12.
The CNN Grill reclaimed its title as “The Place To Be” at SXSW 2012. The Grill featured a unique new Beer Garden, iPads on every table presenting the Tasty Bytes Menu + Live TV + Mind-Blowing Music + Interactive Group Jukebox + CNN apps + Social Media Photobooth, a social media aggregator displaying the goings-on and pics from the restaurant in real time.
The CNN Grill @ SXSW 2012
Inside The Grill
Late Night MusicThis year’s lineup was an eclectic mix of genres with a motley assortment of local Austin bands and acts from across the country. Acts included: The Rocket Boys, Zeale, Austin Brown, Quiet Hounds, Blackberry Smoke, Cherub, Pink Cashmere, Gemma Ray, Hellogoodbye and Walk off the Earth.
CNN On-Air
TOP GEAR TAXIS
– Fleet of Top Gear “Taxis” to celebrate U.S. version of Top Gear.
– Transformed high performance and exotic sports cars to look like NYC taxi cabs. “Taxis” traveled to Las Vegas, Los Angeles and New York over three weeks leading up to the show’s premiere and were transported in a 57’ branded trailer.
– National media coverage via Today Show, Good Day LA, New York Times (Stuart Elliott), MotorTrend, Car Crazy
– Strong digital and social media pick-up (Jalopnik, NYT Wheels Blog, MotorNews, Twitter, Flickr, Facebook, YouTube, etc.)
– Winner: GOLD Reggie, Experiential Marketing
World Cup Match Trucks
− Branded street food trucks for ESPN FIFA 2010 World Cup
− Unique, authentic viewing experiences for soccer fans
− Equipped with huge, outdoor LED HDTVs broadcasting the games live via DirecTV satellite
− Partnered with Roy Choi (2010 Food & Wine Chef of the Year) to create authentic street food inspired by the World Cup countries
− Match Trucks dominated high traffic areas, ethnic neighborhoods and financial districts in New York and Los Angeles for 36 event days
− 110 stories − 372 social media placements
− Winner of PROMO MAGAZINE 2010 AWARD for Best Use of Event Marketing and Best Mobile Marketing Campaign
A Dallas/Texas-sized Welcome
National Partnership with
LIFETIME – Project Runway 10th Anniversary on the High Line
To celebrate Project Runway's 10th anniversary, Lifetime brought the runway to the streets with a multi-market, multi-platform campaign introducing the masses to the network’s new look and forging a first-of-its-kind partnership with Friends of the High Line in NYC.
Highlights: • Transformed NYC High Line Park into a virtual runway with a
dynamic, interactive art installation featuring Heidi Klum, Tim Gunn, Michael Kors and Nina Garcia
• Social Campaign across Instagram, Pinterest, Piictu, Viddy and Twitter using #MakeItWork.
• Pop-Up runway experiences featuring branded runways and scrim backdrops across four markets (NYC, LA, BOS and CHI) featuring animated GIF’s shared via E-mail, Facebook and Twitter (360K on-site impressions).
• Premiere party for 600+ VIP’s including Heidi Klum, Tim Gunn, Debbie Harry, Fashion Week creator Fern Mallis, model Alek Wek, fashion influencers as well as 45 former show designers.
• Campaign featured in The Wall Street Journal, Women’s Wear Daily, The Hollywood Reporter, New York Magazine, AdWeek, NYPost, Racked, People, InStyle, E!News, Insider, BizBash, TV Guide, Good Morning America, and more.
“I wanted to publicly say thank you to Martha for promoting small businesses and startups. Martha isn’t just talking about them…she is, as you’d expect, actually doing something about it.”
– Mayor Mike Bloomberg
PEOPLE ARE TALKING
“The [American Made] event was the culmination of a nationwide opportunity for small businesses to be in the spotlight.” – ABC News
“Whenever Martha calls I listen. I’m amazed at what Martha brought together with American Made. Incredible.” – J Crew CEO Mickey Drexler
“…an influx of artisans, crafters, small farmers and entrepreneurs as Martha Stewart Living Omnimedia hosted its inaugural American Made celebration of small businesses…It all goes back to what most Americans would consider the key issue of our time.” - Yahoo! News
“We felt as though we had wandered into the pages of Martha Stewart Living.” – New York Observer
“Martha is transforming Grand Central into a multimedia artisanal fair.” – Wall Street Journal
“Martha Stewart’s American Made panel sees future in ideas and the people who embrace them.” – Associated Press
“Helping a new generation of innovators, ‘American Made’ celebrates and supports US entrepreneurs.” – USA TODAY
AMERICAN MADE is a multimedia celebration of American artists, artisans and entrepreneurs across MSLO platforms, featuring a “blue-carpet” awards ceremony honoring 11 of America’s rising stars in the fields of Food, Design, Gardening, Crafts, Community and Technology and a two-day Workshop and Artisan Fair including the editors of Living and American Made luminaries.
HIGHLIGHTS
• Media Impressions totaled 499,433,929
• 250,000 consumers were exposed to the live event at Grand Central Terminal
• 400 Tastemakers attended the American Made Awards Opening Night including Mayor Mike Bloomberg, NBC TODAY’s Willie Geist, Presidential Cabinet Member/SBA Administrator Karen Mills and Mickey Drexler
• 50,000 samples at the American Made Café featuring our favorite local purveyors – Petrossian, Bouchon, Murray’s Cheese, Kobrick Coffee, Sullivan St., McClure’s, Balthazar
• 33 panels, workshops and demos featuring Martha Stewart, Calvin Klein, Mickey Drexler, Tory Burch, Ralph Rucci, Corby Kummer, Dan Barber, Mateo Kehler, CNBC’s Sue Herera, etsy’s Matt Stinchcomb and Bob Pittman
• 1787 nominations for audience choice honoree; 233,436 votes on AmericanMade.com
• Profitable MSLO enterprise with inaugural sponsors Toyota, UPS, Avery and JC Penney
PHOTOS
PHOTOS